postingSo how often should you post new articles to your blog?

Some people say you should do it everyday. After all, Google’s Panda loves fresh content.

Other people say you should post multiple times each day. That gives people lots of material to share and talk about.

What about once a week? Is it perhaps best to keep it nice and regular and post on the same day each week?

Well, I disagree with all of those things.

And so do some of the guys making the biggest noise in the industry like Glen Allsopp and Derek Halpbern. I’ve even got quotes from them later in this post.

This post actually has two angles to it.

Read on.

Why I don’t post regularly on my blog

When I started my first blog all those years ago I bought in to the idea that you needed to post every day. That’s what the big guys were telling us to do.

To be fair, that was true back then. Blogging was [sort of] new and everyone was hashing out Google and how their rankings system worked and there was hardly any social media action beyond Digg and Delicious.

Things are different now.

People are flooded with information.

There is noise everywhere.

Long gone are the days where you need to be in front of people every single day. Posting regularly might get you high up on Google’s rankings for a few days but the positions will be short lived.

But who really posts blog articles to rank on Google anymore anyway? It’s so unreliable.

It’s a lot better to focus on writing epic and useful posts that solve problems and help people.

And that takes time.

Make ’em long and make ’em strong
Think about the last blog article that really touched you. Think about the last post that was so good you just had to send it to someone just to let them know you found it.

I bet it was detailed, useful and personal.

I bet it took time to be produced and I bet it was longer and more comprehensive than other articles similar to it.

That’s where Glen comes in to the picture.

ViperChill’s ‘Future of Blogging’ post

When Glen was writing his epic Future of Blogging post he delayed its release at least twice saying he needed to write more.

The result was a 12,000 word post that got 350 comments and created a lot of sore scrolling fingers!

But everyone who read that post noticed that it “felt” like something special. It wasn’t just the length or the fact that the server crashed because so many people read it. It was the care, expertise and attention poured into its creation.

Everyone who read it became a bigger fan than ever before. And if it was your first time reading ViperChill you would potentially have fallen off your seat.

Oh, and funnily enough it ranks number one on Google for “future of blogging” even though there are fresher articles.

A Google search screenshot. How innovative!

Glen doesn’t post to his blog very often but when he does it makes noise. This is a much better situation than posting once a day or once a week and barely getting noticed.

So what did Glen say to me on the topic of regular posting?

To be totally honest, I don’t think that there is a set rule on posting frequency. A lot of people watched my quick rise to “success” in the marketing world and assumed that because I was successful with this strategy in probably the most saturated industry, it’s the best strategy to use in theirs. That isn’t the case at all. I could do the total opposite and have success in this niche…if that is how I provide my value ala Seth Godin.

My main reason for not posting regularly is because I don’t have enough powerful things to say on a daily basis. My aim is to be the place where people can go to get solutions for real problems that a post will solve. Going back to the SG example, his ideas are nice, but they’re rarely practical to implement. My aim is to give people things they can actually do to make more money, rather than just the theory and the ideas behind generating revenue.

I think this comes from really valuing everything you hit publish on. For example, the health blogger I admire the most is Steve Kamb, who I’ve linked to numerous times. We both have the same philosophy in that our articles have to be good enough to go live. We both know when they’re good, but not good enough to hit publish. That takes time, and it leads to infrequency.

You can succeed posting 100 times per day – imagine 9GAG was a “blog” – and you can succeed posting 100 times over the space of two years (me). What matters is the aim of the value you’re wishing to share, and then how your frequency affects that aim. Aim first; amount of content that aim requires, second.

The anxiety that builds up when you are about to hit “publish” is something Glen and I have talked about together a few times now. I wonder whether that is a sign of how much you value your readers and your content?

Glen’s point about strategies not being universal to all niches is something so vital but we often miss it. You really need to experiment and see what works for you.

The regular posting exception… sort of

When I sent Derek an email asking for a quote on why he doesn’t post regularly I didn’t think he’d come back to me with one of the most important points about the whole thing.

Here is what he said:

I cringe when I see “experts” telling people to update their blogs two or three times each week.

The sad truth about building a blog is this: What you do on your site is not nearly as important as what you do off your site.

Do you need to update your site with good content? Absolutely. But throwing a million articles at a site with no readers won’t help you build your readership.

So, instead of updating YOUR site regularly, you should work on getting your name on OTHER sites regularly. That’s how you bring readers to your brand-new blog.

For some proof, that’s the exact strategy I used on Social Triggers. I jumped in, head first, and began focusing on Social Triggers in March of 2011, and within 12 months I had tens of thousands of subscribers.

