How to Launch a Blog & Get 17,800 Email Subscribers in 6 Weeks

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launch a blogLast Updated February 8th, 2018

Every blogger should know how to start a blog and launch it with a bang.

Even if you’ve already got one up and running, the skills you learn at a launch can give you massive advantages when promoting new posts and launching new products, blogs etc. Today we’ve got something fun.

Since I started blogging back in uni I’ve launched more blogs than I care remember. Most of them we’re massive failures.

In this article I’m going to show you a method that one reader used to get 17,000 email subscribers in just a few weeks. Pretty awesome right?

I know a lot of you have been waiting for this one so let’s dive in.

How to launch a blog

Last year I wrote a really popular post about how to start a successful fashion blog. It seems it caught the attention of one very clever human being because in April this year I received the following email:

Hey Ramsay,

My name’s Marina, nice to meet you.

I just read your article about your landing page that converts at 22.9% – and it reminded me that I wanted to email you to say THANK YOU!

The reason I’m thanking you is because of this article you wrote a while back:

In this post you had a line in there about how 95% of fashion blogs out there “really suck”.

Anyway, this was around October last year and fast forward 6 months and I’ve launched my fashion blog I launched on 1 March (as in 6 weeks ago), and my subscriber email list has just reached 17,800 (the subscriber email again is thanks to you because you always harp on about it so I thought I better figure it out before I started a blog).

Back to your landing page article. You mentioned buying Facebook Ads, and you’ve mentioned it many times before in your previous posts…So when I launched my blog that’s the first thing I did. I must admit it’s bloody expensive, but it definitely works none the less! At the moment I’m using a $300 giveaway + Facebook ads + Leadpages and getting a 53% conversion (this is pretty much all I’ve been doing to get subscribers). You can see the landing page here

So in a long about way I just wanted to say thanks for all the info you share on your blog and for those words “95% of fashion blogs out there really suck” – that was the catalyst for me, cause I had always thought of starting a fashion blog but was always to scared to jump into a saturated market!

Thanks again,

Here is a screenshot of the email just so we all are happy that this actually happened (plus I thought it would be nicer for you to read the larger text instead of the screenshot). Please also note that the above Facebook campaign is no longer active but you can still see a version of it later in this article.

launch a blog

Now this obviously caught my attention because, according to the email, Marina had launched a blog and attracted a huge number of email subscribers in just a few short weeks.

It was incredible!

Here’s a lovely screenshot showing all those wonderful subscribers:

launch a blog

I wrote back to Marina and told her that I’d love to do a case study on Blog Tyrant so that they Tyrant Troops could learn from her strategies and successes. Thankfully she was kind enough to agree.

I’d also like to say that receiving feedback like this is such a wonderful honor. It really makes all the late nights and long sessions typing in a dark room worthwhile.

Why was this blog launch so successful?

Let’s go over a few lessons that we can take away from Marina’s success.

Her email to me is really pretty plain and simple so I don’t want to go over the process again as I fear I’d just be repeating what has already been said. So, how has this new blog launch gone so well?

The main lessons I’ve taken away from Marina’s case:

  • Create a bloody brilliant brand
    The first thing I said to myself when I first visited Marina’s Facebook page was, “Good name!“. The “Not a Model” brand is memorable and you instantly know what it’s about. I imagine this would “click” with a lot of people.
  • Understand the power of value
    Marina was giving away a $300 bracelet every month to an email subscriber. This is a good quality giveaway that her audience would recognize as valuable. Here’s how you can do that with a free eBook as opposed to a product.
  • Know the technology available
    Marina has combined a self-hosted website with an email opt-in form that is then promoted with Leadpages and Facebook Ads. It might be complicated for some but the combination has worked exceptionally well for her.
  • Don’t be afraid to spend money
    Marina mentions this specifically in her email to me: it’s not cheap. But as I always say, if you want to make your blog a business you need to treat it like one and sometimes that means spending money on marketing and advertising.
  • Target specifically and follow up with quality
    All of the above is useless if Marina targeted the wrong group and then followed up with bad content. Rather, she regularly creates useful content and has been growing her brand in a way that keeps all those new email subscribers engaged.

