That’s right. Blogging is a waste of your time. The title is not designed to mislead you. Sure, it is designed to be a little bit enticing but not at all misleading. In this post I am going to talk about why blogging is actually not all its made out to be and why it could be a massive waste of the precious little time that you have. But don’t worry, its not all doom and gloom. There will be a light at the end of the tunnel (post).
Your goal: making money online
For the purposes of this post I am going to assume that your goal is to make money online. This might be so you can quit your day job or so you can work from home. Or, perhaps you just want a little extra cash to save up for a new car or something. If you are blogging to make money online then you could be wasting your time.
If, however, you are blogging because you want to help people or because it is a creative outlet for you then it is an entirely different story. The results of this type of blogging cannot be measures by dollars and cents.
Why blogging is a waste of your time
So why is blogging a waste of your time? What am I talking about? Well it is pretty simple. Blogging can be a distraction from your main goal. In fact, you can spend so much time focusing on blogging that you forget to actually make any money.
Wait a sec Tyrant, what are you talking about?
Let me explain. There are thousands of ways to make money on the internet. Blogging is just one of them. And to be honest, blogging is not one of the better ones. It is a lot of work and takes a long time to yield any monetary results. But it has become so popular over the last decade because of its accessibility that everyone thinks this is the best way to make money online.
I often think that if people took the amount of time they spend writing articles and put it into developing a ebook or a product site or learning how to run affiliate campaigns they might be a lot better off. I could be wrong but I suspect that for a lot of people this is the case.
The American myth
Americans are brought up with the idea that anyone can rise to do anything. As a kid I remember watching American movies where the hero starts out with nothing and rises to be a powerful leader or an amazing athlete. The problem with this, however, is that it is rubbish.
This might sound extremely harsh and confronting and I am sorry if it upsets you. But there is no way that anyone can do anything that they set their mind to. I, for example, could never be a professional basketballer because I am not tall enough. I could never be a jet pilot because I have bad eyesight. And I could never be a quantum physicist because I suck at maths.
“But you could get good at maths if you practiced“, I hear you say. Sure, I could. But I could also spend that time doing something that I am naturally good at. I could use my natural abilities and talents and put them to good use. That might be a better idea.
I don’t want to get into a debate about natural talent vs hard work because I think it is a hard argument to win. On one hand I know that you need hard work to succeed (and I work really hard) but I also know that there are guys out there who do half as much work as me and are already 10 times better.
So are you good at blogging?
So now we arrive at the crux of the ramble – are you good at blogging? Is your writing improving over the weeks and months or are you still not making an impact like you thought you would be? Take a look at the number of subscribers, visitors, comments and backlinks and see if they are increasing. If they aren’t increasing then maybe you need to take a (hard) look at your strategy. Is blogging a waste of your time? Is it distracting you from something that you are good at or more suited to?
The real point is about getting distracted
Please read this carefully. I am not trying to discourage you or dash your hopes and dreams. I am actually trying to do the opposite. I want you to succeed and make money and help other people and be happy. I really do. What I don’t want you doing is getting distracted. And there are two types of distraction now at play here:
- Getting distracted from your goal
Your goal is to make money online to give yourself a better life. Blogging might not be the best way to do that. It might be a distraction that you use because it is easy, available and popular. But perhaps you would be better off doing something else?
- Getting distracted from blogging
After reading this post you might get distracted from blogging. You might read the doom and gloom and think about giving up. That is also a distraction. If you are good at blogging and love it and you believe in your ability and trust your long term strategy then you need to keep blogging, even if it doesn’t seem like its paying up right now. Don’t get distracted by this article.
Blogging is a waste of time if it is distracting you. This is something that is sometimes quite subtle to put your finger on but it is vital to look for.
So what else is there?
So what other options are there for someone who wants to make money online? What do you do if you realize that you want to drop the “professional blogger” tag and start looking into other areas. Well there are heaps of things:
- develop product based websites about things you know about
- create a book or ebook based on your areas of expertise
- learn affiliate marketing and how to create product landing pages
- build a website around a tool or concept that you know
- build an iPhone app
- make youtube instructional videos
- get content creation work
The opportunities online are endless. And what you might find is that actually blogging is the best thing for you. But what you really need to remember is that you can’t get distracted from your goal. If you find a better way to make money that is still fun, enjoyable and ethical that you need to check it out as well.
Remember the opportunity cost
Opportunity cost is a term you learn in economics class that refers to the stuff you have to give up when you choose one option over another. For example, if you decide to go to the beach on Saturday it means you can’t go to the snow at the same time. That is the opportunity cost.
Now, if you are blogging for an hour each night after work you are foregoing something else. What is it? Is it family time? Exercise? Sleep? Is it working on a better web strategy or even on an offline business? Is it worth it?
Everything that you do has an opportunity cost and that is why it is so important to figure out whether blogging is a waste of your time. You might actually find that the other stuff is the cost and you should spend more time blogging. Just don’t get distracted in whatever it is that you choose to do.
What do you think?
So what are your thoughts on this partially coherent ramble? Do you think you are wasting time blogging or do you think that there is other stuff that is a waste of your time. I would be really interested to hear whether any of you would consider doing something else if the blogging gig didn’t work out soon. Please leave a comment.