Why I’m Deleting 13,000 Email Subscribers

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mailinglistGrowing a large, engaged mailing list is one of the primary goals of my business. Sometimes, however, you have to delete existing subscribers in order to get new ones.

It sounds a little bit weird, right?

In today’s post I’m going to talk about why I might be deleting so many subscribers, and why you might want to think about deleting some as well.

We’ll investigate the problem right back to it’s root cause (and look at all the clues along the way) so that you can see if there might be something going on with your list too.

Warning: make sure you read to the end before deleting any! This should be fun.

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This Checklist Ensures You Send Successful Email Newsletters, Every Time

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email newsletter checklist

Email marketing is still one of the most effective ways to grow a blog, website, or online business. In fact, if you focus on getting more email subscribers your website will be insulated against Google algorithm changes and fussy social media trends that put you at risk.

But having a big list isn’t enough.

There’s simply no point in having tens of thousands of subscribers if no one opens the emails, or actions the content inside of those emails.

Today’s post is a simple checklist that you can follow before you send out an email or email newsletter to your list to ensure you get the most out of the exercise.

Hope it helps.

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Prediction: The 5 Biggest Threats to Your Online Career

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online career threats

There’s no doubt about it – things change fast on the Internet.

A decade ago, everyone was talking about how the web would create millions of new and unheard-of careers that took people out of traditional offices and into a new, online workplace.

It did that (and then some!).

While it’s still true that the Internet is creating a boatload of new jobs, there are also more threats to this type of career than ever before. And, as someone who runs a web company and has been in this space since college, I find myself thinking about it a lot.

Most readers of this site are either currently running a web-based business (blog, store, company, etc.) or are actively trying to do so and, while I’m no authority on this topic, I thought it might be something useful to chat about.

Don’t worry, there’s a bit of a silver lining at the end of each section.

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101 Blogging Tips to Keep You Moving Forward

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101 blogging tips

When you first start a blog it all seems simple. The deeper you go, however, the more complicated it becomes. Bloggers have to know about design, content creation, SEO, servers, security and so much more.

Sometimes it can all feel pretty overwhelming.

Today’s post is an enormous list of actionable tips that you can bookmark and refer back to when you’re having one of those days where you’re just not sure what to do next.

I’ve tried to break them up into rough categories but there will be some overlap so make sure you have a read of the sections that you think might not interest you.

Let’s go!

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How to Start a Food Blog and Change the World

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how_to_start_a_food_blog

Want to learn how to start a food blog? I might be able to help with that.

You see, every now and then a new niche comes along and absolutely dominates the internet. Each one is slightly different, but over time you start to notice the common strategies and ideas that work for each one equally.

At the moment food blogging is massive.

That means there is an enormous opportunity to be successful but, in actual fact, it’s also an incredible chance to change the world for the better.

This is a big one so get a cuppa and warm up your scrolling finger!

NOTE: This post contains a few affiliate links. If you purchase something by clicking through to one of my partners I earn a small commission at no extra cost to you. In fact, it usually saves you money! Thanks for the support.

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Revealed: How to Buy a Website and Start at the Top

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buy_a_website

Before you think about starting a new blog you might want to consider buying one that is already profitable. Buying websites is now serious business and, if you know what you’re doing, it can be a really smart financial decision.

One of my first flukes in the online world was selling a fitness blog that I had only been working on for a few months. It was a great learning experience and taught me a lot about doing business online.

In today’s post I’m going to go over some really important things that you need to know before you think about buying an existing website. Knowing these things could save you thousands of dollars and countless hours (and maybe help you avoid a scam or two…).

Let’s take a deeper look.

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How to Make Your Website Carbon Neutral (BTW, it’s Really Easy)

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carbon neutral blog

Every time someone visits your website a server somewhere needs power. More often than not that power comes from a “dirty” electricity source. Websites now produce a huge chunk of global greenhouse gasses.

Over a year we’re potentially talking tonnes of pollution into the atmosphere for each website that goes online.

It’s pretty frightening.

But there is good news: we can cheaply and effectively offset this carbon and make our websites much greener.

This post is designed to be a starting point for your own research and maybe a trigger for you to take some small action. Together we can make a difference, so please consider sharing it around.

Let’s do it!

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An 8-Step Formula for Blogging Success

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blogging success formula

Millions of people start new blogs every month but not many of them achieve success.

And while some elements of blogging can be complicated, the overall strategy is not that hard. If you look at almost any successful blog you’ll notice the same few elements.

The trick is to work consistently and cleverly on those elements while not getting distracted.

Today I’d like to talk about a simple formula that every blogger should at least think about if they want to achieve long-term success.

Righto!

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How I Tweaked My Blog’s Design and (Almost) Doubled Signups

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blog_designOne of the beautiful things about running your blog on a self-hosted WordPress setup is that you have complete control over its design and functionality. If you can think it, it’s probably possible.

Last month I decided to make a few changes to my WordPress theme in order to see if I could improve the reader experience at the same time as improving (or at least not hurting!) signup rates.

Today’s post goes over those tweaks and outlines a few lessons that I thought you might find interesting for you own blog’s design and operation.

Shall we take a look?

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