A re you wondering how to monetize a blog? While blogging is an enjoyable hobby for many, it’s also a great way to make money online.
You’ll also be happy to know that monetizing a blog is easier today than it ever has been before.
So, maybe you’ve already started a blog and have been writing awesome posts for a while now… but you’re still making zero dollars?
It’s time to change that! But how do you do it?
In this post, we’ll show you how to monetize a blog and make money online with 15 proven and profitable ways.
In This Guide:
- 1. Start Affiliate Marketing
- 2. Advertise on Your Blog with Google Adsense
- 3. Sell Ad Space Directly
- 4. Accept Sponsored Blog Posts
- 5. Get Paid for Writing Reviews
- 6. Turn Your Blog Into a Membership Site
- 7. Create a Private Forum
- 8. Write an Ebook
- 9. Sell Other Digital Products
- 10. Offer Online Courses
- 11. Host a Paid Webinar
- 12. Make Money with Coaching
- 13. Start Freelancing to Earn Money
- 14. Monetize with Merch
- 15. Accept Donations
- Bonus Tip: Build an Email List
- FAQs About Monetizing a Blog
Let’s get started!
1. Start Affiliate Marketing
If you’re looking for ways to monetize a blog, you should look into affiliate marketing.
Affiliate marketing is one of the most common ways bloggers make money. With affiliate marketing, you promote the products of other businesses. Every time someone purchases the product via one of your affiliate links, you earn a commission.
So, say your commission is $5 for every sale. If 100 people buy the product by clicking your affiliate link, you make $500—cha-ching!
The easiest way to find products to promote on your blog is by joining affiliate programs like:
Sign up and browse through affiliate networks like these to find affiliate products you can promote. There’s pretty much an affiliate program for every industry or niche; fashion, food and drink, education, health, and more.
It’s best to choose products related to your blog’s niche. By choosing products that are related to your niche, you know that your audience will be interested in them and more likely to buy.
For instance, if your blog is about fitness, you should promote fitness-related products like athletic wear, exercise equipment, and so on.
Once you’ve created your affiliate site and started getting traffic, you can use OptinMonster to unlock even more affiliate revenue.
For instance, Top 6 Digital created this exit-intent optin to promote their affiliate links and increased their revenue by 30%!
To learn more about how to monetize a blog with affiliate marketing, check out our ultimate guide on how to start affiliate marketing.
2. Advertise on Your Blog with Google Adsense
Advertising is usually what first comes to mind when you’re thinking about how to start a blog for profit.
An easy way to monetize a blog with ads is by using Google Adsense. Google Adsense is a program run by Google that displays advertisements on websites. When a visitor clicks on an ad on your site, you make money.
The ads that will be shown on your blog are targeted to the site content and the audience.
For example, the types of ads that show up on the travel blog Adventurous Kate are travel-related. Here’s one for honeymoon tours:
Plus, adding Google Adsense to your blog is super easy. Once you’ve set it up, the ads display automatically.
You can also track how much Adsense coins you’re making and which ads are performing the best with a tool like MonsterInsights.
Next up, we’ll show you another way how to monetize a blog with ads.
3. Sell Ad Space Directly
While Google Adsense is easy to set up, the amount of money you can earn is limited. So, you might want to consider selling ad space on your blog directly.
By selling ad space directly, you get to set the price. Instead of getting paid a small amount for each individual click on an ad, you can charge a flat rate for an ad on your blog. By charging a flat rate, you can get more money and it’s easier to manage than tracking clicks.
To find businesses willing to buy ad space on your site, you can create an Advertise Here page on your website or use a platform like BuySellAds to connect with companies.
Selling ad space directly is a bit more difficult to manage than Google Adsense because you’re responsible for negotiating the pricing, coming up with the terms and agreements, managing invoicing, and all the other details.
But, you can make the process a bit easier by using a tool like AdSanity. AdSanity offers simplified ad management for WordPress. You can easily insert ads on your site, track views and clicks, and more.
4. Accept Sponsored Blog Posts
Want to get paid for writing a blog post? If the answer is yes, then accept sponsored blog posts!
