Is Blogging Finally Dead?

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blogging dead

As someone who runs a blogging company I am always very curious about the trends that blogging itself is undergoing.

This is especially important to me as a lot of people look to this website for information about best practices when it comes to our much-loved medium.

And something that has been popping up more and more over the last few years is whether or not blogging is finally dead (or at least dying).

Today I want to show you some interesting data that might help you determine for yourself whether or not you want to keep putting time, money and effort into your blog.

Let’s take a look.

Is blogging dead? That depends…

I’d like to start by showing you a few interesting graphs from our good old buddy Google Trends. This tool shows us the popularity of certain things based on how often people search for it. Obviously it’s not 100% accurate but it does give us a good overview.

blogging

In this first one we can see the popularity of the term “blogging” has declined quite a lot over the last decade. The peak was around 2006-2008 with some really large searches. This was a bit before I started Blog Tyrant and I remember blogs like ProBlogger being absolutely massive brands.

This graph is kind of worrying if you’re taking a narrow look at blogging, or are involved in building a blog about blogging itself. *cough*

blogging

However, let’s add another term to go deeper. Here we can see that the searches for “start a blog” are actually on the rise. This could indicate that maybe people are no longer searching for definition-based queries (like: what the hell is blogging?) and now the term is well ingrained in our language and culture. This is good.

blogging

If you’re still a bit worried about the initial graph we can think about language even more here in the third. I’ve added the search “Tumblr” and you can see an absolutely astronomical growth in searches even compared to the other keywords (see those tiny squiggles at the bottom?).

What this indicates, perhaps, is that blogging is evolving into different formats. It doesn’t mean that blogging itself is dying, but that people are calling it by different names or taking it to different mediums or hosts.

bluehost

To investigate this idea further I typed in the term “BlueHost” to see what it looked like. As you might know, I am an affiliate for BlueHost and recommend them as a good place to start a WordPress blog if you are a new blogger. I know from my own sales that BlueHost has been growing, but it’s also encouraging to see the search trend is growing.

So what is actually going on?

I always get a bit bored when people write titles like “Blogging is Dead!” and actually mean it.

The internet is a constantly changing landscape and you need to be a bit more subtle and detailed with your analysis about what the future holds for any format.

If you want some deeper reads check out my post on starting a blog and my predictions for blogging in 2015 which still seem to be relevant.

Some things to remember:

1. Everything is a trend, some are just better trends

Think about a few of the big web events over the past few years and you’ll realize that not all of those trends lasted. But, not all of them faded either.

Myspace fizzled out while Facebook grew and grew.

Napster got killed while Spotify seems more sustainable.

Messenger services like ICQ disappeared while email spread far and wide.

All of these examples go to show that even within a similar industry or service-type there are successful trends and not so successful trends, but they are all trends. If you’re running a blogging business it is very important to keep abreast of how your clients and readers consume information and ensure you focus on making that work.

2. Don’t ever rely on “the box”

This point relates heavily to the first one but has a distinct difference that is best illustrated through the example of Microsoft and their new CEO. I highly recommend you read this short article from the New Yorker to get the full take.

If you think about Microsoft in the old days you’ll think of a company that wanted every house and office to have a PC desktop or laptop running a version of Windows.

While this worked extremely well for a long time (Bill Gates is the richest man in the world…) it started to cause problems when the smartphone and app market exploded and Microsoft was left well behind. During this time their main saving grace was the Xbox which kept things ticking over.

The quote from the above article that really got me was:

Windows used to run on ninety per cent of computing devices; now, with the rise of Android and Apple phones, it runs on eleven per cent.

This really applies to us bloggers as much as it does a massive company like Microsoft. If you think that your website or blog’s format is going to become obsolete in the next few years then you need to plan for that. New technologies like Google Glass, for example, will cause that to happen in some bloggers.

Try to think about whether you need to adapt your blog or website to a new market. A lot of bloggers are now building apps to cater for an increasing amount of people that are purchasing or reading using their phone instead of a desktop. This allows for things like push notifications or SMS messages which aren’t technologies that readily work from a desktop setup.