How often did I update my blog? I averaged about 2.66 blog posts per month.

Now there is one caveat… When you have a huge readership, updating your site more often does lead to more traffic because huge blogs get more search engine rankings with more content. Additionally, a blog with huge readership can leverage that readership to get more readers.

But until you have that huge readership, your time is best spent focusing on getting your name on other sites as opposed to updating your own site.

– Derek Halpbern

The lesson here? You grow your blog by working on other blogs.

It is fabulous advice.

But, when you mix Glen’s advice with Derek’s advice you get an even more interesting outcome. Leave a comment if you know what I’m talking about.

How can we compete with the big blogs?
Derek also touched on the fact that big blogs rank well on the search engines because they tend to post more often with fresh content.

My first thought, when I think about it, is that this seems really depressing because it is impossible to compete with them.

The good news is that it doesn’t matter. As those big sites grow and post more and dominate Google they do two things:

  • Create a platform for you to guest post
    Think of them as springboards for you to guest post on in order to grow your own blog. It’s not a true competitor in that sense.
  • Lose brand quality
    The second thing, and the sad part, is that by flooding the niche with so many updates they can dominate Google but lose standing with readers. The updates are just too frequent and hardly ever from the owner of the blog.

While a daily post works for some niches (news, technology, etc.) I honestly believe that it does more harm than good for most of us.

Follow Derek’s advice and send those posts out to other sites instead of your own.

But make sure Glen’s words are in the back of your head as you do so.


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  1. Filip@Blog Adept on June 19, 2012

    “When I sent Derek and email asking…” I think there’s a type mistake there.

    I was concerned about my posting frequency and this article told me that I was doing the right thing πŸ™‚

    1. the Blog Tyrant on June 19, 2012

      Whoops! Thanks I’ll get on that.

  2. Rachelle on June 19, 2012

    Y.O.U. R.O.C.K.

    That is all. πŸ™‚

    1. the Blog Tyrant on June 19, 2012

      No Rachelle, you do.

      I’ve heard rumors.


  3. Yeremi Akpan on June 19, 2012

    Just my Sentiments, TY. I have read posts by gurus saying you have to post daily, blah blah blah.

    What has worked for me and a lot of persons whose opinions I have sought is an average of one epic post a week.

    Of course, as you say, it may not be a realistic target, because epics don’t come easy, but there is no harm in trying.

    I recently wrote this blog post: Is Writing a Blog Post Daily Killing Your Blog? at

    I believe that adds to the conversation…

    1. the Blog Tyrant on June 19, 2012

      Good point. If you can manage it that sounds great.

  4. I was just thinking about writing a post highliting the same idea. But it wasn’t necessarily that you shouldn’t post regularly – it was more along the lines of you should do what you feel comfortable with.

    I was going to mention Derek and Glenn as examples of posting irregularly. But there are also people that stick to a schedule. Like Pat Flynn used to do M-W-F posting (although I think he has since ditched the schedule :)).

    Either way, the blogosphere is full of a lot of advice that isn’t always practical. Like the importance of comments for example. Although I love them, I stopped focusing on trying to get blog comments. And now I don’t – and started making more sales. Go figure :).

    1. the Blog Tyrant on June 19, 2012

      Pat Flynn. That guy is on no man’s schedule!

      Love him.

  5. Brett McQueen on June 19, 2012

    I’ve had a lot of success posting fairly irregularly. The key for me has been has been to not to just focus on a post that is long and comprehensive, but one that is also timeless.

    I’ve also noticed a lot of blogs don’t do a great job of pointing readers to their archives. Building a strong base of highly practical, timeless information is important (e.g. pillar articles), but you have to continue to shove that content in front of your reader otherwise they’ll miss it. I constantly am receiving emails saying, “I wish you would talk more about _____,” even though I have a great post addressing that specific question in my archives. Don’t be afraid to feature old content.

    I’m also a fan of removing any timestamps from my blog. I always feel discouraged from commenting on a blog post if I see the post is an old post from a couple years. It almost feels like the conversation is gone and over with. Folks like to engage with what’s new more than what’s old, so I like to remove that barrier from them. But as a blog author, you have to be willing to engage with new commenters on that old post.

