How to Start a Fashion Blog and Make it Fabulous

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start a fashion blog
Last Update August 4th, 2014

So you want to learn how to start a fashion blog, huh?

Well, I’ve got good news for you.

Fashion blogs are huge right now.

But, this post is not just about starting fashion blogs. I’m going to show you some step by step tips for starting any blog in any niche and making sure you do it properly.

Oh, and if you really do want to know how to start a fashion blog this post will hopefully blow your socks off!

Note: Some of the links in this post are affiliate links which mean I earn a small commission at no extra cost to you if you sign up. Thanks for your support and please know that I only recommend services that I use myself.

How to start a fashion blog: you need some guts!

Let’s not sugar coat anything here – blogging is hard work.

And if you truly do want to start a fashion blog you are entering a niche that is so crowded and cramped you will struggle to even find room to breathe.

The same goes for blogs about blogging, travel blogs, music blogs, sport blogs and probably sexy ones.

The competition and the noise is endless.

But there is good news and that is that 95% of those blogs really suck.

I mean they REALLY suck.

This leaves you with an opportunity to do something amazing and awesome and special but, like the paragraph header says, you need some guts. You are going to have to make this work by being smart and different. If you’re not prepared to do that then you may as well stop right here.

So now what?

Remember: this post uses fashion blogging as an example but can apply to almost any other niche.

The basic steps needed to start a fashion blog

steps to start a fashion blog

Now that we’ve got the scary learn-the-hard-way-grasshopper lessons out of the way we can get into some practical matters. Knowing how to start a fashion blog and make it truly awesome means following these basic steps (there’s more detail afterwards):

  1. Get a sick domain name and your own host
    Please, please, please don’t start your blog on Tumblr or Blogger. Those things are promotional tools for your main blog or website. If you want to truly grow a brand and make a business out of your fashion blog you want your own domain name and blog hosting in order to start a WordPress blog. Most of the best sites do it this way.
  2. Find out why you are fabulous first
    As I said in the intro-mumbo-jumbo, you really need to know why you are different. There are millions of fashion blogs out there and unless you do something differently you are going to get lost in all the noise. You don’t want that.
  3. Publish the most incredible content your brain can manage
    Once your blog is all set up and running don’t just publish lame crap that you type out in five minutes and hit publish because you want to go out and drink lattes. Blogging is hard work. Sometimes I take two or three days to write one blog post. You have to make your brain work really damn hard.
  4. Network, network, network
    Make friends. Lots of them. Make friends with your readers and make friends with other bloggers that are already way more awesome than you and might be able to give you a helping hand. This means growing a mailing list and it means being active on places like Google+.

And now you are successful and famous!

Well, not quite.

Let’s get into a little bit more detail about all those points.

Vital step: Why you need your own blog host to start a rockin’ fashion blog

fashion blog host

I’ve written this stuff in a few blog posts now but it is just so important and we constantly see people get it so wrong that I need to keep saying it.

A free blog is not a good solution
If you want to start a blog that will eventually become a business then you need to get your own domain name and web host.

Why?

Because that blog is your asset.

It will be the place from which you launch every project that you can come up with in the future. It will be the place from which you promote everything you do and it will be how all the big cats in your industry come to know you.

So why would you try to do that on a free blog host with some other company’s name in it? Can you imagine starting a restaurant or a shop and having another company’s name in your shop sign or restaurant name? No way!

A big tip about your future
Here is a big tip that I am going to make about your future. I guarantee that this will happen. It happens to everyone who makes this mistake. This big tip is this:

If you start a blog on a free host one day you will want to transfer it to a self-hosted WordPress set up. – Click to Tweet this quote.

That is a fact. And now that you know it you should be smart and just avoid the future headaches of a painful migration and start your blog in a way that sets you up for the long term.

Watch this quick video where I tell you why it’s so important:

It sounds really complicated, how does it work?
Getting your own blog host does sound complicated but I can assure you it isn’t. For example, over 850,000 people have set up a WordPress blog with BlueHost. I am betting you are as smart as at least some of those people.