3. Your blog should be more than a blog

It is absolutely vital that your blog is more than just a blog.

This statement is actually a little bit misleading because the definition of “a blog” is quite diverse now. A lot of bloggers will consider it to be something like an online journal or series of text pieces, but many others will understand that it is really about doing a lot more.

Successful bloggers do things like:

  • Produce multimedia content
    Content does not just mean blog posts. It means infographics, podcasts, eBooks and videos. This takes our blogs into new dimensions and gives people solutions in formats that are appropriate to their own needs and usually lead to more shares.
  • Run mailing lists and newsletters
    As I mentioned up above, email has remained a solid and stable communication method and as such you’ll find all the successful bloggers devoting considerable time and energy to growing mailing lists and communicating with email subscribers. Getting open rates up, subscriber rates up, and providing constant high value is very important.
  • Experiment (carefully) with new technologies
    Every now and then a new technology comes out and you get the feeling you should experiment with it. At the moment Periscope is really taking off and is generating massive amounts of traffic for people like Derek Halpern and Chris Ducker who jumped on early (I’m there too – follow me in case I ever have a weak moment and try it). One thing you should be mindful of is wasting your time and, more importantly, jumping on board and doing something like replacing your comments section with G+ comments before the medium is proven.

The best way to figure out what technologies to look at is to figure out who is an early adopter in your niche. For example, in my niche Pat Flynn was using podcasting and apps before it was cool. We would have done well to put more resources into it way back when he did.

So is blogging actually dead?

No, of course not! Companies and individuals are using content marketing more effectively than ever.

To prove it, just take a look at what Steve Kamb’s blog has turned into.

Or have a look at how quickly Marina was able to launch a blog and grow it just last year.

Or what happened to Zoella after having a simple video blog.

Blogging is alive and well. But it is changing. And it has been doing that from the very beginning.

Where do you think the blogging format is headed?

Last week we talked about what to do when your personal blog is dying but this week I’d really like to know what you think blogging as an industry or format is going to do over the next few years. Will it continue to grow? Will it fade away and be replaced by holograms that come out of Google Glasses?

Leave a comment and let me know.

Top photo © Elisanth | Dreamstime.com

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104 Comments... Leave yours.

  • Derek@LifeAndMyFinances

    Blogging is most certainly not dead. In fact, I think it will actually get more popular as people grow tired of posting their lives on Facebook and twitter. They’ll grow up to a more sofisticated medium that they originate themselves. That’s what I’m seeing from my audience anyway.


    1. Ramsay

      I’m tempted to post a selfie in response to this. 😉


    2. Joe gelb

      Yeh I believe it is within the context of evolving technology and culture, not within its ability to drive traffic etc but the tech world creates sites we love them then on to the next apps then on to the next revolution and the wake is in decline always


  • Michael

    The trends you examined were very telling once you focused on more specific key terms – yes this idea that trends are ‘dead’ are being promoted at different times, I don’t know how many times I’ve heard blogging and email were both coming to a close! Viva la blog!


    1. Ramsay

      Yeah, I don’t think it’s going away anytime soon.


  • Extreme Sports Blogger

    I think some start a blog in niche markets that are certainly over-subscribed and some are saturated.

    Many more are started without the necessary passion or underpinning knowledge to keep them going or interesting enough.

    Some are started in a niche that really has no buying audience to market to in the first place.

    Some just publish a blog and hope that it works.

    Is blogging dead?

    It is for the majority of those mentioned above and it certainly depends greatly on the individual’s motivation and perseverance.

    Ultimately, nobody can be sure unless they actually try but they can do plenty to help make their chances of it being successful much higher, as most of your posts already allude to.


    1. Ramsay

      Yeah I tend to agree but that really is only a very, very, very small market as far as total blogs go. I guess I was more trying to examine whether or not blogging for every food blogger, fashion blogger, health blogger, etc. was coming to an end. Thanks for the comment.


