blog design

Design often gets overlooked by bloggers.

Sometimes it’s tempting to think that we just need to focus on good content and the rest will take care of itself.

Well, that’s not really true.

In fact, your blog’s design, look and feel play a huge role in how people interact with your written stuff. If your blog is ugly or out of date you might find that people don’t actually read what you’ve written, no matter how amazing it is.

Here are a few quick ways you can improve the look of your blog today.

Why improve the look of your blog?

As mentioned above, your blog’s design is the container through which people engage with your content.

All over your blog there are design elements that could be causing people to bounce before they even get a chance to read what you’ve written.

And that is a huge shame.

What this means is that your blog design can really influence your conversion rate.

Whether you’re trying to get more subscribers, sales or shares – it all depends on a healthy combination of content strategy and design. And it doesn’t always take massive changes to get massive results. Needless to say, you need to come up with good design before you officially start your blog.

How to improve your blog’s design today

Today I’d like to go over a few design elements that really affect the way people use and perceive your blog.

Most of these are simple changes that you can implement without the help of a developer or going to the extreme of changing themes – although sometimes that will be necessary. Many you can implement with a page builder plugin if you’re using WordPress.

1. Increase white space to decrease clutter

When I redesigned Blog Tyrant I really wanted to make sure there was a focus on the content. That meant removing a lot of distractions and things that clutter the place up.

The main result from this experiment was that I now have greater control over how new readers flow around the site. In a sense, I’ve removed a lot of the options that were available in the sidebar and menus so that people stay on content that I want them to read or head towards a subscription option.

subscribe page

For example, on my subscription page I even removed the main menu and sidebar and just focus on telling a story and getting people to subscribe to the site. This has lead to a subscription rate of around 25%.


Another great example of this is type of simplicity is Neil Patel who literally only has three menu items and a subscription box.

Neil Patel

This leaves you with very few options other than read, subscribe or make contact with him to book a consulting session. It’s very impressive.

So what can you do on your blog?

Really spend some time figuring out what exactly you want people to do when they arrive on your site. What actions do you want them to take? What content do you want them to see? What matters the most?

Once you’ve determined this spend some time removing all the clutter – ads that don’t perform, links to other blogs, links to posts that aren’t relevant anymore, etc. Keep it very simple and make sure there’s lots of space so that the focus is on the important stuff.

2. Make your email subscription options more professional

When you ask someone to subscribe by email you are essentially asking them to trust you with their details. That level of trust is also communicated at a design level – if you have a shonky looking opt-in form there is a good chance you aren’t going to appear trusting.

chris ducker

The best option is to have a professionally designed opt-in form like Chris Ducker has over on his homepage. This one creates a lot of trust in my mind because it has his photo, his details and then also a list of all the places that he’s been featured.

Not everyone can afford this, however, and I did want to keep this post about simple changes you can make.

So what can you do on your blog?

The best thing you can do is spend a little bit of time making sure your opt-in areas don’t look cheap. That means getting rid of weird graphics and colors that don’t match the rest of your site. You also want to make sure the font style and size are the same. Don’t just use the default styling for opt-in forms.

One way to achieve this quite quickly is to use a plugin like Optin Forms which has an inbuilt designer.


These types of plugins are really handy because they let you customize your blog with nice design features without the need for any Photoshop or developer skills. It’s all just done within the editor itself. Optin Skin is a paid option for this type of thing and it gives you lots of options for design, style and how the forms behave.

3. Don’t use ugly stock photography – ever

A lot of bloggers use crappy photos which have a devastating effect on the professionalism of a website.

Stock photos that have badly posed models, clinical white backgrounds and fake facial expressions really do nothing to make your brand seem distinctive and valuable.

But finding good photos can be hard.

There are a lot of weird laws around what you can and cannot do. And there are horror stories.

So what can you do on your blog?

The absolute best solution is to start taking your own photos. Here’s a photo I took on my iPhone last week while going for a walk.