The great thing about this blog launching process is that it really can work in any niche for any type of blog. You just need to keep testing and tracking to see what is working.

A deeper look at how Marina does it

If you’d like to replicate this style of blog launch there are a few things I’d take note of.

1. Ensure you have a solid domain name, host and WordPress theme

As mentioned, the first thing you notice about Marina’s stuff is the awesome brand that is encapsulated in the domain name and blog design.

This is the type of thing that you just struggle to do on a free host and so I recommend you read my BlueHost review and find out why it’s time you switched to a self hosted WordPress set up.

Once you’ve done that, make sure your are using a quality mobile responsive WordPress theme because you will find that a huge portion of your traffic now comes from tablet and smartphone devices. If you are spending money on ads you want to make sure you are covering all bases (although you can turn off mobile targeting, of course).

The clean and mobile responsive theme will go a long way to making your landing pages work well.

2. Simplify your process and remove obstacles

When you launch a blog or a product you need to make the process simple. People get confused at even the most basic steps so learning a few marketing tricks for removing obstacles is a good idea.


The above is a screenshot from Marina’s Leadpages landing page that she used Facebook Ads to drive traffic to. The button tells potential subscribers that it is a quick an easy process and the arrow is a very effective tool for directing people to where you want them to go. Glen uses this on a lot of his sales pages too.

3. Get your graphics and forms right

If you visit Not a Model’s sidebar you’ll see a very simple “enter now” button which causes a mobile responsive pop up to occur where you then enter your email address.

pop up

This is known as a “two step opt-in” and many people are saying that this now converts better than having the email submit form as the first thing that people see. The thinking is that the initial button click to open the pop up makes readers feel like they’ve done something and reduces friction on the next page.

Regardless of the psychology of the method, the graphics are all extremely tight and on-message and it feels very professional.

4. Use video on sales pages to pitch and clarify

At the top of her sales advert Marina uses a video very effectively to explain exactly what is going on and how to enter.

sales video

She then places an entry button right below the video and actively points to it during the video. Here is a link to the original ad that was running although please note that it is no longer running actively on Facebook itself.

5. Testing different giveaways

The last thing I wanted to mention was that Marina seems to regularly test different giveaways. The initial one was a bracelet and then a Chanel package and now Not a Model is giving away nail polish.

This is clever because it helps to keep her current subscribers engaged but also attracts new people who might not have been interested in the last offering.

If you are giving away a free eBook it might be worth testing a different topic or even format. For example, change an eBook to an email course and see if it is perceived as being more valuable to potential subscribers.

More from Marina on launching her blog

Two weeks ago when I first mentioned that I would be writing about Marina’s blog launch success a lot of Tyrant Troops left comments on this article saying that they we’re really excited to see the case study.

Marina was reading those comments and, in typical awesomeness, wrote me an email with more points to share about the process.

Here they are:

Reading some of the comments, I just wanted to share some more information with you on the email list quantity vs quality debate. Here are my thoughts on it:

  • What I should have mentioned in the data I prepared for you, is that every time I send out an email an average of 0.9% of people unsubscribe. I also do a monthly giveaway to my email list only, which keeps my current subscribers engaged.
  • If you were to do a ton of guest posts on blogs that are read by your target market and then offer a lead magnet (like an eBook) to then convert that traffic; or just do targeted Facebook ads (offering a giveaway) in my eyes the quality of that traffic would be equal. Sure guest posting is free, but when you factor in the enormous amount of time (and number of guest posts it would take) you actually save money using Facebook ads.
  • If the giveaway was something unrelated to your niche (like a fashion blog giving away an iPad) then yeah sure that wouldn’t work and the traffic quality would be low…but you’d have to be an idiot to do that!
  • It’s also important to make it clear to people that the absolute number one thing is epic content. Before anyone does anything they first need to plan out the most awesome content marketing strategy that they possibly can (that’s what I did!). And then offer a giveaway to get the eyes on your awesome content. And if the content is amazing, the people will stick around. So it would be important to mention that if you offer the most unbelievable giveaway ever and spend a bunch of $$ on Facebook ads but when people get to your site there’s mediocre content (then sure, your unsubscribe rate will go through the roof). Focus on content first and then giveaways and Facebook ads after that.

