guest posting

Guest posts form an integral part of any blogging strategy. But can you still get them in today’s overcrowded environment?

Actually, the issue of guest posting is not an easy one to cover.

Some blogs that used to offer guest posts are now totally closed to the idea. Others that would never dream of accepting them are opening up to the idea of having multiple authors.

So how do you get a guest post in today’s blogging landscape? And do you even want to still try and get them?

Let’s take a look.

A quick overview of some guest posting tactics

Let’s start this article by taking a quick look at the overarching principles behind pitching for guest posting opportunities in today’s environment:

guest posting infographic

Now let’s get into the real details of this article. Hopefully by the end of it you’ll have some new ideas for your guest post pitches and approaches.

So, is guest posting still possible these days?

Shall we touch on a little bit of history first?

Go back in time 10 years and you would have seen a thriving guest posting industry in almost every blogging niche.

People were swapping articles on each others blogs and it was helping them get traffic and even boosting their Google rankings up and up.

Some bloggers were even making a lot of money by charging advertising to put links on their site in the form of a guest post because they knew how valuable that backlink was for the person doing the post.

This all changed with the advent of the Penguin update back in 2012, and then even further in 2014 when Google’s Matt Cutts basically told people to stop guest posting for SEO purposes.

Some bloggers wrote about how this was not exactly accurate but, for the most part, it had the effect of making it a lot harder for people to get a guest post on another blog because everyone started to get afraid of Google penalties.

So what happens when guest posting is part of an overall blogging strategy like this one, or a strategy like this one that is aimed at getting more traffic from Google?

Guest posting to increase exposure to your brand, tap into different audiences, etc. are still very important and valid reasons for wanting to write on a blog that isn’t your own.

Well, the good news is that, despite all of this, guest posting is still very possible and can have extremely positive results for everyone who takes part, as long as it is done cleverly.

How NOT to get a guest post these days

My intention here is not to embarrass anyone who sends out guest post pitches but rather to highlight a few issues that pop up in the hope that it helps in the future.

As someone who is fortunate enough to own a pretty big blog, I get approached by people looking to do guest posts every single day. Sadly, most of these pitches fall on deaf ears because the majority of them contain the same errors that get repeated again and again and, as the guy who sees the emails every day, they start to stand out a lot.

Here is one example from this week:

guest post pitch

At first it looks like a pretty decent email pitch. Short, to the point, etc. But when you see these every day (and they all look the same) you start to notice some things.

  • Nothing is personalized
    The first thing that you notice is that they haven’t addressed me by my name or role. This automatically makes anyone in the internet marketing space think that it’s auto-generated.
  • Incorrect link
    Secondly, they have pointed to my blog archive at /blog/ and said that it was a post and that they liked what I wrote. This doesn’t bode well for someone hoping to write on a blogging site – either they don’t know what a post is or the email is incorrect.
  • Generic details
    The last paragraph has no details about their idea for a guest post, what they are suggesting for my site, how it will help my readers, etc. Again, it seems a lot like a mass generated email.

This is all a little bit frustrating when my contact page says at the very top that we do not accept any guest posts at this point in time, even if you are Seth Godin himself.

Interestingly, I’ve started replying to these pitches asking politely where they got the email address from and have never once heard back from any of them. I’m not sure what that means…

How to get a guest post in today’s landscape

If you are a new blogger that is looking to start guest posting then I applaud you – it’s a good strategy that still works.

One thing I’ve noticed is that the same tips that worked for me when I first got started still have a big effect now. Guest posting has changed, but a lot of the same things are still working.

Let’s have a look.

1. Build relationships before engaging

As we saw in the example above, it’s very unlikely that you are going to get a guest post by emailing a blogger randomly with a half-baked pitch. The reason is simple – your pitch is getting received with dozens of others and there is no way for it to stand out.

What this means is that it’s really important to build relationships with bloggers first. This helps to differentiate yourself from the masses and makes it more likely that you’ll get a leg up.

One example of this is my Internet-friend, Vishal, who you might have seen in the comments section of Blog Tyrant leaving massive essays that are filled with value (seriously, some of them are like 1,000 words long!).

After a while I began chatting to Vishal and he expressed that he’d like to learn more about my industry and that if I needed any small jobs done that he’d be interested in helping. I remember feeling instantly excited about this idea because I’d seen the quality and care of his comments and knew that he was a trustworthy person.

