Here's Some New Blogging Statistics

63 amazing comments

Do a quick Google search for “blogging statistics” and you’ll find some really good posts. Unfortunately, a lot of them are writing about the same stats from the same studies and surveys.

Today I’ve got a new set of statistics to add to the mix that looks at things like why people start blogs, the goals they’re trying to achieve, the amount of income they make, the challenges they face, etc.

I’m going to update this post every year with new stats, and I’ll also ask other bloggers and websites to do their own surveys so we can cover a bunch of different niches, get a bigger sample size, and more.

Let’s take a look at the graphic summary and then we can talk about some of the insights and what they might mean below.

blogging statistics

If you’d like a PDF format of the results you can download it here. Feel free to also embed the graphic on your own blog. I’d really appreciate a cheeky share of this infographic on Pinterest if you’ve got an account. They take ages to put together and it’d really help me out.

So what to these stats tell us about bloggers?

When I did this survey I really wanted to get a broad range of information while steering clear of questions about things like “blogging platforms” because those stats get updated by all those sites annually anyway.

Some of the things I found most interesting included:

  • People start blogs for different reasons — Almost half of bloggers surveyed said they started their blog as a hobby, while the other half was largely about making some kind of income.
  • The income earned varies a lot — One person was making over $1m from their blog, but most people are making zero income from their blog. At first that concerned me, but when you relate that to the “hobby stat” above it makes sense. It also makes sense in relation to the next point.
  • Most bloggers don’t devote a lot of time to it — I was surprised to see that most people spend less than five hours a week blogging (which won’t lead to many results), even though quite a lot of people have been doing it more than a year. Again, this might correlate to the goals.
  • Most bloggers have a supporting job or partner — It was really cool to see that people are supporting their blogging goals with another job, or the income of their partner. Hopefully that means a lot of family are supporting their blogging ambitions.
  • A lack of readers is the biggest worry — I was very interested to see that the thing that worries most bloggers is a lack of traffic to their blog and not things like security, coding, etc. This might make for a good new focus on Blog Tyrant.
  • Most bloggers do it all themselves — One concerning survey response was the fact that over 80% of bloggers do all the work themselves without outsourcing any tasks. This is a really common issue with small business owners, and often means you can’t be as effective as possible. Again, we might need more content about this.

While not the biggest sample size, I think this survey can really help us to understand some of the factors that lead to blogging success while knowing the goals of the blogger, and I’m going to use it as a basis for further posts that address these issues.

What statistic do you find most interesting?

I’d love to know which stat you find most interesting and what it tells you about blogging. If you have any ideas about future surveys, bloggers you’d like to see stats from, etc. then please drop a comment below and let me know. I want to keep this post constantly firing with new stats!

Ramsay from Blog Tyrant

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63 Comments. Join in. *Closed after 30 days*

  • Brian T. Edmondson

    Shocked at how few people felt that paid advertising was important for a blog versus how many felt writing amazing content was. I agree more with the idea that blogging is 20% writing and 80% promotion.

    Fascinating survey and great graphic!

    – Brian


    1. Ramsay

      Yeah, it still seems to be a really misunderstood part about online business.


  • Scotty B

    Interesting read Ramsay! Outsourcing is a tough decision for a lot of people. I encourage anyone to wear all the hats for at least a year (a hat you can at least do at a basic level.) Then outsource the skills you can’t do very well. The advantage of doing this is that you’ll have some background in doing the task you want to hire for. You’ll know a bit more of the challenges involved and be able to screen freelancers out better.


    1. Ramsay

      Interesting and smart perspective. It’s good to know your business, but also there are some things I think it’s better to get help with right away like accounting or marketing where you can learn as you hire.


  • Mike

    What an interesting set of results. I would like to think that blogging represents a passionate move towards building an alternative media, the expansion of political, social and artistic awareness among the people – but this confirms that people are mainly being motivated by the cliche ‘internet riches’ paradigm. Disappointing!
    However, I think with sustained education, and high quality examples from people such your good self, Ramsay, perhaps we will see a shift away from this overtly low quality, low value approach?


    1. Ramsay

      Hi Mike. I like your spirit! Keep it up!