    I think you do have to consider your audience because in some markets this isn’t going to work very well (an obvious example would be broad-focused tech bloggers). I’ve noticed that while I don’t have to pump out two to three articles a week, if I go for a couple months without posting, my engagement with my audience slumps off, since I have nothing new to talk about in my newsletter or social media outlets. Let’s be honest, high quality, fresh content is absolutely wonderful, but as a sole owner of a blog, it’s not realistic for me, so it’s much more important to take the time to craft an article that is as timeless as possible to your audience that can be “used” over and over again.

    1. liz@lifedreaming on June 19, 2012

      Really like your idea of putting the oldies/goodies back in peoples line of sight Brett.

      I set up an excel sheet that lists all my Life Dreaming blog posts with a note on what links to other posts I put in it.

      I was thinking the other day that I needed to bring some of the early content forward and you reminded me. Thanks.

      1. A good way of getting people to look at your archives is creating “resource pages” with your best posts on a topic together on one page. Then list those resource pages in the sidebar, where most people have ads or categories.

        Some sites that do this well: Copyblogger, Social Triggers, and Passive Panda. Instead of a generic, date-based archive, the resource page is like a landing page: no navigation, a bit of a sales letter-style introduction, and a list of killer articles.

    2. the Blog Tyrant on June 19, 2012

      Great comment Bret! A man after my own heart.

    3. Jamie Swanson on June 24, 2012

      Funny, I had just decided this morning that I should add a “From the archives” section to my email newsletter. So not only will it tell them about my most recent post, it’ll help me highlight some of the best content around that they may not have seen.

  6. Thank you so much for this post, Tyrant! I have struggled mightily with how often to publish but found the more often I do the less the quality. Good to know I’m not alone. Now I try to post once a week but don’t beat myself up if it’s less than that.

    I noticed that you post infrequently and in spurts, too. That helps avoid over-saturation. If I get a daily email I quickly unsubscribe. But when it’s been awhile and I see that Blog Tyrant (or others) email I am way more interested in what you’ve come up with now. It keeps the reader hungry for your content.

    1. the Blog Tyrant on June 19, 2012

      Hey Rev.

      That is exactly my experience: if you leave it a little while and only publish amazing stuff the anticipation tends to build with the readers.

      Thanks for commenting.

  7. Lewis LaLanne on June 19, 2012

    Oh man I love what Glenn pointed out about Seth Godin’s content.

    One thing I learned recently is that there are four different kinds of learners. They ask themselves certain questions and being that thinking is nothing but the process asking and answering questions, their primary questions lead them, more often than not, to certain professions/behavior types.

    And when these people consume content and they don’t hear their style addressed, they tune out. And there’s a way to speak to all four types as long as you know the primary question they’re asking themselves as they’re going through your stuff.

    The first question is . . .

    1. WHAT

    Why people want to know why they should care about what you’re saying. Why is this important to their life? Salespeople and marketers tend to heavily favor this style. You want to address this very early

    2. WHAT

    What people want to know what the concepts and definitions are. These people are gatherers, learning junkies, information hoarders. These people feel like they’ve done something just by buying a book or a product – implementing the content isn’t what gets their rocks off. Most people don’t want to work and this is why I can see why there would be a huge interest in Seth’s content which falls into this category – telling you what to do but not how to do it. Like Glenn said, this content can afford to be skinny because it’s only speaking to one of the learning styles, leaving the other three hanging out to dry.

    3. HOW

    This is the action steps. “How” people just want to know what to do. If they look at content and don’t see there’s a process and action steps to move them towards their desired result, they can’t be bothered with it. They abhor abstract generalization and they tend to gravitate towards professions like engineers, teachers, technicians, etc.

    4. WHAT NOW

    These are people who will pay $5,000 to go to a seminar, hear one actionable idea within the first hour and they’ll leave to go implement it. They might not even come back. These people want to know what do I do NOW. What’s the action step I can take to move this forward immediately. Entrepreneurs who are famous for getting shit done fall into this category.

    Even before I learned about these learning styles I struggled with writing light. And then I learned about these learning styles and come to be at peace with writing longer pieces as long as the piece covers all four of them and is scanable (subheads/summary of what’s to come at beginning) so the different learners can see there’s something there for each of them.

    I believe Glenn’s beast mode pieces accomplish this spectacularly.

    And I thank you Ramsay (Nice to finally put a face to the BT!)for reminding me to get even more militant about making sure I take care of my audience by addressing all four styles

    1. the Blog Tyrant on June 19, 2012

      Wow what a comment!

      Thanks Lewis.

      1. Lewis LaLanne on June 21, 2012

        You’re welcome Ramsay.

        And I’ve got to give credit to Eben Pagan and the man who taught this Eben, Wyatt Woodsmall for bringing this process to my awareness.

