How to sell videos online

A re you wondering how to sell videos online?

In this tutorial, I’ll show you how to sell videos from your WordPress blog in 5 easy steps.

When you start a new blog, earning passive income from it is typically the ultimate goal. Passive income is money you can earn without putting in much ongoing effort.

For example, many bloggers choose a monetization method like selling ebooks to earn passive income. This is because you only need to create an ebook once, and then you can earn money from it over and over again.

So, if you’re skilled with a camera, you might be wondering, how can I make money selling videos?

In this tutorial, I’ll show you exactly how to sell videos online using WordPress and Easy Digital Downloads. That way, you can turn your love of creating video content into a successful passive income stream.

Let’s get started.

What is the Best Way to Sell Videos Online?

If you don’t have a WordPress blog or website yet, I recommend setting one up because it’s the best way to sell videos online.

With your own WordPress blog, you can sell video content directly from your website using the right WordPress plugin. You’ll have complete control, and you can sell as many videos as you want without paying high monthly or transaction fees.

To create a site, all you need is a domain name and web hosting. A domain name is your website’s address on the internet. Web hosting is where all of your website files will be stored and made available on the internet for people to visit.

At Blog Tyrant, we always recommend using Bluehost for your web hosting and domain name. That’s because it’s the best web hosting service on the market.

Bluehost blog hosting service

It’s reliable, easy to use, comes with 1-click WordPress installation, and it’s officially recommended by themselves.

Plus, Blog Tyrant readers can get 60% off web hosting with Bluehost along with a free domain name, free SSL certificate, and much more.

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We have partnered up with Bluehost to get 60% off for our readers! You also get to register a FREE domain for a year which normally costs around $14.99 per year.

Claim this Exclusive Bluehost offer

If you need help, you can follow our tutorial on how to start a blog with WordPress + Bluehost. It includes step-by-step instructions for creating a Bluehost account, installing WordPress, and building a website.

Once your WordPress website is set up, you need to choose an eCommerce platform or plugin in order to sell videos. For that, I recommend using Easy Digital Downloads.

Easy Digital Downloads

Easy Digital Downloads is the best eCommerce plugin for selling digital products like videos, ebooks, PDF files, audio files, and software.

In minutes, you can start accepting credit card payments for your videos using Stripe, Apple Pay, Google Pay, and PayPal. There’s even a Recurring Payments add-on that allows you to sell automated subscriptions for your videos.

Easy Digital Downloads also offers powerful features like a full shopping cart system, unlimited file downloads, customer account pages, discount codes, download activity tracking, and more.

To learn more, check out our detailed Easy Digital Downloads review.

Now that you know what you need to start selling videos online, let’s begin the tutorial.

Step 1: Decide What Type of Videos You Want to Sell

If you already have an established blog, it’s important to think about your blog niche when choosing what type of videos you’re going to offer as a way to make money.

For example, if you have a food blog, then creating and selling video cooking lessons might be a profitable idea for you. Your existing audience already enjoys your written recipes, so it’s a safe bet that they’ll pay for and enjoy cooking video courses from you as well.

On the other hand, if you just started your blog and haven’t picked a niche yet, read our guide on blog niche ideas. This will help you figure out the type of audience you want to attract and what type of videos you should sell.

To help you out, here are some types of videos you can sell online:

  • Tutorials and Courses – Teach people how to do something. You can sell videos on how to build a WordPress website, how to create a monthly budget, how to edit photos in Photoshop, how to play the guitar, etc.
  • Exclusive Vlogs – You can sell exclusive vlogs or behind-the-scenes footage from your life, work, or travels. This type of video works best if you’re an influencer.
  • Stock Footage – If you enjoy taking videos of the scenery around you or everyday objects, you can also sell stock footage to other creators or companies to use in their projects.
  • Scripted Series or Movie – If you’ve always dreamed of creating your own TV series or movie, you can make it happen by selling it on your own website.

Once you’ve decided what type of videos you’ll sell, it’s time to get your camera out and start filming. Then, you’ll be ready for the next step.

Step 2: Install the Easy Digital Downloads Plugin

To get started with selling videos online, you need to install and activate the Easy Digital Downloads plugin on your WordPress website.