I ended up hiring him to do a few little research and writing tasks which will be published very soon, but the main point is that it was much easier for me as a site owner to take the step towards working together when I’d seen him around the blog creating value and sharing knowledge. When Blog Tyrant gets opened up for other authors I’d be delighted to ask him to participate.

Actually, it has always been like this. Back when I was fortunate enough to be asked to do some writing on ViperChill I had been friendly and communicated with Glen for a long time before. It absolutely wouldn’t have happened from a cold email.

2. Show legitimate value first

Closely related to the idea of building relationships is the fact that you’re much more likely to get noticed if you can show something interesting or valuable that you’ve done.

For example, at least half of the guest post pitches that I receive are from bloggers with no existing blog, or from those with a blog that is brand new.

While I appreciate that they are trying to get guest posts so they can build that new blog up, it’s also a little bit like going for a job interview for a manager’s position without having any experience in the entry-level positions first.

Trying for a guest post without sample work is like applying for a manager role with no experience.

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One of the most incredible things about starting a blog is that you can use it as a digital resume that shows people your skills, your brand, and what you are about. They can explore it on their own time, and you don’t have to explicitly describe anything, you just let your work do the talking.

So when you’re trying to land a guest post on a particular topic, it’s important that you already have some kind of successful content on that topic. This doesn’t mean you need viral posts with millions of views, but show that you can actually write a long-form piece that is well researched, helpful, etc.

3. Find a way to be different

As I showed in the example above, when you pitch is just like every other pitch it’s easy for the site owner to think that you’re just mass emailing with no real value to add to the blog.

One of the most important things you can do in any marketing exercise is find a way to be different and memorable so that you stand out in the mind’s of the people who encounter you and your brand.

One incredible example of this is a guest post that appeared on Copyblogger by a dinosaur robot called Fake Grimlock.


This entire post was written in a kind of broken English with the caps lock button turned on for the whole thing. I remember laughing out loud to myself when I saw it – it was such a contrast to the other perfectly formed grammar masterpieces that usually appeared on Copyblogger.

This is a really fascinating (if not extreme) example of how you can approach your pitch differently. It’s important to remember how many emails your target gets on a given day, and to try and find some way both in the email itself and leading up to its sending to set yourself out from the pack.

4. Link to the people you want to work with

This is something we have talked about before in posts about blogging strategies and the like, but it’s really important to remember when you are trying to get a guest post.

The idea here is that you want to “give before you receive” by linking to the sites that you want to work with in the future.

This is something that every website owner appreciates because links are such valuable currency in our industry. If someone gives you a link in a guest post that they’ve done you really take notice because the act of citing your blog in a guest post is extremely kind.

marketing blogs

Kristi Hines was someone who did this extremely well by creating highly useful content around the web that always linked back to a copious amount of bloggers.

For example, this compilation post that she did on Unbounce was one of my top traffic referrers for a long time. It got almost 400 comments and thousands of social shares.

After seeing this post I linked to Kristi more often and I noticed that her profile kept growing and growing until she was guest blogging on some of the biggest sites in the world. I am convinced this style of blogging really helped to showcase her writing skills to the right people.

I really don’t want this all to sound too much like I’m encouraging you to link to Blog Tyrant, I’m just being honest about the things that stand out when you get dozens of pitches every week. When someone has a demonstrated history of knowing your blog and citing it in other articles it really does go a long way.

5. Don’t worry if it doesn’t work right away

Guest posting is a hard gig and it’s important to remember that it can take a long time for the results to start showing up. I had an interesting chat about this topic on Twitter the other day and Brendan Hufford shared a very on-point insight:

Whenever I write about things like making money from blogging or working from home I always try to do it from a long term, sustainable perspective.

Sure, there are bulk/mass/automated ways to do all of these things and sometimes the work. But often when they work they usually only do so for the short term and then you are left scrambling to find the next thing that cuts through.

Try to keep track of the things that work for you and then try to replicate them for different campaigns, sites, etc. And if you ever stumble across something that is done well, consider popping it in a “Inspiration” folder in your bookmarks so you can refer back to it later and try to learn from it.

So many small wins in blogging come from just looking at what is working well for others and then trying to replicate or improve on that for your own blogs.

Have you had any luck guest posting?

