What on Earth Should I Blog About?

60 amazing comments

what to blog about

What should I blog about? It’s one of the most common questions I hear from bloggers (and soon to be bloggers). Experiencing it can be seriously frustrating…

Maybe it’s a fleeting moment of writer’s block, or perhaps a more terminal issue relating to the fact that you’ve nearly exhausted your chosen topic.

What if you really want to start a new blog but don’t know what topic to pick?

That’s annoying too.

In this article I’m going to show how I come up with ideas for things to write about. I’ll divide it into two section: existing blogs and new blogs.

As always, drop a comment if you have suggestions.

What should I blog about? Who’s asking?

Every now and then I open up Twitter and enter a search for a term related to blogging.

I like to do a bit of outreach that way and see if I can maybe point some new bloggers towards a helpful resource or two (usually mine *evil laugh*).

And while I do that I regularly see Tweets like this one:

what to blog about
It seems like there are so many people out there who are either struggling for ideas for their existing blog, or want to start a blog but don’t know what topic to pick.

They’re legitimate problems.

So let’s break it down and see if we can come up with some useful things for you to think about.

I have a blog and I don’t know what to write about

Let’s start off with people who already have a blog and are experiencing a bit of writer’s block or are perhaps regularly running out of ideas.

    • Remember your strategy
      The first thing you really want to do is remember your strategy. Every blog post that you do should be something that helps to fulfil one of your strategic goals. Never post just for the sake of adding a new article or driving a little bit of traffic.
    • Make a strategy
      If you don’t have a strategy then you really need to make one! It’s something that I talk about a lot but I really can’t stress enough how important it is to know why you are blogging.
    • Spy on the competition
      Everyone has a blog in their niche that they are a bit envious of. It’s important to regularly look at the content that they are producing and see how you can either do it better or re-do it in a significantly more distinctive way.
    • Remember your problems
      One of the most powerful writing strategies that I’d found is to think back to the problems that you’ve had in the past and write about how you solved them. If you haven’t quite solved them then talk about your mistakes and how they affected you. These 52 Headline Ideas can help you phrase those issues nicely.
    • Miniaturise your topics
      Imagine you have an idea for a blog article called How to Become an Expert at Karate. Well, think about the contents of that article: punching, kicking, blocking, etc. Now think about just the punching topic: making a fist, twisting your hips, target areas, etc. The more you can break down your topics the more you have to write about and the more likely they are to be long term evergreen successes.
    • Ask and keep asking
      At the start of the year I did a big post about all the things you’ll need to know about blogging in 2014. At the end I asked what people still feel like they needed to know and the result was 100 comments filled with content ideas for the year.

Try something different
I like to go and work somewhere new to get a different perspective on my surroundings but you might also try something like this Content Idea Generator just to see if it sparks any brainwaves.

When you don’t feel like writing, or can’t think of anything to write about, it’s really important that you keep doing it anyway.

That’s when you take a hobby to the next level and start getting all grown up about it.

I want to start a blog but I can’t think of a topic

Alright, so let’s now get into some ideas for those people out there who really want to start a new blog but can’t quite think of a topic.

Let me start by saying that it’s really good that you are having this problem now. It’s much more frustrating to start a blog and then get part way along and realize that you don’t have a lot to talk about.

But that’s okay too.

We all have different paths.

So how do you come up with a blog topic?

  • Figure out what you want to achieve
    I’m always really surprised when people start new blogs without some long term goal in mind. Do you want to make $100k a year? Do you want to get your business some new clients? Do you want to just practice your writing? Figure out your goals first.
  • Start with your passions
    I think the best thing for beginners is to start with a topic that you are passionate about, even if you aren’t a complete Phd expert. The reason I say this is because it is really hard to maintain motivation to do “the boring stuff” when you don’t care about the topic. Find something you love and explore that topic with your readers. This is why fashion blogs do so well – you don’t need to be an expert to succeed, just share your style. You could even use this Fashion Blog Name Generator.
  • Pick a topic you know about
    I get a lot of emails from people who say that they’ve just started a “make money online” blog but can’t figure out how to make any money. That honestly scares me a bit. I’ve done okay from blogging (I’m not a millionaire or anything) but even with those wins I still feel nervous about giving people advice. I can’t imagine doing it with zero experience. Think about what you know well and perhaps start there.
  • Research your competition
    As above, you want to take a look at your competition and see if you can do anything better than them. Remember, you don’t really need to be original but you do need to find a way to be different and distinctive. In a world of many billions of blogs you need to stand out. You could even be super clever like my mate Konrad and ask your competitors to participate on your blog!
  • Just jump!
    There is so much business-wisdom to be learned from just doing it. Don’t think too much. Just jump. If you sign up for a hosting package with someone like BlueHost you can add as many WordPress blogs and domain names as you like. That means new ideas, new experiments and not needing to worry too much about whether you get it right the first time around.