Easy Digital Downloads offers a free version of its plugin that comes with everything you need to start selling videos, including built-in payment processing through Stripe and PayPal.

You can always upgrade to the premium version of Easy Digital Downloads later to get lower transaction fees and advanced features like recurring payments, content restriction, customer reviews, and more.

To install the free plugin, head over to your WordPress dashboard and click on Plugins » Add New in the main menu. Then, type “Easy Digital Downloads” into the search bar.

Once you find the EDD plugin, click the Install Now button.

Install the Easy Digital Downloads plugin

After the plugin is finished installing, you need to click on the Activate button.

Activate the Easy Digital Downloads plugin

That’s it! Easy Digital Downloads is now installed and activated on your WordPress site.

If you need more detailed instructions, you can read our tutorial on how to install a WordPress plugin.

Step 3: Set Up Easy Digital Downloads

Next, we need to adjust a few simple settings so you can start selling videos with Easy Digital Downloads. To do that, click on Downloads » Settings from your WordPress dashboard.

On the General » Store tab, you can add your business name, address, and other details.

Configure EDD store settings

If you use a different currency than USD, you can click on the General » Currency tab to select the correct one from the drop-down menu.

Select currency for Easy Digital Downloads

In the Easy Digital Downloads Settings area, you can also configure details like taxes, purchase receipts, sales notifications, privacy policies, and more. You can edit these settings at any time.

For now, we’ll finish up with the Settings area by configuring the payment method. This is important because you need to set up at least one payment method in order to sell video downloads.

From the Settings screen, click on the Payments » General tab.

In the Active Gateways section, you need to put a checkmark next to the payment gateway you want to enable. For this tutorial, we’ll put a checkmark next to the ‘Stripe’ option.

Set up Stripe payment gateway in EDD

After that, go to the Stripe tab and click on the Connect with Stripe button. Then, simply follow the prompts to connect your Stripe account to Easy Digital Downloads.

Connect your Stripe account with EDD

The process for setting up PayPal is nearly identical.

That’s it; you’re ready to accept online payments for your video sales now! Remember to hit the Save Changes button before moving on to the next step.

Step 4: Make a Downloadable Product

Now that your website is set up with Easy Digital Downloads, it’s time to add your first video to sell.

Go to Downloads » Downloads from your WordPress admin dashboard and then click the Add New button.

Add new product to Easy Digital Downloads

This will open a page similar to the WordPress block editor. Here, you can add a name and a description for your product.

Add product title and description in EDD

WordPress will show the description to your website visitors, so make sure that it’s detailed and convincing enough to encourage people to buy the video.

Next, scroll down to the bottom of the page to set the price for your video.

Set the price for your digital product in EDD

After that, scroll down a bit further to the Download Files section.

Here, you need to click the File URL field to add your video. You can select a video file from the WordPress media library or upload a video from your computer. Alternatively, if you’re using a file storage site like Dropbox, you can paste the link here.

Add the video file URL in Easy Digital Downloads

Before you publish the product, you can use the right sidebar of the download editor screen to configure some other settings for your video.

You can create categories and tags for your product. This can help website visitors find the product they’re looking for easier. You can also set the file download limit, refund status, and refund period. In addition, you can add a featured image for your product.

Use the EDD download sidebar to edit other settings

Once you’re happy with how everything looks, you can hit the Publish button to publish your video product. You’ll see a success message at the top to let you know that your product is now live.

Click the View Download button in EDD

Then, you can click the View Download button to see how the finished product looks on your website.

How your product page looks will depend on your WordPress theme and the settings you configured. Here’s an example:

Product page example from Easy Digital Downloads

When a customer clicks the ‘Buy Now’ button, they’ll be taken to the checkout page, where they can enter their information and payment details to purchase the video.

EDD checkout page

After completing the purchase, customers will see a confirmation page where they can immediately download the video. They’ll also receive an email with the download link.

Step 5: Display and Sell the Videos on Your Website

Every time you publish a digital product, Easy Digital Downloads will create a new page for it. So, you’ll need to drive traffic to these pages if you want to sell your videos.