      1. Extreme Sports Blogger

        Thanks Ramsay, I was attempting to differentiate between the purposes of a blog and how that can ultimately determine if it is dead or ‘dying’ or not.

        If we have a ruck of lifestyle blogs going down the pan is it due to the lack of interest in lifestyle type blogs? Is it down to the blog quality and the personality behind it? Is it down to being oversaturated?

        This has a definite impact on the statistics and graphs that we see.

        I think that the preconceived ideas that many have about starting a blog, particularly one for making money, can determine peoples ongoing perceptions of how well blogging is going or if it is worth doing at all.

        The majority of those who say ‘blogging is dead’ tend to fall within those stereotypes I mentioned above.

        It must also be acknowledged that when the term ‘blogging’ is raised, the immediate assumption for most is the type of blog that is a stand-alone blog designed specifically to make money rather than to bolster or enhance an already existing business website.

        Blogging as a stand-alone prospect may well be on the decline and ‘dying’ for some niche markets but blogging as a strategy to grow an existing business is certainly on the increase.

        As someone has already mentioned, people are becoming tired and bored of facebook et al for showcasing their day to day lives and are resorting to a full blown blog ……….but are essentially doing the same. Not sure that a personal blog about your day to day living will make any money or of that is peoples intention but it will certainly increase the domain name and hosting affiliates bank balances.


  • Naveen Kulkarni

    Hi Dave,

    Very interesting research on whether blogging still holds the same ground over the period of time.

    Well, just plain blogging ? Yes, it could be on the declining side, but look at the way it’s evolving and transforming itself into membership sites, courses and what’s not.

    And we can’t deny the fact that even though a site is primarily membership site, it makes sense to add a blog since it brings traffic organically !

    Blogging has evolved, that’s the state we are in !


    1. Ramsay

      Who is Dave? Ha.


      1. Naveen Kulkarni

        🙂

        Sorry Ramsay Taplin !

        For some reason, I was always in an assumption that your name was Dave Ramsay. Hence I referred you by first name instead of Ramsay (again it’s incorrect).


        1. Ramsay

          Ha ha. No problems.


  • Lisa Frideborg Eddy

    Interesting! I do know this, if you weren’t around to show the rest of us how to do it right, my blog might be dead by now… so – from the bottom of my heart – THANK YOU, Ramsay! My blog was just a blog when I started. It is so much more now and I don’t see it dying any time soon. I enjoy the blogs of others too – especially the ones that make me think and FEEL deeply… We do need more depth than social media platforms can provide and that is where the blog really shines. PS. Off to add you on Periscope now and pray to god you have a weak moment!


    1. Ramsay

      Hi Lisa. Thank you so much for those kind words. That means a lot to me. I’m glad some of my rantings has helped.


  • Marius

    Having a blog site is still kind of synonym of writing a diary. So even blogging sites has increased, the use of the word itself might have decreased exactly of that particular reason.

    However, the problem that arises if you start telling people that you own a website, not a blog, they start to think that you run a super-cool thing with hundred of thousands visitors.

    It is fine you really do, but for a beginner it must be like telling a lie.

    It is fine if you do well, but if you have just started, its kind of sad reality.


    1. Ramsay

      Hi Marius. Why do you think the word “website” equates to hundreds of thousands of visitors?


      1. Marius

        I personally don’t, as long as content is good and useful I would stick with anything.

        But people in general tend to generalize. Maybe because “website” sounds more valuable and trust-worthy than a blog.


        1. Extreme Sports Blogger

          This is exactly what I have experienced from those around me such as family, friends, colleagues and sporting associates.

          When I told them that I was thinking about starting a blog and what my long term goals and purposes for that blog where, the majority assumed and presumed that I would be better off going with a website.

          Their perception of a blog was as a personal platform. Their perception of a website was as a marketing platform.

          Their perception of a blog that sells stuff is often one of scammy but they expect to be sold something on a website.

          This was my experience anyway.