Here is a quick overview of how it works:

  • Visit BlueHost
    Start by visiting BlueHost. This is the hosting company that I recommend for all beginners.
  • Get your domain name
    You can buy your own domain name through BlueHost on the first page. Your domain name is what people will type in to find your site.
  • Fill out all the details
    You then fill out all your details, purchase the hosting package (billed annually) and you’ll get instant access to the control panel.

blue_hostQuick interruption on hosting your blog:
Here’s a complete guide on how to start a WordPress blog with BlueHost that takes you through each step in 5 minutes max! Let’s get it right the first time on a quality webhost.

  • Install WordPress
    Just find the button called WordPress in your cPanel and click it. It will take you through a set up process that will take literally 30 seconds.
  • Your blog is ready
    Sure, its just skin and bones at this stage but you are literally ready to start blogging on your own set up.

What happens next?
Once you have your brand new baby blog you’re going to be seduced by millions of plugins and WordPress themes. You are going to want to change things and muck around with your theme and never actually do any content creation. That is a big mistake.

So, perhaps before you go too much further down the road you should read the next section.

To start a fashion blog (or any blog) find out why you are fabulous first

fashion blogger

If you’ve jumped ahead and started your new blog that’s totally fine – it shows you’ve got passion and energy.

But here are a few things you need to consider about making a blog successful, awesome and totally fabulous.

Being different is being alive
That might sound a little dramatic but it is totally true. If your blog is the same as all the other fashion blogs (or travel, music, sport) out there then you are going to fail and give up within a few weeks.

If, on the other hand, you know why you are fabulous and you work hard at making sure that is part of your brand and that you let people know why you are different you will find that you start having small successes.

These small successes are very important.

For example, you might think of a really cool name for your blog, or a really cool angle from which you blog about something. Someone might notice that name on Twitter or Facebook and give you a little shout out saying that it is a cool idea.

That is a very, very important thing to have happen.

Very early on in this blog’s lifecycle I got a simple Tweet from a guy called Rand Fishkin.

He said, “I really like your About page.

That was it.

Well, it just so happens that Rand Fishkin was/is a huge internet hero of mine and receiving that simple Tweet gave me a crap-load of energy.

If I got my About page right surely I could get other things right. Right?

That quote is still featured on my About page.

And I think it all came back to doing something different.

So, how can you start a fashion blog that is different from all the rest?

  • Put your face on it
    You are going to be a huge part of your blog. You write the darn thing! Make sure people know who it is coming from.
  • Put your story on it
    Why are you writing this blog? Why should people listen to you? Tell them your story even if it is really, really long.
  • Think of a strong and differentiated brand
    Your brand is not just your logo – it’s everything that you do. It’s everything that people think about you. Make sure your name, logo, design and style is all connect and all works together to make your blog different.
  • Take risks
    You need to take risks with your content (kind of like I am now writing a post about fashion blogging for tens of thousands of readers!). Talk about things that matter to you – don’t just try to be like everyone else. This is actually one of the hardest parts about blogging.

All of this comes down to having a really deep knowledge of why you are doing what you are doing.

Try and have some idea of your motivations before you start.

And then publish the best content your brain can manage

fashion blog content

This is what blogging is really about.

Even if you’ve made mistakes in the last sections – chosen a bad domain name or started on a free host (ugh) – you can still make it work if you publish damn good content.

So what does the best content look like?
Well, the best content is not so much about how it looks. It may be in many forms like a video or a blog post or an eBook. That doesn’t really matter.

The best content, however, is something that changes a person’s life.

Again, that might sound dramatic but it’s not really all that surprising.

If your fashion blog is about helping curvy women then some content that you write might make someone feel better about themselves for a day.

That is a big thing. And they will remember it.

The best content solves problems. You and your brain should spend a lot of time trying to come up with the best and most helpfulest content ideas that you can think of.

So how do you do it?

  • Make plans
    Plan ahead with your content. Figure out what people might want to see now and in the future.
  • Copy your competitors and then be better
    Have a look at what your competitors are doing to be successful and then copy them but make it different, unique and better. No point re-inventing the wheel.
  • Get professional
    Professional photos, videos, graphics – all of these things can make a huge difference to how you are perceived.
  • Write, write, write
    You want to get better at writing? Well, you need to write a LOT. Write all the time and really try to find your voice. Write long blog posts that give out a lot of value.
  • Focus on evergreen content
    Evergreen content is useful stuff that stays relevant not for just a week or two but forever. This is a key point to running a successful blog.
  • Learn SEO
    Search Engine Optimization is annoying but it is a vital part of helping you craft good content that get’s noticed. I have a guide to SEO for blogs that you can read.

