Increasing open rates on mail outs is really hard.
In fact, it can take a lot of testing and tweaking to even just get a small percentage of a change in how many people open up the emails that you send out.
Today I’d like to show you a few experiments where I’ve been having some wins (and fails!) with my own mail outs.
There’s also two tricks in there that I “borrowed” from people who know what they’re doing.
I really hope you enjoy this one!
Increasing open rates and other mailing list fun
If you’re still not growing a mailing list I really can’t emphasize it enough. Here is a big post I did on how to get more email subscribers which should give you a good start.
Remember, it’s not enough to just grow a mailing list. You need email subscribers that are interested in the content strategy that you are working on. Getting email subscribers is expensive and takes a lot of time – you want to make sure you’re hitting the right markets.
Mentioned in this podcast:
How are your open rates?
I know this is a sore spot for a lot of bloggers. I’m curious to know what you’ve tried to increase your own open rates and what has worked and what hasn’t. Please leave a comment below if you have anything notable/ to share or any questions about the topic.
Looking forward to an interesting chat on this one!