          This perception may well be different to those of us who are ‘in the blogging know’ but the majority are trying to reach those who are not ‘in the blogging know’ and we need to play by their rules.

          These are the very people that will instinctively go to a website rather than a blog as a buying public but would go to a blog if they were looking for something on a more personal and psychological level.

          They have yet to catch up to how a blog can be used today.

          People perception remains crucial and currently, in my experience, people from the ‘general public’ and not those accustomed to the blogosphere will go for a website rather than a blog if they are intent on buying.

          Hence the reason why I believe that those who are contemplating starting an online business really need to determine if their ‘niche’ is better suited to a blog or to a website.

          The solution of course is to do ‘both’, unless you already have a huge following that accepts that your blog is a selling blog or you are entering a niche that is not saturated.


          1. Ramsay

            Very interesting. Thanks fellas.


  • Suzanne Fluhr

    Nowadays, my 90 year old mother is the only person who ever asks me what a blog is. Some of her friends read my blog and tell her about what they read. This invariably prompts her to ask me, “So, what EXACTLY is a blog?” After blogging “seriously” for 3 years, I’ve concluded that the answer is a moving target. Blogs are lots of things—-and that’s why blogging isn’t dead. 🙂


    1. Ramsay

      Love it!


  • CC

    Blogging isn’t dead/dying. I’m much more likely to sit down on a sunday morning and catch up with all the blogs I read than watch the news or read a magazine. I like that I am more in control of the content I am exposed to – as in avoiding the crap. I can’t be the only who prefers this format of entertainment.

    I do think the term ‘blogging’ is dying though. It’s the association with being amateurish when what you want to project is your expert knowledge. So maybe I don’t write a blog but own a website, or maybe I’m an author or writer not a blogger.
    And I can see a shift to people following ‘personalities’ across several different platforms. I do it myself – I discover someone on YouTube and then hook into their website (blog 🙂 ) and their instagram. Or I stumble across their site and start to delve into their pinterest page. In fact this week I read a super interesting piece about how all of these social platforms are powerful search engines in themselves, perfect for capturing and directing traffic towards your site when Google lets you down and relegates you to page 4. I’m linking it because I found it so useful: http://coffeeringsandscribbledthings.com/rank-1-in-google/


    1. Ramsay

      Perfect distinction. Love it! Always with a clever take on things CC.


  • Patrick

    I don’t think blogging is dead as such, people just don’t call it that anymore.

    You’re far more likely to hear somebody identify as an ‘entrepreneur’ (or one of it’s more questionable alternatives like ‘mompreneur’, ‘solopreneur’ or *shudder* ‘mediapreneur’) than as a blogger nowadays.

    Same for websites – you’ll hear people talking about ‘creating a business’ or ‘building a brand’ far more than ‘writing a blog’ – particularly if there’s money involved.


    1. Ramsay

      Mediapreneuer. Is that really being used?


  • Lisa Sicard

    Ramsay, love the analogy with Windows. Everything is evolving including blogs, we must adapt and change or we will be left behind. Great tips on how to make our blogs more than just a blog. You got me thinking on where to go for the upcoming year. Thank you!


    1. Ramsay

      You’re welcome. I’m glad it helped.


  • Cecilia

    I do not believe blogging is dead, instead it will take a wider and deeper form. A Norwegian company started as United bloggers, soon changed their name to United Influencers. Because that is where blogging might be heading. It more than just writing blog post, it is a very powerful tool, where you over time influence your “tribe of readers”.

    I write a leadership/twin mum/action sport blog in a country where most people think about blogging as pink, make-up and fake eyelashes. Many people has said to me. I do not read blogs or admit that they read blogs, but your blog was different.

    I think we only seen the beginning. Slow industries and niches will finally jump on it. And the fast movers will develop this great and flexible platform for communication to new heights for businesses and private persons!

    Thanks Ramsey for advice and interesting blog posts! 🙂


    1. Ramsay

      Thanks for the interesting comment. Will check out that platform and see if I can understand any content.