Now, the reason I mentioned the brain in this section’s header is because this stuff really does become a drain on your brain if you are doing it right.

The best content is not easy to come up with. It takes a lot of research and it takes a lot of time to write, edit and perfect.

But it is very important that you make the effort to try and be completely fabulous with your new fashion blog’s content because even if you don’t quite hit it the first few times you will still get people’s attention.

Fashion blog case study: Once you’ve finished reading this come and see how one woman who read this very article went on to launch a fashion blog and get 17,800 email subscribers in 6 weeks!

And then network, network, network

network to grow a fashion blog

While good content is really important, you really need to make sure that you network, network, network.

I’ve said it so many times: it’s your colleagues and readers and the relationships that you have with them that will make you famous.

So how do you do it?

  • Spy on fashion bloggers
    The first step is to get on Google+ communities or Twitter search and start spying on the best fashion bloggers. Find out who is who and get to know what they do.
  • Make contact
    Slowly start to make contact with them around their content. Help them get more comments and try to make friends.
  • Share content
    Start to share their content on your own blog. Let them know that you gave them a mention. Try to establish a relationship by learning how to write emails.
  • Start discussions
    Wherever possible (forums, comment areas, Twitter, etc.) try to start discussions. Some of the best relationships I’ve made have come about this way.
  • Use Skype
    If you can get another blogger on Skype you will generally make friends for life. It is a fantastic medium that we don’t use enough.

These are some of the main ways I network online but, of course, there are a lot of other things you can do.

Getting you started in fashion blogging (plus lessons for the rest of us)
To help start you on that networking process I’ve made a kind of categorised list of some of the best fashion blogs around. Visit these sites, see what they do well and then get ideas and make contact.

For everyone else who isn’t interested in starting a fashion blog I’ve made sure these sites give you a lot of other useful things to look at.

Refinery29
This is a really good example of a blog that doesn’t need to just be a blog. The best way to make a blog is by creating a whole website around it. They have deeper content ideas and a broad range of articles that aren’t just simple tutorials.

StylelikeU
A great example of creating a tribe around an emotional idea. The catch-phrase is “Freedom of expression through personal style”. You immediately know what you’re getting.

Anne Street Studio
A simple blog design with a rather complicated and “different” approach to a blog. You’ll instantly notice the professional photographs – there’s a reason for that.

The Beauty Department
The thing I love about this site is that they do almost everything in an infographic/graphical way which would lend itself extremely well to social sharing on Pinterest. It also creates a unique brand and style that you recognize right away.

Bryan Boy
This is how you build a personal brand and become famous. Not everyone loves him but he seems to be doing pretty well for himself.

The Independent Fashion Bloggers
This is an amazing case study of a website that has been grown and expanded by bringing in multiple talented authors to write about one specific topic. A very good lesson to learn.

The Lingerie Addict (maybe NSFW?)
This is the perfect example of someone who has started a blog on a very niche topic and is thus able to make money extremely easily by reviewing products or solving problems related to those items.

Go Fug Yourself
A massive blog with an incredible tact for branding. The name is memorable and the content always matches.

What advice would you give for starting a fashion blog?

I’d really like to draw on the collective brilliance of the Tyrant Troops here and ask what tips or hints you would give to someone starting a fashion blog or any blog that is focussed around a particular niche or sub-topic? Please leave a comment.

Oh, and I’d really appreciate a share, tweet or +1 on this post. These darn things take ages to write! :-)

Photos by: © Ryan Jorgensen, © Katrina Brown, © Bowie15, © Aliaksei Kaponia.

 

Ramsay WROTE THIS

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75 Comments... Leave yours.

