W ondering if OptinMonster is worth it?

Find out in this OptinMonster review. Unless you’ve been living under a rock, you must’ve heard of a lead generation tool for bloggers called OptinMonster.

OptinMonster has been making waves in the industry because of its ability to convert visitors into subscribers and customers.

People have reported over 500% increase in their conversions, and that’s just scratching the surface.

OptinMonster has powerful features like Exit-Intent and Yes/No popups, a drag-and-drop interface, and seamless integrations that can help you improve your conversions.

But is OptinMonster worth it? Does it truly live up to its hype?

In this OptinMonster review, I’m going to answer these questions and more.

Let’s get started!

OptinMonster Review
  • Easy-to-Use Drag and Drop Popup Builder
  • Offers Various Campaign Types
  • Offers Campaign Triggers for Advanced Targeting
  • Run Targeted Campaigns
  • Seamless Integration with Other Applications
  • Actionable Insights
  • Highly Responsive Support Team
  • No Free Plan

OptinMonster Review Summary:

OptinMonster is an easy-to-use lead generation tool that helps bloggers grow their email list.

It has amazing drag and drop builder that can help you build your optin campaigns in no time, without having to touch a single line of code.

You can also take advantage of their pre-built templates to create visually appealing popups quickly.

OptinMonster offers advanced level targeting that lets you show the right offer to the relevant people. This is guaranteed to boost your conversion rate.

Aside from building your email list, you can also use OptinMonster to reduce cart abandonment, increase sales, and much more.

Get OptinMonster Today!

What is a Lead Generation Tool, and Why Do You Need It?

A lead generation tool will help you achieve two main things:

  1. Convert visitors into subscribers and leads
  2. Turn one-time visitors into repeat visitors and customers

Email marketing campaigns are the best way to nurture leads and encourage them to return to your site. With email marketing, you can build loyal relationships with readers while promoting your blog posts or products.

But first, you need to get your visitors’ email addresses.

That’s when a lead generation tool like OptinMonster comes in handy.

OptinMonster lets you create visually appealing email popups that help you turn visitors into email subscribers.

Contrary to popular belief, popups are more effective at engaging your audience than basic signup forms. Signup forms blend into the page and usually, they take longer to fill out.

On the other hand, a popup is attention-grabbing and only requires your visitors to type in their email address to sign up.

Now that you know what a lead generation tool is and why you need it, let’s talk about the various ways you can use OptinMonster.

5 Ways to Use OptinMonster for Your Blog

In this section, I’ll talk about the various ways OptinMonster can help your business.

It doesn’t matter if you’re a publisher on WordPress or running an eCommerce business. OptinMonster has got you covered on all fronts.

Let’s take a look at some examples.

1. Grow your Email List

If you’ve just started a blog and you’re still struggling to grow your email list, it’s probably because you aren’t using the right tool to engage your visitors.

OptinMonster lets you create awesome email popups that help you grow your email list fast!

With OptinMonster, you can display a popup at exactly the right time to grab visitors’ attention and encourage them to convert; this can be as they’re about to leave your site, after a certain amount of time, or when users visit a specific page, depending on how you set it up.

It also lets you target the right people so that you’re only showing the popup to people who are most interested. 

For example, you can create a lead magnet like an ebook and show it to visitors through an email popup as they’re reading a relevant blog post on your site.

ebook offer popup from optinmonster

This is just one example of how you can use a popup to get more email subscribers.

You can also target visitors based on their location, behavior, and more.

2. Increase Your Pageviews

OptinMonster has this awesome feature called Yes/No campaigns. These campaigns can help you increase your pageviews by ten folds!

With the Yes/No campaign feature, you can redirect users to a different page of your blog.

Here’s an example of how it looks:

full screen welcome mat example

Pageviews have a direct impact on your blog SEO. Google has stated that you can get a boost in rankings when visitors spend more time on your blog. 

And a carefully crafted Yes/No campaign can help you encourage visitors to read more of your other blog posts.

3. Boost Your Affiliate Income

You can also use OptinMonster to boost your affiliate income.