In the end I think you need to do your research but don’t get too caught up in all the details.

Over the years I’ve learned that it’s much better to start something and learn from the failures than it is to not get started for fear of mucking up.

The most important thing to remember

I don’t want to get all mushy here but I’ve found that the most important thing to remember when you run a blog is to try and help people.

Sometimes it’s easy to forget that the thousands of hits that your website gets is made up of real life human beings.

Each of them is looking for a solution to a problem.

If you really try to pour your heart and soul into helping them discover a solution you will find that your content becomes better quality and your readers become more interested in hearing from you.

And, at the end of the day, even if you don’t become rich and famous you can still say that you helped a few people get through the day.

What have I missed?

Do you ever get stuck for ideas when trying to come up with a new article or a new blog? I’d be really keen to hear your strategies for getting through it so please leave me a comment below.

Top image: © Photographerlondon | Dreamstime.com

Ramsay from Blog Tyrant


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60 Comments. Join in. *Closed after 30 days*

  • Steve

    Awesome post Ramsay, particularly poignant. The biggest take away from this that I agree wholeheartedly with is having a strategy.

    Once you have a strategy and know what your target is, then thinking up content is a lot easier, also you can use tools like Buzz Sumo to see what articles are doing well in your niche. That’s a valid way of finding ideas to help achieve your goals.

    1. Ramsay

      Thanks Steve. Great suggestion!

  • Elizabeth @ Awesome Wave

    I think blogs that inspire also do well. Many of us want to find escape, seek inspiration or even something to aspire to.

    One of my top tips is to take a moment to step outside of your own life and see what you take for granted as every day that others might find interesting. Often what seems mundane to us is fascinating to others. My favourite posts to read are ‘Day in the Life’ posts. I love to know what others are up to.

    1. Ramsay

      Awesome! I love this Elizabeth.

  • chris

    I hate to say this, I really do…you covered everything and I have nothing to add.


    1. Ramsay

      Holy crap!

  • Sarah Linden

    “Miniaturize your topics” You took the words right from me. This immediately came to mind as soon as I saw this post’s title. This strategy not only opens the door for tons of topic ideas but helps to reduce bounce rate.

    For example, I’m about to write a post on a broad-ish topic. The headings I’m using within that post will become individualized posts themselves over the next few weeks. And within those individual posts, I’ll link back to the “main” post and the other individual posts (even though I’m not treating these posts as an official series). Because the topics of these posts will be highly relevant to each other, my hope is that the person who lands on one of the posts (via Pinterest, Instagram, etc) will be just as interested in the others, therefore keeping the reader on my blog and reducing bounce rate.

    1. Ramsay

      This is awesome! Please let me know how it goes.

  • Lee Trends

    Filled with pure content as always.

    1 thing I recently did was sit down and come up with as many topic ideas in one go. Kinda like in a depository so when I’m ready I can go back when I’m stuck.

    Especially when starting a new blog you can get overwhelmed with it all.

    Another cool thing I discovered for this topic depository method, was to use Buzzsumo.com and search for the most popular posts on some of my favorite blogs / sites. Then see if there’s a variation of the title I could use for my own niche.

    When I get stuck I can always go back to that initial list of post titles I created.

    1. Ramsay

      Nicely done. Seems like a few people are using this website now.

  • Mike Jones

    Some great info in this post thanks Ramsay!

    Actually sometimes I have the exact opposite problem…. My brain goes into overdrive thinking about all the stuff I want to write about!

    This usually happens while I’m driving somewhere or out for a run… ie not when I’m trying to force out the title for my next blog!