  • Emily Rathmanner

    This is good to hear. Especially since I just launched my blog. Phew! You scared me there. Thanks for running such a useful blog on blogs! I spend at least an hour everyday reading articles and links you include. Keep it up 🙂


    1. Ramsay

      Sorry to scare you!


  • Frances Okoro

    Thanks so much for this Ramsey..i’m definitely going to set goals to interact with my email subscribers more and not justs send only post notifications..

    I personally do not think that blogging is dead..nah, far from it. It’s here to stay…


    1. Ramsay

      Hi Frances. Just FYI your comment went to the spam folder. Might want to shoot Akismet an email.


  • Vishal Ostwal

    I’m quite positive and assured about the future of blogging, and firmly believe that it isn’t a fad.

    It’s not much about blogs as much it is about verbal content. The internet might soon be flooded with podcasts and videos, but blogs shall still hold their place.

    The written content won’t die, and there’s a lot of vacancy (and need) for it in every field. Isn’t it evident?

    At least blogging isn’t going to die unless something like Google or the Internet itself dominates the content system in the coming years.

    Anyways, I’m saying this on a blog and I’m not much worried about the future, as there would always be a way to adapt to trends 😉 (I’m an optimist!)


    1. Ramsay

      I like you optimism and agree that one of the major threats would be a big change like Google taking a bigger role in certain niches.


  • Ron Coleman

    Interesting article, especially when you point out that blogs are actually referred to with different names. This is how I felt about blogs when they first came out. To me a blog is nothing more than a newer name for “website”. Today kids “text” instead of emailing, and instead of participating in “forums” they participate in “social media”. Same ideas, just different terminology.


    1. Ramsay

      Exactly. Perfect.


  • Michael Pozdnev

    Oh! I got scared when I saw the title of this article 🙂
    Totally agree with you. These days blogging is more like a business. Those, who expect just to write articles and generate revenue, are doomed to failure.

    Thanks for the interesting thoughts!


    1. Ramsay

      Some people can do it but probably not most of us. Thanks for commenting.


  • Jeff Stephens

    Love the deep dive into historical trending topics.

    I agree, blogging is nowhere near dead! Blogging still serves as the centerpiece to all serious online platforms and companies. It may morph in definition, but the root of the concept remains solid and will so for many years.

    Thanks for reinforcing the beauty of blogging!


    1. Ramsay

      Glad someone enjoyed the graphs! HA.


  • Chuck Bartok

    As always very cogent material.
    Ny persoanl BLOGS are dead only because I have ‘abandoned’ them….
    Shame on me!
    But clients are really being rewarded with effective ‘blogging’
    One outstanding reply by you is to check your Akismet file often.
    IT DOES Make errors and a serious blogger could miss real gems.
    Thank you for your efforts helping effective bloggers.


    1. Ramsay

      I think your mention of Akismet did something because that’s where this comment ended up!


  • Justin

    Of course not. I receive more PR pitches than ever for my blogs, so some people out there see the value in placement on blogs.

    On the other hand, Google does bloggers know favors with its search algorithms. I have a hard time finding like-minded bloggers to read and engage with Google searches.

    You make a lot of good points here, but I think the bit about being “more than a blog” sounds aimed more at business blogs. I’m not trying to generate leads or make sales. It’s just not where my blogs are going.


    1. Ramsay

      Hi Justin. Good point. Is your blog more for just personal use?


  • Chris

    Definitely holograms! Just kidding, blogging is not dead it just has morphed a little bit. I think more people are calling it different things, like content marketing or growth hacking.

    It all comes back to providing value for your readers. Keep doing that and it wont matter the medium.

    Chris


    1. Ramsay

      Blogograms!


  • Colleen

    Just thinking out of the box here … if the keyword “blogging” is getting less results than years ago, isn’t that just showing us that people now know what blogging is and they do not need to search that term to define it or find out more about it? I think “start blog” is more indicative that it is still on the rise.

    Thank you for all your tips on blogging. I have personally benefited from your blog and am very grateful.