As we’ve talked about throughout this article, guest posting is a lot harder than it used to be. I’d really love to know if you’ve had any luck and if you’d recommend anything to new bloggers who are hoping to get started and chalk up some early wins. Please leave a comment and let us know.


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  1. David Gayson on May 16, 2017

    I think you’re right. The personal touch goes a long way. I like to write each email individually, even if it’s really short. I can always smell a template (I think?) so I assume others can too.

    1. It’s always worth testing but I’m with you and have found that the simpler but more personal ones work best.

    2. You can definitely never go wrong with a personal touch for anything. I find it very attractive when an owner of a business sends out personal emails. It shows me that the owner actually cares about their clients as well as their business.

  2. Thanks for this. I’m not a huge blogger like you, but I still receive multiple daily pitches for guest posts with either no suggestions as to what they might write, or suggestions that are so far off that I’m positive they’ve never actually read anything on the blog itself. It fills up my overcrowded inbox and annoys the cr*p out of me.

    1. It’s amazing, isn’t it?

      1. kaleem ullah on May 17, 2017

        i think so

    2. I want to start a blog that links both my companies together in the online world. What does everyone think about starting a blog and bringing in guest bloggers from the beginning? Apologies if you covered this ramsey I’ve been back and forth from the computer and may have missed it. Thanks for any replies!

      1. To add to the previous post I plan to do a very large blog that covers many industries and subjects at once. I plan to do all the SEO (on site and off site) plus building the site as well. My issue I run into is having the time myself to do it. Personally I think I should just have other new bloggers post there and just monitor everything. I have a ton of ideas on a lot of different things and I love getting any type of criticism. Open to everything at this point as well from design and concept to marketing and strategy.

  3. Brad Miller on May 16, 2017

    Thanks for shedding light on the topic of Guest posting. I’ve not done this but I feel much more confident to pursue this with your techniques. The one suggestion you made that I really like is to give before the ask. Very powerful concept in blogging and in life. Thanks again.

    1. I hope it helps! Let us know how you go.

    2. Ramsey has been a fantastic read ever since I started reading blogs a lot. This would be the first blog I actually interact with that I enjoy every post (besides for work when I have to). I enjoy every post.

  4. Ahmad Imran on May 16, 2017

    As a relatively new blogger, I do get guest post requests as well where people want to write on my blog. Again 95% of them are cut and pate type requests to they do fall on deaf ears (as you mentioned).

    All I look for is that how passionate is the write, how much he/she knows about me and my website and how relevant and useful their content is going to be. Satisfy these key things and it is a smooth sail normally from there. Thanks for a great article Ramsay, have a nice rest of the week ahead.

    1. Thanks for the comment, Ahmad.

  5. I’ve had a lot of luck but in a non-traditional way. I’ve never asked to guest post. Because I became well known in my niche, I was asked by many sites if they could re-post one of my articles. I’ve even got a deal with a massive site in my niche for regular monthly posts, either re-posts or custom articles (guest posts) I write. And those drive high quality readers back to my site.

    You nailed it with this article, Ramsay. Be a good writer, be different, bring a different angle to a topic, and create actionable articles.

    I will add this. I’ve written articles I thought were great but upon review, it was more about expressing my feelings on a topic, not about helping the reader. Never mistake the two. But there is one exception. Write an article expressing your view of the current state of the niche and you’ll do well with it. For example, “The Future of Auto Detailing – We’re Putting Ourselves Out of Business.” For anyone in that niche, that’s something they want to read.

    1. Yeah, it can be an interesting experience having someone else edit and criticize your articles. It’s definitely been a good one for my pride.

  6. I’m new to guest blogging and I’ve REALLY struggled to find the right people to reach out to and get a good response.

    And, to be honest, the success I have had is on low-quality blogs that aren’t really going to give me much of a benefit.

    It’s clear that the industry has changed since the guest blogging boom. I’m sticking at it, because I want to grow my website and have some fun writing for other websites, too.

    One thing that I think is worth mentioning in this post; as well as writing for your own blog, guest blogging can help you build up your portfolio and help you land better guest blogs in the future. My aim is to appear on HuffPost, Forbes, etc one day, and I see my current guest blogging efforts as “climbing the ranks”.

    Love to hear more from people who have found success guest blogging WITHOUT using automated systems like Buzzsumo.