        I’d heard about the 4 learning styles a few years ago in Eben’s “Guru Blueprint” course and then while recently going through Eben’s and Wyatt’s “Advanced Learning and Teaching” seminar, I learned even more about it and lots of other cool stuff too.

        I can’t recommend those two programs highly enough to any information marketer.

        “Guru Blueprint” is a 9 week course that focuses primarily on marketing the hell out of information products and the 25 session, 5 day “Advanced Learning and Teaching” course shows you how make sure your information is conveyed so that it is understood which is the critical step that leads to the most enriching result – people taking action on what they bought from us and having it move their life forward.

        I don’t know where to find them since Eben only does launch promos or gives product away as bonuses for stuff he’s doing affiliate deals for but they’re both well worth seeking out for anyone looking to stay in the information business for the long haul.

    2. liz@lifedreaming on June 20, 2012

      Brilliant comment Lewis. I’ve taken some notes and will be incorporating the framework into my posts. They make sense and could provide valuable information to a range of people.

      In terms of learning styles there’s also the aural, visual and kinesthetic learners so things like mp3’s, vids, pics and active instructions to get people doing and moving can be comingled in a post to appeal to those different styles.

      1. Lewis LaLanne on June 21, 2012

        You’re totally right about Visual, Auditory, and the Kinesthetic learners.

        I first discovered V.A.K. from Tony Robbins back in the day when he was rocking the stage in a suit and had his hair sprayed 90’s helmet hair-do.

        He used to do a killer presentation at his Unleash The Power Within events giving you an experience at how the use of V.A.K. in your language influences your actions.

        He used this song for that part of the presentation.

        “What a Feeling” just ABSOLUTELY crushed the charts and Tony talked about how he believes the major contributing factor to this was because the song spoke to all three of the modalities . . . “When I HEAR the music, close my EYES, FEEL the rhythm” and so on.

        Thank you Liz for reminding of this powerful framework I haven’t paid close enough attention to lately.

    3. Cristina Ansbjerg on June 20, 2012

      This comment is gold, Lewis!

      1. Lewis LaLanne on June 21, 2012

        It’s very cool that you’ve found value in this framework. Not everyone will because it makes more work. And, of course, most people don’t like more work – even if it makes for a better result.

        I’m glad you likey Cristina. I also like the way you spell “Cristina” – must be how they do it in Spain.

        My step-mom’s name is Christine and my dad calls her “Cristina”. Maybe has that association to girls he knew back growing up at the very bottom of Texas, 4 miles from the border of Mexico. Another reason could be that like me, he believes everything sounds better in Spanish. Hahaha

        But you know what is a close second for me? French. J’voudrais parler Francais avec vous mai vous parler tro vit et tro bon pour moi.

        I’m learning French now and saw that this is one of the 18 languages you speak. πŸ™‚ I know I might’ve mixed up some of the order and spelling but I’m proud that I’m even remembering that much. Hahaha

        For the past 30 days I’ve been working on it for 30 minutes a day and soon I’ll be a French speaking ninja like you. I want to be more than proficient by this time next year when I turn 33.

  8. Ruan @UltimateDomainManager on June 19, 2012

    You D.O. R.O.C.K. Ramsay!

    Funny how this topic has been in my mind for so long but if you remember correctly, I contacted you about a possible post on hosting quite a couple of months ago? Can you remember the length of my email I sent you?

    I remember your reply to my comment here on a post you did, you said something in the line of “I’ll still get back to you on your email buddy”.

    My thoughts were…

    “Gosh, that mail probably was way too long and detailed for a first introduction…”

    I just can’t do things half way! If I can’t say everything I want to, I’d rather just leave it right there, unsaid.

    Just to give you another example, I just submitted a guest post to Danny Iny (he approved today yay!) and that one got to just over 2000 words) but it takes me more than a day to research, plan and write. My all goes into it.

    You conformed that I am on the right track, even keeping BOTH Glen’s and Derek’s advice in the back of my head…

    Thanks buddy!

    1. Ruan @UltimateDomainManager on June 19, 2012

      *confirmed πŸ™‚

      1. the Blog Tyrant on June 19, 2012

        Hey Ruan.

        That was a super long email! But I did read it all.

        Things have been super busy for me lately but I promise I’ll get back to you about that post.

        It sounded great.

        1. Ruan @UltimateDomainManager on June 20, 2012

          Hey BT,

          No worries BT, I do understand, really I do. Wasn’t trying to “remind” you of the “getting back to me” part although I’m sure I did, but rather focusing in the length of my writing trying to bring across everything I have on mind! πŸ˜‰

          Thanks anyway for the value you add (regular or irregular, whatever suits you best, we love you!)