    I use the google keep app on my phone to let me dictate the title or idea and then convert it to a text note so I can remember it in the future



    1. Ramsay

      Look at you with all your ideas! Ha ha. Thanks for sharing mate.

  • Konrad Sanders

    This is great.

    I especially like the bit where you give me a shout out and link back to my blog. That’s the most valuable part of the post 🙂

    No, but seriously… My gang and I write blog posts for a whole bunch of different industries – and coming up with engaging topic ideas week after week (especially for something like ‘health & safety’) can be hard.

    One of the things that really helps us though, is getting these companies to ask their clients what they want to know. If you want to provide real value and find out what your target readers are looking for – ask them!

    Oh – and ‘having a goal’ is another really important point you’ve made, Ramsay. Whatever you do in marketing; always have a goal. Always.

    Cheers mate

    1. Ramsay

      Yep, that was totally the best part of the post. Thanks for all your work lately.

  • Sue Anne Dunlevie

    LOVE the Content Idea Generator, Ramsay!

    I also use http://www.aminstitute.com/headline/
    to come up with headlines that appeal to the emotions of my readers.


    1. Ramsay

      Oh I haven’t seen this one. Thanks for sharing.

  • Cafebiblioart

    One amazing post! I truly need to think about some of these things. When I was writing my posts because I wasted to, without an intention of making a profit, I never ran out of ideas. Now that I started thinking about turning my blog into a real business, starting over and overthinking the content I stopped writing.

    I will definitely think about the things you mentioned above. Thank you!

    1. Ramsay

      Hope it helps!

  • Faizan

    Great post Ramsay,

    There is one more thing which is annoying when starting blog.
    It is “how to write your first post ?”

    Hope you will give a solution to this.


    1. Ramsay

      I think your first post should be one that really sets the scene for your blog. A super long and detailed article that gets the attention of the world. Make it your best work.

  • Benjamin Houy

    To be honest, I have a hard time knowing what a content strategy is.

    I have plenty of ideas of articles, I did research and know they answer questions people ask and give solutions to problem they have. But I just don’t see what it means to have a content strategy. Isn’t posting useful content that make visitors happy a strategy already?

    For example, my blog is about learning French. So would it be a strategy to say that I post:

    -A product review every Monday
    -An article with advice on how to learn every wednesday
    -A video every Saturday


    It would be awesome if you could write an article on how to choose a content strategy and what having a content strategy really means.

    1. Ramsay

      Hey there.

      I have an article coming up soon all about this. This was also one of the things I wanted to cover in more detail with my Private Coaching.

      The main idea is to just make sure you know what your long term goal is. For example, if you are going to sell an eCourse you want to make sure all your posts are leading up to that sale.

  • Rashelle

    Nice post Ramsay! I definitely agree with you on having a strategy.

    Whenever I get stuck on blog ideas, I just go back to basics. I find there’s an endless supply of material when I write and create posts that solve very a basic need for my audience. I also like “miniaturizing” topics, as you can really focus on a specific way to solve a problem.


    1. Ramsay

      Yeah I think the evergreen ones are always a safe bet, if you do them well.

  • Nick

    Great post! Ramsay. I am new to blogging and just starting to learn about this. I appreciate your advice and helpful tips.

    One thing that I’ve recently noticed is the amount of information you can get from social media. If you join a group in your niche you can ask your community for advice or suggestions and just put your own spin or experience related to your topic.

    1. Ramsay

      Great tip!

  • Stephanie

    I love the suggestions to solve problems + miniaturize topics. I find there’s always something I’m going through that I can offer how I resolved it, and trust that somewhere, someone is probably going through the same thing. Offering that encouragement is part of my whole strategy, so it works out well.

    Miniaturize topics is something I really need to work on–it’s easy to make broad strokes and I forget the power of piecing it down to smaller, more simple points. And breaking it down gives me more to write about–win win for both sides 🙂

    Good reminders!

    1. Ramsay

      Thanks for stopping by Steph! Always nice to see you here.

  • Lewis LaLanne

    I love these points . . .

    “Remember your strategy

    The first thing you really want to do is remember your strategy. Every blog post that you do should be something that helps to fulfil one of your strategic goals. Never post just for the sake of adding a new article or driving a little bit of traffic.