A photo posted by Ramsay Taplin (@ramsaytaplin) on Aug 4, 2015 at 10:28pm PDT

It’s quite amazing what you can do with smartphone photography these days and more often than not they’re going to be better than the stuff you find on a stock photography site.

The next best option is to find a photographer and drum up some kind of relationship where you can use their photos in exchange for a bit of promotion or a nominal fee. That way you get consistent shots and you know you are safe from any weird copyright issues. Have a look around Instagram and Flickr and just send out emails to people you like and see what happens.

Lastly, check out sites like Unsplash or Gratisography which are mostly attribution free (I still give a credit when I use them) and paid sites like Dreamstime. You want to look for good Royalty Free photos and make sure you still give a credit when you use it.

4. Make your social icons look professional

I really don’t like social media icons but they are a bit of a necessary evil.

Something that puts me off a blog right away is when there is big giant Facebook and Twitter logos in various shapes like stars, explosions or whatever.

The second worst thing is when they are arranged with in the content in a way that really impacts on how the content gets read. That means uneven inputs or having different social media graphics from different sources. Ideally you want them to all be the same.

Here’s a quick example I found on a local Australian news site:


This is not the worst you can do but you’ll see that the font sizes are all different, the spacing between the share counts are varied and so on. It’s not a very nice introduction to the content that appears below it – which we should be showcasing.

Now, let’s contrast that with the New Yorker magazine:

New Yorker

This magazine is known the world over for it’s incredible treasure droves of in-depth content. And their design reflects that. It respects the content. There is no clutter – just a few beautiful buttons designed to sit unobtrusively at the start of the article.

5. Fix your font size and improve readability

Reading a blog shouldn’t be a strain on your eyes.

People don’t want to see tiny fonts and strange spacings – they want beautiful large letters spaced in a way that makes you glide down the page with ease.

There’s really three things you need to think about in regards to fonts:

  • Your blog post title
    The title of your blog post should be large and elegant so that it gets attention without being obnoxious.
  • Your body copy
    The involves your subheadings, main text, dot points, links, etc.
  • The relationship to the logo and brand
    Lastly, you want the font you choose to tie in with your website logo and brand. That means making the colors complimentary, the font face complimentary and ensuring that it all looks like it is part of the same website.

Take a look at a website like Mashable who uses big, clean, giant headers to introduce you to the post.


And then take a look at Lifestyle Updated and how they opt for really large typography and a lot of space.

lifestyle updated

These are all simple changes you can make to your blog’s stylesheet in a matter of minutes and have a huge win for your blog’s design.

So what can I do on my blog?

Now, if you’ve purchased a premium theme the chances are you won’t have to worry about any of this. People like Brian Gardner who develop Studiopress themes are absolute masters at getting the mix right.

But if you’re working with an older theme and you’re not really sure what to do, the best bet is check out Google Fonts and go through looking at all they have to offer.

google fonts

The really cool thing about this is that you can play around with all the fonts in real-time by changing the size, thickness, style, etc. and then comparing it to other fonts. This lets you get a good feel for what would work with your brand.

Lastly, you can then add any Google Font to your blog. This can also help with your site load time which is super important.

What do you think?

Have you ever made a simple design change on your blog and seen some interesting results? Or perhaps you have a pet peeve with blog design that really annoys you? Leave a comment and let me know. I’d be very interested to hear about it.

Top photo: Fabio Rose.


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  1. Really impressed with the tips and tools. Much appreciated!

    1. Thank you.

  2. Yes I agree these points ramsay.
    Design is an important part.
    After giving a professional look to my landing page, I was able to fetch double clients for projects through it.

    I also love your blog’s design 😉

    1. Thanks bro!

  3. For me, small fonts are a total put off. I prefer large fonts for long articles and better readability

    1. Totally agree.

  4. Dan Sumner on August 12, 2015

    Thanks Ramsey, I’ve recently came back into the blogosphere after Some time away working on other projects.