    1. Hey Jack. Good on your for sticking it out. One thing I’d recommend is reaching out to other bloggers you see on those platforms and asking them for advice. They’re usually happy to help and sometimes the tips are niche specific.

  7. John W Boushka on May 16, 2017

    I get lots of inquiries about making guest posts. Many of them tend to be too narrow (really about promoting a niche product or service and just pretending to be about an issue on the blog), or overly “partisan” on a sensitive issue (regarding “identity politics” and selling victimization). But a few have been good.

    1. Yes, I think the low-quality pitches are a sign of a mass campaign, unfortunately.

  8. Valeria on May 16, 2017

    I have been looking for guest posting opportunities in my niche, and landed one in a good site a while back after a few sobering rejections. Those initial setbacks made me research harder how to approach this the right way.

    Initially, I was really scared of leaving comments. I thought what I had to say would get buried under dozens more. But I challenged myself to really get out of my comfort zone and do that. The results have been good. People are people. We all love appreciation that isn’t generic. And though I still find it a little weird (like writing one here 😛 ) I realized that just the act of leaving a good comment helps me retain what I’ve learnt in the post better. And it also helps me expand my mind and think along different trajectories.

    Thank you, Ramsay for all the great content you put out. That’s another nugget of wisdom I keep finding on good sites (albeit indirectly): Don’t churn out mediocre content daily. Instead take your time, do the research, and publish something extraordinary every once a while. 🙂

    1. Don’t be nervous about commenting – we’re a big happy family here!

  9. Vishal Ostwal on May 16, 2017

    Hey Ramsay,

    This post really says it all with its simplicity. Guest posting still seems like one of the most genuine ways to connect – with other bloggers and new audiences – while giving them a peek into your identity with your work.

    To me, guest posting seemed like a ‘way to disperse’ on the internet. I wished people could see most of my posts whenever they’d Google my name. Then I realized that it was more than that.

    Guest posting gives you the power to serve and influence a lot of unfamiliar people who have never heard of you.

    I wrote my first ever guest post anonymously, because I really wanted to serve selflessly. I didn’t get a backlink. Neither did my name appear anywhere in the post – that was intentional. But the satisfaction of getting my work to new people remained.

    It felt great, considering that there were barely any people reading my blog then.

    Similarly, there came a time when I seriously began doubting my writing. I felt like faker. I had no skills. I was a nobody. At the same time, I wished to get better.

    So I wrote a guest post on PickTheBrain – that post gave me about 3-4 new followers on Facebook, and helped me restore my self-belief in some way.

    Posting on other platforms like Medium, Quora and LinkedIn Pulse works quite similarly to guest posting, as it introduces you to an overall new environment and people.

    I’m not sure about technical aspects like SEO, link-building, etc. but guest posting definitely holds some human advantages.

    The trick lies in being selfless.

    I read lots of posts each day but barely pay attention to authors often, because the internet is already enough chaotic.

    However, when a post is good enough – people do notice. And they click on the backlink to the blog of the author as well. I do.

    Maybe, a guest post is much like a stage. It gives you the required attention and leverage. But your work is the performance – if it’s good enough, people will come searching for you.

    That’s how I’ve found bloggers – through their guest posts.

    They did something great and I tried knowing more about them.


    P.S. Thank you so much for the mention, Ramsay. Though you told that you were going to mention me on Blog Tyrant, I wasn’t expecting 3 whole paragraphs. It does mean a lot. Really.

    1. Interesting that you don’t note the authors. Do you do the same with books and videos, I wonder?

      1. Vishal Ostwal on May 16, 2017

        I do note authors, but not when their content is…similar to what the internet is already flooded with. I mean, not always.

        Otherwise, if I like what they create, I’ll even Google them and start following them on all their social profiles.

        For instance, I started following a person called Todd Brison because of one of his posts about clickbaits on Medium. Same had happened when I first saw a comic from Zenpencils on Lifehack.

        I can’t be exact, but we all find content that resonates more. So we just let those bloggers into our inboxes and give them enough attention – because we feel they deserve it.

        P.S. I was particularly talking about news-like sites, and overly commercial websites, unlike blogs which are rather backed up by some genuine individuals.

        After all, I belong to the same creative field, so I can’t be too ignorant towards the hard work of others.

  10. Santanu Debnath on May 16, 2017

    This is completely true. Guest post is an evergreen way to gain authority and trust on the eye of readers as well as search engine.