    Make a strategy

    If you don’t have a strategy then you really need to make one! It’s something that I talk about a lot but I really can’t stress enough how important it is to know why you are blogging.”

    One of the best sites I’ve seen do this through the years for products they want to launch is Copyblogger. It seems to me that they sit down and think about the question, “What does our perfect prospect have to believe in order to be sincerely psyched up about this product/service we’re looking to release? Is there anything we can ask them that would help us make the product/service even more enticing?”

    It then seems that they proceed to build a list of blog posts focused on addressing the slew belief systems (example: “Why email marketing is far from dead”) that the market may indulge in pertaining to this topic and that shift the market’s focus to a more resourceful direction, and then they end the content with questions that would bring them a better understanding of what the perfect prospects wants to hear and what they want to see answers to.

    This method of slow cooking the market with blog posts leading up to a product release helps you make sure that when you do finally offer something, you’ve done 90% of your selling already in a stealth, relaxed, helpful manner and as an awesome side benefit your offer gets finely tuned to the point where it titillates your perfect prospects’ pleasure glands so that a cursory overview of “Here’s what I’ve got, here’s what it will do for you, and here’s what to do now” invitation along with a super chill autoresponder sequence is all you need come launch day in order to haul in the cash.

    That’s been an awesome lesson I’ve learned from those guys (and Frank Kern) on ideas that give you content that sells and educates both you and the market.

    But if someone is not looking to release a product, but is instead just looking for something to talk about, it is still helpful to be strategic, at bare minimum, about the topic of “What does this person need to believe about me and my chosen topic I’m addressing?”

    Last week consisted of me putting together the strategic mind map for a client that I call “The Story of You” which always begins with a 25 page questionnaire they fill out that usually expands to around 40 pages when they fill it out.

    In this instance, the answers to these questions gave me no less than 45 narratives that could be addressed singularly in blog posts as well as other messages.

    So for example, the story of this guy passing his flight exam that allowed him to become a fighter pilot is but one of these 45 narratives that perfectly lends to a theme for a post that helps him communicate to his list a lesson about being scared but that having a mentor helped him through the situation which then segues into the 7 Things You Need To Know About Getting The Attention And The Adoration Of A World Class Mentor.

    It is my strong belief that you do not influence with information. (You inform.) You do not influence with education. (You educate.)

    People do not want more information.

    They’re up to their eyeballs in information.

    They want FAITH – faith in you – Your goals, your success, your experience, your expertise. Faith in “your way” for them, that will give them their goals, give them success like yours. Faith in themselves and their ability or likelihood of getting the goals shown to them.

    “Story is the path to faith.”
    The Story Factor by Anne Simmons

    Influential people demonstrate authority – why they’re qualified to tell people how to live and why they should listen to them…

    But contrary to what many people think, authority comes more so from personal narrative than your resume of qualifications or credentials.

    This is why I build a narrative list first for clients that answers the question of, “What does the perfect prospect for this client have to believe about them in order for them to fall in love with them?”

    My questionnaire and our intake calls elicit the client’s beliefs, values, and the significant segments of their personal history that allow for them have a visual display of topics that need to be addressed in blog posts, autoresponder messages, sales letters, interviews, etc. in order for their perfect prospect to become a raving fan of theirs.

    When you don’t answer the question of, “What does my perfect prospect have to believe about me in order fall in love with this site and becoming the next best version of themselves relevant to this topic?” then you just end having a blog that consists of you rambling and blabbing about yourself with sporadic lessons taught here and there or… a blog that randomly displays content boringly much as a text book does.

    It’s the personal narratives combined with the rock solid content that wins over hearts.

    For anyone who is looking to build content in this way and is willing to put in the ugly work of building your own personal narrative list so that the process of pumping out content becomes massively more effective and easy, I would direct you to go get Dan Kennedy’s “Influential Writing” Course. Hands down, best money you’ll ever spend to get this area of your business handled.

    It is far from cheap, but WELL WORTH THE MONEY if you are interested in having people fall in love with your site.

    I thank you Ramsay for reminding me of the valuable lessons you have in your post. Taking the time to be strategic is not something fun to be reminded of but it will make your life WAY easier if you will allow yourself to do it.