Cannot wait to see case study!

As you can see, Marina wanted to launch a blog – not just get people onto a mailing list. If you browse through her archives you’ll see a boat load of quality videos, tutorials, photos, articles, etc.

This is super important.

My own experiments with this method

I’ve been dabbling in Facebook Ads for a while now but after Marina’s email I decided to give it a more concentrated effort.

I’ve done a couple of different campaigns – one focusing on leads and the other focusing on getting direct sales from an affiliate page.

The latter especially was performing quite well and the costs were’t overly expensive as you can see below.

Facebook Ads

Since then I’ve decided to develop a new free report that I will test as a lead magnet for a Facebook campaign that will target new bloggers. I’ve finished writing it (it’s about 60 pages long) and the cover is ready to go.

free report on how to launch a blog

Over the next couple of weeks I’m going to measure results from this and do a follow up post to this one on how it all went. I’m hoping to go into more detail about the Facebook Ads strategies as well to give you something else to follow along with.

This free report will be available to all new email subscribers but I’ll make sure I send it out to all the current subscribers as well so you don’t miss out.

How did your blog launch go?

I’d be really interested to know whether you have had (or have heard of) any blog launches as successful as this. If not, what lessons did you learn when you launched your blog? Feel free to ask any questions of me or Marina about this process too.

Please leave a comment below and let’s get chatting!

Ramsay from Blog Tyrant


Hi, I'm Ramsay. If you enjoyed this post you might like to check out:

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80 Comments. Join in. *Closed after 30 days*

  • Steve

    After leaving a comment on the last post, I’m really happy to see the follow up on results. Less than 1% opt-out is quite impressive. Congrats on the launch Marina!

    1. Ramsay

      Thanks Steve! Glad you enjoyed it.

    2. Marina De Giovanni

      Thanks Steve. To be honest I used to freak out when people unsubscribed, but when I did some research and realised that it’s actually completley normal for people to unsubscribe I relaxed a little. And yeah I’m REALLY happy with 0.9%. Thanks again, Marina.

      1. Ramsay

        Yeah. Pat Flynn and I have talked about that once. I think it’s a good thing because you are honing down your audience to a more targeted group. Having people unsubscribe is a good thing because it means they aren’t marking you as spam.

  • Johanna

    That’s seriously impressive! Thanks for breaking-down Marina’s success Ramsay, in a step-by-step way. You make it all sound so easy! I really get a lot from case studies like this, and hope you do more soon 🙂

    1. Ramsay

      Thanks Johanna. Glad you enjoyed it. I think if this one does okay I might start doing more case studies because I constantly am exposed to people trying new and cool things.

    2. Marina De Giovanni

      Thanks Johanna, feel free to ask me anything. I’m by no means an expert on this stuff but I can tell you what I’ve done. Although Ramsay has done an AMAZING job of capturing everything! 🙂

  • Vienda

    Awesome, loved this Ramsay!
    As I’m currently doing my site redesign, I’m curious what plugin she used for the popup / option forms. Could you find out for me?

    1. Ramsay

      I think that is a feature from Lead Pages. However, my coder is custom building one for me at the moment so you might ask your coder to do one for you as well.

      1. Vienda

        Thank you x

    2. Marina De Giovanni

      Yep, Ramsay’s correct, I use LeadBoxes (from Leadpages). I am by no means a technical person but Leadpages is absolutely the easiest way to use opt-in forms. I was actually using “giveaway” popup software to capture emails when I first started my blog, I used and my feedback would be they are ‘just OK’. Leadpages has so much more to offer and their designs are amazing…very appealing on the eyes, which is always good. Hope that was some help 🙂

  • Hale Pringle

    Very cool. For me the takeaway is that fast growth takes real content and real investment. Free traffic isn’t quick


    1. Ramsay

      Very true. Thanks for commenting, Hale.

