Starting a Blog in 2017? Here’s the Strategies We’re Using.

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start a blog 2017
A few years ago we started publishing posts at the end of each year that tried to predict blogging trends for the year to come. This year I want to do things a little bit differently…

We’ll start with my usual blog post on what I think will be important in the coming year, but then I’d like to turn it over to the amazing community here and ask you for your predictions about starting and running blogs, and the specific strategies you’ll be focusing on.

I’m going to give a $250 prize to the best comment to go towards your blogging needs for the year. Hopefully the result will be a comments section filled with incredible knowledge and ideas on how to start and succeed with a blog in 2017.

Let’s do it!

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Analysis: What Links Appear in the Web’s Best Navigation Bars?

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navigation bar

One of the first things you do upon starting a new blog is create a navigation bar or menu. But what links should go in there? And, more importantly, do some links outperform others?

I have spent a bit of time playing around with this myself and have been quite surprised at what works and what doesn’t.

It is interesting to note that the “traditional” five links that almost everyone includes up the top actually aren’t always best.

Let’s have a look at what some websites are doing with their navigation bars and what lessons we can take away for our own.

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Debunked: What Tech Do You Really Need to Run an Online Business?

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online business tech

If you want to start a restaurant or a hair salon you’re going to need tens (or hundreds) of thousands of dollars worth of equipment before you can even open your doors. But online businesses aren’t quite the same – especially if you work from home and start small.

Sure, there are some larger tech startups that needed millions of dollars of capital before they get up and running, but for most of us the barriers-to-entry are a lot lower.

Seeing as I regularly get asked about the technology/equipment that I use to run my blogging company, I thought I’d do a post highlighting what I think are the essentials, and what you can leave behind.

Let’s take a look.

NOTE: None of the links in this post are affiliate links as I didn’t think it would fit with the “feel” of the subject.

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6 Ways to Educate Your Email Subscribers and Win More Opens

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educate email subscribersWe always talk about getting more email subscribers as a way to build a sustainable online business.

But, there’s not a lot of point in building that mailing list if none of the subscribers end up opening the emails that you send.

Open rates and click through rates are just as important.

In today’s post I’m going to share a few ways that I’ve tried to help educate my subscribers over the years as a way to increase open rates. Some of them have worked really well.

Let’s take a look.

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65 Million Articles Are Published Each Month – Can Yours Stand Out?

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make your blog stand out

Actually, it’s a lot more than 65 million articles – that’s just the number published on the WordPress platform! There are a lot of blogs out there.

So, in a world where everyone wants to start a blog and everyone else is publishing their opinions on Twitter, Facebook and Instagram, how do we make ours stand out? Is it even possible?

In today’s post I’m going to look at a few strategies I’ve used over the years to help my blogs and online businesses get noticed and stand out from the crowd. I hope it helps a few people out there who are trying to make a bit of extra income for their families, or create happier careers.

Let’s go.

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Podcasting Guide: How to Add a Killer Podcast to Your Blog

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how to add a podcast to your blog

So, you want to learn how to add a podcast to your blog? Here’s a 3,000-word guide that might help with that.

Podcasting is now serious business and, for many bloggers, the traffic from search engines like iTunes is catching up to the likes of Google. Supplementing your regular written content with an audio podcast show can be a very smart idea.

The problem is that setting up a podcast is a confusing process and can take a really long time if you’re new to this type of thing.

In this post I’ll go through all the steps you need to set up a podcast from your blog as quickly as possible. Hopefully this will save some people some time and frustration.

Let’s take a look!

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How to Send an Email Pitch that Won’t Get Deleted

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email pitch

Want to learn how to send an email pitch that won’t get deleted? It’s a vital part of online business.

As the owner of a fairly large website, I get dozens of emails everyday from people pitching things. I have colleagues who get hundreds.

While I try to answer every legitimate email I get, I have noticed that there are certain things that really put me off, and certain things that really encourage me to respond quickly.

The same is also true of the emails I send pitching things to others – I always try to pay attention to what works.

And, as the Internet grows, more and more competition means more and more emails getting sent. That potentially means it’ll be harder to cut through and get noticed – especially if you speak a different language to the recipient.

With all of that in mind, I wanted to write about a few simple tips that apply to almost any emailing situation so that newcomers can have a better idea about what works and what doesn’t.

Let’s take a look at the graphic first and then get into some details:

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Why I’m Deleting 13,000 Email Subscribers

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mailinglistGrowing a large, engaged mailing list is one of the primary goals of my business. Sometimes, however, you have to delete existing subscribers in order to get new ones.

It sounds a little bit weird, right?

In today’s post I’m going to talk about why I might be deleting so many subscribers, and why you might want to think about deleting some as well.

We’ll investigate the problem right back to it’s root cause (and look at all the clues along the way) so that you can see if there might be something going on with your list too.

Warning: make sure you read to the end before deleting any! This should be fun.

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This Checklist Ensures You Send Successful Email Newsletters, Every Time

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email newsletter checklist

Email marketing is still one of the most effective ways to grow a blog, website, or online business. In fact, if you focus on getting more email subscribers your website will be insulated against Google algorithm changes and fussy social media trends that put you at risk.

But having a big list isn’t enough.

There’s simply no point in having tens of thousands of subscribers if no one opens the emails, or actions the content inside of those emails.

Today’s post is a simple checklist that you can follow before you send out an email or email newsletter to your list to ensure you get the most out of the exercise.

Hope it helps.

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