          1. the Blog Tyrant on June 20, 2012

            Thanks man. Appreciate that a lot.

  9. liz@lifedreaming on June 19, 2012

    Another useful and thoughtful post and as usual the community also triggers some ideas.

    I don’t know about the rest of the community but I don’t have a huge back up staff doing the millions of things to make my business work.

    There’s me and my brother Marc and he’s busy redesigning the site and working on our launch strategy [love you bro].

    I write when the inspiration takes me – sometimes that’s once a week and sometimes every 4 weeks and even longer.

    My blog is only one element of my business activity and each post takes me a few hours to write.

    There’s all the online work[researching other blogs/sites; reading; leaving honest comments; learning …] and all the offline work [structuring, writing, designing Life Dreaming; working on a promotion/launch strategy; trying to earn money/barter;] … and then there’s all the other fab stuff that goes with living [walking my dog, growing things; reading; drinking bubbles; being with friends and family; ..]

    Blog posts are one teeny tiny piece of my life and I love writing them. I read [as all of us have] advice from a range of experts – AND THEN – I trust myself to know what will work in my life.

    Have a great week Ramsay


    1. the Blog Tyrant on June 19, 2012

      Hey Liz.

      Did you find leaving it longer than two or three weeks had a negative effect?

      1. liz@lifedreaming on June 20, 2012

        Not really. I seem to have a core group of people who read whatever I write and then people who pop in.

        I have a growing Facebook community and even if I don’t blog every few weeks I do put updates on FB nearly every day so I’m still connected.

        When we launch the LD Expedition I’ll post more regularly.

        I also don’t have dates on my blog posts so new visitors will just see a lot of interesting content. We also have a ‘Most Popular Post’ section that people can play with and a series of categories to tease their imagination.

        We’ll see what it all looks like when Marc does his site revamp.

        1. the Blog Tyrant on June 20, 2012

          That is a really good point about staying in touch via social networking sites. I think that is something I should have mentioned.

          1. liz@lifedreaming on June 20, 2012

            My fave is FB and I know a lot of my friends love Twitter – can’t get into it myself.There’s a semiotics of hash tags and stuff that I can’t interpret so it all just looks like gibberish to me.

            FB allows you to do almost mini posts with thoughts and links to cools sites and pics. Sometimes I’ve morphed a FB comment into a larger post.

  10. Geoff Reese on June 19, 2012

    I was just wondering why I hadn’t seen an email re. a post from you. Question answered.

    Thanks for putting the time into a great post!

    1. the Blog Tyrant on June 19, 2012

      Thanks for commenting Geoff!

  11. Nathan Gotch on June 19, 2012

    As of right now, I am posting 3-4 times a week on my baseball website…. But of course, I am now second guessing myself! Thank you for the thought-provoking post, nice job Tyrant!

    1. the Blog Tyrant on June 19, 2012

      Don’t second guess yourself unless you don’t think it’s working for you!

  12. What a relief to read this? I was trying to follow an advice from a blog to post 3 times a day, I got nothin but stress because I was focusing on just posting something then the quality of
    The post.
    This is an
    Awesome post and the points made reinforce the concept that quality is better than quantity.

    1. the Blog Tyrant on June 19, 2012

      I think three times a day only works if you have a lot of people writing for you. It’s basically a news site.

  13. Cristina Ansbjerg on June 19, 2012

    Nice to read this post.

    I’ve never managed to post 2 – 3 times a week in my blog.
    I did it for another site where I had to post every day. Your traffic grows faster when you post very often, but I’m not sure about reader engagement.
    That site had good traffic but a very low percentage of returning visitors.

    As a reader, I have to say that I unsubscribed long time ago from big blogs like Problogger and Copyblogger because I didn’t have time to read everything they publish.

    I only check them every now and then.


    1. the Blog Tyrant on June 19, 2012

      I’m the same Cristina. I used to read both of those blog daily but now it is 95% guest posts and just can’t keep up.

      1. liz@lifedreaming on June 20, 2012

        I agree totally about PB and CB. I have them in my google news feed and I scan the headlines to see if I like anything. I’ve been quite disappointed that they use a lot of guest writers and some of them are just cruising in their writing. There are more interesting comments here than in some of their posts.

        1. the Blog Tyrant on June 20, 2012

          Sad but true. I am one of those guest posters. Ha ha.