    2. Marina De Giovanni

      Thanks Hale. Yeah as Ramsay mentioned in the post the most important thing is the content. At the moment my content is images, written blog posts, video and hopefully soon a podcast too. I’m always trying to improve and I think as long as you can do a little bit better than the day before then over time everything will fall into place. Thanks for your kind comment.

  • Will Mcallister

    Thanks again Ramsay.
    Quite a good overview of how to commence a succesful blog with all of the necessary tools needed to accomplish the task.
    I believe one point you mentioned is that you need a good WordPress theme to start out with.

  • Scott Kindred

    Here’s a quote from Marina that caught my attention: “Before anyone does anything they first need to plan out the most awesome content marketing strategy that they possibly can (that’s what I did!)”

    I would love to see her plan; the steps, an actual example of it, etc.

    I must say, Ramsay, you’re all about helping others and this post — and Marina’s gracious transparency about her success — is a shining example. Well done, and thank you.

    1. Ramsay

      Thanks Scott. I’ll have a chat with her and see what we can come up with.

    2. Marina De Giovanni

      Hey Scott, thanks for your encouragement! My content marketing strategy is by no means fancy, I just spent a lot of time before launching my blog, planning out my content so I wouldn’t be doing everything “on the fly”. My background is Event Management so I’m very lucky in that sense that I have been trained in diligent planning and execution. Basically I just sat down and put together a few different “Project Plans” in excel documents for each type of content I was going to use e.g. images (this is big for me being a fashion blogger), text (researching how to write viral content and subject lines), video (I use YouTube only at the moment but plan to post on other video sharing sites like Vimeo), audio (I researched starting a podcast and wrote a project plan for this, my plan is to use the audio from my video content i.e. “content re-purposing” to turn it into a podcast and also post on audio sharing sites as well like,,, etc. But of course you can’t be everywhere all at once so it takes time…but I do like to plan!!

      You also asked Ramsay for some “steps” or a “plan”. Ramsay may have some ideas, but I think the best thing is to try to think about all the potential content platforms you can use and try to create ONE piece of KILLER content and the “re-purpose” that content on the other platforms. Let me try to give you a quick example and this is how I run my blog in a nutshell:

      Step 1 – I write a video script (in bullet points) for a YouTube video;
      Step 2 – I record the video;
      Step 3 – I pay someone on Elance to transcribe the video;
      Step 4 – I turn the transcription into a blog post
      (Step 5 – Would be using the audio in the video in a podcast..something I haven’t yet done!)

      I also use the text in some of the emails that I send to my email subscribers. You could also use some of that text in Facebook ads for example. The options are endless. But the main thing is not to try to create a million different unique pieces of content. Try to create ONE piece of awesome content and then “share it around” it different ways.

      1. Ramsay

        Really good strategy. Chris Ducker does the same thing and is always saying we need to approach it like that. Very smart.

      2. Scott Kindred

        Marina: What an overflowing wealth of sharing — thanks so much! I’m not into fashion at all but you’ve definitely won me over as a fan; eager to see more of your strategies & tactics in-action.

        Ramsay: Where did you find this woman — she’s awesome! Oh, wait…. she found you 😉

  • Damien

    This is all great, but I’m going to be “that” guy and ask how does Marina plan on making money from this? It would be great to see a follow up about how Marina now uses this list to recoup her investment of time and money.

    1. Ramsay

      My new report goes into that but I can see heaps of opportunities for her. Good question though – I’ll see if she can follow up.

    2. Marina De Giovanni

      Your not being “that guy” at all. It’s a great question. I monetize my blog at the moment through paid sponsorships by promoting brands on my blog and on social media (and this would extend to my YouTube channel once it gets a bigger following and also a Podcast for example if I had one… which I plan too). I also make money from affiliate sales. Of course down the road I would love to have an information product of my own. And potentially a physical product (e.g. I could sell clothes, makeup, jewellery or shoes).