    After a bit of research, minimalist and static front pages have a greater appeal to me. Rather than opt-in and ad cluttered blogs.

    Thanks for the opt-in links. I’m in need of a better sidebar style.

    1. Hey Dan. Welcome back! Let us know how you go with the plugin.

  5. Hemapriya on August 12, 2015

    Thank you for the post
    I totally agree with you Ramsey 🙂 I recently redesigned my blog and visitors and page views doubled within a week and has been improving ever since that, though I need to make some changes in font sizes as per your article.

    1. That is so awesome to hear!

  6. JDWOODYARD on August 12, 2015

    thanks for the suggestion about putting more white space to use, it’s an idea I hadn’t considered up to this point.

    1. Hope it helps!

  7. You set a high bar with your site mate, but these are great tips. Might have to check out Monarch myself now I know about it. Good social icons is something I’ve always struggled with.

    1. Yeah they can be hard to figure out. Lots of solutions out there – not all of them great.

  8. Benjamin Houy on August 12, 2015

    Thanks for these great tips as usual :).

    I have spent a lot of time obsessing about my blog design, and am now quite satisfied with the result. But the thing is, it’s hard to know how people see your blog. So I think it’s essential to also get feedback from other people. It’s also important not to obsess too much. There was a time when I was spending more time changing my blog’s design than actually creating content, and I see lots of bloggers do this.

    P.S: is pretty cool to get feedback on design.

    1. Great suggestion. Thanks mate!

  9. That’s a very useful article and indeed a basic thing in blogging that one should give high importance. Few of things which is very effective as per my understanding are
    1) A clear minimalist design
    2)Enough line height
    3)A clear font, E.g. Google Open Sans
    4) 2 column design
    5) Clear navigation, like your blog. 🙂

    1. Sounds good to me! Thanks for commenting.

  10. Michael Pozdnev on August 12, 2015

    Thank you for your helpful thoughts! Very nice view when you walked. I immediately became a subscriber to your instagram

    1. Thanks mate.

  11. Great post Ramsey!

    I agree with you that putting more white space to your blog results in less distraction for your readers. I am a big believer in less is more. It makes your content stand out way better.



    1. Yep I totally agree.

  12. Thanks for these great improvement suggestions! My head is already spinning with all sorts of ways to implement them.

    What I find annoying in many themes is the fact that all the options to engage with the content are above the content. So if the post is a long read and one would like to comment or share s/he has to scroll all the way up again to do that. I believe this makes the post lose a lot of comments and shares. Too much work for the reader.

    The theme I’m using ( not a premium one) is even sillier with share buttons on bottom and comments above. I’ve tried to get it changed but no luck so far…

    1. Kirsten Oliphant on August 12, 2015

      I’ve had that same issue with the hyperlink for comments appearing up above by the title my designer had issues moving it, so clearly wordpress doesn’t make it easy! I stopped having full posts on my main or even blog page, which helped. That means you get a teaser on that page, but won’t actually read the whole thing unless you click, and once the post is open, the comment boxes are on the bottom. I’m not sure why it’s not an easy thing to move the comment link, but teaser posts is one option!

      1. Yeah, that might help, thanks Kirsten! I will give it a try.

    2. Yes it can be tricky and it often takes a lot of experimentation to see what works. Good luck with it all – I think one of those plugins might help.

  13. sarfraz khan on August 12, 2015

    awesome tips . I will try to decrease the messy sidebar stuff and concentrate on the content itself

    1. Let me know if you see any results.

  14. Stephanie Martel on August 12, 2015

    Such great reminders Ramsay!
    I’ve wanted to simplify my home page for a while by getting rid of the side bar and this is the push I need to do it I agree, the more white space the calmer and more at ease the reader feels. I just need to figure out my most important call to action–newsletter or etsy shop…


    1. Hey Steph.

      In my opinion the newsletter is always more important. Capture those emails and then you can promote your shop to them automatically down the line. If they go to the shop first there’s a chance you lose them forever. At least with subscribers you have multiple shots.