A sponsored blog post is a popular blog monetization strategy. In a nutshell, a company pays you to write about their products on your blog. They may even write the post themselves, so all you have to do it publish it.
It’s similar to how influencers accept sponsorships to promote a product on Instagram or YouTube.
If you have a great-looking blog with quality content, a consistent blogging schedule, and engaged readers, many companies are willing to pay big bucks for you to promote their products or services.
To connect with companies offering paid opportunities, you can join blogger networks like:
You can also reach out to brands directly to see if they’d be interested in partnering with you.
Put together a media kit using a tool like Canva. With Canva’s pre-made templates, you can put together a stunning media kit in no time.
Your media kit should include details about your audience demographics, traffic to your blog, social media following, and other stats that would be appealing to advertisers. Then, send your media kit to companies you’d like to work with.
But remember, bloggers in the United States must comply with the FTC’s Endorsement Guidelines by letting readers know loud and clear that a post is sponsored. So, make sure to include a message like “This post is Sponsored by XYZ company” at the beginning of the post.
Now, let’s take a look at another way you can make your blog more profitable.
5. Get Paid for Writing Reviews
Getting paid for writing reviews is similar to accepting sponsored guest posts.
With paid reviews, you can try out a product, write a review about it on your blog, and then get paid!
Of course, you want to write reviews for products that are relevant to your blog niche and your audience. For instance, if you blog about budgeting, reviewing budgeting software and apps makes more sense than reviewing vacuum cleaners.
And like sponsored posts, you can reach out to brands directly or you can use a platform like PayPerPost to connect with companies that would be interested in paying you for a review.
6. Turn Your Blog Into a Membership Site
Your most loyal fans will be more willing to pay to read more of your content because it’s just that valuable to them.
When you turn your blog into a membership site, it’s like locking your content behind a door; only people that have the key (a paid subscription) have access to it.
Users can pay a one-time fee to get access, or you can charge users a monthly subscription so that you can get recurring revenue from your blog. As you can see, selling memberships is a great way to monetize a blog.
Using the best membership plugins, you can easily turn your blog into a membership site in no time.
We recommend MemberPress, an all-in-one membership plugin.
MemberPress is easy to set up, offers powerful access rules that let you decide exactly what pages or posts users can see, lets you create beautiful pricing pages, and more.
7. Create a Private Forum
Instead of turning your entire website into a membership site, you can create a private forum that people have to pay to access.
A forum is basically a page on your site where members can discuss different topics with each other and get one-on-one advice from you.
Having a forum is a great way to increase engagement and build a community around your blog. Plus, with paid subscriptions, you can create a revenue stream for your blog.
You can easily create a private forum on your website using a WordPress forum plugin.
8. Write an Ebook
Selling ebooks is another popular way to monetize a blog and it’s a great source of passive income.
Passive income is income that requires little to no effort to earn and maintain. When you write an ebook, you only have to write it once. Then, you can sell that ebook over and over again to your readers.
But, if you want your ebook to sell, it needs to be good.
Most importantly, the topic of your ebook needs to be interesting to your target audience. Blogger Sarah Mae wrote an ebook based on a question about forgiveness she often gets asked by her readers.
But you can also simply create an ebook that your audience will love by transforming one of your most popular blog posts into an ebook.
For example, if you have a blog post on SEO that does really well, turn that into a more detailed ebook for your readers.
For more tips on writing an ebook that will sell, check out this guide on how to make an ebook.
Next, let’s find out what other types of digital products you can sell on your blog.
9. Sell Other Digital Products
Aside from ebooks, you can also monetize your blog by selling digital products like templates, printables, WordPress themes, video tutorials, audio recordings, and the list goes on. If you have a skill and the digital product is useful to your audience, sell it!
Here’s how the scrapbooking blog ScrapGirls does it, they sell scrapbooking templates and printables their readers are sure to love.
To sell digital products on your site, you can use Easy Digital Downloads.