  • chris

    Two tips:
    1. Get a graphic designer’s help early on. Even if you purchase a wordpress theme and add your own logo, your web site can still look like crap. I’ve seen blurry logos and color-schemes that make me want to gouge my eyes out…from bloggers who think their site looks great. The more professional-looking your site, the more trust your readers will have in you.

    2. Ask for a site review from someone who isn’t going to stroke your ego. I’ve seen so many blog sites that look like they included every side-bar widget and wordpress plugin imaginable. I want to email these people and ask for their wordpress login information so I can make their site look so much better.


    1. Ramsay

      Yep, they are two really important tips. Where do you go for a cheap graphic designer if you are a new, fresh blogger?


      1. chris

        You hit up your friends for help. For example, when I did a site redesign a few year ago, I asked for help with the overall color and feel. I told them I’d do the work, I just needed their opinion. My friend helped me perfect the site’s color scheme and the feel of the layout. Also told me stuff like “that image needs to be sharper…don’t resize, save in the right format, etc.”

        Oh, check your email. I sent you an idea. :)


        1. Ramsay

          On it.


          1. Chris

            A top site for good and cheap Logo Design is: http://www.designenlassen.de that’s where I would go.

            And another tip: beside of a cool domain name, pay a writer for a perfect slogan.


    2. EJ

      Have you checked out fivver forthe graphic side of things? lots of them are graphic designers just hustling on the side. Great for those who are really strapped for cash!


  • Patrick

    Great article, as always, Ramsay.

    I was just talking about your blog last night. I wonder how many first clicks will go the way of the ‘The Lingerie Addict’ – male and female. It is something I have been considering now and then for a couple of years, this might inspire me to finally do so.

    One thing to consider seriously if setting up a website, is to base servers in country you are targeting, the US is fine if a global site, but if going for a UK audience (for example) then better to have UK host, this is for speed and more importantly helps in Google.


    1. Ramsay

      Hi Patrick.

      LOL – I had wondered about that link. I thought about mentioning it in the mail out but decided it was a bit too gimmicky for my style.

      Really good tip. But what does anyone in the UK know about fashion? ;-) Kidding.


  • Serge

    My advice for a budding blog (especially fashion) is 3part:
    1. Don’t BS; people are smarter than you think. If you’re not passionate about the topic you’re writing about, then at least make it unique. Don’t just be another mediocre blog.
    2. Don’t underestimate social media. Especially in Fashion. Use networks like pinterest, tumblr, instagram, and google+ communities to share your posts on (more on this in next step).
    3. Give “them” a “package deal”. If you have a taste for looking good, why not pass that gift on to others? Many (i mean it) people who follow fashion blogs have very little fashion sense, so if you provide them with something like a good looking outfit, they will be more prone to share/like/follow. I’m not saying give away $200 jeans; i mean put those clothes together (on yourself or just laid out), snap a picture, and put it up as “the outfit for the day” or whatever. You can even geo-target this and base the outfit on the weather (or whatever).


    1. Ramsay

      Serge this is a really good set of tips. I honestly feel like Pinterest and those photo sharing services are made for fashion blogs. They must drive so much traffic.


      1. Serge

        I messed with Pinterest (not specifically for fashion, but affiliate store set up as an ecommerce store) when it first came out and BOY did that drive traffic and backlinks! For example; You pair some jewelry with a shirt and pants and all of a sudden you have people “liking” it, +1′ing, and most importantly; repinning (like crazy).

        Think the Domino Effect but with Backlinks and traffic. I had days where *one pin* would drive 50-500 people each day (depending on the time it had been out) for over 2 weeks.

        I set Pinterest aside (still have a few accounts with 100-1800 followers) for now, since my demographics have shifted slightly.


        1. Serge

          I should also note that Pinterest now provides (DOFOLLOW) backlinks and the “profile/boards/recent pins” sections can build pagerank (I have a Pagerank 4 profile with over 20 Pagerank 3 [unique/separate] boards).

          No need to clarify what [that] means for SEO/Ranking ability ;)


          1. Ramsay

            Awesome stuff! Thanks for filling out the details.


    2. EJ

      I love this idea. There was a facebook page a while ago that did this. The shares of the outfits were in the thousands bring lots of awareness of the page. They weren’t selling anything, it was just about coordinating different pieces to create one look. Such a good idea.