  14. Jamie Alexander on June 19, 2012

    I think most blogs fall well short in providing great value.

    You’re completely right: post infrequently if your content can actually help someone.

    I’ve especially noticed this with Derek and Glen. Those are probably the biggest bloggers I notice doing this just now.

    Most people just write crap. I like reading what they say for entertainment value, but I get really annoyed when I wait one week for a post and it’s rubbish, lol.

    I always pop into your blog time to time, but I’ve never really stuck to a schedule. I’m glad you’re following the path of less but better. Don’t get me wrong, if you have something to say don’t wait for the sake of it, haha.

    1. the Blog Tyrant on June 19, 2012

      Thanks Jamie. Good stuff.

  15. I think there’s a delicate balance between your personality, the topic, and your audience.

    Personality: If you like talking about the latest and greatest trends, posting daily would be a good fit for you.

    Topic: Writing irregularly about the moves in a fast-moving market wouldn’t be effective coverage. A slow-moving market doesn’t require frequent writing. This also depends if you’re taking a short-term or long-term perspective on your industry. News vs. evergreen content.

    Audience: If you’re writing for busy people who already have overloaded schedules, they’d actually welcome it if you only wrote once a week or less. On the flip side, if your readers are hard-core bargain hunters who pounce on the newest deal, they’ll want to hear news as soon as possible.

    From personal experience with my travel blog “Marcus Goes Global,” I’d only write if something interesting happened or if I visited a place for the first time. I wouldn’t write about repeated visits to the same destination because that would bore me (and probably my readers too). That set proper expectations with my audience, they knew if I e-mailed them about a new blog post, it would be worth reading.

    When I wrote a series about my travels in Japan, I actually stopped before covering all the spots I’d visited. This was because I couldn’t think of more new ways to write about temples. Ha ha! Instead of putting my readers to sleep with more talk about “traditional architecture” and “ancient customs,” I thought it was better to end on a high note: meeting ninjas and samurai.

    1. the Blog Tyrant on June 19, 2012

      Another wonderful comment Marcus.

      I would like to know what your COMMENTING schedule is! I see you all over the place, and always great comments.

  16. Hi, my name’s Chris, and I disagree.

    A web site that has some sort of regularity is one that will build a following and keep it.

    I don’t check Derek’s site…anymore. I got tired of checking and not seeing updates. Viperchill? Didn’t that guy used to post good stuff? I’m not sure if he even runs the site anymore? (Yes, I know about the “big announcement” but look at the frequency other than that.) You get the idea.

    I’d say once a week is a requirement. It could be short and pithy or long and detailed. Anyone can manage once a week. Don’t have content for a week? Check your emails for the the last time someone emailed you with a question – you’ve got a Q&A post. Post up a link list of off-site links related to a popular topic.

    Every time I post, my newsletter list grows. Every time I post, I’m telling people “I’m still around.”

    You are right in that people shouldn’t post all their stuff in the same place and/or post it all the time. But whatever you do, please at least post once a week.

    Ramsay, your posting frequency has been all over. However, you used to post on a regular basis. It’s then when I subscribed to your email list. At one point, I think it was once every two weeks. And I was ok with that, given the length of your posts. However, once you went beyond that, I thought you were done with the BT site never to be seen again.

    Imagine your web site like the record store. (Remember records stores?) Every Tuesday was “New Release” Tuesday. This meant that every Tuesday, our store rolled out the newest CD’s. As long as people came in once a week, they would find a new selection of latest release. Imagine checking iTunes for two weeks and never seeing any new releases. Would you be ready to give up on iTunes?

    Just a few thoughts.

    1. You’re not supposed to read my site by refreshing the home page. You’re supposed to subscribe to the mailing list :-).

      1. the Blog Tyrant on June 19, 2012

        I was totally hoping Derek would write:

        “Hi, my name’s Derek and you’re supposed to subscribe to the list!”

        Chris, I get your points. And your opening line made me laugh.

        I agree with Halpbern though, we don’t expect people to read our sites via the site itself for an extended period of time because it’s impossible to update people in a timely fashion.

        When you say that anyone can manage once a week I also agree but disagree that it would be of consistent quality, style or voice.

        Let me finish with a question: do you think loyal readers of TIME, National Geographic or Nature would be upset and leave if they only posted issues once a month in order to maintain quality?

        1. Ramsay,

          “do you think loyal readers of TIME, National Geographic or Nature would be upset and leave if they only posted issues once a month in order to maintain quality?”