Easy Digital Downloads is a plugin that makes selling digital products a breeze. It includes features like a shopping cart, customer management, discount codes, and more.
10. Offer Online Courses
If you have something valuable to teach your audience, you can turn your expertise into online courses that your readers can pay for.
You don’t even need to be an “expert” to teach an online course. As long as you have some knowledge in a subject that you can share with readers, you can sell online courses on your blog.
For instance, if you blog about cooking, you can sell video cooking lessons to your audience.
Cole’s Classroom is a great example of a photography blog that monetized by selling courses:
You can create a course in a downloadable PDF bundle or you can use a learning management system (LMS) plugin.
We recommend using MemberPress to create your online course. As we mentioned before, MemberPress is the best WordPress membership plugin. And MemberPress comes with built-in features to easily create, manage, and sell online courses.
Here’s a tutorial on how to create an online course on your WordPress site.
By creating an online course, you can help people, become an authority in your industry, and make money.
11. Host a Paid Webinar
Hosting a webinar is a great way to promote your blog and showcase your expertise.
A webinar is like a live video training session or online course with a question-and-answer period at the end. So, it’s a good way to interact with your audience as well.
You can use free webinars to promote your existing products or services if you’ve already monetized your blog using another method. Or you can sell tickets to the webinar itself if you have valuable information to share.
To promote your webinar and get more signups, create a webinar landing page. You can easily create one using SeedProd, the #1 drag and drop landing page builder for WordPress.
SeedProd offers a number of webinar landing page templates to get you started and they’re easily customizable.
Want more tips on how to run a successful webinar? Check out this guide on webinar marketing.
12. Make Money with Coaching
Do you have valuable skills and the ability to teach them to others?
Then you should consider monetizing your blog by starting a coaching service.
Coaching is all about giving paying clients 1-on-1 advice and tips. For instance, a blogging coach can give their clients advice on how to get more traffic or build their email list faster.
Your blog niche will determine the type of coaching you can offer. For example, if you have a fashion blog, you could offer coaching and consultations to help your audience develop their personal style.
You can coach people over the phone, or by email, video chat, or instant messaging. Here’s how to create a booking form so your clients can set up their first session with you.
13. Start Freelancing to Earn Money
Using your blog to promote yourself as a freelancer is another popular way to make money online.
With freelancing, you don’t have to spend time or money creating a product ahead of time to sell, you simply offer your services.
Think you don’t have any services to offer your audience? You’d be wrong!
As a blogger, you’re already a skilled writer, so you can offer freelance writing services to businesses. Blogging is how many freelance writers get their start.
Are you great at graphic design? You can offer freelance services to startups that need logo design or infographics.
You can also get freelance jobs for social media managing, bookkeeping, web design, and much more.
You can use freelancing platforms like Upwork to find freelance work. But, there’s a lot of completion on Upwork and they take a percentage of your earnings.
So, we recommend using your website to promote your freelancer services. You can also cold email clients you’d like to work with or reach out to them on LinkedIn. This way, it’s easier to stand out from the crowd and you’re more in control of your business.
14. Monetize with Merch
When you go to a concert you usually see a merch table selling band t-shirts right upfront. But did you know that you can monetize a blog with merch too?
Plenty of successful bloggers sell blog merch like t-shirts, hats, phone cases, and other physical products with their blog logos or slogans printed on them.
For example, Evie Chapman, who blogs about coffee, sells fun coffee-inspired merch items like this:
Your biggest fans would love to support your blog by rocking your merch.
You can follow this tutorial on how to create an automated t-shirt shop on your WordPress site, or look into getting started with drop shipping.
Selling products can be difficult but with these options, there’s no need for you to manage any inventory or ship the products yourself.
But if you are interested in eCommerce and selling your own products, check out our guide on how to start an online store.
15. Accept Donations
If your readers love your content, sometimes they’ll just give you money if you ask for it.
When you’re providing entertaining and valuable content to people for free, there’s nothing wrong with asking for donations. Even popular websites like Wikipedia ask for donations from their users.
To collect donations from your readers, you can create a donation form using WPForms.