Top 6 Digital used OptinMonster’s Exit-Intent popups to redirect visitors to affiliate offers related to the content they were reading. This helped them increase their affiliate revenue by a whopping 30%!

Here’s an example of the popup they used:

optinmonster popup to redirect visitors to affiliate links

This method will send more views to your affiliate links, which in turn will increase your affiliate income.

4. Prevent Site Abandonment

OptinMonster has this awesome feature called Exit-Intent popups. These popups only show up when the visitor is about to leave your blog.

This is an effective way to prevent visitors from leaving your blog by giving them an offer they can’t refuse. 

With exit popups, you can track when a user is about to leave your site and show them a targeted message at just the right time.

optinmonster review use exit-intent popups to recover abandoning visitors

Many people will visit your blog and never return. But with OptinMonster’s Exit-Intent popups, you can turn abandoning visitors into subscribers instead of losing them forever.

5. Reduce Cart Abandonment

If you have an online store, you can effectively reduce cart abandonments using OptinMonster Exit-Intent popups.

You can build popups that show up as your customer is about to leave your site without buying. 

Offer a discount or a coupon in your popup, and you’ll greatly increase your chances of making a sale. 

reduce cart abandonment with optinmonster popups

This isn’t the only way you can reduce cart abandonment. OptinMonster lets you target users based on the items they have in their cart, the number of items they have in their cart, and more.

OptinMonster Review: Pros and Cons

In this section of our OptinMonster review, I’ll discuss the pros and cons of this lead generation tool.

Let’s dive in.

OptinMonster Pros

1. Easy-to-Use Drag and Drop Popup Builder

OptinMonster makes it very easy to build popups with their drag and drop interface. In their own words, “With our popup builder, imagination is your only limit.” 

Sounds pretty cool, huh? And truth be told, that’s exactly how it is. If you can imagine it, you can create it, and the best part is that you don’t have to be tech-savvy to do it.

You can customize images, fonts, text, layouts, and everything and anything you can think of. 

optinmonster review of the drag and drop builder

You can also choose from their pre-built templates to make life easier and create opt-in campaigns in no time.

The best part about these popups is that they’re all mobile-optimized. This means that they will look just as good on mobile devices as they do on desktops.

And you won’t ever have to worry about these popups ruining your blog’s user experience on mobile.

Another feature worth mentioning here is MonsterEffects™. These effects help you grab more attention through their animations and sound effects.

Here is a look at MonsterEffects™ in action:

monstereffects animation from optinmonster

You can choose from 26 different effects to grab the attention of disengaged visitors and convert them into subscribers and customers. 

2. Various Campaign Types

OptinMonster offers various campaign types that you can use to display attention-grabbing offers.

Some of the popular ones are:

  • Lightbox Popups
  • Full-Screen Welcome Mat
  • Slide-In Scroll Box
  • Floating Bar

You can check out the rest of the examples on OptinMonster’s features page.

We’ll briefly discuss these campaign types.

Lightbox Popups

Lightbox popups are a type of opt-in form that appears in front of the screen that you are viewing. When it appears, it dulls the background in order to stand out from the rest of the content.

Here is a typical example of a lightbox popup:

optinmonster review example of lightbox popup

These are used to grow your email list, boost your social following, increase sales, and more.

Because the other content on the page fades into the background, users are more likely to convert.

Fullscreen Welcome Mat

A fullscreen welcome mat is a large, fullscreen optin form that blocks the entire page to grab a visitor’s attention.

It displays as soon as visitors land on your page, which is a great way to get your message across to your visitors.

Here is what a typical fullscreen welcome mat looks like: 

fullscreen welcome mat form from optinmonster

Slide-In Scroll Box

Slide-in scroll opt-ins are the least intrusive kind of popups. They appear on the bottom right of the screen as the visitors start to scroll down your blog post.

They don’t take up too much space or block the content, but they are very effective at turning visitors into customers.

They are great for highlighting related content or products, collecting feedback, and reducing cart abandonment.

Here is what they look like:

slide-in scroll box example

Floating Bar

A Floating bar is another subtle way to get your visitor’s attention. You can make them appear at the bottom or the top of your screen. These floating bars are sticky as they remain visible even as your visitors scroll down the page. 