    1. Ramsay

      Yep, that’s what I thought too. I mentioned it in the post but probably didn’t express myself very well. Thanks for chipping in!


  • Jennifer

    As a person who thrives on creativity, I keep thinking there’s got to be a brand new spin that will take blogging in a really cool direction. One thing I am drawn to is collaborating. I think personal blogs could become even more dynamic with a small team of people who have the same mission.
    Thank you for your consistent, relevant, and always insightful posts, Ramsay!
    ~Jennifer


    1. Ramsay

      I think that is pretty much how HuffPo started. Huge concept and very powerful.


  • Scott Kindred

    There’s a local mortuary that we are doing SEO for… Oh, sorry, sarcastic intro 😉

    Just last week I sat in Mountain View for a meeting at a premier design & dev shop – they build fantastic web apps, mobile apps and websites – and I was there to explain SEO to their CEO and COO. Both gentlemen were stuck in the old precepts of having a blog site separate from the main site and a bunch of hooey about keyword stuffing, etc. Long story short: They were intrigued with by the whole concept but, pertinent to your post about the death of blogging, I spent almost an hour talking and answering questions about what fresh content on a blog on their website can do for their Google search results performance. That without blogging, the rest of the SEO efforts become much less valuable.

    The topper: A visual case study I gave them (a.k.a. before and after screenshots) showing how I bumped a law firm in their neighboring city of Palo Alto to page 1, position 1 on Google for a competitive keyword — with *blogging*.

    Thanks for a great post here, Ramsay. Helpful and inspiring, as always.


    1. Ramsay

      You’re a better man than me. That meeting sounds tough.


  • Renard Moreau

    [ Smiles ] I know for a fact, that blogging is very much alive.

    Everyday, I come across blogs that specialize in different things.

    Some of the bloggers do make it very interesting by adding vlogs to their blogs and there are those who add podcasts to their blogs as well.

    I predict that blogging will be around in our great-grandchildren’s time.


    1. Ramsay

      That is a big prediction!


  • jill brock

    Most of the things I repost on Facebook are from somebody’s blog!


    1. Ramsay

      Ha ha. That is very true!


  • Wess Stewart

    My problem is getting my blog to be alive in the first place. Heh.

    Great post, Ramsay! 🙂


    1. Ramsay

      Where are you stuck, Wess?


  • Danielle

    Thanks Ramsay!
    I’ve been going back and forth for a while debating on whether I should start a blog or not. This article and your blog have been so helpful with research and organizing everything I need to be well prepared and informed.
    Great article!


    1. Ramsay

      Please let me know how you go. I’m glad it’s been helpful.


  • Maria Geronico

    I love Google Trends, I use it very often for my “real” work.
    Regarding your 1st point about producing multimedia content, I tried once to do vlogs… but it was way time consuming, a personal nightmare and it didn’t improve my rates… So for the moment I stick with regular posts! Some tips about multimedia content that can be produced quickly¿?

    Check out on my latest post about what could online retailers (e-tailers) do to stand out in a $243 billion global luxury market!

    Bests! xxx


    1. Ramsay

      For me the biggest issue with video is the upload time. It takes ages. Here in Australia upload rates are among the worst in the world.


  • Nicole

    I think blogging is not only alive and well, I think people do not even realize they are reading blogs anymore. It’s not unusual to get recipes from people’s blogs or connect to blogs through Pinterest like it used to be. In fact, if anything I think the bloggers have raised the bar! When I first started putting DIY projects on Pinterest two years ago, ALOT of the pictures looked dark or were shot any hour of day (mine included – cringe). Now if you look, most are high quality, or edited well, and compete with professionals like Martha Stewart and Good Housekeeping. Some people may think blogging is dying out, but really, I think the bar has been raised so it’s hard to tell if you are reading someone’s blog who is writing from the couch (wink wink) or one from a company. Great topic!


    1. Ramsay

      I can’t believe how amazing some of the photos on food blogs in particular are. It really blows me away at how much time they put into them now.