  • Sonia

    Very good post. To me the most important thing will be really loving what you do otherwise it is impossible to keep up the work.
    The networking is essential to grow.
    The idea some years ago was to write as many posts as possible, while nowadays the content has to be relevant, quality vs. quantity.
    Thanks for your post.

    Cheers,

    Sonia


    1. Ramsay

      Thanks Sonia. Yep, the idea of quantity has somewhat subsided although it still works really well for some blogs.


  • Darius

    Great Post, I chose to focus on the crowdfunding niche. It was a 2 billion dollar industry last year and is projected to be a 5 billion dollar industry this year. I recommend using Fiverr to use graphic designers for first time bloggers. I did use the logo designed for five dollars at the top of my site (bottom now) but stopped using it because it didn’t look good on mobile.

    What do you think about just having your site’s name at the top without a graphic design so the site looks good on mobile? I love the premium wordpress theme that I use and didn’t want to change it.


    1. Ramsay

      I think a logo is an important part of your brand. You want people to recognise it. Maybe it’s just a matter of getting an expert in Adobe Illustrator to compress it properly for you?


      1. Darius

        Ok Thanks, I will try to find someone who can help me.


  • TJ

    Great post Ramsey!

    My advice to fashion bloggers would be to focus a lot of energy on the photos and be sure to organize them on killer Pinterest boards. Memes are hot, so are the photos that have text on them, infographics, tall pins. These will all drive traffic back to their blog.

    I truly believe that imagery is the frosting on a cake. There are always people that only eat the frosting. Pinterest is one giant river of frosting. Fashion is so visual, if you build your boards wisely on pinterest the army of frosting eaters will recirculate your imagery and do the rest of the work for you.


    1. TJ

      BTW Ramsey, what is up with your suggestion of skyping other bloggers? Do you young folks really do this? If somebody asked me to skype with them I’m not sure if I’d be flattered or creeped out.

      That being said, you are the exception. I totally want to skype with you! You are my blog building hero. I’ve followed you forever. Skype-ring me anytime dude. Your fan, tj


      1. Ramsay

        It’s just a really good way to discuss projects or ideas that you might have.

        I interviewed Steve Kamb from Nerd Fitness a few months ago and found that after that we we’re a lot more like real friends vs just people on the internet who know each other.

        Email me your Skype address if you’re serious. ;-)


    2. Ramsay

      Pinterest is one giant river of frosting! Ha ha. Man that made me laugh. So true.

      Good to see you TJ.


  • Antonio Centeno

    Ramsay,

    Great post – I don’t normally comment on blogs but since I’ve built a successful Style blog in the last year I needed to tell you your 4 points are spot on.
    I expand on this in a quick video I just shot for you – http://screencast.com/t/KAZpC5dcS5

    Keep up the excellent work!

    Semper Fi,

    Antonio


    1. Ramsay

      Great way to reply to a blog post Antonio!

      Appreciate all the kind words and congratulations on the success. Just bought my first suit last year and could have used your fitting guide. Although I think I did alright in the end.

      Thanks again.


      1. Antonio Centeno

        You got it Ramsay – love your stuff and please let me know if you ever need my help! R/S Antonio


  • Juan Manuel Santaella

    Hola Ramsay! Beautiful pictures from… España?

    I think what is missing in the blogging world is passion for experimenting! For me is not so much a design beautiful, like a mental shock, something crazy that makes you shake. The absurdity is able to move brains. The impudence is capable of stirring mountains. The best way to do something different is expressing your truth, knowing yourself, because everyone is different. One idea: put an artist in your life!: Squeeze all the fruits that have the reach, naked but dressed, and enjoy putting your juice in the network…


    1. Ramsay

      Ha ha. Some great advice about starting a fashion blog! I like it.

      Yep, those photos are from Spain. Well, Catalonia. I’m told not to say that it’s Spain.

      :-)


  • John Gibb

    Fashion blogs are not an easy thing

    First of all, design needs to look fresh and pro

    Yes, you need guts, super passion and a “never give up” attitude.

    Good luck!


    1. Ramsay

      Thanks…


  • Jake Parent

    Some great stuff here Ramsay.