  • Natalie

    I really like Marina’s website and love how she has pulled everything together to achieve such incredible results.

    Aside from her kick-ass success so far, I would love to subscribe to receive her content but I cannot see an email subscription option anywhere!

    Curious why she does not have a subscription option available outside of her giveaways?

    1. Ramsay

      Yeah that’s odd. She’s taken it down since yesterday when I was doing the screen shots.

    2. Marina De Giovanni

      Natalie, thanks for your comment! I actually just got home and checked my website and was mortified to find out it wasn’t there!! The code was there but the button wasn’t showing…. but it’s there now. I would love if you subscribed and let me know what you think of my emails. Feel free to contact me at to let me know. I warmly welcome feedback and love when people can tell me ways to improve so I would love to hear from you 🙂

  • Wess Stewart

    This is awesome! I wish I would have known about this stuff a long time ago. It almost makes me want to relaunch my blog. 🙁

    1. Ramsay

      Nah that’s all good you can always apply it to your current blog.

  • Steven

    Interesting article but it seems like the subscribers are only there to get the prize. If you look at the facebook page she has 59K fan but very very low engagements – only 3-4 comments or share.

    On facebook the average engagement is 15% of you fans

    1. Ramsay

      Hi Steven. Good point but she is getting a 31% open rate on the emails which is awesome.

    2. Marina De Giovanni

      Hey Steven, I couldn’t agree with you more on the low engagement. Facebook is my best friend when it comes to Ads… but when it comes to organic engagement it can be my worst nightmare!

      Facebook used to be fantastic for organic engagement up until about a year ago or so. As you probably know Facebook has continually been changing their algorithm pretty much since they became a public company. But I actually think it’s for the best..which may sound strange, but here’s why;

      Anyone who uses Facebook regularly will know that their news feed just started to get a bit ridiculous. So many new pages were being created everyday that there just wasn’t enough space in the news feed to fit everyone’s posts. So Facebook uses Ads as a way to stop people posting so much (actually it’s not people – like individuals – its Pages, as in people who start a page about “I love Dogs” or “I hate cats” or “Cars are awesome” etc.) Some of these pages post up to 12 times per day and the news feed just couldn’t handle it.

      If you want to know more, search for “EdgeRank” in Google and you can read about Facebooks algorithm in more detail. But from the reading I have done, a pages “organic reach” is now approx 3% – meaning that every time you post something Facebook will only show your content to 3% of your followers. And Facebook will only show that same content to more of your followers if that 3% Like, Comment, or Share in a certain period of time. In other words if you are planning to post something you better make it bloody good! But it doesn’t stop there… what happens next is if your previous post doesn’t do well then Facebook thinks “people aren’t interested in what this page is offering” and they will show your content to even less than 3% next time you post. From what I understand your post will also appear further down in people’s news feeds after a “low engaged post” so it’s harder to get back into peoples news feed (obviously the easiest way to get back to the top of the news feed and boost your page engagement is to buy ads).

      In your comment you mentioned a couple of my latest posts didn’t have a high engagement, and this was because it wasn’t shown to as many people as it normally would because a few of my previous posts had low engagement. But if you take a look through my other posts you will see my engagement can actually be very high. Here are a few examples:

      To put it bluntly, Facebook will punish you for weak content. So basically I find my page goes through “cycles” of high, medium and low engagement. If you have a few posts that don’t do well you can easily fall into a downward spiral… or maybe quicksand might be a better visual description… and it can be extremely difficult to get out of it without paid ads.

      Which is why getting email subscribers is much more important to me and should be to any blogger because you don’t own Facebook.

  • Darius

    Awesome post! Branding your blog and spending money on advertising will get you good results faster.

    1. Ramsay


  • Christopher

    Great Post! Love your stuff on here. I come to read one article then get sucked into like 10 others! =)

    Question: Could you tell me the name of the comment plugin you use on here?