  • Adam Noar

    Awesome post! What did you use to survey your audience?


    1. Ramsay

      Thanks! Survey Monkey.


  • Kirsten Oliphant

    I think I was really surprised at how little time people spend on blogging as well! (I think I hang out with a crowd that is way on the other side of that spectrum…) Perhaps people also didn’t think of things like social media posting, etc, as BLOGGING tasks. I think I was also surprised so few people outsourced tasks.

    Super fun info packaged beautifully!


    1. Ramsay

      Thank you! Appreciate that. Hope all is well on your end.


  • Temi

    Lack of readers does play a huge role. I will appreciate it if you could focus on that aspect too.


    1. Ramsay

      Thanks for the feedback. I think it will definitely make a bigger feature in the next few big posts.


  • Alaric

    Good article, interesting to see how other blog owners are.


    1. Ramsay

      Thank you. I’ll have a read over your email this week!


  • Laura Routh

    Interesting results! I’m actually glad to see people starting blogs as hobbies. It’s an excellent creative outlet, but it can also lead to an income source down the road. I’m not surprised about the time factor, though. It does take time, and many people have other gigs going.

    But I’ve noticed that the more time I put into my content and the look of my website the faster my SEO improves. In one of your posts you mentioned that it’s often helpful to look at blogging as a long term business that won’t necessarily be profitable in the beginning. And that’s my perspective. I do plan to make money from it, but I only recently figured out what to focus on. I was all over the map the first two years. Now, I have a lot of housekeeping to do in order to bring my vision to light. But it will be exciting to watch the progress. I’m not giving up on something that hasn’t fully reached its potential.


    1. Ramsay

      You’ve reached a conclusion that takes a lot of people (myself included!) a long time to understand – design and time on site is a big ranking factor now. Google wants to know that readers are happy. As such, design is huge.


  • Val

    Very interesting and some of the stars were as I figured … largest percentage is making zero !

    Also blew me away most people spend less than 5 hours …

    Thanks for sharing the results !


    1. Ramsay

      Yeah, I definitely thought that time spent would be higher.


  • Jo

    I found this really interesting. Shared on Pinterest and will also on my blog (with a link).


    1. Ramsay

      Thanks Jo! Always nice to see you!


  • JM Kayne

    Interesting facts! I love how you present them, so informative!


    1. Ramsay

      Thank you!


  • Jim McLaughlin

    I’m 88, been following your blogs for two years, and have learned a lot. Thank you. For sharing! That’s what’s missing today in so many areas of life.
    For 40 years I was a linotype operator, setting other peoples’ words. Words fascinate me. The greatest invention humans ever made. Sharing how we use them, for good or bad, is so important! That’s why I blog.
    Haven’t got a picture yet, but I’ll be back.
    Jim M.


    1. Ramsay

      Thanks Jim.

      I some some Australian Aboriginal writing/carvings from approximately 20,000 years ago last week, and it really struck me how important written communication is for us. Was quite humbling.


  • Darius

    Awesome Infographic! I definitely had to share it. More bloggers should pay for advertising and treat it like a business instead of a hobby. You should share more content on how to get more traffic to a blog and revenue.

    Cheers!


    1. Ramsay

      Thank you, Darius. I think I will do some more traffic-related posts this next few months.


  • Anne

    For me, I don’t feel like such a failure. I’ve been blogging for three years and make a bit of income but over 90% of your sample make nothing really so I guess that’s a win. I spend a lot more than five hours a week though. I wonder if your stats show a more worrying trend which is that people maybe think they can start a blog and make money without putting in the effort?


    1. Ramsay

      I wondered about that too. I definitely think the Internet has a big habit of thinking that business is easier than a physical one.


      1. Anne

        Yep I suspect that’s a big failing that people think it somehow is an overnight rags to riches story. It is just like any other business and the hardest challenge is figuring out where to invest the limited time I have available as I also have a demanding full time job. On the other side of the coin, it royally hacks me off when people come to me with ‘guest posts’ which are really adverts and ask me to post for free. Do they have any idea how much effort goes into a post?


