E mail subscribers are the lifeblood of your blog. Email is still an essential way to reach out to your readers, whether you’re just telling them about the latest post or you’re launching a side product.
Most people, when they start a new blog, start with a simple sidebar newsletter signup form.
And that’s great; you’ve got to start somewhere.
But if you want to level up your signup form game and really increase your email subscriber numbers dramatically, you’ve got to use the advanced techniques available to you through copywriting and digital marketing strategies.
So, if you’re ready to become a newsletter signup wizard, here are some compelling email newsletter signup examples that are proven to work well. Take a look at them and see why they work and get some ideas of how you can customize them for your blog.
Why Your Newsletter Signup Form Is So Important
Getting lots of visitors and traffic is only the first step in your blogging journey. Building an email list allows you to build a successful blog that’ll make money for years to come.
If you’re using a generic newsletter signup form, you’re missing out on a lot of subscribers. That means missing out on future opportunities for promotion, revenue, feedback, and engagement.
Want to know how to take your newsletter signup form to the next level?
We’ve gathered some example of forms that are proven to convert readers into subscribers.
Each one of these is persuasive in their own way. You can even combine them to multiply their power, but beware. Your email newsletter list may grow dramatically in a short time if you do that (just kidding, who wouldn’t want that?).
Here we go.
12 Email Newsletter Signup Forms That Work
1. Lightbox Popup + Coupon
Guido’s, an authentic Spanish and Italian restaurant located in the heart of St. Louis, MO, added over 1,000 leads to their email list in just under four months.
This popup newsletter signup form converts anywhere from 16% to 51% of site visitors, depending on the page it appears on. By sending out an email newsletter, they can easily fill their restaurant.
2. Text-Only Popup + Lead Magnet
Danny Rusteen from OptimizeMyAirbnb.com uses a fullscreen welcome mat signup form to gather addresses from over 65% of the people who’ve bought his book. Customers who purchase the book elsewhere can download bonuses and signup to his newsletter by accessing the bonus link included inside the book.
This is a smart idea because it allows Rusteen to capture the email addresses of people he normally would miss out on because they bought the book from a third-party seller. Plus, it helps him segment his list more easily because he knows they’re already interested in his products.
3. Simple Popup + Picture of You
Another way to increase conversions of your email newsletter signup form is to include images. More specifically, a picture of you or the people behind the blog.
People want to know who’s behind the blog they’re reading since it builds trust and credibility. When you read a blog from a seemingly anonymous person or business, it’s hard to trust the information, right?
Writer, author, and entrepreneur Ryan Robinson enjoyed a 6% increase in conversions when he created this popup form on his popular blog. He combined his picture with copy that explains the value of subscribing to his newsletter and made the form easy to use.
4. Floating Bar + Free Trial
A floating bar email newsletter signup form is a simple, yet effective way to increase your newsletter list. With this powerful form, ActiveCampaign generated an extra 800 new signups every 30 days.
Because it’s so small, you’ve got to be strategic with your calls-to-action (CTA) and copy.
In ActiveCampaign’s form, they use smart techniques like:
- social proof from social media (“thousands have improved”)
- curiosity (they don’t reveal the secret to the improvement)
- anticipation (they promise email subscribers that they’ll learn something if they provide their contact information.)
5. Yes/No Forms
A multi-step optin form like a yes/no question uses the psychological principle, the Zeigarnik Effect, to increase conversions. This effect states people who begin an action are more likely to complete it. It can lead to an increase in conversion of up to 18%.
In the case of the yes/no question, they are more likely to subscribe to your newsletter because they feel like they have a choice to do so (or not.)
SnackNation, a subscription service for healthy snacks, uses a variation of the yes/no question to immediately segment their email subscribers between office and home users.
This popup immediately converts 60.4% of visitors who click the Home button, which redirects visitors to their subscription service.
They use a combination of the yes/no question and exit-intent popup to convert another 3.53% of abandoning visitors, which they’d otherwise lose.
6. Sidebar Forms
These are the workhorse signup form that you’re probably familiar with. You’ll find them on most blogs, mainly because they just work. They’re not sexy or flashy, but they get the job done.
Here’s the one on Problogger:
By themselves, sidebar newsletter signup forms don’t convert a ton of readers, usually less than 1% of people who see them.
But sidebar forms still have their place. They’re not as intrusive as a popup, they don’t distract your readers like an inline or slide-in form, and they turn every page of your blog into a lead generating opportunity.
7. Sidebar Form + Fullscreen Popup
When you combine your sidebar form with another signup form on your site, however, that’s when you’ll start to see the most gains. Escola EDTI used a combination of a sidebar and fullscreen popup to increase conversions 18% and gather over 2500 signups in a single month.
8. Inline Forms
James Pollard from The Advisor Coach uses inline forms to convert 2-6% of his blog readers and by 360% site-wide.
He uses another one on landing pages to convert over 53% of his readers, adding even more people to his email newsletter list.
Inline forms help you get the attention of your most engaged readers, right at the time they’re committed to reading your content. That’s why they’re so effective for subscriber growth, especially on content-heavy sites like blogs. Plus, they’re non-intrusive and don’t disrupt the flow people have while they read and navigate your site.
9. Content Lock
The content lock available in some signup form software like OptinMonster is a way for blog owners to attract more subscribers by gating part of your high-value content. You already give away most of your content for free, but you can make some of it more exclusive and valuable by putting it behind a “gate” or content lock. It’s the text-based version of the free trial: readers get the first part for free but need to “pay” with their email address to finish the post.
Casey Stubbs of Trading Strategy Guide used the content lock site-wide to add nearly 11,000 subscribers to his mailing list in just over a month.
Stubbs used the content lock on a popup form for one of his most popular blog posts on bitcoin trading because he didn’t have the time to create an entirely new lead magnet for this audience. So he added the content lock to a post he already had on his blog and in under two months, he added nearly 7,500 email subscribers to his list and converted 17% of readers of that particular post.
Not only did Stubbs gain thousands of new subscribers, but he also was able to segment his list automatically by tagging these signups specifically. Now when he looks at his list, he can see precisely who’s interested in bitcoin and can send targeted emails to them.
10. Exit-Intent Popup + Content Upgrade
This type of popup is controlled by behavioral technology found in your lead generation or email newsletter software. It tracks and monitors the movements of visitors to your site and detects when they’re going to leave the site without signing up for your newsletter.
Most ecommerce sites use it to remind you of any items you might’ve been interested in or put in your shopping cart but didn’t purchase. Blogs can use it to maximize your content marketing and lead generation efforts. Those that do often see a 200-600% increase in newsletter signups when they combine it with other content marketing tactics.
11. Exit-Intent Popup + Related Posts + Inline Signup
Keep readers on your site for longer by showing an exit-intent popup to suggest other posts related to the one they were just reading. Then, be sure to include an inline signup form somewhere on those posts to increase the chances they sign up.
12. Mobile Popup + Coupon
They used it, along with a combination of a few other signup forms on their site, to increase daily optins by nearly 2.5 times and increased email revenue by more than 20%.
And that’s it! We hope you enjoyed this post on the best email newsletter signup forms that work.
Next, be sure to check out our list of easy hacks to grow your email newsletter.
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