  15. Thanks for the tips Ramsay!

    How many times have you found yourself playing around with the social icons? I must have gone through at least 5 and none of the are perfect. Some allow you to share but not to ‘like’, others don’t show up on mobile. My web developer even went as far as designing light size social icons to speed up the site performance.

    Should you just choose one and stick to it?

    1. I don’t really know the answer to that one because I’m like you, I find them all not quite perfect. Maybe we should build a Blog Tyrant version and finally get it right?

      1. Jennifer Waddle on August 13, 2015


  16. Cathy Goodwin on August 12, 2015

    Hi Ramsay,

    These are really practical, actionable tips. I just started removing the widgets from my sidebar (which was hard as I’d grown attached to them) and have been looking for better social media share options.

    I’m still working on image sizing, as Pinterest likes 736×1102 but that seems big on a blog. And I love the idea of using my own photos! Clip art isn’t always bad with nonhuman subjects and you can customize with photoshop sometimes.

    1. Yeah I’m never really sure what to do about longer graphics. Sometimes I embed the whole thing, other times I do a preview and link it to the full thing on Pinterest. Let me know if you come up with any good solutions.

  17. Chatlene Hamm on August 12, 2015

    “White space is needed in creating flyers” is something I tell any of the members of a non-profit I’m a member of and you would think that’s the first thing I would think about designing my blog. But, it wasn’t. Thanks for these valuable tips.

    1. You’re welcome!

  18. Well, Ramsay, I think I have just about everything unprofessional that you mentioned on my blog. Ugh!
    I will be working on implementing many of your tips. I know it will help. I just think I’ve been a bit lazy.

    1. Hey Jennifer.

      I think a narrower content area, some big large images and a smoother font would work wonders.

      1. Jennifer Waddle on August 13, 2015


  19. Michael Gorman on August 12, 2015

    Appearances do matter, quite right. I like your more white space suggestion – i tend to write too much and walls of text can be very unattractive. Monarch is great isn’t it, I use a lot of elegant themes, I like their approach, and this tool is just nicely put together – great!

    1. It’s funny isn’t it? When I read books at night they are all lines and lines of text – especially rambling writers like Truman Capote. But then when I get online I can’t concentrate if the paragraph is more than a sentence or so.

  20. Kirsten Oliphant on August 12, 2015

    I’m always tweaking. I fought really hard to keep some things on my blog for a long time that are now gone. I felt like it was SO important to have more personality and not look like every other blog. But I realized (FINALLY!) that so many of those things only distracted people. There is a phrase in writing that you must kill your darlings, and I feel like this is true here as well. It basically means that we all have little things we sort of hold dear, many of which actually detract from our message. I’ve killed some of mine, but have more to go. 🙂

    1. Good movie too.

  21. Josue Valles on August 12, 2015

    Hey Ramsay, great post. I really liked your tips.

    One question:

    Do you think sidebars still effective?

    1. Absolutely! Although, not as effective as things like pop ups and sliders. But people are used to seeing them and it helps with navigation. Pat Flynn does his well.

  22. SO true about stock photography- luckily some newer sites (like!) are moving away from the cringe-worthy super cheesy ones but I don’t think much beats original visual content, smartphone or otherwise.

    1. I had never heard of that site! Thanks for the tip.

  23. solanki kajal on August 12, 2015

    Hi Ramsay,

    Thanks for the post.

    I thinks Design is an important part of blog , if you have good locking blog then you will get automatically more visitors , After giving a professional look to my landing page, I was able to fetch double clients for projects through it.

    solanki kajal

    1. Congrats! Yep, it makes a huge difference.

  24. Back in my early days, I was on Drupal (now on WP) and had a theme that looked great but used 11 px font. I assumed that was ok as it was a professionally designed theme.

