When people start a blog they often think that things will take off as soon as the first post is published. Traffic will flow in, readers will give you their email address and your fame and wealth with blossom and flourish.
Unfortunately it doesn’t work like that.
When you start a blog you need to do a lot of work away from the actual writing of posts. In fact, the writing is really only a fraction of what you need to succeed.
In this post I’m going to try and help you with a few things that you should do as soon as you start a blog. They might make all the difference.
Oh, and there’s a bit of news in number 14.
Sunset in the North-Indian Himalayas.
With an anxious stomach I dusted off the suitcase at the top of the cupboard. Throwing in socks, shirts and jumpers I packed lightly and then halved it. Tomorrow I’d be gone from here.
After a restless sleep I woke up before the alarm – way too early. But I was awake so decided to double check everything. It felt like I had forgotten something, but you always feel like that.
Three hours later I’d cleared customs and made my way to the brand new Airbus A330-300 seat.
Four or five on-demand movies later I was in India – bound for the fresh air and pine forests of the chilly Himalayas.
Ten days with no email, phone calls or websites.
One of the most important things you can do for your search engine rankings is to set up Google Authorship.
This is where Google displays a little photo of your handsome mug next to any results that you have authored (I’ll show you how to set this up down below).
Here’s a screenshot of how one of mine looks:
Some of the benefits of this are obvious:
- Higher CTR
Results with a photo are going to get a higher click through rate than those without. Unless, of course, you have a really ugly mug!
- Increased exposure
An important part of a successful brand is making sure that your “image” appears in as many places as possible. This is great exposure for you and your brand.
- Increased trust and authority
Results with Google Authorship look a lot more trustworthy than those without. It makes the result seem more official. This is particularly important for brands that are trying to sell a product.
But the less obvious benefit that many people are reporting is that they are ranking much higher in the SERPs (Search Engine Ranking Positions) since they set up Google+ and added Google Authorship to their blog (you need both for the latter to work).
And while this might seem like an awesome thing it does worry me a little bit.
A lot of blogging advice is centered around helping you get new subscribers. But what should you do after a person has signed up?
You see, the moment after a person subscribes to your mailing list is a very important one.
One might even say it is a very intimate, romantic moment.
This person has found your blog, enjoyed your content and is now ready to take the relationship to the next level by giving out their email address.
So what do you do with it?
Here are some ideas.
I heard some people at the water cooler say that the days of huge comment counts are over.
While I do agree with some of that theory I also think it’s only part of the story.
Many of us do still get a lot of comments.
Because I often get asked about my own bulging comment counts I decided to make a little video talking about what I do to encourage regular ranting (you know who you are!).
Ironically, I’d like you to leave a comment telling me whether you have trouble getting comments on your blog and what strategies you’ve tried.
“Should I sell Blog Tyrant for $500,000?” I asked my fiance, completely hypothetically, while going for a walk last week.
After thinking about it for a few seconds she settled on “Yes” – it seemed like a lot of money for a two year old blog so I should probably sell up.
She’s right, half a million dollars does seem like a lot of money when you have the whole lot in your bank account at one time (minus the sales taxes, etc.). But when you look at it from a longer perspective it might actually be a really bad idea.
The conversation got me thinking about how much my blog was really worth. It also got me thinking about how much I’d actually sell it for (if anything).
In this article I want to go over:
- How much your blog is worth to a potential buyer
- How much your blog is worth to you and your business
- Why you should think twice (or thrice) about selling your blog
- What you need to do if you decide to sell
As you know, I’ve sold blogs before and have a little bit of experience in the area. I’ve also got a few regrets that I’ll tell you about.
I also really want to know whether you’d sell your blog for $100,000.
Working from home is a big goal for many Tyrant Troops. It’s something we talk about all the time as if it’s a kind of living-room-located heaven on Earth.
But I have to be honest and say that it’s not all sleep-ins and midday movies. Sure there are perks but you’ll also notice a few downsides.
The problem with working from home is…
How do I make money blogging? Can I go from hobby writer to professional blogger? Why isn’t it happening as fast as I’d like?
These are questions that almost every blogger will ask themselves at some point in their career. From the moment we get the itch and purchase our first WordPress blog host we are dying to make it big – or at least make some pocket money.
Well, one of the best ways to avoid pitfalls on the path is to study the history of those that came before you. And, funnily enough, it’s also a really good way to come up with new and profitable ideas. Remember the motto no ideas original?
In this post I want to show you some of the most controversial, interesting and inspirational events that have happened to people making money with blogs.
By looking back at these provocative histories I’m hoping we can avoid mistakes and come up with ideas that will help us in our time, with our journey.
Let’s dive in!
Your writing sucks.
Don’t worry, so does mine.
I’ve never published a best selling book and my blog is an error-ridden, hatchet job compilation of the English language.
But there is good news.
You can learn how to write good. Much gooder.
And don’t panic. This is not another article about spelling mistakes or how to master grammar like an 18th century poet. In fact, I’m starting to think that those things are a bit daggy anyway. This article is all about what it takes to become a better writer. Good writing just ain’t what it used to be – and a lot of people might find it a bit depressing.
Let’s dive in!
Oh, and I’ve added a collection of my favorite quotes about writing and how to write down the bottom.
Time for something new here at Blog Tyrant.
Hey! I heard that collective sigh of relief!
Anyway, for some reason I seem to be surrounded by people who are fantastically successful at what they do. I always seem to be picking their brains or soaking in their borderline-annoying brilliance. And it occurred to me that maybe you guys would like to hear from them as well.
So I’d like to announce a new section here on Blog Tyrant called Tyrades (sort of like a tirade!) where I interview people who are doing extremely well for themselves in the hope that we can learn a thing or two.
The big twist is that I’m not going to interview other bloggers. I want to look at what people in different niches/industries (but still with an online element) are doing so we can get out of our shells and apply tactics that we have long forgotten or perhaps never heard about. It’s also about staying inspired.
Let’s get started!
A chat with Mark Trim – founder of RoundAboutTravel.com.au
The first interview in this series is with a guy I’ve known for five years. In that small amount of time he’s gone from a top seller at Flight Centre to starting his own online travel agency called RoundAbout Travel that turns over $6 million a year, even in the GFC climate. Not an easy feat.