    PS. Very cool that you know about “twisting your hips” when throwing punches. Whenever I’m teaching this topic to people, I have adults think of mashing out a cigarette with the foot that should be twisting forward as the result of twisting your hips into the punch, and I have kids think of mashing a bug. When people get this tactic, their punches become ten times stronger. 🙂

    1. Ramsay

      Dude! Again with the awesome comments! Thank you so much.

      And yes, after 10 years of boxing and martial arts I learned about the hips. 🙂

      Love your teaching device there. That’s cool.

  • Tor Refsland

    Hi Ramsay,

    a great post. I assume that this time, you actually didn`t know what to write about, and then it turned into this post. Nah, just kidding 🙂

    I like that you talk about strategy, which I think is something many bloggers forget or don`t prioritize.

    Why do we write blog posts? Here the answer should be to help others and to GIVE value. If your blog posts doesn`t do either of those, you are probably writing a “master of the universe” blog for yourself, where the only reader is also…(yes, you guessed correct) youself.

    The case you mentioned, where people who are blogging about helping people make money online, when they haven`t made it themselves, is just frightening.

    That would be the same as having a driving instructor who can`t drive a car help you with practicing for the driver`s license. That is so wrong in so many ways. Sorry for being blunt here.

    What I do when I am thinking about new topics to write about I do the following:
    – research the competitors and make a topic with a different perspective
    – listen to the people: twitter search, facebook statuses, and blog comments
    – break a big topic into smaller topics
    – read books about your topic to gain more knowledge
    – change your routine (to become more creative)
    – think outside the box
    – make yourself a guinea pig – and use your testing a case study

    I did the latter about goal setting. The title was “How I Lost 13 Pounds In 29 Days Without Starving (SMART Goals Examples)”.

    So even though the case study was about me losing weight, it was about goal setting and the system I used to set and reach my goals.

    Thinking outside the box and expanding your comfort zone, can give you new ideas on topics to write about.

    Anyway, that was my five cents.

    Tor Refsland

    1. Ramsay

      Hey Tor.

      Good metaphor about the driving instructor. I totally agree.

      Thanks for the awesome comment!

  • Annamarie

    I agree great post Ramsey, I am seeing you change in your blogging style and
    Love it.
    I am learning from you as well.
    So many heartfelt thanks for all the posts.
    🙂 <3 Annamarie

    1. Ramsay

      Hi Annamarie. What changes have you noticed?

  • Sonia Sworak

    Your posts are hands-down the best on the net. They’re realistic, yet encouraging. I subscribe to others, yet find myself returning to the Blog Tyrant. I write out of sheer joy, and have yet to allow responses to my posts. (Perhaps I’m just too fragile for criticism being a two-month neophyte and all).

    Your bottom line – try and help people- is my mantra. I hope I’m helping people by leaving family, friends and readers with a legacy of stories and pleasant memories and some very personal opinions.

    Thank you, my friend. I call you that because you practice your bottom line. Every day. Every post. Every message.


    Sonia at http://www.gravel-roads.com

    1. Ramsay

      Thanks Sonia. That means a lot. Really appreciate it.

  • Rodney Robinson

    Ramsay, thanks for this post. This is a real life blogger problem! I think your best point is to make a strategy. I keep a normal brainstorming format for things I would like to talk about, and highlight possible points and supporting details, as well as desired outcomes.

    Sometimes, your mind is just done! no brain cells. But i noticed when you keep notes throughout the day, by the time you are ready, you can have plenty of possible content. I literally have a possible few weeks worth of post ideas and outlines in backlog haha.

    Thanks again.

    1. Ramsay

      So true. I’ve been there…

  • Rachelle

    In my blog, I write about difficult situations that I encounter in my industry. There is no shortage of problems that need to be overcome.

    Solve a problem.


    1. Ramsay

      RACHELLE!!! 🙂

  • Lisa

    Hi Ramsey
    Thanks for another informative piece. I always learn so much here. I sometimes run out of things to write about too. Other times I seem to get many opportunities for inspiration, being a mom and writing about parenting and children with the role of our beliefs, sometimes things just happen and I know it must be happening to other parents too. When I get more than one idea I write a basic plan for the post and it’s ready or pic up at another time.
    Thank you

    1. Ramsay

      I seriously don’t know how parents do it. Must be so hard to find the time.