    If you have a good network or friends in blogging then I don’t think guest blogging is a challenge. For others, it may take some time to convince, but if one is working hard in blogging and writing content then it’s not impossible. Need to build the authority or skill first and then one can approach for guest post.

    Thank you very much for sharing this awesome topic here.

    1. Thanks for the great comment!

  11. Rod Robinson on May 16, 2017

    Thanks Ramsey. Ironically there was another blog today that talked about the detriments of daily blog posting. Blogging is a new form of expression and we are all learning, it will take years for it to perhaps settle into a higher value format. In the meantime, I firmly believe that quality will always rise to the top. As Robert Browning said in 1865, “Less is more.”

    1. Couldn’t agree more.

  12. Lisa Frideborg on May 16, 2017

    All excellent points. In hindsight I can safely say that I have turned down all impersonal requests as well as requests made by takers, i.e. people who may have emailed once or twice to get free information from me but who never shared my content. Much to think about here. I will be sharing this in one of my FB groups as it is full of people who are just starting out in the Tarot blogosphere. Thanks, Ramsay… and blog on!

    1. Thanks for the share, Lisa.

  13. Mania Mavridou on May 16, 2017

    These are all excellent and significant points, Ramsay!
    At least, they worked for me successfully!

    A few years ago when I’d been subscribing to one of my favorite blogs, I could have never imagined that one day I would be writing for them – and that wasn’t my intention.

    The reasons this seemed almost impossible back then, I reveal in this post:

    Consciously or unconsciously, I’d followed all the steps you mention in this article before I sent them my first idea.

    So, following and being an active member of a blog is the 1st step.
    This way you know what’s all about, the style of writing, the target group and even what’s missing that you can offer.

    What’s crucial: most bloggers will first look among their audience for writers or even people to hire.
    Commenting and contributing something new or valuable is the best way to get noticed and to showcase your ideas or writing skills.

    I totally agree about the wrong pitching strategy many people follow – some of them insist on sending follow-ups again and again when they get no reply.
    I get emails from “writers” who congratulate me for my post and blog!
    It’s funny that they haven’t even bothered to read my whole article or visit the about and contact page of the blog they want to write for, to see that I’m just an author and not the owner!

    Apparently, they didn’t spare the time to read helpful posts in established blogs, like this one!

    1. So great to see it working for other people! It’s time consuming but also fulfilling, I think, because we are adding some value at least.

  14. Varun Shrivastava on May 16, 2017

    Absolutely amazing article, Ramsay. I have never thought of writing a guest post for any blog neither I allow it on my blog. Reasons are pretty darn same you mentioned in this article.

    Personal touch, trust, relationship goes a long way. I mean why would someone allow any stranger to become a part of you (a major part). A really nice article

    1. Glad you liked it!

  15. Dennis L. on May 17, 2017

    I’ve been reading a lot of articles talking about the guest posting. In my opinion, to build the relationship is the key to guest posting.

    Many people doubt whether guest posts still works. I think the answer is yes and no. Depends on what you want to achieve with guest posts.

    1. Agreed.

  16. Robin Khokhar on May 17, 2017

    You are right, I always get this kind of emails and They the guest bloggers doesn’t appear up with what they promise.
    So, It is an excellent post for me.
    Thaks for sharing.

  17. Susan Velez on May 17, 2017

    Hi Ramsay,

    These are some great tips, especially, for someone who is just starting to get started with it. While I haven’t written that many guest posts, I’ve only written 3, I’ve learned a few things.

    Like Vishal, I totally agree, it’s extremely important to build up the relationship first. We can definitely learn a thing or two from him, as he knows exactly how to build online relationships.

    I started visiting the blogs on a regular basis and commenting on them and sharing the content on social media.

    After doing this for a several weeks, I finally got the courage to reach out and contact the blogger. Once I had established a small relationship I finally got the courage to ask for the guest post.

    This method works, it does take some time to build up the relationship and most people would rather take the short route and just skip it.

    I am sure there’s more that I can do to build the online relationships, as I said, I am still learning.

    After all, who wants to spend weeks building the relationship, when it’s much easier to just send the email. However, there’s a 99.9% chance that just sending the email is not going to work.

    Especially, if you’re just linking the blog archive. When I send an email asking for the guest post, I’ve given them the blog topic and then shared which of their links I would link to inside of the article I write.