    One thing I would add is that any entrepreneur who wants to be successful in today’s world of radical connectivity has to frame building their business as an attempt to build a community.

    As I think you’ve said in your post, it’s not about YOUR needs, but about the needs of the people you want to connect with. And nowadays, that means thinking of our customers as part of our community rather than as simply a static audience.

    This customer community approach means added value for both sides. For the consumer it means a bigger say in how the business addresses his or her needs. And for the business, it means tapping into the best researchers, innovators, and sales-people there are.

    After all, nobody knows your customer like your customer.

    Again, thanks for the awesome post!!

    -Jake


    1. Ramsay

      HI Jake.

      Awesome comment!

      What do you think about the feelings of people like Ford and Jobs who thought that the customer had no idea what they wanted?


      1. Jake Parent

        It’s a great point.

        And one that can be true, I suppose – perhaps especially so in the past.

        But in our radically connected world, consumers increasingly have the necessary information and the means of communication to participate in the process of value creation.

        Of course, it is still the role of the entrepreneur to help guide these consumers through the process, and to use their expertise as a tool for refining general notions into action.

        That’s what people are paying us for – especially those of us operating in the knowledge economy.

        -Jake


  • Zamari

    Ramsey,
    Great article! I want to comment on your tip to be better than your competitors. I think this is very key! I learned this valuable lesson outside of the virtual business world. Allow me to explain…
    My best friend owns a franchize of a janitorial business in a meduim size city. There are all ready tons of cleaning business in the area! So why in the world would he get into that business?
    Two reasons…

    1) most of the cleanig companies where horrible

    2) he knew he could run a BETTER company

    They do better by being more reliable, fixing their mistakes in a timely manner ETC ETC. Turns out that they are now one of the most successful cleaning companies, not only in our city, but in these surrounding states, even winning awards!

    The lesson?

    • If you are convinced that you can do it better than 99% of them, then do it!

    I want to breifly tell you how i applied this to my blog (Btw I’ve been following your blog since before the birth of my site, trying to apply your tips).

    -Before I even purchased a domain name, I researched and studied my competitors to see if it was even in my power to be better. Heres what i found out:

    1) The top sites in my niche were “paid” services
    2) Most of the sites that were “free” were very lame sites
    3) the ONE good “free” resource site was very hard to navigate

    My solution…

    ¡Make a beautiful, easy to understand, easy to use, FREE resource for people in my niche!
    (And then of cource wisely utilize affiliate marketing)

    Has this worked? HECK yea!

    ¡People email me and tweet me all the time telling me how thankful they are for my service! Now this might sound a little cheesey but I really feel a sense of accomplishing something that not only can potentially make money but something that can really HELP people!

    Im still in the beggining stages of this project so I have a ways to go. Currently im working on making my site easier to navigate and also in the pre-monotizing stage. Withen the last few days I finally received approval for the affiliate companies I want to promote on my site.

    Anyways, Ramsey,
    I find your tips helpful. I am really writing this comment to give you sincere feedback on these tips and your site. I really doubt you or any of your readers are actively trying to learn the language Haitian Creole lol, so take my comments as a ginuine compliment :D

    One other point, I LOVE your tips on >being differentgetting an awesome domain<
    Today im going to be registering a rediculous domain name that goes PERFECT with a logo my designer already has made along with the primise of the site. (Which are all things you mentioned in this post) I hope soon I can share it with you to see your tips in action.
    Btw, on my currect site, if you have any suggestions, please let me know. Even one or two comments on how i can improve my site from you would be greatly appreciated.

    Your reader

    -Zakari


    1. Ramsay

      Zakari this is an epic comment. Did you write it just for here?


      1. Zakari

        Thanks Ramsay! Yes i did! (Im not in the business of blogging tips). These were just my thoughts after reading this article this morning. In your email you suggested to grab my coffee for your long post, so i did. Since there was still coffee in my cup by the time i finished reading it, I figured I would write my 2 cents.
        By the way, sorry for mispelling your name in the first comment! Dont feel bad, i mispelled mine as well :p

        I Appreciate your blog. Thanks

        -Zakari


        1. Ramsay

          Ha ha. Love it! What an amazing comment. I should buy you a coffee.