  • Mary

    Once you have a topic sorted out, I think that deciduous topics (ones that go in and out of season) are a great strategy, because they give you an excuse to promote your content on social media on a regular basis.

    1. Ramsay

      Interesting. I haven’t thought of that before. Do you have an example?

  • Yiannis

    Nice post, Looks you can deep inside enough to write out. You get a lot of tips even you are in very deep.
    Learn a lot !!

    cheers !


    1. Ramsay


  • mohammad umair

    maybe you can write about how you managed to stay unidentified(if you allow me to say so) for almost two years. That would be one epic post in itself

    1. Ramsay

      I have never thought of that idea. I will think about it. Thanks mate.

  • mohammad umair

    You could also write about technique to write a detailed post on “miniaturizing” and how to align them to one parent article

    1. Ramsay

      Yes I have a draft post for that one going at the moment. Very good idea.

  • Gedas


    In your blog I’m first time. This year, I’ve decided to finally build my own online successful business and I’m going to use my blog to document every step of the way. I’ll try to start in Internet Marketig. Is it not too late to try this niche?


    1. Ramsay

      I don’t recommend it unless you have a lot of experience in it. But who knows. You might be good at it.

  • Simon

    Hi, enjoying the post as always.

    This one though, seems maybe the wrong way round.

    If you don’t have something to write about, then maybe it’s not the time to be blogging.

    Part of writing good, engaging content, is the realisation that you should be posting something that has something to say to other people.

    While it might sound ‘unfun’, to consider what might be other people’s problems, or at least interests. It does actually make sense, if you don’t have something that meets those needs / interests, then maybe it’s a day to take the dog out.

    One small positive comment at my end, I’m having my first mini viral surge for a blog post this morning, 1000+ views already. So thanks, I have been applying what you’ve taught me. Cheers S


    1. Ramsay

      Congrats on the traffic!

      I mostly agree with what you say about the knowing of what you want to write. But I guess I wanted to encourage people anyway because a lot of people still want to try a blog or practice their writing but don’t know where to get started.

      I guess it’s kind of like sport – someone might want to try a new team sport for fitness, socialising, etc. but not be sure about what one.

  • Ryan Biddulph

    Hi Ramsay,

    Remembering your problems always helped me to find posts, during both my lean years and prospering years. Good tips! We make things complex by moving away from what works. Don’t overthink it. Think through problems from your past or present and you’ll find readers and bloggers with similar problems now. We as newbies – or even veterans – have a darn tough time with certain aspects of blogging. For me, networking was a biggie but getting 100% clear on my blog topic, and not straying, was so darn important for me to embrace….and I fought it, like a dingbat 😉

    Now I build many of my eBooks and a fair share of posts around some idea of getting clear on your blog and your ideal readers. I write for people who want to retire to a life of island hopping through smart blogging. I blog for nobody else cause that’s what I’m serving at Blogging from Paradise. Knowing this I can easily build my blog top-down around that tagline. I need not try to right for any other audience because my good old audience is waiting for me, if I speak their language and make my blog vibe with them, on a top-down basis.

    Tweeting from Bali. Thanks Ramsay!


  • Justin MacDonald

    I love the part about taking action. A lot of people get caught up in an event that will change their life for the better. Events don’t do anything, it’s constant pro-activity toward being successful. I think just starting a blog to learn what works and doesn’t work for you is the best way to start to formulate an idea on the specific thing you want to blog about.

    Thanks for the great post!

  • Varshali Unde

    Great post Ramsay ! As always !

    I would like to tell you, I just want to start blogging and the question in my brain was hitting me “what to blog about ? ”

    Thank you , for the helpful and poignant post.

    I agree with your point that says ” You don’t really need to be original but you do need to find a way to be different and distinctive.”

    Thank you very much !

  • Matt

    I have a similar problem that for some reason, no blogging expert has talked about. What about when you’ve got several ideas? How do you decide what to write then? For example, I’ve got about a dozen ideas for a site/blog. But I don’t know which one to start with.

    1. mohammad umair

      Write down all your ideas. It doesn’t matter whether you are ready to write something on it at that point of time. Pick out the idea which is closest to your blog’s theme.

      After writing a post on that idea, you will get a clear picture of which other ideas are complementary to the post that you just wrote. At least you’ll get a head start.