Bonus Tip: Build an Email List
There’s one more thing you should do if you want to make money blogging—build an email list.
The #1 regret most successful bloggers have is that they didn’t start building a list sooner!
Email marketing will help you:
- Boost affiliate marketing revenue
- Generate sales of your ebook
- Get more webinar registrations
- Drive more signups for your online course
- Sell more merch
- And more
With email marketing, you can promote whatever you’re selling directly to your audience. The people that subscribe to your email list are the ones most interested in what you have to say, making them the people most likely to sign up for your course or buy your ebook.
So, how do you build an email list? Start by creating an optin form popup on your website with OptinMonster like the one below.
An option form popup will display on the screen and encourage users to sign up; all the user has to do is provide their email address to get your newsletter.
These high converting optin forms will help you build your email list quickly.
For more tips, check out this post of quick and easy hacks to get more email subscribers.
FAQs About Monetizing Your Blog
Still have more questions about how to monetize your blog?
Here are some popular questions our readers ask us about how to make money blogging:
How Do Beginner Blogs Make Money?
People that are just starting out often wonder how to make money blogging as beginners. So, when should you start to monetize your blog? And how will you make money when you’re a new blogger?
The best part about blogging is that anyone can start blogging and make money.
You don’t need to have a super popular blog with lots of traffic to make money, all you need is a few readers. Of course, your revenue will start out small but as your blog grows, your revenue grows with it.
For many of the methods above, the more traffic you have, the more money you make. So check out this tutorial on how to get more traffic to your blog to unlock your blog’s full potential!
In the meantime, you can still make money from your blog even if you don’t have much traffic. Offering a service like coaching or freelancing is one of the best ways to get started, since you only need a few clients to make money.
Which Blog Site is Best for Earning Money?
Choosing the best blogging platform is an important step if you want to make your blog profitable.
Many blogging beginners are tempted to choose a free blogging platform like WordPress.com to save money. Then, they often ask us how to monetize a WordPress blog. Unfortunately, with a free WordPress blog, you can’t monetize your blog or website.
That’s why we recommend using WordPress.org when blogging for profit. With a WordPress.org blog, you have full control over your site, which means you can monetize your blog in any way you choose.
For more details on the difference between the 2 blogging platforms, check out this WordPress.com vs. WordPress.org comparison.
Then see our guide on how to start a blog to get started with the best platform.
Which Types of Blogs are Most Popular?
According to data, the most profitable blogging niches are credit cards, mortgages, finance, loans, and a few others. But for most people, trying to start a blog in one of those niches won’t work out.
Instead, you should choose a blogging niche that has the potential to be profitable, and is also a topic that you’re passionate about.
When you’re passionate about the topic, you’ll be more motivated to keep working on your blog. Plus, your passion will shine through your writing, which will help readers connect with you.
The monetization methods listed above will work for almost any niche, so there’s no reason to force yourself to write on boring topics.
How Much Does a Blogger Earn Per Month?
The amount of money you make as a blogger depends on a lot of factors: the blog monetization strategies you use, what niche you’re in, how much work you put into it, and more.
Blogging isn’t a get-rich-quick scheme, and it can take a lot of time and effort before you can make a substantial income from your blog.
How Do I Start a Successful Blog?
Starting a blog and making money sounds awesome, right? But if you’re new to the world of blogging, you might be thinking “Where do I even begin?”
Don’t worry, we’ve got you covered!
Check out our step-by-step guide on how to start a blog and make money. This guide will walk you through the process of starting a new blog, including:
- How to set up a new blog
- How to optimize your blog for SEO
- How to write a blog post
- How to monetize a blog
- And more
Start Monetizing Your Blog Today
That’s it! If you’ve been wondering how to grow a blog from scratch, these proven and profitable monetization strategies will help you.
So, now that you know how to monetize a blog, pick 1 or 2 of these strategies and start making money with your blog today!
And with a little hard work, what starts off as a side hustle may turn into a full-time income!
Want to attract more readers to your blog to increase your money-making potential? Then take a look at our post on how to promote your blog.