adsense clicksWhen I first started blogging AdSense was one of the primary ways that bloggers made money and as such we spent a lot of time trying to figure out how to get more clicks.

Since then a lot of things have changed and, as such, I’ve deleted this original post in favor of introducing new bloggers to strategies that I think are more sustainable, ethical and profitable over the long term.

This post on how to make money from a new blog goes over my entire journey making money online, and includes a little bit about why I moved away from AdSense. I think this is probably a good place to start.

Then you might like to check out this post called Don’t Put Ads on Your Blog for a perspective on why advertising might not be the most effective way to use space.

Of course there are exceptions to this idea and there are many blogs and website that are suited to AdSense and advertising placements. But, for me, I prefer to focus on a strategy that keeps readers on my site instead of sending them away for a few cents.


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  1. Rachelle on March 1, 2011

    On my blog I have adsense in the white area of the heat map.

    Because my posts are long, and I have 5 on the front page, towards the bottom of the page there was just a column of text on the left, which doesn’t look nice. I put adsense there to make my page look fuller. Now that I think about it, I should put pictures of properties I’ve rented there instead for social proof…

    1. the Blog Tyrant on March 1, 2011

      Damn you taking material away from my video!

      1. Rachelle on March 1, 2011

        Students want to learn
        Teacher is patient and kind
        Thinking gets new life

    2. Jagan Mangat on March 1, 2011

      Place some ads between your posts,at top with images/text(default) format.Your ads are not noticeable……they are at sidebar-bottom=not cool.
      See this page

  2. Can you tell me/us what type of plugins you have tried and used? I’ve used a few but didn’t find one which was to my liking.

    1. the Blog Tyrant on March 1, 2011

      Plugins for what purpose Ralph?

      1. Ow sorry duh…, Adsense Plugins.
        There are various out there (adsense manager, easy adsense) etc.

    2. CreativeBlogger on March 1, 2011

      I don’t do much with adsense, but I’ve found Adsense Deluxe to be extremely helpful with implementing ads into the content. This is what Darren uses at DPS.

      What’s cool about it is you can designate where you’d like the ads to show in your content, so you can randomize it, thereby keeping it fresh for regular visitors. There are up toward 10 or more options here, including the alignment, placement, and frequency I believe.

  3. I’ve gone the adsense route on a few sites over the years. From what I’ve found…
    a) If you sell a product on your site, drop adsense. Adsense leads people off of your site.
    b) If you make $5 a month on your site from adsense, drop it. You are sacrificing money for trust value.
    c) Personally, seeing text ads on sites like major news sites and amazon has simply shown me that money rules and I have been disappointed in those sites.
    d) Unless the point of your site is to drive people to adsense links, consider dropping them.

    The more I think about adsense, the more I think about site advertising. Ads lead people to leave your site. Ads can become invisible to visiters because they are used to seeing them.

    I read someone about the “great John Chow.” I checked out his site and saw ads all over the place – more ads than anything. Lost any respect I might have had.

    BT, I appreciate the video on adsense placement and theming. There is a place for adsense on web sites and web sites where adsense is meant to be an income stream.

    What I’m trying to say is that, in my humble opinion, too many ads and even ad placement can degrade a person’s reputation. Provide great content, provide your own product, and people will pay.

    1. CreativeBlogger on March 1, 2011

      I agree, but I think a lot of serious bloggers are moving away from including adsense with their main blogs to which they’re personally attached or involved. I think a lot of bloggers are using adsense on niche sites, such as the pram example, targeting a few high traffic keywords and letting their site generate passive income while they focus elsewhere.

      I don’t get why people place ads on personal blogs in the first place ( unless you’re John and you’re receiving a ton of traffic ) … I mean, why would you want to distract someone from learning more about you and your work?

      Anyway, I think adsense has it’s place and Tyrants spot on with his tips. I’ll definitely be using them for a few of my own niches.

  4. Jagan Mangat on March 1, 2011

    Good video.
    Plz provide links of your other websites or blogs,so that i and people can see your other places too.

    1. the Blog Tyrant on March 1, 2011

      I’ll be talking more about them later this year.

  5. I’m going to make a very salient point here.

    Nothwithstanding your great insights, I’d assert that AdSense is not a serious way to make money. You require some fairly serious eyeballs, and I don’t think it’s scalable (I’ve dropped it from all my sites).