    I still have a lot to learn when it comes to guest posting and I am going to use some of these tips to help me out. After all, like you said, guest posting should be a part of our blogging strategy.

    Have a great day 🙂


    1. Amazing comments lately, Susan! Lovely hearing from you.

  18. Ryan Keiner on May 17, 2017

    Hey Ramsay!

    I was literally about to start sending out emails this weekend to try and land my first guest post somewhere. The timing of this post was rather miraculous.

    Before reading this article I had no idea how to even go about pitching for a guest post. My plan was to actually write the whole article ahead of time and send it around hoping it would speak for itself since I have little experience under my belt.

    Reading this article has definitely inspired me to take a step back and just focus on making connections, which has been a goal of my site since day one.

    Thanks for saving my efforts!

    1. Super happy it was helpful for you!

  19. Louise Jewell on May 17, 2017

    Informative and inspiring article, Ramsay!

    What I hear you saying is we need to be mindful of the kind of community we want to build online . . . kinda like what we might experience if we were moving to and making our permanent home in a small village.

    Let me explain … if I want to see my “village” (eg. other bloggers in my niche) prosper, I will consciously support my “local merchants” by contributing to their business in practical ways (like buying their product or promoting their establishment to others). It may take some time before I gain credibility in their eyes and earn their trust. And that is A-okay!

    And if I am wise, I will commit to that step-by-step process while keeping “the big picture” in mind which might be earning “a place at the table” and being invited to speak and share my own offering.

    Bottom line, thank you for a timely article! :o)

    1. That is a really lovely summary!

  20. Giovanni Zappavigna on May 19, 2017

    Hello Ramsay,

    Good article. I’ve only been blogging for 6 months now, but this is an important topic. Guest posting is very important for SEO. Anyways lately I’ve taken a break from guest posting. Because of two reasons.

    First one, people don’t even respond. I know for a fact it’s not because my outreach email isn’t good. I take around 20 minutes to write a very personalized email. I include my interest in their site, why I want to write for them and around five different ideas for guest posts.

    I know I can’t have a 100% response rate, but having no reply to 30+ emails is like a slap in the face.

    The second reason, it might be because I am in the gaming/tech niche, but 3/4 of the reply I get, want me to pay them for guest posting. I will never pay for a guest post, especially for small sites who ask ridiculous prices for one post.

    I love guest posting, I’ve already done 7, but the process to land a guest post can be disgusting. Maybe it gets better over time like I said I took a small break from guest posting.

    Fantastic posts like this one gives me the morale boost I need to go back to trying to land guest post. Once again, good job on the article.

  21. Great Content bro. Really useful article

  22. Mike Lee on May 21, 2017

    Hi Ramsay, I think guest posting is very generic these days, in the sense that I see a lot of it in travel blogging. A different kind of guest posting that has developed is “collaborations” where a person will pitch
    for a article and different people all give their input in return for getting their links in the post.
    Still some great pointers there and I have to say I too feel the importance of guest posting for seo is declining.

  23. Rick Rouse on May 21, 2017

    I receive several requests for guests posts every day, and it really bugs me when it’s obvious that the person doesn’t even know what topics I write about on my blog.

    For example, I had a message waiting in my inbox this morning that was actually a pretty effective pitch overall.

    The gentleman wanted to submit a guest post entitled “7 ways to clear a stuck drain without having to call a plumber”. Sounded pretty good, but I don’t think it would fit well on my tech blog.

    And the other day I received a pitch requesting 4 “follow” links to the same exact page and an additional 2 links in an author bio section.

    Sometimes I just have to wonder what they were thinking when they wrote those emails.

    Great post as always, Ramsay.

  24. This is going to go against the grain but from personal experience, I find that the reality of guest posting can be a hit and miss and is often something that most bloggers should not be chasing at all.

    As with most online marketing/advertising advice, the benefits/successes gained can be niche/market/industry specific and work very differently.

    In reality and for the majority, guest posting is folly.

    Your time is best spent focusing on other things. Your own audience!!

    Matt Cutts gave us the low down on the beginning of the end of the power of guest posting as far back as 2012 and quite right too.

    Aside from the spam and backlink fiasco that guest posting conjures, unless you can get into an authority site then you will simply be treading water forever and the reality is that until/unless you are established yourself… have next to no chance whatsoever.

    Nowadays I much prefer allowing my own audience the opportunity to submit their own ‘reader-submitted posts’.