    1. Ramsay

      So glad to hear that. Thanks Christopher.

      The plugin is called “comment redirect”. Enjoy.

  • Raj

    Very interesting. Ramsay you make it worth my while to read your blog every time.

    Mine is a personal finance blog. Fashion and food blogs are easiest to push out as they have natural gravity. That said competition is also that much intense.

    I think her comment about giving away something relevant is generally very very correct. I recently checked out an accounting website and they kept sending me an email about ipad giveaway.

    An extra ipad would be nice but actually if they offered three year free use of their own website as a giveaway that would have better resonated with me( and cost of them would be exactly zero). As right now I need a cheap high quality accounting website not particularly an IPAD.

    1. Ramsay

      Yeah that is a perfect example of what not to do.

  • Brendan

    Thanks Ramsay for sharing this – I read your earlier mention of the fashion blogger using the facebook ad to opt in page and we’re working towards using it ourselves. Great to finally see the under the hood! I also like the video to immediately connect with the subscriber and put a real human to the brand.

    1. Ramsay

      Thanks Brendan. Glad you enjoyed it.

  • Deborah

    Thank you Ramsay and Marina for sharing this great case study!

    I am new to blogging and being French I was wondering if I would better create contents in my native language or in English.

    There are so much more English readers than French on the internet that I am wondering about losing an important part of my potential traffic If I write in French, but writing contents that “doesn’t sound native” might be a big disadvantage as well.

    Any advice on that?

    1. James

      Deborah, is it possible to have both? You could have a tab which people could use to switch languages, or just put a translation under the original blog. Then you could look at analytics, work out where your visitors are coming from, and then prioritise their language.

    2. Marina De Giovanni

      Hi Deborah,

      Here is an example of another blog who writes in both Italian and English: if you check any of her posts she writes first in English and then in directly underneath it the same post in her native Italian. This has worked really well for her because she gets more than a million page views a month to her website.

      I have an international audience so I have added a Google translate button ( to my blog which is working great for me. I’m always receiving emails in German, French and Italian and I also use Google translate to respond.

  • liz@lifedreaming

    Hi Ramsay

    I’ve been reading your blog posts from the very beginning and have loved them for their very practical content.

    On every post I find myself asking ‘how can I use this on my site and blog?’.

    Your posts have been one of the key factors in helping me get all the many elements of a successful site sorted.

    Loved this post and my thoughts:

    1. I won’t give Facebook a cent of my money. I have a hate/hate relationship with them and am just keeping my biz page up to add some content every week.

    2. I’ve been doing some research on my core customer group [older women who are pretty damn great and asking ‘What’s the next adventure?’] and they are on places like Pinterest and Twtter so I’m spending more time there and growing followers – and doing research on how to use those channels more effectively.

    I also see other key stakeholders in my Life Dreaming tribe as being Influencers; Knowledge Sharers & Champions – and they may never be customers but they can highlight Life Dreaming as well as point me in the direction of new research or other supporters. I feel that G+, Twitter and Linked In have that potential and am building connections on all these channels.

    I created a prezi of my social media strategy as a solopreneur for a Dublin Biz Womens Network breakfast as their guest speaker and anyone here is welcome to look at it – I’m on a learning curve and still fine tuning my strategy

    3. I made a Twitter Card the other day that was free and can be added as a tweet for sign up. I’m going to tweet it out a few times a week and see what happens. Going to see if Pinterest has a similar option

    4. Content is definitely Empress of our universe.
    My strategy is totally changing to long content with video, poster and activity sheet by the end of July – once every 10 days to 2 weeks. I’m also looking to design a digital magazine that will go to my email list every 6 weeks instead of a newsletter. The mag will have vids, mp3s, interviews, articles and giveaways.

    5. Take the Long View.
    This year I’ve really taken the long view which is a bitch for an instant gratification woman like me! I’ve completely redesigned and rewritten my site, planned a strategy and am now building content in a range of formats. I’m working on guest posting and getting articles in offline magazines to build an audience that may not be online a lot who would love LD.