          No, but then again, don’t we call a once-a-month publication a “magazine?” It’s a fixed period of time with a publication that creates A LOT of content in each issue. Remember magazines? (Record stores, magazine subscriptions…I’m starting to feel old).


          I knew that would come up. And this might be the start of an idea for an article for either of you. From what I read, it’s important to contact your newsletter list on a regular basis. I’d expect a person to update their web site at least as often as they send info to their email list. So where does “when I feel like posting an article” and “when I need to contact my list” balance with a matter of best practices?

          As a side note, Derek, I will subscribe to your newsletter. I’ve been trying to free up my email in place of checking web sites on a regular basis. I’ll create a folder and rules in my email to make my subscriptions manageable and separate from my normal email.

          1. the Blog Tyrant on June 20, 2012

            Good points as always Chris.

            Will reply more in the morning.


  17. Thomas @ Mobile App Tycoon on June 19, 2012

    Great post! I follow both Derek and Glen and both when they publish content – it is epic. Right from the start I decided that I don’t want to follow a strict publishing schedule with my blog. What happens if I don’t have anything valuable to say at that moment? Just like ideas strike us at the weirdest moments, blog post ideas and content can come to us at any time. Why wait to publish it if you got a killer blog post written just because you’re sticking to a schedule. And then when you go on vacation it is a hassle as well because you have to pre-write content. And, if you start writing on a schedule, you readers are going to expect that from you forever. No way to get out of it without disappointing people. At least that’s the way I look at it…


    1. the Blog Tyrant on June 19, 2012

      Hey Thomas. I agree. Sometimes I sit down with an idea and simply can’t get the words out. Other times I’ll be tired at it’ll be 3am but it just keeps flowing out.

  18. Russell Allert on June 19, 2012

    I agree with this and disagree with it. Why?

    Because while this is fantastic advice for some blogs, it is not so good for others.

    It comes down to what sort of blog you are wanting to produce.

    Pete Cashmore of Mashable fame built his site from a humble blog because he posted 5-6 blog post daily. He did it, and was successful, because he was willing to do what others weren’t.

    That’s not to say that’s what everyone should do. But that’s the point. Find out what works for you and your blog. There is no one correct answer.


    1. the Blog Tyrant on June 19, 2012

      Russell you got the message loud and clear. Perfectly put.

  19. I think it depends on the nature of your blog. As you say BT, if it’s newsdriven, then it makes sense to post regularly.

    If not, I agree that the web is inundated with information and not all of it necessary or useful, so why add to the noise unless you’re offering something really helpful or interesting? In which case, make it long and make it worthy.

    Life’s too short to read even one small iota of what I want to consume, so as a reader, I’m not looking for fluff or anything that remotely smacks of time wasting.

    I like the idea of getting rid of the dates on blog posts.

    1. the Blog Tyrant on June 19, 2012

      Life’s too short to read crappy blogs. Love it!

  20. Glynis Jolly on June 19, 2012

    I’m impressed. Your post made a lot of sense to me except for one thing which is completely a glitch with me. I live better by schedules. Blogging just whenever for me wouldn’t work. However, I have cut down to 3 days a week and am feeling more comfortable writing my posts.

    1. the Blog Tyrant on June 19, 2012

      Hi Glynis.

      I also blog to a schedule, I just don’t post to one.

      I think it is important to write regularly though in order to develop discipline.

  21. The routine I’ve been on for the most part is to post every 3-4 days because I have found that at about that time is when visits/comments start to dwindle off on a particular post. My goal for my blog is to get as many of my readers reading each new post that I publish. I know that if I write too frequently, they will end up skipping over some of them. I find myself doing that for other people’s blogs, particularly the ones who post every day — there is just too much to read out there!

    Also during that 3-4 day gap, I visit people on my blogroll and visit new sites and I find that people will always reciprocate.

    I agree with some of the commenters above that posting infrequently can lead to some readers being turned off from a blog, especially if they aren’t subscribed to the blog but just like to pop by to see what’s new. In a lot of cases, readers build (or like to build) a relationship with the blogger and people like consistency in a relationship πŸ™‚

    Btw, I left a question on your FB page (at least a couple weeks ago) and I noticed it is not there. I was asking if there was a way to search for a specific topic I wanted to find on your blog, since I didn’t notice a search bar. So was wondering if you could answer that for me, as well as to let me know if there would be a reason why my FB comment disappeared?!

    Thanks πŸ™‚

    1. the Blog Tyrant on June 19, 2012

      Hey Janice.