  • GPOB Elvis

    In my humble opinion video is what everybody wants now (and secretly hopes to find into their favourites blogs). Therefore, a decent blog should consist of good quality videos and when I say “quality” I mean FHD videos + awesome content + relevancy + entertainment.


    1. Ramsay

      It’s interesting. I think video has it’s place and is absolutely growing. But for me personally they have never had the traction of text.


    2. Extreme Sports Blogger

      Yep, we have become a very visual audience and consume much of what we do using video as a mode of education and entertainment. My particular ‘niche’ thrives on video both as entertainment and as a teaching aid.

      Anyone in a teaching or instructional profession has known this for many years and is why they incorporate it into the way they deliver lessons.

      We all learn at a different pace and by using different forms of delivery. Stimulating all the senses helps to encourage and motivate students to learn and retain knowledge and the more formats of delivery that you provide the better teaching outcome.


  • Joep van der Poel

    Hi Ramsay,

    Great article and I think that blogging is nowhere near dead. Blogging these days is about much more than posting articles on a website. It is all about different forms of media these days and all about creating your brand across different platforms.

    Given how easy it is to shoot a short movie with your phone and upload this on YouTube to share with an audience, I think it is evident that blogging, vlogging or building a brand is here to stay and will only become bigger.

    Again thanks for this post Ramsay! Have a good day,

    Cheers,

    Joep


    1. Ramsay

      Exactly! Blogging is diverse now and takes on many forms. It’s expanded like Skynet!


  • Shawn

    Hey Ramsay,
    Great post as usual. Of course blogging isn’t dead, if not we wouldn’t even be reading this! Haha!
    I have a question, how do you make those cool graphics that are in almost every one of your post? They look so cool!


    1. Ramsay

      Hi Shawn. I work with a number of graphic designers on sites like 99 Designs, Fiverr, etc.


  • George

    Seems to me a lot of people are bypassing blogging and just posting their content on social media platforms like instagram.


    1. Ramsay

      Yes I think you’re right and I think it’s a mistake simply for the reason that those channels are not owned by the individual. It’s best to use them to promote stuff that we fully control.


      1. George

        do you think control is the only issue? i kind of feel like there is an issue of limitation aswell. you can only do so much with a social platform. e.g you cannot add ecommerce.


  • Bakari

    I’ve tried blogging several times in the past, but this year I habe finally been able to maintain two blogs for last ten months, and I should be able to keep them going next year. Thus I want to second one crucial point you make is that a blog needs to be more than a traditional blog. It needs to be truly helpful to ppl and it needs to share a variety of resources and presentations, including PDF guides, infographics, video tutorials or presentations, and lots of social engagement to attract and build an audience.

    But the real question is, can blogging be profitable work? To run a blog these days and get reach, there will be overhead costs for mainly subscription services that help promote your blog. But the challenge is, can you get sufficient return on your investment and actually make a profit? I suggest that those seeking to become professional bloggers or those wanting to make some extra money, that you have some ideas of what products and services you could possibly sell. You should develop your blog with the business side in mind. And that’s the challenge. Not being able to profit from the work can be the death of blogging.


    1. Ramsay

      Are you finding your blogs profitable this time round?


  • WilliH2O

    The term “blogging” seems to be fading while writing on the internet in some manner continues to evolve forward. Physically writing/typing helps me deep dive into what I think I know. When I read the final product, and publish it, perhaps it will help others think as well.


    1. Ramsay

      Do you hand write a lot?


  • Brian

    I think all that shows is people are using the term “blog” a lot less. I think the term is starting to become antiquated, and people are just using the word “website” or “site” again. Not to mention the distinction between blog and other website is fading.


    1. Ramsay

      Exactly. I’m glad bloggers are moving away from that too and building more comprehensive websites.


  • Nnaemeka

    I think blogging is still well and alive but like you said,the format is changing and the way people access data from the net has changed also. It’s just that the digital landscape is under going a massive change with a mobile first strategy. Nice article though


    1. Ramsay

      Totally agree. Thanks for sharing.


