best about us pages

W ant inspiration from the best about us page examples? 

Every website needs a great about us page. It’s where you can introduce yourself or your business to visitors. 

If you play your cards right, it can help you build a connection and trust, which can:

  • Entice visitors to read more of your content,
  • Subscribe to your email list,
  • And become your customers. 

So, ready to see the best about us page examples with lots of tips for creating your own? 

Let’s do it!

What is an About Us Page?

An About Us page is a specific page on your website where visitors can go if they want to learn more about you or your company.

They can be called by many different names, including about, about me, our story, mission, etc. 

But, the purpose is always the same: To tell website visitors who you are and most importantly – why they should choose your business. 

And the purpose is the same whether you’re a new blogger or a giant eCommerce company. 

Because when a visitor first lands on your website, you’re a stranger to them. They have to get to know you to want to read your blog posts, subscribe to your email newsletter, or buy what you’re selling. 

So, the About Us page is your chance to tell your story in a way that builds trust and a connection with your target audience.

An effective About Us page typically includes:

  • The history of your business and why you started it
  • What makes you and your brand unique
  • Photos of you/your team to put a face behind your business
  • Your business’s core values and beliefs 
  • Why customers should choose you

Now that you know what an About Us page is, let’s dive into some of the most engaging About Us pages on the web. 

10 Best About Us Page Examples 

Whether you already have an about page and want to tweak it or haven’t created one yet and are starting from scratch, you can use these examples to inspire you. 

1. SPI (Smart Passive Income)

spi about us page.

SPI, which stands for Smart Passive Income, has a sleek and professional web design. 

At the top of the page is a brief introduction about what they do and how they help can you. 

As you scroll down the page, you will see their mission, vision, core values, and team members.

spi about us page for community.

And you’ll see that it’s all centered around community and helping the reader.

The About Us Page isn’t a place to brag but rather an awesome place

But also – don’t be afraid to share your struggles on your about page. When you’re honest about your ups and downs, you’ll be more authentic and trustworthy to your customers.

This about page also features: 

  • The company’s mission statement, vision, and core values.
  • Testimonials for Pat Flynn’s ebook and a link to buy it.  
  • An email optin form to subscribe to the newsletter. 

2. Gill Andrews

best about us pages gill andrews

Gill Andrews is a freelance copywriter and web consultant. And her website’s About Us page does a great job quickly build familiarity and trust.

She includes an eye-catching photo of herself and breaks down how she can help small businesses generate more leads with her services. 

The page features testimonials prominently on the page to build social proof and convince potential clients that they should choose her business. 

And she even embeds a YouTube video on her About page to show off her copywriting skills:

adding video to your about us page

Videos are super engaging, so this is a great way to get visitors to stay on the page longer and learn more. 

Want to embed videos on your about us page? Check out this tutorial on how to embed a YouTube playlist in WordPress.

Show me how!

3. Blake Fili Suarez 

Blake Fili Suarez about us page.

Blake Fili Suarez, a graphic designer, has a simple and minimalist about page that gets the job done. 

This about page includes:

  • Photos of himself
  • A bio that outlines his education and interests
  • A link to his Instagram profile

It also includes a contact form so that visitors to his site can easily get in touch with him. 

To add a contact form to your about us page, we recommend using WPForms


WPForms is the best form builder for WordPress. It’s super easy to use, thanks to the drag-and-drop functionality. 

Plus, it offers a ton of pre-made form templates. So, you can quickly create contact forms, payment forms, newsletter forms, registration forms, and more.  

Take a look at this tutorial on how to create a contact form for more information.

And if you want to get started for free, you can check out WPForms Lite.

4. Cupcakes & Cashmere

cupcakes and cashmere about us.

Cupcakes & Cashmere is a popular food, lifestyle, and fashion blog created by Emily Schuman. 

The About Us page starts off with a quick bio about Emily. As you scroll down, you can see photos and bios of all of the team members working behind the scenes at Cupcakes & Cashmere. 

This About Us page chooses not to tell a story about the company’s history or values. 

Instead, it focuses on connecting the people involved and has with a call to action to follow various social accounts.

And at the bottom of the page, there’s an FAQ section where visitors can find answers to common questions about the blog.

5. Constant Contact

constant contact about us page.

Constant Contact is one of the best email marketing services on the market, and the company’s About Us page does a great job of telling their story and values. 

On the page, they write about the company’s history; how it started in 1995 in a tiny attic office and grew into a leader in the industry. They also write about their mission to help small business owners easily market their businesses and grow sales. 

The clean design also includes many photos of team members to add a more personable touch to the page. 

And unlike other examples on this list, after learning more about the company, they use the page as an opportunity to attract talent to join their team!

join the constant contact team.

6. Yellow Leaf Hammocks

e-commerce about us page examples

The Yellow Leaf Hammocks business model empowers the Mlabri people of Northern Thailand through training and sustainable job creation. 

So, they make sure to highlight that on the About Us page. 

You can learn more about how the company helps families break the cycle of poverty and read the stories of the men and women who hand-weave their hammocks.

It’s almost like a sales landing page so that visitors can feel good about purchasing and easily shop for a new hammock at the bottom of the page. 

products on ecommerce about us page

7. Lonely Planet

lonely planet about us page.

Lonely Planet is a well-known travel blog and travel guidebook publisher.

