As you might have noticed by now, one of the absolute best ways to get email subscribers is to give them a free eBook in exchange for their email address. I do it here on Blog Tyrant and it is done by almost all of the big name bloggers and internet marketers.
But not everyone knows how to set it up so that the eBook gets sent to new subscribers automatically. In fact, I get an email asking how to do it at least four or five times a week and so I decided to do a short video to show you how its done.
What’s in this video?
Its so important to have the process set up so that everything runs smoothly and cleanly. Someone puts their email address in your web form and expects to be sent the eBook straight away. In this video I go through:
- Signing up to Aweber
My favorite way to do this and the way used by names like John Chow and Darren Rowse is to use an Aweber automatic Follow Up message to send out the eBook. You can see more about why I use Aweber here.
- Creating a web form
The first step is to create a web form so that people can enter their name and email address.
- Adding it to your blog
I very quickly go through how to add it to your blog’s code.
- Uploading the eBook to a download page
I then talk about how and, more importantly, why you should create a download page on your blog to deliver your eBook automatically. I also show you a very useful way to keep selected WordPress Pages hidden from the Pages menu.
- Creating the automatic Follow Up email
The final step is to create an automatic Follow Up email that gets sent as soon as someone subscribes to your blog.
The internet is an extremely impulsive place and as such it is vital that you be able to deliver your free eBook instantly. If people have to wait you will find that you have a lot lower conversion rates. If anyone has any questions about the process or ideas to improve on it I would love to hear your comments.
Something that I have wanted to do for a long time is take a look at the web’s best About Us pages.
Why? Because a good About Us page is very hard to come by.
Normally they are a boring, self-serving mix of me me me and us us us. But a they are so vital to your business. In fact, its usually the first place people look before they start to take you seriously. Get it wrong and you could be turning people off without even knowing it.
In this post I am going to show you what I consider to be 12 of the best About Us pages on the internet. I’m going to go through them all, one by one, and show you what makes them so good.
An important note on responsive About Us pages
The internet has gone mobile. If you are on the market for a good About Us page you should consider looking at all the things you can do with a responsive design – a theme that will change size and shape depending on the device that the visitor is using.
If you’re not using responsive then there is a good chance your good work could be undone because the visitor can’t read the text or see the images properly. Make sure you check back to see Blog Tyrant’s brand new responsive theme coming soon!
The definition of a good About Us page
I need to start this article by qualifying what makes an amazing About Us page. The reason for this is that some About Us pages look amazing but have terrible content whilst others look terrible but grab your attention immediately. The list I have compiled here are based on the fact that they:
I heart Google. I really do. They have created the most incredible search engine that has not only allowed the easy acquisition of information, but allowed me to work from home running online businesses that I love. For years they have sent me hundreds of thousands of visitors to dozens of sites. But things are changing. The latest trends are showing that Google’s now taking your traffic for themselves.
In this post I am going to show you what I’m talking about and then discuss a few ways that you can ensure your blog survives.
How is Google taking my traffic?
The first part of this post needs to be dedicated to the idea that Google is taking your traffic. And we need to start by reminding ourselves that it is actually Google’s traffic. You see, Google is a website too and, although they are built around sending people to useful websites, they are also interested in increasing traffic levels on their own website. In that respect they are just like any one of us.
So how are they taking traffic?
Well here it is. The first ever Blog Tyrant Blog Critique.
Let me start by saying thank you to all those who submitted their blog to be critiqued. It was a massive turn out. This really was not meant to be a competition or anything like that; just something I want to start doing for my readers.
Wait a second… I didn’t get to submit my blog!
I just want all my RSS readers, Twitter followers, etc. to know that the notification for this only went out to my email subscribers. I really do end up sharing a lot more with those guys as it is a direct and personal way of communicating to a very select (and handsome) group of people. Consider it a thank you for staying subscribed by email. To make sure you don’t miss out on the next one head over and subscribe. You won’t be sorry.
A bit of a twist on things – comments rewarded
To put the Blog Tyrant twist on all of this I want to let you know that if you leave a comment and engage in discussion on this post I will give you an extra entry in to next months blog critique. That will also help us get more people interested and involved and make it worthwhile for everyone concerned.
So here it is. A very rough and quick critique of the Apprentice Marketer Gazette. Please do your usual amazing fantastic thing and provide as much useful feedback as your keyboard can handle.
Amazon.com is one of the most successful websites in history. In fact, I am willing to bet that in a decade Amazon will be as big as Google and Facebook. Why? I’ll tell you a bit later on.
In this post I am going to show you how Amazon.com hooks visitors in and turns them into hyper loyal repeat customers. Once you learn to see these strategies and methods you will be able to apply them to your own blog or website in order to massively boost your reader retention, interaction and, of course, money making ability.
Something that really bothers me in today’s media is the apparent lack of concern for the impact advertising and marketing has on the people who see it. Sex, violence, drugs, cheating and an unhealthy obsessions with money and status. Its nothing new but it is everywhere. And as you delve deeper in to the world of blogging you realize that a lot of those big online marketers are just the same; they’ll do anything for a buck
In this post I am going to talk about how you can market your blog or online business without selling out and resorting to the cheap “SEX!” tactics that we see everywhere else.
What you will find is that in the end these techniques are even more powerful.
A few days ago I was talking to my mom about how she sometimes feels like a career change. “Can you think of anything else I could do instead?” she asked me curiously. I just stared at her for a bit before replying, “You do know what I do for a living, don’t you mom?”
One of the internet’s true wonders is that it allows people with little time, low start-up capital and minimal experience to create a business that would be impossible in the offline world.
And as Blog Tyrant grows I notice more and more stay-at-home moms subscribing and emailing me about how they can make an income while their kids are at school or asleep for that hallowed 30 minutes.
This post is dedicated to you.
The next 3,182 words are all about how stay-at-home moms can make good money with online businesses, blogs and websites. I hope you read this article and leave thinking that it is possible.
HELP: I would love it if the amazing Blog Tyrant community could drop by the comments section and leave any tips you can think of that would help stay-at-home moms fast track their blogging business. Think time saving. You could really help a new family out.
Every now and then something in the offline world hits me like a tonne of bricks and makes me re-think my online activities. This article is all about one of those moments. It happened while watching a documentary and as soon as it finished I realized that I would have to re-structure the way I went about my blogging.
In this article I am going to talk about the SARS virus, sexual partners and Kevin Bacon and what these random elements can teach you about how you blog.
Trust me, you’ll want to hear this.
Email marketers think they are pretty smart. Some of them make tens of thousands of dollars per email campaign. But the old letterbox marketers are pretty smart too. In fact, some stores make millions of dollars straight off the back of a letterbox drop, while certain politicians get elected to office by virtue of writing letters to their constituent. I wonder which of the two has better open rates?
In this post I am going to look at some lessons from email and letter marketing that might help us discover what really gets people to open an email. This is a vital thing to know if you want to start making money from your blog.
For close to ten years now I have been using Feedburner to capture email subscribers. Last Thursday I changed to Aweber.
In this article I am going to show you why I moved my blog’s email list and why you should too.
Your blog’s email subscribers are the base from which you can grow your brand and develop a lasting income. It is vital that you set yourself up with the best software so that you can capture email subscribers effectively, email them new content and develop a lasting relationship.
Goodbye to Feedburner?
In some respects it is goodbye to Feedburner and in others it is business as usual. I have been using Feedburner on multiple blogs and websites for almost a decade now and, for the most part, I have been extremely happy with their free service.