        1. Ramsay

          Yeah, that’s one of the reasons I don’t accept guest posts. It’s a big job filtering them.


  • Anne

    I just send them my guidelines on content with pricing structure. Most respond with we don’t have a budget and I have to grit my teeth and resist the temptation to tell them I don’t have endless available hours to post their content for free. lol. The ones that come back are serious and willing to work with me on something we both value. Doesn’t happen often though ….


  • jasmine mehta

    Hi Ramsay,
    Thanks for sharing the great stats. It has been two years of blogging and I am 26 now and falls into the category of the third stat.
    Thanks for sharing.
    Have a good week ahead.


  • RK

    Liked the article but wasn’t quite sure how to interpret some of the stats. For example, the stats on the “Why did you start your blog?” add up to more than 100%. Did some of the answer categories overlap or was there some ordering to the answers like the number 1 reason, number 2 reason, etc, and the percent is some aggregation?


  • Steve

    Great post Ramsey! I was really quite surprised how many people like vanilla On a different note, do you outsource your infographics or do them yourself? I really like the design..


  • Lisa Eddy

    How fascinating! Thanks for publishing the results. I’m glad I took part. I fall somewhere in the middle for most of the questions asked (I do earn a bit from my blogging)… and vanilla is definitely a flavour haha! 🙂


  • Janet

    Thanks so much for sharing the survey results. I have shared this article to my other blogger friends.


  • Slavko

    Amazing looking visuals 🙂 And an eye-opening survey!

    Some of the results surprised me as well, but then again one statistic justifies the other.

    For example, many blogs are less than 1 year old, and it correlates perfectly with Hobby as a reason for starting them. Also, most of the people having blogs are 30+ years old. Which means they don’t have the necessary time to devote to their blogs completely (family, career, etc.)

    I love that we all understand perfectly what makes for a good blogging career:

    – outstanding content
    – consistency
    – developing a relationship with your readers (e-mail list)

    I used to think that “build it and they will come” doesn’t work any more, but in fact it seems to work even better with every passing year. In a saturation of content, the best quality pieces win. But only if they are consistent over a longer run. Everything else is secondary.

    I have some ideas about questions to add to the survey, like for example:

    – Do you think blogging would become more sustainable of an income source in the future, or less?
    – What do you think is the biggest revenue earner for blogs? (ads, affiliate marketing, etc.)
    – What do you think is the most secure and sustainable revenue earner?
    – How do you think blogs will drive revenue 5 years from now (ads, affiliate marketing, Patreon-like support, own products, new methods like micro-payments or mining scripts)

    The second and third, in my opinion, are very important, since they indicate which method people are going to pursue for monetizing.


  • Sheeroh

    Awesome awesome content! And so fresh. The content part was a bit suprising for me. I’ve heard so much about how video is taking over and thought more bloggers would focus on that medium.

    Great to see that writing amazing content and posting regularly are some of the things that bloggers are focusing on.

    I would love to know how many bloggers are earning atleast $1000 per month consistently. I’ve tried to do a bit of digging on that and haven’t found anything concrete.


  • Chris

    When it comes to what worries you and what format will you focus on next year, i’d Love to see a separate chart of those results for people who make over $80k per year….compare that to 30-80 and less than that.


  • Rachael

    I’ve been lurking for about 6 months, trying to wrap my head around all the details it takes to start a blog before I make a move. I didn’t respond to the survey invitation because I felt my responses would skew the data. It is possible that the lack of time spent/lack of money made is an function of people who are in the process of starting their blogs, but don’t have them up and running yet, but still responded to the survey.


  • Linda

    Hi Ramsay,
    Thanks for sharing some interesting and thought-provoking statistics. I agree that this survey provides unique insights that aren’t being shared elsewhere.

    My niche is seniors/retirees who are interested in launching a blog or new to blogging. My sense is that this is a large and growing group because among other things it’s a great lifestyle fit. So, I was gratified to see that 19.1% of the respondents are in the 60+ age category.