    My list is small and my core goal is to grow it with relevant interested people – some of who may become customers and others would be Champions, Influencers and Knowledge Sharers.

    And Ramsay – you’re definitely all three of the above.

    Thanks for taking the time to share this case study and I agree with Jo – more case studies would be fab.


    1. Ramsay

      Hey Liz. What’s with the FB hate? I’m not a fan either but keen to hear your reasons.

      1. liz@lifedreaming

        Hey Ramsay

        It’s the whole 3% organic reach stuff and women in my biz network said that they paid for FB ads and didn’t get very many subscribers.

        I also read somewhere in my social media research that Twitter was getting a higher conversion rate from their ads than FB – I could be wrong there.

        Another interesting statistic I found in my research was that 44% of actual sales from sm channels are going through Pinterest! Pinterest and LinkedIn users have the largest numbers of people earning more than $100,000 usd a year.

        And there are predictions that by 2016 G+ will have overtaken FB in terms of numbers. G+ is also worth being on because of this info I found in a Forbes article

        ” A Google+ post or a Google+ business page is just a Web page on the Internet.

        Nobody needs to be active on Google+ to see the content. The activity level on Google+ is irrelevant.

        The way people find pages on the Internet is through search engines, with Google’s own by far the biggest.

        Pages that rank higher in search engines are more likely to be clicked on and discovered.

        And Google+ pages have an advantage: Because Google has already verified the validity of your page, and has direct access to the social signals around that page and your company’s posts, it ultimately favors Google+ content over any other content on the Internet. ”

        So Ramsay, I think it’s not so much that I hate FB, it’s more about the opportunities I see in the other sm channels for me to engage with potential customers, influencers, champions and knowledge sharers.


  • Deborah

    Hi James,

    That sounds like a great idea!
    Thank you 🙂

  • Kulwant Nagi

    Such an awesome case study and tips.

    Thanks for revealing some of the hidden email marketing strategies, Ramsay.

    Right now I am giving away one free ebook to all my email subscribers, but thinking to change it soon.

    What can be the alternative?

    1. Ramsay

      It all depends on the end result you want your readers to take.

  • Kim

    Hi Ramsay!

    Your blog has been IMMENSELY HELPFUL as I am a brand new blogger beginning to dive into this world. THANK YOU for all of the information you supply! Everything is always very clear, even to a novice like myself 🙂

    1. Ramsay

      Thanks so much for the feedback Kim!

  • Ralph

    Awesome to see and hear!

    Pretty awesome she is from Sydney too 🙂

    1. Ramsay

      Ha ha. Love it.

  • Slavko Desik

    This is an excellent case study! Nice to see a real life example of how Facebook traffic can be led to convert well. Marina has established a polished model for us to extrapolate from. Thanks a bunch. And congrats for your success so far Marina, I hope it will only go up from now.

    Also, seeing her mention how much it is important to have a clear strategy before you lunch, really made me think about how I go wrong with some of my projects.

    I see a lot of good content that I’ve missed these couple of months. Also, congrats for the new design, looks great 🙂

    1. Marina De Giovanni

      Thank you Slavko 🙂

  • Rob McNelis

    Tweeting this post b/c you asked in the email. Nice reminder! And great post. 🙂

    1. Ramsay

      Thanks man!

  • Williesha Morris

    This is a *really* awesome case study, but I do have a question: was her Facebook fan page already that high? (I noticed she had nearly 60,000 followers.) Did those followers all come from her FB ads?

    If not, then I can see why she would get so many subscribers as she has a massive fan base.

    1. Ramsay

      Hi WIlliesha. The subscribers came from the FB campaign which had a direct email submit form on the landing page. Hope that helps.


    Hi Ramsay,

    great case study on Marina and her blog. Very inspiring!

    Went to the facebook app link but didn’t load the page. Just the wall of the Facebook Fan Page, but did she send those fb ads to Giveaway tab on Facebook or to the giveaway on her site?

    Also was there any mention of how much was spent on the facebook ads themselves or if she had to experiment with different ads run?