  • Kirsten

    Glad to hear as I have just started to get back into blogging!
    Just discovered your website, so much good info, thank you. 🙂


    1. Ramsay

      I’m glad you’re enjoying it. Thank you.


  • Ryan Biddulph

    Really disturbed, bribed folks sometimes mention my name – in a silly fashion of course – as a top blogger…or, as their fave blogger with Darren, Neil and all these legends. It’s only started over the past few months. So either the kickbacks have paid off or it may be working for me, this blogging gig 😉

    Your points are well taken. Microsoft had their run and either chose to exit or more likely, didn’t adjust. Going with the latter. See trends. Brand you. I do a decent job getting noticed because I write like a clown but honest to goodness, it’s one of the ways to go to transcend search terms and the like. I got my name, my list, and yep, linking in to my bunch of eBooks, audio books and online courses, and HD Videos, making my multi media pop. Fab post dude.

    Ryan


    1. Ramsay

      Well earned, mate. Well done.


  • SoftwareJourney

    I always appreciate your insights into blogging. Not only do you do your research to back up your claims you also provide insight especially liked the part where you encourage us to adapt that’s important for any business.

    Once my blog reaches a certain level I’m definitely crediting you in a post 🙂


    1. Ramsay

      Thank you very much. That’s a lovely compliment.


  • arun raj

    blogging is not dead . try different way of blogging


  • BetterHomes

    This is nice one about blog content importance.


  • Andrii Buvailo

    Well, I noticed that blogging is becoming more and more a part of more sophisticated web projects, for example, a part of an e-commerce website or some service-oriented website. So blogging is becoming a more valuable tool for promoting the other – non-blogging – part of a project, i.e. becoming a marketing tool by itself.


    1. Ramsay

      Yeah I agree with this. I think people are starting to see it as a big part of a bigger picture.


  • Roisin Byrne

    I am with you on Google Trends, away from Internet Marketing I use it for creating financial models in my day job.

    It’s interesting that you mentioned the ‘multimedia’ content – I think that’s what separates the good from the excllent. Some people just aren’t willing to step outside their comfort zone. Reading this has made me realise that I might be one of those people. The mere thought of doing a video blog brings me (and probably everyone that knows me) out in shivers!

    So thanks again for another top article!

    All the best,
    Roisin


  • James Frenco

    Wow – that was impressive and encouraging. Thanks for sharing your authoritative opinion, practical hints. I will definitely follow your updates


  • Manny

    Hi Ramsay,

    Great post. It seems to me the time is right for a blogging renaissance! Especially if we define blogging as a marketing system built on TRUST.

    Year after year the profession of marketing/advertising is ranked just above car salespeople and politicians as a trustworthy profession. Still, small businesses continue to market the same way they’ve always done – websites that are digital brochures, endless bragging, and asking for the sale, sale, SALE.

    Your blog is the perfect example of building trust, providing value and making connections.

    Manny


  • Martin Jordan

    Hey guys
    I can’t bring myself to believe that blogging has entered its twilight years. I believe that there are untapped resources associated with this tool that haven’t been explored yet. Just like the people out there that still love the smell of a book, kindles and digital books will never fully take over. I think there is a lot of misleading marketing info out there as to what bloggers are looking for. I’d like to think that the field has been flooded with new blogs, and the addition of readers has to catch up. The percentage is going to be a little askew, and as I don’t have any real data on this, it s a fantasy on my part. Thank you for the insight though, and just my 2 cents


    1. Ramsay

      Hey Martin. As mentioned in the article, blogging is not even close to dead. The labels are just changing.


  • Jay

    For most people it used to be , write topical content, rank, get money.

    But now it is also about promoting via social media, meaning twitter and facebook, driving direct traffic. Or using video to engage.

    So I think it’s more that strategies to make them successful are evolving rather than the core thing, the producing of informal content, being redundant.


    1. Ramsay

      Totally agree.


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