One of the beautiful things about running your blog on a self-hosted WordPress setup is that you have complete control over its design and functionality. If you can think it, it’s probably possible.
Last month I decided to make a few changes to my WordPress theme in order to see if I could improve the reader experience at the same time as improving (or at least not hurting!) signup rates.
Today’s post goes over those tweaks and outlines a few lessons that I thought you might find interesting for you own blog’s design and operation.
Shall we take a look?
Every now and then I’ll wake up in the morning, check my stats and think, “Wait…what’s that?”
It’s a weird feeling when something dramatically alters the life of your blog and you aren’t sure why.
Traffic, rankings, conversions… all these things can be affected by seemingly invisible forces.
Today I’m going to talk about a few puzzles I’ve encountered over the years on my own blogs and some of the client sites that I’ve worked on.
Hopefully it’ll help you if and when it happens.
The last week or so we’ve been talking a lot about making money from your blog and all the various issues that can arise.
One aspect of this topic is the idea of putting ads on your blog.
Is it a good idea? Well, sometimes.
And sometimes it is a really, really bad idea.
In today’s post I’m going to talk a little bit about the decision to stick adverts on your blog and whether or not it’s the right fit for your website.
I try to avoid writing about money directly here on Blog Tyrant (I prefer to focus on growth and engagement strategies) but lately a lot of people have been asking me how to “pay the bills” when your blog is brand new.
And in last week’s giveaway it really dawned on me how many people are now turning to blogs and the Internet in general to make a bit of extra cash when times are hard.
It might be a single parent looking to supplement a part time job, or a new graduate who can’t find work in a depressed economy.
So, I decided to write a detailed and realistic post about the topic in the hope that it genuinely helps someone out there who is just getting started in this blogging industry of ours.
Let’s jump in!
UPDATE: Thank you for all your emails. I have chosen two winners (Janey and Sherri) and am in the process of replying to all the emails. I wish I could have picked more!
Have you ever wanted to start a blog but just can’t find the money to make it happen? Well, hopefully today’s post helps.
It seems like every few days I get an email from someone who has a really great idea for a blog but, for one reason or another, can’t get the initial funds needed for things like decent blog hosting, WordPress design and maybe some marketing.
The readership of this website has been so good to me over the years and every now and then I like to do a nice little “thanks!” to help someone kick-start their career online.
Let’s check out the details.
At least once a day I get an email from a random person who tells me that my rankings are terrible and that their SEO service could help me get to the front page. Scam? Maybe.
I bet we’ve all received those emails.
For someone who is new to blogging it might even be a little bit tempting. Some of the pitches these “SEO experts” send are quite compelling – and in the beginning when it’s hard to get traffic you often look for shortcuts.
In today’s post I want to take a look at whether or not it’s a good idea to ever pay for SEO services and, if so, what kind of things should we look out for.
Let’s take a look.
NOTE: I wanted to say from the start (especially for any Google employees reading!) that I have never paid for any SEO services and certainly never bought any links. I’ll explain why later.
My goal for this blog is to help you guys as much as possible.
I write about tips and strategies that have worked for me over the past few years in the hope that they will save you time and money and give you new ideas.
Hopefully they also allow you to build a better blog that, in turn, grows and helps more and more people over in your neck of the woods.
But today (and for the next three days) I thought we might do something a little bit more involved and direct.
Curious? Read on.
A significant portion of my day is spent trying to improve conversions.
That could mean changing colors on a button, split testing some email sign-up forms or re-designing a landing page to see whether I can increase my click through rate.
And one way I get ideas about what I could improve is by looking at what the world’s top websites are doing and seeing if I can emulate some of their ideas or tactics.
In this post I’m going to show you some really clever conversion tricks in the hope that they might make your blog a little bit more effective.
I talk about long form content so often that you’re probably sick of it by now.
I do it because I love you.
And, of course, because it’s a type of content that does something special – it works.
But lately I’ve been seeing some really exciting examples of alternate content that really blows me away and seems to be performing extremely well on social media and search engines.
Today I’d like to share a few of those examples with you in the hope that it might inspire you to try something different – especially if you’re caught in a bit of a rut.
Alright, alright, alright.
Your blog’s homepage is actually not the first place that most visitors land. Generally speaking they’ll hit an individual post and then navigate back to the front. When they do that you have a unique opportunity to convert them to a subscriber or a customer.
Blogs and websites are getting more and more beautiful.
Traffic analytics and split testing tools are making it easier and easier to see what works.
So, what are the web’s best blogs doing on their homepages? What design, marketing and functionality elements are working best to convert new visitors into email subscribers or long term readers?
Let’s take a look.