You can couple it up with countdown timers to highlight sales, showcase seasonal offers, and promote time-sensitive offers. 

Here is an example: 

floating bar to promote sales

3. High-Converting Campaign Triggers

Maximizing conversions is all about showing the right message at the right time. And with OptinMonster’s campaign triggers, you can easily display targeted messages at exactly the right time.

Let’s briefly discuss some of OptinMonster’s powerful campaign triggers and how they work.

Exit-Intent® Technology

With exit-intent technology, OptinMonster can track the movements of website visitors, like in the example below, and display a targeted popup before they leave your site.

exit intent popup

70% of the people who visit your website will leave and never return. But, with exit-intent technology, you can convert those visitors before you lose them forever.

Using exit-intent popups you can convert 53% of abandoning visitors or more! 

Scroll Triggers

A scroll trigger popup appears when a visitor scrolls to a specific part of the page. Using OptinMonster, you can set it up to appear when someone reaches a certain line of the page or simply when they hit the bottom of the page. 

These popups are generally used for: 

  • Providing a targeted call to action (CTA)
  • Building an email list
  • Directing visitors to your contact page
  • Increasing page views

These popups tend to work because if a visitor has shown interest in reading your content by scrolling through it, then they are more likely to convert.

MonsterLinks™ 2-Step Optins

I was blown away by the creativity of MonsterLinks. The concept is very simple. If a visitor clicks on a certain text on the page they will be shown a popup with a relevant offer. 

With MonsterLinks™, you can turn any link or image into a popup. The multi-step process converts your visitors into subscribers by using the Zeigarnik Effect. It’s a psychology principle that states that people are more likely to finish something if they’ve started it.

Here is an example of an eCommerce website using MonsterLinks™ to boost its conversions:

monsterlinks example used on website

As soon as the visitor clicks on the link, this popup will appear.

monsterlinks popup from optinmonster

That’s pretty neat!

Timed Display Control

Timed display popups work the same way as scroll trigger popups, but instead of scrolling, they appear after a certain amount of time spent on the page.

It’s a good way to generate leads without annoying your visitors. Visitors who show interest by spending more time on your page are more likely to convert.


We all have the habit of having many tabs open in our browser when we are surfing the internet.

It’s the same for your website visitors; they will often have many tabs open, which will make it hard for them to keep track of everything.

This increases the chances of users abandoning your blog if you don’t engage with them enough.

With the OptinMonster InactivitySensor, you can re-engage your idle visitors and convert them into leads. 

OptinMonster’s InactivitySensor detects if the visitor has remained idle long enough to show the popup. 

The InactivitySensor works on all devices so you don’t have to worry about it not being optimized. You should pair it with MonsterEffects so that it alerts the visitor when the popup shows up.

4. Targeted Campaigns

Another cool feature of OptinMonster is that it lets you create targeted campaigns based on your visitors’ traffic source, page referrer, location, and devices. 

OptinMonster can detect where a visitor is coming from. For example, you can show a specific popup to a visitor coming from search engines and a different popup to a visitor coming from social media.

It’s good for keeping track of channels that bring you the most leads so that you can focus more on those channels.

Apart from Referrer detection OptinMonster also lets you target visitors through:

  • Page-Level Targeting: You can customize your campaigns based on the blog page or a specific section of your website. For example, if a visitor is reading an article on the best WordPress plugins, you can show them a popup offer that is relevant to WordPress plugins.
  • Onsite Retargeting®: Lets you show new promotions and offers to repeat visitors. Instead of annoying repeat visitors by showing them the same popup every time, you can keep them engaged.
  • Device-Based Targeting: Customize your campaigns based on the device of the visitor. You can show different popups to visitors on desktop and mobile devices.
  • Geo-Location Targeting: As the name implies, you can target visitors based on their geographical location. For example, you can translate your email popups for specific countries and regions.

These are just a few of OptinMonster’s powerful targeted campaigns. With the number of targeted campaigns and triggers it has to offer, you can increase your conversions like crazy!

5. Seamless Integration with Other Applications

OptinMonster allows you to integrate with various applications and tools.

