So you want to start a fashion blog, huh?
Or (if you read this blog regularly) perhaps the idea of starting a fashion blog sounds like a terrible idea to you but you really like the idea of having a blog that is fabulous.
Well, I’ve got good news for you.
This post is not just about starting fashion blogs, even though those things are really popular right now. I’m going to show you some step by step tips for starting any blog in any niche and making sure you do it properly.
Oh, and if you really do want to start a fashion blog this post will still show you how.
Quick interruption: BlueHost is giving readers of my blog a discount rate of $3.95 per month (billed annually) + a free domain name to start your fashion blog. Read below if you want more information on why I recommend them.
Note: Some of the links in this post are affiliate links which mean I earn a small commission at no extra cost to you if you sign up. Thanks for your support and please know that I only recommend services that I use myself.
There seem to be three really big milestones in your quest to build a popular blog: getting your first 1000 subscribers, finding 1000 visitors a day and then reaching the 10,000 email subscriber mark.
Of course, not everyone struggles to reach these different stages. Some people skyrocket to success in a few weeks, other people do well with traffic levels but not with the mailing list.
This particular blog has well over 10,000 people on the mailing list and gets a few thousand visitors per day.
In this post I’m going to show you a few really cool lessons I’ve learned while building it up to this level – a level that I think it genuinely attainable by any blog.
Let’s do it.
Really want more email subscribers? Make sure you get on my email list if you’d like to learn more about growing your own email list. I’ll send you a free eBook on how to dramatically boost your numbers overnight.
I’m writing this post from a couch exactly like the one in the photo on my About page. Except this couch is in a cafe in Edinburgh, Scotland – probably five minutes walk from the cafe where JK Rowling wrote Harry Potter.
I’m looking out at cobbled alleys, old stone buildings and the bustling crowds that are here for the Edinburgh Festival Fringe.
And as I type from this same couch in different part of the world I realise that the very act of doing something new has made me feel creative, energised and full of ideas.
I wonder if that’s how Harry Potter was thought up?
As you might know by now, I don’t spend a lot of time reading blogs.
But one thing I do spend quite a lot of time doing is visiting the best blogs and websites in different niches in order to “borrow” ideas from them.
You see, one thing that bloggers often do is get stuck in their own niche. If they write about the moon landing then they only read other blogs about the moon landing or related space travel geekery.
I think this is a mistake.
Quite a lot of my ideas for content or different future projects have come from looking at sites in niches I have absolutely zero interest in. In this post I’m going to show you a few things I’ve learned from my travels about what the best blogs do on their sites. Hopefully you’ll discover something you can apply to your own.
Sometime last year I wrote a post that got over 450 Tweets, 100 comments and ranks at the top of Google for the keywords “best about us pages” and all things similar. It brings in around about 8,000 to 9,000 visitors from search per month.
Seems pretty good right?
Well, sort of.
The problem is that the traffic has a really high bounce rate compared to other articles and other sources of traffic like referrals and social media. So, in effect, I’ve written a “viral” post that gets me more traffic and not much else.
Uuuugggghhhhh (zombie groan).
In this post I’m going to talk a little bit about traffic targeting. It’s a term I came up with after realizing that this seemingly successful post was, in fact, kind of pointless.
Without paid content writing I would have had to get a real job years ago. My couch based, pants-off office set up would be replaced with a suit and a cubicle. For-get-it!
Looking back I realize that content creation has been a part of my business almost from the beginning. Not always in the same format, mind you, but in one way or another.
- I’ve been asked to be a regular writer on ViperChill (I know, right) and other big blogs;
- In 2009 I was offered almost $150,000 to produce content for an SEO firm (it didn’t work out and I’ll tell you why later);
- I ghost write premium content for clients from anywhere between $150 and $400 an article;
- I’ve managed small teams of micro-content producers;
- And so on…
I feel really funny about bullet pointing my “achievements” but I wanted to give you an idea about the type of work I’m focusing on in this post.
Copywriting and content writing hasn’t made me rich or anything like that but it has provided some pretty handy supplementary income over the years.
I thought it would be a useful thing to write about for people wanting to move away from a desk job and forge their own way. Throughout all of that typing and client relations I’ve learned a few things that I’m happy to pass on.
Oh, and I’ll explain why this is only the penultimate guide at the end.
So, let’s get started.
I recently saw a discussion on a blog about how it is now harder than ever to grow a mailing list. So hard, in fact, that the people having the chat were using it as a reason to give up on blogging altogether.
Whatchoo talkin’ bout Willis?!
It’s easier than ever before. Not harder.
Of course, that doesn’t mean it’s easy.
But, I honestly do think that if you know what you’re doing you’ve got a better chance of growing a good quality bunch of email subscribers now than five or more years ago.
As you know, Google Plus is now too important to ignore. It’s deeply linked to SEO, local business listings, and the second largest network of people on the internet.
We gotta be on it. I’m right here.
And with all that in mind I went to one of the most active Communities on Google Plus and asked the experts for some of their top tips. What followed was pure gold that I just had to share in a post. What you’ll find below is a list of tips and tricks from those experts as well as some others that I’ve found useful.
Let’s check it out.
Don’t get too comfortable with who you are at any given time – you may miss the opportunity to become who you want to be. - Jon Bon Jovi
Most of you know that I really like working from home despite the occasional cat-based distraction.
It is challenging, rewarding and sometimes a lot of fun.
But there are a lot of other serious reasons as to why a person might want to consider starting an online business and work from home.
In this post I’m talking about why I think more people should consider going down this path – even though it might be really scary at first.
Let’s jump in!
A quick list of social media sites: Facebook, Twitter, Google+, Pinterest, Reddit, Digg, YouTube, Instagram, Tumblr, Yelp, imgur… oh and your blog, that’s social media too!
Jeez there’s a lot!
So which one do you focus on?
Or, like me, perhaps you prefer to crawl up into a tiny ball in the corner of your office and rock back and forwards while listening to the “ding!” and “pop!” of the constant stream of social networking notifications emanating from your computer.
Is it all too damn hard?
Well, it can be if you don’t have a clearly defined social media strategy. If you’re not careful you will spend all your time checking these needy sites for updates only to realize that you aren’t actually creating anything valuable or doing anything productive.
In this post I’m going to talk about my own thoughts on this matter as well as sharing a few interesting facts and figures about where you might want to spend your social media time.
HONESTY TEST: Leave a comment now telling me where you focus your social media efforts and then read the post and see if you have changed your mind. I’m very interested to know who has thought their strategies through.