    This has multiple benefits, which I’m sure that most savvy bloggers will see straight away.

    Guest posting in most cases only ever increases the readership of the site that you post on. Very few are successful at it working the other way around.

    I would strongly suggest that if you are interested in guest posting then first you should focus and concentrate on your own audience as being a contributor to your own site rather than chasing the big boys and being a contributor to their site.

    For the majority of bloggers and website owners, your audience is everyday people and not ‘a blogging expert or guru’. Remember that.

    In the long term, it is your own audience that helps grow your blog….not a guest post on a ‘guru’ site.

    1. Jessica Nunemaker on May 31, 2017

      I believe that it isn’t about letting your own blog go, but about writing guest posts AND growing your own site. It is possible to do both–freelance writers handle thousands of words each day all the time, as do authors (and I am both).

      Sure, it takes time, what–10,000 hours before you are at the top of your game? But once you reach a certain point, it is possible to consistently churn out 2000+ word posts and take care of freelance writing stuff without sucking at either.

      A guest post may not grant you instant fame and fortune, but if you gain just a handful of new readers from a guest post, and they are active and engage with your social media posts, that will only build from there. I think it is important to look at the big picture and the way the web works.

      Word of mouth is very important. My own Little Indiana blog was created as a way to highlight my work to potential freelance clients while tackling a topic I very much cared about.

      It grew from there to become a PBS segment, a bi-monthly newspaper column, and an award-winning book (Best in Indiana Journalism 1st Place Nonfiction Book).

      While I didn’t get there from guest posting, I DID/DO highlight other people who live in my state (I’m in the US) as a way to show off what others are doing.

      So, what, reverse guest posting?

      You know many of those featured bloggers mentioned being featured.

      Sure, maybe they didn’t ALL mention it online, but someone somewhere at least would have mentioned it to a friend who likely decided to check out the site.

      If a website is related to what you are doing, then why wouldn’t it help you grow?

      Unlike some of the posters above, if a writer catches my attention, I will click through to their own blog because I want to read more. I also found Todd Brison on Medium that way and a few other writers that had great work.

      My favorite is when people reach out and 1. they butcher my name or 2. don’t realize I don’t even accept guest posts.

      1. Wonderful comment. Thanks so much for sharing that. I really like that process.

  25. Lineisy Kosenkova on May 22, 2017

    will apply soon for my niche blog , get some cool idea about guest posting, Thanks for sharing such a great ideas

  26. Jeannette Paladino on May 25, 2017

    Hey Ramsay,

    Guest Posting has become difficult over the years with more * more people spamming, so it is big struggle in the beginning, but as soon as we get to know what readers and blog owners want, we can easily provide best guest posts, that actually get accepted.

    I have faced difficulties, but now, 2-3 of my guest posts get published on weekly basis.

  27. Ronald Segura on May 25, 2017

    Hey Ramsay,

    Many people already underestimate the power of the guest post since Google made major changes in their algorithms, however, and as you mention here, guest posting is still one of the most effective ways to promote content for new blogs and businesses, establish relationship with other bloggers and colleagues as well as building some good quality backlinks if you place them in the middle or the beginning of the article rather than the end.

    Thanks for Sharing.

  28. Hello Remsay

    I’m a bit surprised that guest posting is still so popular despite the all the talk and controversy about its demise.

    I strongly believe that if you are still Guest Posting you should make sure to mix in other link types as well. It just seems unnatural when I look at someone’s backlink profile, and it only contains links from guest posts.

    1. Totally.

  29. Hi Ramsay,

    I agree blog commenting and guest posting are the best way to connect with other bloggers and build good relationship with them. This is the best method to learn and excel in the field of blogging. Once more valuable and informative post for us. Thanks for sharing.


    1. Thanks for commenting!

  30. There are so many shady guest posters that pitch me all the time. Lose cookie cutter approach and level with me. Great post!

    1. Ugh, it is never ending.

  31. Perfect time to stumble across this post and this blog! I had been debating about the best way to reach out to other bloggers and potentially do some guest posts.

    As someone mentioned above, I’ve seen lots of spammy solicitations and poor English emails requesting guests posts so I wonder about actually finding sites that are interested in are good sites. Based on this post though, I now have a new blog to follow as well as some steps to start doing outreach. Thanks!

    1. I hope it helps!

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