One way to do this is by linking to your video product page from your blog posts or website pages. You can find the link to your product page by looking directly underneath the product’s title in the download editor screen.

Easy Digital Downloads product URL

Another option is to add these product pages to your website’s navigation menu to make them easier for visitors to find. Simply follow this tutorial on how to add a navigation menu in WordPress.

You can also add the product’s ‘Purchase Shortcode’ to any page or post on your website. To do this, go back to the download editor screen of your product and find the Download Settings section. Then, copy the Purchase Shortcode.

Copy the EDD purchase shortcode

You can then paste the shortcode in any page, post, or widget area like your sidebar. Here’s how the Purchase Button looks within a blog post:

EDD Purchase Button shortcode in blog post

When a visitor clicks on the Purchase button, it will then turn into a Checkout button. Visitors can then click on the Checkout button and they’ll be taken to the checkout page to complete their purchase.

If you need help with shortcodes, read this guide on how to add a shortcode in WordPress.

Bonus: Promote Your Videos to Boost Revenue

Want to take your video business to the next level? Here are some WordPress plugins that will help you better promote your video products and boost your revenue.

  • OptinMonster – Create beautiful popup campaigns to grow your email list, turn website visitors into customers, reduce cart abandonment, and more.
  • SeedProd – Build high-converting landing pages for your digital products using this easy drag and drop builder. You can also use SeedProd to create a custom WordPress theme for your website, no coding required.
  • All in One SEO – Easily optimize your website to rank higher in search engine results, which will help drive more traffic and sales.
  • MonsterInsights – See important website analytics reports straight from your WordPress dashboard. By learning what people do on your website, you can adjust your marketing strategy to improve conversions.
  • PushEngage – Send personalized push notifications straight to your customers’ web browsers to alert them about new digital products, promotions, special offers, and more.
  • RafflePress – Run a giveaway that rewards participants with extra entries for performing specific tasks like visiting your product page. RafflePress can also help you grow your email list, increase your social media following, and more.

Key Takeaways on How to Sell Videos Online with WordPress

  • Setting Up Your Platform: Starting a blog with a focus on passive income can be effectively monetized by selling digital products like videos. If you’re planning to sell videos, setting up a WordPress blog with Easy Digital Downloads is recommended, as it provides full control over sales and avoids high fees.
  • Choosing and Installing the Right Tools: Easy Digital Downloads is an optimal choice for selling digital products. It supports various payment options and offers powerful features for managing sales. Installation is straightforward through the WordPress dashboard.
  • Preparing Your Videos for Sale: Decide on the type of videos you want to sell based on your blog’s niche or general interest areas, such as tutorials, exclusive vlogs, or stock footage. The content should align with the interests of your audience or target market.
  • Product Setup and Promotion: After creating your video content, you can list it on your WordPress site as a downloadable product using Easy Digital Downloads. To boost sales, incorporate strategic promotions using SEO tools, social media, and email marketing.
  • Monetization and Growth: To enhance your video-selling business, utilize additional WordPress plugins like OptinMonster for lead capture and SeedProd for landing page creation. These tools help scale up your operations and increase revenue.
  • Engaging and Retaining Customers: Engage your audience with innovative marketing strategies such as pop-ups, giveaways, and push notifications. This helps in maintaining customer interest and encourages repeat sales.

By following these steps, you can transform your passion for video creation into a lucrative business model, leveraging your blog to generate a sustainable passive income stream.

Final Thoughts on How to Sell Videos Online with WordPress

That’s a wrap! I hope this tutorial helped you learn how to sell videos online and create a steady source of income for yourself.

If you enjoyed this post, you can also check out our guide on how to make money online. It includes more money-making ideas you can try out.

And don’t forget to sign up for our email newsletter so you can get useful content like this sent right to your inbox!


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  1. Is easy digital download safe?I tried using the free version if woocommerce and then I heard about the multiple hacking attempt in the free version of the plug-in abd stopped .

    1. Hi Dr. Amrita, Easy Digital Downloads is safe to use and they take the security of their users very seriously. If you have any concerns, you can always reach out to the Easy Digital Downloads support team and they can answer any of your questions. Thank you for your comment!

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