    I find it alarming that 69.3% of these bloggers are looking to earn income from their blog (either side or full-time income) and yet 68.9% spend 10 hours a week or less working on their blog. Perhaps they initially bought into the rampant nonsense on the Internet that you can launch a blog this morning and start earning an income this afternoon. But you would think that after a brief foray into blogging they’d have figured out that it is indeed work.

    When you combine this with the recognition that creating great content is essential (without outsourcing since they’re not doing that), it becomes truly mind-boggling. If you have any great insights to share on creating amazing content in 5 hours a week or less, that would be an awesome post! 🙂

    Finally, I would like to ask if you’re okay with sharing individual elements of the graphic (such as age statistics). Naturally, I would include a link back to your post and the full survey results.

    Thanks again for the info!
    Linda


  • Patty Scott

    This was so fascinating. I’m in the 19-22% range on most things – 51yo blogger, blogging for over 5yrs. Yes, started as hobby, now it’s a part of a bigger picture (I write books and am creating courses and I speak, so it’s a piece of a whole package). I know a lot of bloggers like that – we’re not purists. The blog is a part of the whole thing we do, whether it be coaching or training, or speaking or writing in other ways. I don’t make one red cent on my blog per se, but my blog has opened doors for me to make money in other ways. I have left my blog more times than Rob Kardashian and Blac Chyna broke up and reunited. I came back with a strong commitment last year and have been renewed in my consistency since then. I don’t outsource. A lot of that has to do with the cost of blogging overall. We pay for a domain, a theme, and some widgets. We spend time (I spend more than five hours a week). Most of us aren’t making enough predictable income to justify spending more on hiring someone else to do anything for us. I already have a VA lined up if I do make more money. She’s awesome and we get along famously. We’ll see if I ever get to throw her a bone. Thanks for this article! I’m going to do my part to make it viral 😉


  • Jeff

    Less than 5 hours spent a week? I need to learn how to do that! I know I didn’t answer the survey that way.

    My to do list is growing rapidly, and I could outsource some (I definitely did the accounting first), but it’s a difficult decision as to where to get reliable people to be able to do the other things needed.


  • Surinderleen

    From this survey, it is clear that blogging is a failure for those who take it as hobby. 70 % are complete failure. Only 2% are really successful. Remaining are struggling to join 2%. And the real champion is Google that is earning million trillion.
    So, in my opinion, if you are really passionate about something that you can devote your time happily, then this field is for you. Otherwise, if you come in this field to earn money only, then your failure is definite. It is because it demands real time, determination, and real efforts to be successful and that too with a generous mind to give and only give.


  • Panos

    Thank you! Great statistics that got me thinking a few things.


  • Joe Moore

    Very interesting results. I like the “write amazing content” bar. I’m reading prompts to update my site, and I still have 2 years hosting left in my 3rd (Less then 5 hours a week lately) year of sporadic blogging.
    It’s kind of fun writing posts, but there’s also the motivation to show possible clients the blog posts as writing samples.
    I’m glad that I never abandoned a website, and three years ago I I realized that it would be 3 to 5 years later and a bunch of writing can be done in that time, even part-time.


  • James

    Amazing summary of the results!

    It would be very interesting and valuable to see some cohorts that would show the correlation between “time spent” and “income” questions.

    Could determine a median or average value of how many hours spent blogging you actually start making some more money.

    For example, how many hours on average a blog owner spends per week, who is making $10,000 to $30,000 per year.
    How many hours on average a blog owner spends per week, who is making $30,000 to $80,000 per year etc.

    Would it be possible for You to extract such data sources and draw such results?


  • Jeevan

    This really puts things into perspective for me just reading it. I started a blog then abandoned it (I did the survey btw) and perhaps I should have spent way more time doing the technical stuff, outsourcing what I could as and when I could afford it, and not abandon it. But for me it all got so overwhelming, confusing and self doubt enters the equation for me. Thanks for sharing!


  • Denisha

    Hi Tyrant.
    This is amazing blogging statistics i ever find.
    Superb information.


  • Anil Agarwal

    Hey Ramsay,

    This is indeed a mind blowing statistics about blogging. Honestly, I’m very surprised at most of the things revealed here.