    Thanks again Ramsay and Marina for this insightful case study. Look forward to your reply!

    1. Ramsay

      Hmm… the link works for me.

      As far as I can tell, she had a giveaway tab on FB which was custom designed. She then drove traffic to that page with the ads and the email submit form was on her site after clicking the “enter” button.

  • Joe

    Hi Marina and Ramsay great case study.

    Just wondering Marina were the promotions you advertised on Facebook for a global audience?
    I guess I’m wondering did you post the prize to the winner regardless of which country they were located?


    1. Ramsay

      Hi Joe.

      I’ve seen Marina mention on her YT page that the prizes can be sent anywhere.

  • Brian Yee

    Thanks for Ramsay and Marina putting up this awesome content!

    Before reading this post I don’t think much about the Facebook ads because I don’t have a budget for that. And I don’t think it’s worth the money.

    But Marina’s case study is very impressive. And she said ” you actually save money using Facebook ads” reminded me that investment cost is inevitable and save a lot of time as well.

    I’d see how can I implement this strategy. Thanks again.

    1. Ramsay

      Awesome! Thanks for sharing that Brian. Glad it helped.

    2. Marina De Giovanni

      When I ran the numbers on how much it would cost me in time Ads just made the most sense to me. As they say; time is money!

  • Justin

    An absolutely shining example of the massive potential a solid content marketing strategy can have when coupled with email marketing. Great case study, Ramsay!

    Question: You mentioned a new effort you’re about to use which will target new bloggers with Facebook… How will you target such a demographic? I haven’t played with all of FB’s targeting options (because there are so many), but I’d love for you to clue me in on what you’re doing there.

    Thanks again!

  • DOK Simon [B. Engage]

    Hello Ramsay !!
    I really enjoyed the content of the post as I didn’t really want to miss a line, I was quite impressed at the technique she used to acquire her subscribers,

    I guess it was a mouth watering proposal for her subscribers and they couldn’t have thought any better….

    Great case study Ramsay, I enjoyed it !!

    DOK Simon

  • Ignite Internet Marketing in San Diego

    Wow Marina thanks for sharing! And thanks Ramsay for publishing the case study! Leverage your subscribers by using, I’m sure you’ll be able to increase your social reach and email subscribers knowing that they came from facebook.

  • Ruban Kt

    Hey RAMSAY,

    Very useful for a newbie like me. Keep sharing.

  • Dana J

    I’ve had a blog now for five years and I can’t seem to generate any new followers through blogger. Since I am not that tech savvy I struggle on how to generate more followers. Would it be smart for me to use FB ads? I have a FB page but again I’m not reaching anyone.

    Confused with a heavy heart.

    1. Marina De Giovanni

      Hi Dana, I would definitely recommend using FB ads, it will give you a boost with your following and readership and will also give you the confidence to keep going.

  • Melissa Wilson

    Great case study! I’ve heard of people planning a blog launch instead of just simply going live and hoping people will come to it, but not quite like this. The success of the launch with the help of Facebook ads is impressive. I was wondering, though, if Marina reached out to others in the niche to help her spread the word as well?

    1. Marina De Giovanni

      Yes most defintely. I reached out to as many people as I could. Although when you first start out don’t expect that everyone you reach out to will get back to you… but of course some will.. and every little bit helps.

      1. Melissa Wilson

        It’s definitely helpful when others help spread the word for you. Thanks for the response!

  • Chuks Emmanuel

    Thanks to Marina and Ramsey for this update.

    I have come to understand that what make your blog ar any online biz you are into must have FREE stuffs that you give out on daily, weekly and monthly basis.

    its just that its not cheap but since its going to pay up i think one should implement this method.

    Chuks Emmanuel

    1. Marina De Giovanni

      I agree with you 100%. Anyone who has a blog is in the free content business.. so you need to be willing to give away stuff for free.

  • Ofu Oko

    Beautiful post. I have recently started a blog orientated around UK students. I will keep using your tips to broaden!