    One day, I read about using 16px font size for readability. I hesitantly made the change. While I’d never had complaints before, I was suddenly getting “thank you” emails and my time-on-site stats exploded.

    My pet peeve is when I see people using the default opt-in box from a wordpress plug-in with generic text and obnoxious colors.

    1. Your site is looking clean and lovely.

      +1 for the pet peeve.

  25. Cyndy-loo on August 12, 2015

    I am so glad I found you because I am a newbie and you give great advice. I learn what to do and not do from you instead of trail and error – which would take me forever.

    1. Thanks so much. That means a lot. That is exactly what I’m trying to do with this site.

  26. Somali K Chakrabarti on August 12, 2015

    Thanks for sharing the practical tips Ransay. A neat blog with easy to read font and good pictures is always good to look at than a cluttered blog.

    1. Agreed!

  27. Can you rate this blog

    I have a few business articles on that blog and want you to give me a honest opinion about those articles and their possibility of them converting to real traffic and opening more oppotunities.

    I have been following your methods for the past two years and can say they have impacted on my thinking about bogging positively.
    waiting for your reply and advice.

    1. Hi Mohammed.

      Quick tips:

      1. Change the font to something else. Maybe Google Open Sans.
      2. Increase font size.
      3. Add high quality photographs to each post.
      4. Break up each post with more headers and dot points.

      Good work!

      1. Thanks Ramsay for the opinion. I am encouraged. How about the conversion rate and traffic? Will the blog make any dime from those articles or I should change my methds or refine thos articles? What about the best monetisation methods for the blog?

  28. Hi Ramsay,

    Great post, thanks. I’ve been thinking about starting a blog for a while and your site gives me more confidence in the strategy, SEO and site management side of things. My hold-up is that I can come up with enough content to post on a regular basis. I’ve started a list of topics and I’m going to draft a few posts to see how I do and if I enjoy that part of the process before proceeding. You mention 9000 words per post which seems like quite a bit – roughly 18 single spaced pages if using size 12 font according to a post in Yahoo answers. That seems like a daunting task.

    Thanks again,

    1. Hi Jeff.

      My best tip is to really break down your keywords. For example, if you do a post on how to write a song you can then break it down into how to write an upbeat chorus and what is the basic structure of a song.

      Even the most simple topics can be broken down into further and further sub topics.

      1. Hi Ramsay,

        That’s a great tip, thanks! Do you suggest that I use Google Analytics or a similar tool to figure out the best keywords to focus upon or develop them by categorizing my subject of design thinking myself?

        I’m learning so much from your blog and even by reading through your replies in the comments.

        Thanks for everything you do.


        1. I think the best way is to research Google search and then using Google Adword’s keyword tool to get traffic estimations. It’s all about assessing the competition.

          1. Perfect, thanks for the tips.

  29. It would be nice if you have mentioned about how one can edit codes and stylesheet to change or implement Google Fonts. But I guess a simple Google Search can do that. So a great Post as usual.

    1. That’s a great suggestion. I’ll try to be more comprehensive next time. Thank you.

  30. I blog about life and writing as I write children’s books and some adult stories. Your links look most interesting. I am on wordpress but also use Constant Contact and it doesn’t work for your optin form, I see.
    I have also started a strictly writing blog at blogger. As an author I work alone and have only a few followers. My site isn’t cluttered and I use personal photosrelated to the blog on wordpress.
    You are generous in sharing your knowledge. Thanks so much.

    1. Hi Jane.

      Any advice for writing children’s books? I’ve had a few ideas for a while now and I think I’d like to give it a try.

  31. Renard Moreau on August 12, 2015

    [ Smiles ] Some bloggers tend to go a bit overboard where blog designing is concerned. Instead of going for something simple, they make the mistake of using intricate-looking themes.