You can pair OptinMonster with your favorite email marketing services like:

Plus, OptinMonster isn’t just one of the best funnel builders for WordPress.

It also works with many different websites and eCommerce platforms like Shopify, Bigcommerce, Blogger, and more.

6. Actionable Insights

OptinMonster’s dashboard provides all the necessary insights. You can view real-time stats, monitor your A/B test results, and get other actionable insights to improve your lead generation strategy.

But what got our attention was the TruLead™ functionality. TruLead is an AI-powered lead verifier that validates the email address your visitors have entered into your optin forms.

It will only add the email address to your contact list if it checks out. 

You can add rules like blocking IP addresses, locations, and certain characters. It also prevents spam by filtering out temporary email addresses and free email addresses.

trulead feature from om

It also checks for spelling mistakes and auto-corrects them so that it never affects your email deliverability in a bad way.

You can review the rejected leads for up to 30 days, after which those leads will be automatically removed.

That’s it for OptinMonster’s pros; now let’s take a look at the cons.

OptinMonster Cons

We really had to look hard to find the cons of OptinMonster, and to be honest, I couldn’t find many.

I’ve discussed the single con I found below.

1. No Free Plans

The only complaint people have with OptinMonster is that it doesn’t have a free plan.

So, if you’re looking for a free lead generation tool, OptinMonster isn’t the right choice.

But, when you compare its features with other lead generation tools like Thrive Leads, you’ll understand that it’s still the most powerful and affordable tool on the market.

OptinMonster Pricing and Support

OptinMonster has divided it’s pricing plans into four categories:

  1. Basic Plan: Starts at $15/month
  2. Plus Plan: Costs $25/month
  3. Pro Plan: Costs $57/month
  4. Growth Plan: Priced at $100/month

There are often deals of up to 60% discount.

The OptinMonster Basic plan offers a single-site license with basic features.

The Plus plan offers everything the basic plan offers but also includes features like content locking, inactivity sensor, and others.

The Pro plan is the most popular pricing plan. It has extra features like Exit-Intent technology, yes/no forms, MonsterLinks, and much more. 

The Growth plan is more expensive, but it makes up for it by offering features like OnSite Retargeting, follow-up campaigns, Geo-location targeting, and more.

You can check out the features each plan offers on their pricing page.

As should be expected from a premium tool, the OptinMonster support team is highly responsive. 

You can easily create a ticket from your dashboard or from the support page on their website. They have their own in-house team of experts who will get back to you in no time.

You can also go through their documentation for extensive guides and tutorials on how to best use their product.

OptinMonster Review: Key Takeaways

  • OptinMonster helps to significantly boost conversion rates, with some users reporting over 500% increases.
  • It features an easy-to-use drag-and-drop builder, multiple campaign types, and advanced targeting options.
  • OptinMonster pop-ups effectively reduce site and cart abandonment.
  • The tool integrates seamlessly with various applications and provides actionable insights through its dashboard.
  • However, OptinMonster does not offer a free plan, which might be a drawback for some users.
  • Overall, OptinMonster is the best lead-generation software and is highly recommended for bloggers and other businesses looking at conversion optimization.

Verdict: Should You Use OptinMonster on Your Blog?

This question is a no-brainer. As you’ve seen in our full OptinMonster review, the pros outweigh the cons by a huge margin, and it shouldn’t be a surprise to anyone. The number of features OptinMonster offers, along with its affordable pricing, make it the best lead generation tool on the market.

To top it all off, OptinMonster has the best drag-and-drop builder on the market. This makes it very easy to use; you can design any type of campaign you want without touching a single line of code.

OptinMonster is by far the best lead generation tool on the market, a must-have for bloggers who want to improve their conversions.

Plus, OptinMonster isn’t only for bloggers. It’s also the perfect tool for online stores, B2B businesses, and any other type of business or marketer.

If you liked this OptinMonster review, then also check out our post on inspiring email popup examples.

And don’t forget to sign up to our email newsletter so you can get useful content like this sent right to your inbox!


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  1. The only issue with popups is that most times they are inaccessible. Do you know of an accessible popup or slide-in form?

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