    First, I never knew that up till now, majority of the bloggers out there still don’t believe in the power of outsourcing, they still do most of those tedious tasks alone. No wonder we often have more failed blogs and bloggers who finally concludes that the whole “make money blogging cliche” is a myth.

    The truth is that anyone really see blogging as a business would cultivate the habit of outsourcing most of those difficult blogging tasks to experts while focusing more on his areas of expertise.

    Furthermore, it’s good to see that majority of bloggers still believes that “high quality content is still the king” and a lot of people are focusing more on boosting their posting frequency. Again, it’s also good to see that most people are beginning to see the importance of list building and focusing more on paid ads.

    Well, the future is really interesting and exciting as far as blogging is concerned, let’s cross our fingers and see how it turns out.

    Thanks for sharing man.


  • Mara

    Oh my god, seeing that stats that a large percentage of people are making ZERO dollars, and they have to depend on their other job for income or their partner. That concerns me and that’s really discouraging and very sad to be honest. I am starting a blog to create a full-time income out of it and would like to reach a goal of making it into a six-figure or eventually a 7-figure business down the road, but seeing the percentage of people who do earn in the 6-figure and 7-figure range is soooooo tiny, I guess my question is, what are they doing that is making them ALOT of money. Is really based on the ‘niche’ of their blog? Sometimes I think there are niches out there that are complete waste of time to go into even if there are other people blogging in that niche, will that particular niche even make you ALOT of money? is it because they have learned almost every strategy out there to effectively run a full-time blog?


  • Lisa Sicard

    Wow Ramsay, I was shocked that many do NOT spend over 5 hours per week on their blog! I spend way over that amount of hours and work a full time job besides too.
    I was not surprised to see that many didn’t blog for over a year – I’ve seen so many bloggers come and go over the past 7 years.
    The other surprise was how many 69% not making ANY money at all at it. WOW. Great infographic.
    I would agree, ways to generate more traffic is very important. Even after you gain some to keep that momentum going would be great to learn more about.
    Thanks for this one Ramsay.


  • Saurabh

    Just wanted to say Thank you! The Blogging Stats is really surprising indeed,

    I’ve been blogging for 4 years now and made sure I update my blog 2 or 3 times in a week. Regularly Spend around 2-3 hours on my blog

    Thanks Again, Ramsay, for taking the time to conduct the survey and share the findings.


  • Max Greene

    Thank you, Ramsay. Super interesting and informative – definitely food for thought for future blog posts/my own research and data.


  • Liam Tran

    Always follow up, thanks


  • Ryan Biddulph

    That big hobby % floors me in a good way.

    Bloggers, if you are starting with a hobby like attitude it can help you. Cultivates a sense of detachment about your blog, laying a great foundation to grow it into something special.

    Ryan


  • Rahul Yadav

    As always your post are very thorough and interesting. Thank you :-))


  • mack

    Ur articles are amazing and thank you that u r posting such a useful articles..I have learned a lot from this post.


  • Mitchelle Williams

    These blogging statistics are amazing. I have been into blogging for more than 2 years and must say that blogging is amazing.
    One of the best ways to show your skills but you must update your blog regularly


  • Cabangile

    Hi Ramsay,
    Thank you for this great statistics and I am starting to read the e-book this is beginning to be interesting, I agree with other commentators that people should really take the blogging as an opportunity to earn a living other than a side matter, especially in countries that have high unemployment like here in South Africa, and the majority of unemployed being the youth.
    We have other realities perhaps that make the affected to be despondent and not see any way out of their challenges, however most people have smartphones now and I really think eventually they will be reached and that will sure liberate their minds to look beyond 9 to 5 kind of office jobs.


  • IGNOU

    I’m in lack of Readers category..

    Haha!


  • Rachel @ Never Enough Novels

    The stat that shows how many people make no money blogging makes me feel much better! I mainly blog as a hobby, but always thought it would be helpful to make SOME money from it. Seems like it’d require a significant investment in time and possibly paid advertising to make that happen. I’m happier just keeping it a hobby for now!


  • Adithya Shetty

    Hi Ramsay,

    Some Insightful stats. It’s interesting to see that 21% people have been blogging for 5 years or more. I belong to this category as well.


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