    I have noticed that a lot of professional websites and blogs are using simple-looking minimal-type themes; which in my opinion is good, because they are less distracting!

    1. Totally agree!

  32. Ramsay, I changed my Opt-in form and got immediate subscribers! Thanks a million…

    1. Amazing! What did you change?

      1. I switched from a homemade Opt-in that I’d created on MailChimp to a form I got through MailMunch (plugin).
        I’ve gained 15 new subscribers in less than 24 hours. And that’s great for me!

  33. Hey Ramsay another great post. I liked your actionable tips to improve the design of your website. Your website looks very good and the design really makes your content stand out. I will definitely take your tips in consideration for next tweaks at my site.

    Keep it up!

    1. Thanks for the kind words. Let me know how it all goes.

  34. Dewald Swart on August 13, 2015

    This is so true. The look and feel of any website is just as important as the content. In fact you can compare a website to a physical shop. When customers walk into your shop and see everything is dirty or unorganized they wont like what they see and they will walk out and go some where else. Everybody likes to walk into a shop that looks nice, clean and organized. The same thing can be applied to your website. People like a website that is good looking, easy to navigate and uncluttered. Some websites that I have seen look like a Pakistani cafe that sells just about everything.

    1. Not sure I’ve ever been in a Pakistani cafe. Sounds fun!

      1. Dewald Swart on August 13, 2015

        Where I live there are allot of immigrants from Congo, Nigeria, Pakistan and even China opening these little shops around every corner. The thing is they all try to cramp as many products and items as they can into a very small shop. There are some websites that kind of look like that full of ads everywhere.

        1. Ah I understand. Yeah similar things. Paradox of choice: the more options you give someone the less likely they are to choose anything at all.

          1. Dewald Swart on August 13, 2015

            That is so true. I like the new plugin you use for your social icons. I especially like them floating on the left so they are always visible while you are scrolling down. Having them on the left also doesn’t obscure the content of the article but yet they are always visible. I think I am going to give this plugin a try.

  35. I did not know about Monarch. Thanks.

    1. Welcome.

  36. Jasper Oldersom on August 13, 2015

    Hey Ramsay,

    Great tips once again!

    I definitely am in need a professional sidebar subscription box. Currently i use the free version from Aweber, which is u-g-l-y. I also can’t put a picture of myself in there which i’d really like. Do you use a plugin for yours or did you have it created like your header bar?

    I also like reader focused blogs. Yours is excellent. There is little distraction, which i prefer.

    The Monarch plugin has a nice and clean design! I like it. I’m going to try Thrive’s social plugin, which they released just last week. Looks promising as well. It’s premium but free if you already use their content builder.

    Font size..yep! So underrated. I like a big font. Not TOO big, just easily readable. We’re reading blogs, not Novels lol. If i have to zoom in on my browser just to read an article then…wait, i’ll never do such a thing. I’d just leave.

    Thanks again Ramsay!

    – Jasper

    1. Hey Jasper. I made my own. I think one simple solution is to just have a neat blank email submit form and button and just add a photo above it using HTML.

  37. Great blog! I just found it, as I was looking for sidebar effectiveness articles.
    I am a web designer and WordPress consultant that builds blogs and sites for clients. I have pretty much just given clients what they asked for without really persuading them to go more for effectiveness, but I now am working on a lifestyle blog, and the client might need some more “ideas”.. So yay! I found your blog!

    1. Glad you found it!

  38. Theodore Nwangene on August 13, 2015

    Great post as always Ramsey,
    Your blog design really plays a huge role on how people perceive your brand.

    That’s why having a great looking design is of utmost importance we most of us usually neglect it, myself included.

    I highly support the point about giving your a few option on your blog, this is because they might end up doing nothing at all if you leave them with lots of options.

    This is really a very informative post Ramsey.

    Thanks for sharing

    1. Thanks Theodore. Glad you enjoyed it.

  39. David Gillaspie on August 13, 2015

    Hey Ramsay,

    You only forgot one change to make: an up looking profile pic. I changed mine and like it better.