          1. Zakari

            Lol that would be nice. Or you could answer this question for me :)

            Why do you recommend using white text background?

            Just curious.

            Also, about your post on the blue shirt theory, that made helped me make the decision to make my site blue but im still playing with colors.

            Any ideas?

            http://www.MemorizeHaitianCreole.com
            Thats the site.
            Any tips would be appreciated

            -Zakari


  • Jay

    This coming from a person who has always blogged for fun (hence the free host), and it goes for any kind of blog:
    Proofread your damn posts. Always. More than once. Ask someone to read it before you hit ‘publish’. If they can’t understand 100% of what you’re saying, you’re doing it wrong.
    Oh, as for the writing a lot, I’d like to add, as old fashioned as it may sound, write in actual paper. I may be very old, but I think the act of writing as opposed to typing can help your skills immensely. I think I wandered off topic a little, but I thought it was worth as advice from someone who has some experience under her belt.


    1. Ramsay

      Great tips Jay! Thanks for sharing.


  • Steph

    Great post, Ramsay.

    First of all your willingness to go outside of your normal topic range and try a new slant (talking about fashion blogging!) certainly caught my eye, so that’s a great example in itself–trying new things to get new readers.

    I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!

    Thanks for the food for thought.

    Steph


    1. Ramsay

      Thanks Steph. I always enjoy your comments. I’ll have to check out that book. After just visiting the Picasso museum I’m quite inspired by art at the moment!


      1. Steph Martel

        Awesome!You have to put the Louvre on your bucket list,then. The art there will blow your mind!


  • ZED

    Are you trying to get traffic for ‘How To Start A Fashion Blog’ and ‘Fashion Blog’?


    1. Ramsay

      Sure, why not.


  • Kisha

    This was awesome!!!! I loved it. Pls check out my blog Sweetandlowshow.com


    1. Ramsay

      Thanks…


  • Amanda Gonzalez

    Ramsay, are you sure you didn’t pen this post just for me?

    After a massive change of direction in life, just a few weeks ago, I launched a fashion blog (of sorts) after a career of copywriting. Being new to photography (SO much to learn) and writing predominantly how-to posts is certainly time consuming, and for now, I’m just sticking with weekly posts so I can keep the quality high. I spent just as long putting together my about page.

    I’m also working on how to monetise the blog through products. I’ve great ideas thanks to chatting with Shayne Tilley at the ProBlogger event last month; it’s just so much to get through!

    If you need a start-up fashion blog for a case study, then I’m your girl.


    1. Ramsay

      A new fashion blog hey…?

      Sounds interesting. What camera are you using? How you finding it?


      1. Amanda Gonzalez

        Thanks, Ramsay.

        For the first few weeks I’ll be using my point and click Coolpix until we decide which DSLR is best for us. So far, it looks like the D90 might be a good start, but we’ve still a few questions to ask. Do you have any recommendations for a good learner camera?

        I’m really enjoying learning about photography, despite finding it a little overwhelming. There are so many elements to learn that it can feel like it’s all too hard, so I keep reminding myself that I don’t have to know everything before starting – I just have to start.

        I’ve been mucking around with angles and light, which has been loads of fun. It’s funny how things you don’t think will work, do, and when you think you’ve got a good pic, it’s terrible! I’m finding this is a great way to learn.

        I’m also learning more about Photoshop, since I’ve only I-make-it-up-as-I-go-along experience. I’m rather loving PicMonkey as a good intro tool, too.

        There ARE loads of fashion blogs out there, many which do refashioning, too. I can’t help but feel empty and shallow with many of them; it feels like consumerism gone mad. Which is why I also want to focus on reducing what we consume yet still look good, wearing things that make us feel confident AND saving our money too boot.


        1. Ramsay

          I use a Canon Rebel T2i which is an amazing first SLR. The only thing I’d advise is to make sure you think about what you want to use it for. For example, mine makes amazing HD videos but it has no way to alter the mic volume for a stand alone mic and thus the sound can be awful. The next model up, however, has a volume control.