      Are you sure you didn’t leave that comment on the previous article, not the Facebook page? I don’t remember seeing it on FB.

      1. Heya,
        Yup, I’m sure. Actually, I left another comment on FB as well commenting on your photo with the Macbook and I don’t see that one there either!

        1. the Blog Tyrant on June 20, 2012

          That is really weird. Have you been banned or something?

          I can’t see it anywhere.

          1. Haha I dunno, you tell me =P
            Maybe your FB account doesn’t like me πŸ™
            I’ll try again tomorrow and see if it sticks this time πŸ™‚

  22. ebookisbetter on June 20, 2012

    Amount of written material in the blog should not affect the quality. A good story can be read many times, and return to it later.

    1. the Blog Tyrant on June 20, 2012

      Very true.

  23. bbrian017 on June 20, 2012

    I like to maintain blog post a day but ti’s a little more different as I don’t have your typical blog, it’s a blog attached to my social network and I feel producing content there a lot brings in more potential clients. Much of the time I’m blogging about other blog, contests I host or website upgraded and new features we add. Somehow someway I like to post and communicate with my members daily.

    1. the Blog Tyrant on June 21, 2012

      And is that working well for you?

  24. Ben Troy on June 20, 2012

    I think we should blog regularly, the idea is pretty simple. When you plan and stick to a schedule, your readers get used to that schedule. Eventually, they don’t have to rely on the blog feeds either. As long as they are well aware of your posting schedule, they’ll generally visit your blog themselves on days when they expect you to update the blog. Finding fresh content gives them a reason to keep coming back!

    1. the Blog Tyrant on July 8, 2012

      I think I’d rather that they subscribed to the mailing list then kept coming back to visit the blog. πŸ™‚

  25. To be honest, I was so relaxed to see your title. Being a lazy person and blogger at the same time was hard πŸ™‚

    1. the Blog Tyrant on July 8, 2012

      Ha ha. I’m not saying be lazy Jakes! Just write more epic posts and publish them less often.

  26. Writing 2x per week usually works for me but I think it ultimately depends on the type of blog you have. If visitors come to your blog expecting to see fresh content everyday (this is the case for some niches) then you need to be blogging everyday otherwise they will find a competitor who is willing to dish out what they want everyday and sometimes multiple times per day.

    1. the Blog Tyrant on July 8, 2012

      Not a bad thought Amanda. The thing is, people read other blogs anyway regardless of how often you post. If I posted 10 times a day people would still read ProBlogger and Copyblogger right?

  27. M Scott, CRM Success Guy on June 27, 2012

    As with pretty much anything, if you are just following a formula – and there is no “soul” – you aren’t going to get very good results.
    Yes, you will perhaps get better results than if you did nothing, but not the caliber of “world class” work…

    1. the Blog Tyrant on July 8, 2012

      I think I agree with that…

  28. I post regularly for 2 reasons.

    1. To keep me on my toes. I have a schedule I keep up with. If I miss something I get lazy and that is bad for my readers (and me).

    2. My readers. I think I put them on a rhythm or was it the other way around?

    I knew from the beginning the topic I write about doesn’t warrant posts everyday but I do need to write every week.

    And I love Derek’s advice to get out to other blogs.


    1. the Blog Tyrant on July 8, 2012

      Sounds like it is working for you Allie.

  29. Great blog post, I write about 3 articles a week and plus guest articles. It gets really tough sometimes and I noticed that my blog traffic goes down a bit when I post more. This is what you mentioned “People are flooded with information”. The times are changing for bloggers for sure.
    thanks for sharing

    1. the Blog Tyrant on July 8, 2012

      No worries James.

  30. I guess you have to temper the promotional activities that Derek talks about with having decent and recent content on your site….or at least know how to turn a visitor into a sign up…or all the guest posts in China will be down the gurgler. Doing it all is the problem for most people I think. I guess posting once a week would get round over extending yourself but if you have something to say then say. There are no right or wrong answers ultimately, just opinions.

    1. the Blog Tyrant on July 8, 2012

      Agree with that. I guess my main point is that you don’t need to post regularly to do well just because it worked for someone else.

  31. Mike Carroll on November 27, 2019

    What I am finding that works for me is to post a few posts here and there, and then spend more of my time marketing. Finding other ways to reach my market. Take out ads here or there. Take out a campaign to get a few clients here and there.

    I am also gradually starting to figure out what I need to keep the people on my site longer. Or at least getting them to share the content.

    1. Good to see you trying different strategies, Mike. It’s equally important to promote your content as well as publishing new posts.

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