6 Ways to Educate Your Email Subscribers and Win More Opens

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educate email subscribersWe always talk about getting more email subscribers as a way to build a sustainable online business.

But, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send.

Open rates and click through rates are just as important.

In today’s post I’m going to share a few ways that I’ve tried to help educate my subscribers over the years as a way to increase open rates. Some of them have worked really well.

Let’s take a look.

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65 Million Articles Are Published Each Month – Can Yours Stand Out?

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make your blog stand out

Actually, it’s a lot more than 65 million articles – that’s just the number published on the WordPress platform! There are a lot of blogs out there.

So, in a world where everyone wants to start a blog and everyone else is publishing their opinions on Twitter, Facebook and Instagram, how do we make ours stand out? Is it even possible?

In today’s post I’m going to look at a few strategies I’ve used over the years to help my blogs and online businesses get noticed and stand out from the crowd. I hope it helps a few people out there who are trying to make a bit of extra income for their families, or create happier careers.

Let’s go.

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Podcasting Guide: How to Add a Killer Podcast to Your Blog

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how to add a podcast to your blog

So, you want to learn how to add a podcast to your blog? Here’s a 3,000-word guide that might help with that.

Podcasting is now serious business and, for many bloggers, the traffic from search engines like iTunes is catching up to the likes of Google. Supplementing your regular written content with an audio podcast show can be a very smart idea.

The problem is that setting up a podcast is a confusing process and can take a really long time if you’re new to this type of thing.

In this post I’ll go through all the steps you need to set up a podcast from your blog as quickly as possible. Hopefully this will save some people some time and frustration.

Let’s take a look!

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How to Send an Email Pitch that Won’t Get Deleted

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email pitch

Want to learn how to send an email pitch that won’t get deleted? It’s a vital part of online business.

As the owner of a fairly large website, I get dozens of emails everyday from people pitching things. I have colleagues who get hundreds.

While I try to answer every legitimate email I get, I have noticed that there are certain things that really put me off, and certain things that really encourage me to respond quickly.

The same is also true of the emails I send pitching things to others – I always try to pay attention to what works.

And, as the Internet grows, more and more competition means more and more emails getting sent. That potentially means it’ll be harder to cut through and get noticed – especially if you speak a different language to the recipient.

With all of that in mind, I wanted to write about a few simple tips that apply to almost any emailing situation so that newcomers can have a better idea about what works and what doesn’t.

Let’s take a look at the graphic first and then get into some details:

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Why I’m Deleting 13,000 Email Subscribers

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mailinglistGrowing a large, engaged mailing list is one of the primary goals of my business. Sometimes, however, you have to delete existing subscribers in order to get new ones.

It sounds a little bit weird, right?

In today’s post I’m going to talk about why I might be deleting so many subscribers, and why you might want to think about deleting some as well.

We’ll investigate the problem right back to it’s root cause (and look at all the clues along the way) so that you can see if there might be something going on with your list too.

Warning: make sure you read to the end before deleting any! This should be fun.

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This Checklist Ensures You Send Successful Email Newsletters, Every Time

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email newsletter checklist

Email marketing is still one of the most effective ways to grow a blog, website, or online business. In fact, if you focus on getting more email subscribers your website will be insulated against Google algorithm changes and fussy social media trends that put you at risk.

But having a big list isn’t enough.

There’s simply no point in having tens of thousands of subscribers if no one opens the emails, or actions the content inside of those emails.

Today’s post is a simple checklist that you can follow before you send out an email or email newsletter to your list to ensure you get the most out of the exercise.

Hope it helps.

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Prediction: The 5 Biggest Threats to Your Online Career

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online career threats

There’s no doubt about it – things change fast on the Internet.

A decade ago, everyone was talking about how the web would create millions of new and unheard-of careers that took people out of traditional offices and into a new, online workplace.

It did that (and then some!).

While it’s still true that the Internet is creating a boatload of new jobs, there are also more threats to this type of career than ever before. And, as someone who runs a web company and has been in this space since college, I find myself thinking about it a lot.

Most readers of this site are either currently running a web-based business (blog, store, company, etc.) or are actively trying to do so and, while I’m no authority on this topic, I thought it might be something useful to chat about.

Don’t worry, there’s a bit of a silver lining at the end of each section.

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101 Blogging Tips to Keep You Moving Forward

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101 blogging tips

When you first start a blog it all seems simple. The deeper you go, however, the more complicated it becomes. Bloggers have to know about design, content creation, SEO, servers, security and so much more.

Sometimes it can all feel pretty overwhelming.

Today’s post is an enormous list of actionable tips that you can bookmark and refer back to when you’re having one of those days where you’re just not sure what to do next.

I’ve tried to break them up into rough categories but there will be some overlap so make sure you have a read of the sections that you think might not interest you.

Let’s go!

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How to Start a Food Blog and Change the World

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how_to_start_a_food_blog

Want to learn how to start a food blog? I might be able to help with that.

You see, every now and then a new niche comes along and absolutely dominates the internet. Each one is slightly different, but over time you start to notice the common strategies and ideas that work for each one equally.

At the moment food blogging is massive.

That means there is an enormous opportunity to be successful but, in actual fact, it’s also an incredible chance to change the world for the better.

This is a big one so get a cuppa and warm up your scrolling finger!

NOTE: This post contains a few affiliate links. If you purchase something by clicking through to one of my partners I earn a small commission at no extra cost to you. In fact, it usually saves you money! Thanks for the support.

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