Its beautiful About Us page that aims to connect readers with the company values over shared interests. 

It also invites contributors to contact them to collaborate! 

invite for contributing to lonely planet.

Lonely Planet also has a separate About page to promote the company’s mobile app, print books, and more. 

8. Melyssa Griffin

melyssa griffin about me page example

Melyssa Griffin offers coaching, online courses, and other services for digital entrepreneurs. Her About Us page design features many eye-catching images, colors, animated GIFs, and illustrations that make it stand out from the crowd. 

On the page, she writes about her background, why she started her business, and how she can help aspiring business owners succeed.

There’s also a section where visitors can take a quiz to find out their money magnetism archetype. To view their results, visitors have to provide their email addresses.  

adding a quiz to the about us page

This allows Melyssa to learn more about her audience, get more email subscribers, and generate leads right from her about page. 

Want to create your own quiz? Check out this tutorial on how to create a quiz in WordPress.

Show me how!

9. ToyFight

creative about us page example

ToyFight’s About page is super creative, which makes perfect sense for an award-winning design agency. 

This about us page example differs slightly from the rest on this list. It has very little content on it because after all, it’s all about the design. 

The co-founders, Jonny and Leigh, are represented by action figures. Each of them has their own bio where you can learn more about them:

unique about us pages

Also included are links to their social media account profiles and portfolios. 

10. Bark

bark about us page.

Bark is the company behind the highly popular subscription box BarkBox. Their About page starts off with a strong headline about why they do what they do. 

And, of course, the page has lots of cute dog pictures. 

They also have a section that highlights their core company values which are to help dogs flourish at home and advocate for fostering and dog-friendly spaces. 

Lastly, the page includes a list of the company’s products so that visitors can easily purchase a subscription after learning more about the company. 

Key Takeaways and Best Practices to Write an About Us Page

  • Clarity and Personality: Effective “About Us” pages combine clarity with personality, ensuring visitors understand your brand while connecting with its human side.
  • Storytelling: Sharing a compelling brand story engages readers emotionally, fostering a deeper connection and establishing trust.
  • Visuals and Multimedia: Incorporating visuals and multimedia elements like photos, videos, and graphics enhances engagement and helps convey your brand’s message more effectively.
  • Mission and Values: Clearly articulating your mission and values allows visitors to align themselves with your brand’s ethos, fostering loyalty and advocacy.
  • Customer-Centric Approach: Demonstrating a customer-centric approach by focusing on how your brand serves its audience builds trust and credibility.
  • Social Proof: Highlighting testimonials, reviews, and case studies gives helpful social proof of your brand’s credibility and reliability.
  • Call to Action: Including a clear call to action encourages visitors to take the next step, whether it’s subscribing to a newsletter, contacting you, or making a purchase.

About Us Page FAQs

Still have some questions regarding about us pages? 

Here are some common questions if you’re looking for more information. 

How important is an about us page?

The about us page is one of the most visited pages on any website. According to a study conducted by KoMarketing, 52% of respondents said that the first page they visit when they land on a company’s website is the about us page. 

Plus, the about page lets visitors get to know you better. When they feel like they know you and your business more personally, they’ll be more likely to convert. 

So, an about page is very important for building a connection with your visitors and boosting conversions

What should I write in an about us page?

On most about us pages, business owners write about the history of the business, what they do and offer (products/services), company values, and why customers should choose them. 

And don’t be afraid to get personal either. Many business owners and bloggers also write about their struggles in the past and how they got to where they are today. 

What makes a great about page?

A great about page shouldn’t be focused on only you or your company. It should also be about your customers.

You should write in a friendly and personal way so that visitors feel more connected to you. And be sure to tell them why you’re the best person to solve their problems. After all, they likely came to your website looking for a solution to something. So, you need to let them know you understand their pain points and how to solve them.

Ideally, a great about page will convince visitors to become customers.

About Us Page Examples in Closing

Alright, if you’re ready to create an about page or tweak your existing about page, we want to share a tool that will help you out. 

You can easily create a custom About Us page like the examples you’ve seen above with SeedProd

SeedProd website builder for WordPress

SeedProd is the best drag and drop page builder for WordPress and it’s super easy to use. 

Simply drag the elements you want to add to your page and drop them into place. You can choose from ready-made blocks like:

  • Images
  • Videos
  • Email Optin Forms
  • Contact Forms
  • Social Profiles
  • Testimonials
  • Star Ratings
  • Google Maps
  • And Much More

Plus, it comes with over 300+ professionally designed templates to get you started FAST. 

seedprod landing page templates

You can also check out SeedProd Lite to get started for free.

That’s a wrap!

We hope you enjoyed this list of the best about us pages. Now, with these examples, tips, and tools, you can create your own amazing about us page. 

If you liked this post, then you might also want to take a look at the best contact us pages on the web

And don’t forget to sign up to our email newsletter so you can get useful content like this sent right to your inbox!


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  1. Maria Josephine Ventigan on July 14, 2021

    Hi! Thank you for sharing this content. It’s very useful. 🙂

  2. evisionatlanta on January 29, 2022

    Glad that I came across such an important and productive content, I really appreciate

  3. Hey, These About Us pages are impressive! A well-crafted About Us page can really help build trust with your audience. Thanks for sharing!

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