Almost every one of the millions of blogs that are started in 2018 are destined to fail and die a slow, boring death.
This is not meant to be depressing (although it probably is…) because there are some practical solutions that we can apply in order to ensure that our beautiful blogs don’t end up in that sad category.
But before we look at those solutions we need to recognize the main causes of blog failure, and we need to face those problems head on.
Unfortunately, most people don’t even know it’s an issue that is likely to occur and so end up getting a big old surprise down the track.
How would you react if you son or daughter said that they wanted to be a blogger when they grew up? For many parents, it’s unfamiliar territory.
The other day I had a fascinating comment over on my Facebook page from someone who was concerned that their grandchild wanted to become a blogger.
It was an interesting moment for me because, like many of you reading this, my family wasn’t always supportive or understanding of my chosen blogging career path.
I realized that a lot of parents or grandparents might be a bit confused about this issue so I decided to do a post with my own thoughts based on my own experiences, and I’d love you own input in the comments below.
Let’s take a look.
When you first start a blog it all seems simple. The deeper you go, however, the more complicated it becomes.
Bloggers have to know about design, content creation, SEO, servers, security and so much more. Sometimes it can all feel pretty overwhelming.
Today’s post is an enormous list of actionable tips that you can bookmark (just hit Control and D) and refer back to when you’re having one of those days where you’re just not sure what to do next.
I’ve tried to break them up into rough categories but there will be some overlap so make sure you have a read of the sections that you think might not interest you.
We’ve been writing (and promoting) long-form content for years now. But is its popularity finally on the wane?
If you’re a blogger, journalist, marketer, or writer you’ll know about long-form content and the booming popularity that it’s experienced over the last few years.
Much research points to the fact that this longer format has positive effects on sales, loyalty, sign ups and much more.
But in an age of video, changing search algorithms, and fading attention spans, it’s smart to check in and see whether it’s still doing its job.
Let’s take a look.
If you run a blog or website you’ve probably heard about SSL certificates and the idea of moving your domain from the old http:// to the secure https:// version. It’s a very important topic.
In fact, this is something that will affect the security, performance and even the search engine rankings of your blog.
Today we’ve got a huge post filled with information about how to get an SSL certificate and HTTPS for your blog, including why people are moving, what Google has been saying about it, and even a detailed checklist on how to get it done.
This is a pretty complicated topic and so I’ve gone into lots of detail to try and make it as pain-free as possible. Have a read and jump in the comments if you’re still unsure.
Note: You’re going to want to press Control + D on a PC or Command D on a Mac so as to bookmark this article for future reference.
Making money from your mailing list is one of the most sustainable income solutions for an online business. Why, then, are so many bloggers afraid of it?
When I talk to new bloggers I regularly hear complaints about how they don’t want to “sell out” by promoting something to their mailing list. They feel like it dirties the integrity of the blog.
Well, there are a few ways you can make ethical money from your mailing list, and I think it is something that all bloggers should look at doing more often.
I’ve always been really interested in web design. In fact, one of my first online businesses was a small web design studio that helped local clients get a basic web presence and start ranking on Google.
But a lot has changed since then, and many are wondering if we still need web designers in an age of free drag-and-drop WordPress themes, cheap A/B-testing software, heat map insights, etc.
This is a massive topic about a huge industry that employs millions of people and so I want to treat it with a bit of caution and respect. I also want to avoid the ire of designers who are thoroughly sick of the old “Do I need a web designer?” debate.
Let’s jump in anyway.
The comment count on Blog Tyrant currently sits at 19,975. With any luck this post will tip it over to the 20,000 mark, something I never imagined possible.
This seems like a nice milestone to write some reflections on how we got here, and what it has meant to me personally.
I’m really not sharing this number to brag, but to take some time to share some tips and thoughts that will hopefully help some other bloggers out there. And also to say a heartfelt “thank you“.
Let’s jump in and take a look at how you can get more blog comments, and how you can make the process more rewarding and beneficial for everyone involved.
Here at Blog Tyrant we place a lot of emphasis on getting email subscribers and building a mailing list that is engaged, happy and active.
We also like to share practical and tested strategies for bloggers to try out themselves, and sometimes that means sharing the things that don’t work so well.
Today we’ve got one such example.
A few weeks ago we changed the lead magnet from an eBook to a free training video and the results were way worse than expected.
Let’s take a look at what went wrong.
Some important figures say that we should stop guest blogging.
It all goes back to an announcement from Google’s Matt Cutts about how the links that you acquire through guest blogging will no longer be all that useful and could, in some cases, actually do some harm to your blog’s SEO practices.
Since then we’ve seen guest blogging change to the point where a lot of new bloggers feel like it’s too risky to do any guest posts at all.
I myself have opted out of things like “expert roundups” where a bunch of quotes are collected to make a big post about a certain topic, each person with a link back to her or his site (I’ll talk about that more below).
Let’s take a look at whether or not guest posting is still a valuable strategy, and how bloggers should approach it without getting stung.