  • Carmen Amato (@CarmenConnects)

    This post was packed with solid advice and ideas. Everyone thinks their blog will stand out but you are more than right in saying that it takes a massive amount of hard work and brain-popping efforts to be unique, be helpful, and provide tantalizing content. As a mystery novelist, my blog is all about establishing my brand and introducing readers to my books. This article will help me find some more drops of inspiration in order to boost the blog. Thanks!


    1. Ramsay

      Glad you enjoyed it Carmen.


  • elaine

    1) Getting traffic – You need a really interesting, nicely designed and easy to navigate site. But that won’t get you much traffic. You need to get the word out, which is where 80% of your effort must go. guest posts, podcasts, interviews, etc. Critical tod rive traffic.

    2) Converting traffic – Publish a weekly newsletter once a week. Keep it brief and share 1 tip each week. This has worked really well for me to build up a relationship with my readers and drives sales of my online app courses. When people email to thank you for free info shared to your mailing list, and converted to buying paid courses based on this, you are on the right track.


    1. Ramsay

      Awesome tips Elaine! Thanks for the mention too.


  • Shaun

    Great advice as usual mate, certainly provides some motivation and good ideas. The networking part has always been a shortcoming of mine, definitely can’t be underestimated.

    How are the iced coffee withdrawals going, have you been able to find a worthy substitute?


    1. Ramsay

      Ha ha – the coffee here is terrible mate.


  • Tiffany

    I just entered this whole blogging world and your website is saving my life – well, that’s a bit extreme. But yes. My life is being saved. There are so many clear, witty explanations of how and why I need to do particular things that I *could* spend all day simply pouring over the info you provide. But I won’t. Because you taught me that I was avoiding actually creating content. I am now in the process of figuring out how to do a good logo and the last comment I read addressed that very problem. Fantastic! Now I’m off to purchase and figure out Aweber. Ta!


    1. Ramsay

      I’ve just used this comment as an example in my latest post. Thanks Tiffany!


      1. Tiffany

        Uh oh, Looks like I’m going to have to keep reading your posts because I want to see myself mentioned in it!

        ah HA! Another lesson you’ve taught me, Sensei.


  • Jacqueline Depaul

    This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.


    1. Ramsay

      Thanks Jacqueline.

      I wasn’t sure whether to cover that stuff in a post about how to start a fashion blog but I’m glad it came in useful.

      Keep going on the long blog content.


  • Carlos

    Great Post Ramsay!

    I love how you put the information, in a way that we all get it and love it!
    As I would express it, doing a great post takes a lot of Brain power, and burns a lot of Neurons! But if you do it right, you get to change someone else´s life, when they read you— So, Let´s burn some Neurons!

    Thanks-


    1. Ramsay

      Love it!


  • Rob Philbin

    Just caught up with your last four posts and have to say this one stood out by a fair distance.

    That first point about setting up your own blog – and NOT using Blogger etc. is vital. I wish somebody had told me that when I first started out. You speak too much truth, sir.

    Brian Clark and Demian Farnworth preach the same message: digital sharecropping sucks balls.

    Awesome work Ramsay, as always.

    Thanks.


    1. Ramsay

      Glad you enjoyed it Rob!


  • Gwen

    Wow, Ramsay, thank you again. This is massive! I always have my domain for 5 years and I just parked it. And because I have always pushed back on making it big, I never really paid for webhosting. It has always been with blogspot (I know!) Reading this makes me realize I had 5 years trying to find my voice as a blogger, 5 years of finding that voice and 5 years of, well, maybe wasting my time when I could’ve done a lot better. So thank you, this is like a wake up call.

    More power,
    Gwen


    1. Ramsay

      Hope it helps Gwen!


  • Jenny

    Wow, loads of really great advice here. I especially like the advice on get paid hosting. thanks for the dose of realism too, blogging may look easy but it’s definitely not as easy as it looks!


    1. Ramsay

      Cheers!


  • Alexandra

    There’s a lot of value in this post. I’m a blogger but I’m not a fashion blogger but If I Was I definitely would incorporate some ideas from this post to at least start.


  • Ramsay

    Thanks so much for all your feedback on this article about how to start a fashion blog. We’ve had so many people begin their blogging journey right here!


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