    Whilst guys like Darren Rowse make serious coin from it, for the vast majority of people, particularly the smaller bloggers you seem to target, I don’t think it’s worth it (it can cheapen your site).

    I personally think you are better off investing your time into generating quality content that you can sell (ebooks, video, web apps etc etc).

    That’s just my two cents.

    1. the Blog Tyrant on March 1, 2011

      Hi Tim.

      I did mention that in the video. I agree.

      1. Mike Holman on March 3, 2011

        It really depends on your topic. I mainly blog about personal finance and investing which does very well with Adsense.

        The downside of Adsense is that they will always show an ad, no matter how unrelated to the topic – that’s when you start seeing the Pamela Anderson ads or whatever.

  6. Great tutorial!

    Honestly, there’s a lot of mixed up information out there about AdSense and it’s hard to know how to do it right. I have AdSense on a few blogs and have tested over and over and over again with placements and colours and whatnot.

    Thanks for the great tips, I’ll be sure to work them into my current sites.

    1. the Blog Tyrant on March 2, 2011

      Let me know how you go Elise.

  7. Brankica on March 2, 2011

    I so needed this, cause I was thinking of doing some editing and testing with Adsense on my niche site and was procrastinating cause I wasn’t sure where to start.

    Thanks for the tips and some fresh ideas I got after seeing this. I think I will start testing the color first.

    1. the Blog Tyrant on March 2, 2011

      Good luck!

  8. Glynis Jolly on March 2, 2011

    Thanks for this post. I wanted to find out what plugin is better for this. CreativeBlogger answered my question with his comment. Comments are useful things. ;p

    1. the Blog Tyrant on March 2, 2011


  9. Dipesh Patel on March 2, 2011


    I wanted to ask a small question for this post. The ads placements that you defined is prefect for new web layouts and eye focus. But is there any specific channel that will help more in click through ? Or should channels step be ignored while creating ads?


    1. the Blog Tyrant on March 2, 2011

      Channels can be a good idea. I’m thinking about doing a post on this sometime later.

      Do you have any ideas?

      1. Dipesh Patel on March 2, 2011

        I have observed that these channels get high CTR

        1. Design
        2. Holidays
        3. Photography
        4. Travel
        5. News

        However, if I do not select the channels list still the Clicks are normal. I am not sure the reason behind the channel because I have experienced that if I select design, still the ads are displaying out of that category. I always wonder how this workds.

        Thank you

  10. I have recently been testing adsense positioning and have been getting better results on the right sidebar.

    Will look at optimizing a bit more.

    1. the Blog Tyrant on March 4, 2011

      Good luck Neil.

  11. Heather@Family Friendly Frugality on March 3, 2011

    I make a decent amount from ad sense each month (well them and GAN…it all comes in one pretty little bank deposit). I think it definitely works well in my niche. Ads are accepted and expected within my niche for the most part.

    That said, about 30 minutes ago I removed my top Ad Sense ad because I want to start focusing on selling my own ads a bit more. We’ll see how that plays out.

    One benefit of having Ad Sense on a blog is that when you DO decide to start selling ad space, you have a way to gauge how much to charge. I’m obviously not going to accept less than I would make from throwing a simple Ad Sense ad up. Not when I have to manage the ad space, collect the payment and deal with the advertiser personally.

    I didn’t see an email/tweet or facebook post about this article or the one before it? Am I living under a rock or did you not publicize this one and the Landlord Rescue videos?

    1. the Blog Tyrant on March 4, 2011

      Hi Heather. I’d check your spam folder. They definitely went out.

  12. Steve@Internet Lifestyle on March 4, 2011


    Some really good info here on Google Adsense, even though you are not a fan. I really liked your ideas of what a proper “updated” heat map should look like. I think I agree 100% with you that the right side is quite a hot spot. Also blending the ad in rather than making it stand out seems to be a very successful tactic. thanks for sharing more great info.

    1. the Blog Tyrant on March 4, 2011

      Thanks Steve. Glad you liked it.

  13. Steve Scotts Saturday Sheen Roundup- The Best of Blogging with a Healhy Dose of Charlie Sheen on March 5, 2011

    […] Many blogs have some Adsense embedded as a form of monetization.  It is an easy way to earn a little extra change to keep your blog going.  It will never make you rich but sometimes a little bit extra can help.  For those that do have Adsense on your blog or website, Blog Tyrant lays out some great ways to make some extra money from Adsense. […]

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