    The difference between you and others are the options you include. There’s something special about making immediate changes that show results.

    Good work for us bloggers,


    1. That was a trick Pat Flynn taught me. 🙂

  40. Biggest blog or website design annoyance: Business Blue! Sooo many businesses use that dreaded, dull color it’s awful, ha! Others: Ads popping up & placed everywhere & more importantly I think is when there are no pics of you as the author of the site/blog showing me your face. If I see any of the above, I leave immediately.

    1. I agree with all of this!

  41. Hey.., Great post, thanks. I’ve been thinking about starting a blog for a while and your site gives me more confidence in the strategy, SEO and site management side of things.Thanks for sharing the practical tips Ransay. A neat blog with easy to read font and good pictures is always good to look at than a cluttered blog. 🙂

  42. Peter Ewin Hall on August 15, 2015

    Great advice as ever. I’ve been steadily pruning back my site to get a cleaner design. As well as wanting it too look good it’s also much quicker to load and works well on mobile. A good theme is the basis.

    I’ve a bit of work on the sign-up to do as I’m getting very few bites at present. So you’re advice is timely.

    1. Let me know how it goes.

  43. Richard Huckle on August 16, 2015

    Do advice blogs, free boot camps, paid for training courses really work in other parts of the world?
    Or is it a case of adapt or die?

    Your thunder from down under always an excellent read!

    1. Hey Richard. Not sure what you mean, sorry. Can you elaborate?

      1. Richard Huckle on August 16, 2015

        To clarify.
        Take 5 top bloggers or digital media trainers, living in say California, Sidney, Cape Town, London & Tokyo.

        How do these bloggers adapt their content in real time, so that their various tribe members or visitors to their respective websites see exactly the right message for them, regardless of them living or doing business in another country?

        1. I usually just post for the NYC audience. That’s where most of the web traffic comes from. Unless you’re targeting local you want to hit them just after they get to the office.

  44. Monday Must-Reads [08.17.15] on August 17, 2015

    […] 5 Quick Ways to Improve Your Blog’s Design […]

  45. Deborah Harper on August 17, 2015

    Hi Ramsay,
    Thanks for the timely post. I’ve got a site and a lot of things I’ve wanted to implement on my blog I can’t. It seems everyone else has a Do you use org? I don’t think my theme is working properly where the font is concerned because my font says 16 but it definitely isn’t when you look at posts. Am I looking in the right place? Do I change the font in the theme?

    1. Self hosted WordPress (that’s the .org version) is the only way to go IMHO. Have a look at the “Show me how” link in the red bar above for my reasons.

  46. Hi Ramsay, a little off topic, but of the social buttons (especially the facebook ones) do you find ‘like’ or ‘share’ buttons to be more effective (in terms of people actually clicking it)?

  47. Hi Ramsay,

    All the points you mentioned in above article are true when we allow a lot of white space in blog design then users can read the article without any distractions.

    Social media sharing buttons are another important point we have to take care, most of the bloggers use “Digg Digg” plugin but their aesthetic appeal is very bad, at present I am using only JETPACK sharing plugin at the bottom of my articles.

    Thanks for sharing the valuable information, see you soon.

  48. David Pollack on September 4, 2015

    Great post, Ramsay!

    Your advice for people’s blogs applies to all graphic design (and writing for that matter). Everything you do should aim to make the reader’s life as easy as possible. I’ve been pleading with clients to add more white space to their brochures, newsletters, adverts etc. for over 20 years! There’s something nicely zen about good design being dependent on cleverly manipulating empty white space.

  49. Why Site Speed is Crucial for Every Blogger | Steven R Adams on September 8, 2015

    […] successful and profitable blog doesn’t need to be busy. In fact, in my experience it’s the minimal blogs that have a very clear focus that make the most money and get the most subscribers. Remove any […]

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