guide to instagram for bloggers

There is no mistaking it: Instagram is a giant.

Usually when a new social media platform comes out I ignore it for as long as possible – there’s already so many different things to be across.

But after a while some of them become too big to ignore. Facebook, YouTube, Twitter and even Pinterest have reached that stage, and I think Instagram is now there for most industries, even more than it was just six months ago.

In this article I’m going to do my best to introduce Instagram to bloggers in a way that will hopefully help you use it as effectively as possible. We’re going to cover:

  • Why Instagram is too important to ignore
  • How it works and some ways to make it better
  • How to integrate it with your blog to enhance both platforms
  • Some examples of people using it to grow blog traffic
  • A minor plea about the content you post

As always, if I miss anything important make sure you let me know in the comments below and we’ll have a good old chat. Let’s get started!

Why we shouldn’t ignore Instagram

If you’re new to all of this stuff Instagram is a mobile App that lets you share photos with friends and strangers after you’ve added a vintage filter that changes the color, look and feel.

These filters tend to do wonders for making scenery more dramatic, cellulite less obvious, and bulky muscles more defined, and as such the App took off with younger generations who made it popular.

Facebook bought Instagram for a cool $1b in 2012 and since that time has enjoyed a few updates (like live video) and promotions via the tech giant that have really solidified it in the marketplace.

In other words: it is not going anywhere.

As an almost exclusively visual medium that integrates with Facebook ads and blogs in a very nice way, we should try to use Insta (that’s what the kids call it) as a way to tap into new traffic, help people, and promote good things.

The basics of how Instagram works

Instagram is primarily a social network, but also works as a search engine and archive. Let’s look at the basics.

Setting up Instagram

If you’d like to try Instagram you just download the App to your smartphone and then create an account or sign in with Facebook. Fill out your biography and add a photo of yourself as well as a link back to your blog. That’s it.

Using Instagram

instagram set upOnce you’ve done that you will see a little + button that allows you to upload your photos, add a filter, tweak the colors and then post it to your account.

Before posting it, however, you’ll want to add a little description as well as around 5-10 hashtags. This is an important step as this is how people who aren’t directly following your account find your content.

For example, if I post the above photo about my carbon neutral article and tag it #climatechange then anyone searching that tag has a chance of finding my photo. This is the search engine element of the website. Posting good photos is, of course, the most important thing but tagging them will help you find more exposure.

The next thing you’ll want to do is find a bunch of people to follow. They should be related to your interests/niche and be posting things that you want to see. The idea is to follow, comment and interact with them just as you would on Twitter or in this blogging strategy. This is the social networking element and is very valuable.

Lastly, you can also start posting live videos or non-live videos that people can see for a set amount of time. This can be really useful if you niche lends itself to tutorials or Q&A sessions, etc.

How to make Instagram better to use

While the app itself is very good there are a few other things we can do to make the experience more robust, easy-to-use, as well as saving a bit of time.

Use Instagram from your desktop

One thing you can do is download a desktop App like Grids which allows you to post to your Instagram account from your laptop or desktop computer.


This can be really handy because it allows you to edit photos directly in Photoshop and then post them without having to send them to your phone first – very useful if you’re taking a lot of photos with a DSLR on a more professional scale.

Make Instagram collages

The next thing you’ll want to get is a mobile App called Layout. This allows you to add a few photos to a collage-style format and edit the colors, shapes, borders, etc.

This type of App is very handy if you want to show a sequence of photos or maybe a bunch of different photos from one event. It’s also a way of making your feed slightly different to the singular photos that dominate the platform which can be good for occasionally getting a bit more attention.

Repost other users’ content

Unlike every other social network, Instagram has no way to re-share someone’s content. If you see a photo that you like and want to share with your followers you’ll need to either screenshot it and manually edit/upload it or use an App like Repost for Instagram to make the process a bit easier.

Remember, before you share content you should always make sure it’s okay with the originally owner, and always make sure you are giving proper credits without editing their message too much.

How to integrate Instagram with your blog

If you’re reading this article it’s likely that you want to use Instagram as a way to get more traffic to your blog or website, or as another way to communicate with existing clients/readers.

To do this properly we’ll need to look at a few ways you can mix Instagram and you blog in order to enhance both platforms.

Note: I’m going to assume that you are using a self-hosted WordPress setup for this article as it gives you a bunch of different plugins and tools that help you do this effectively.

Embedding photos in WordPress posts and pages

The first fun thing to know is that you can embed your Instagram photos in your WordPress blog posts and pages by simply clicking on the photo and copying the embed code. It looks like this:

This is a good thing to try as it promotes both your Instagram account and your blog at the same time, while also giving you the choice of using some nice photos for your blog – kind of eliminating the need for stock photos.

If you’re using other people’s photos make sure you have permission, and also beware that if they delete a photo then the image on your blog will also be removed as you’re pulling the photo from Instagram’s servers as opposed to uploading it to your own.

Adding a photo gallery to your blog’s footer or sidebar

Another thing that is quite popular is adding a photo gallery to your blog that populates the photos by pulling the from your Instagram account.

instagram photo gallery on wordpress

A plugin called Instagram Feed has a few different options that help you do this. You can have a regular gallery or a carousel-style that lets you scroll through photos and takes up less space.

You can also use plugins that add Instagram to your content via the Widgets function like Instagram Slider. For all of these you’ll need an Instagram ID key due to the way their API works. It’s a bit of set up but the results are really nice.

Importing your Instagram content to WordPress

Some people like the idea of syndicating their content across multiple platforms. The plugin Instagram Importer allows you to get all of your content on Instagram and import it to WordPress. Although I’m not a fan of shorter content, this can be a nice way to backup your Insta content while also doing something new on the blog in a certain category.

How to use Instagram to get more traffic

Now that we’ve had a look at some of the ways to use and enhance Instagram, let’s take a look at some things we can do on the platform to get more traffic to our blogs.

Use the Facebook ads platform

The first method I wanted to talk about is the fact that you can now run Instagram ads from your Facebook ads account. This means you can either copy campaigns that are working for you on Facebook and run them on Insta, or create brand new campaigns that are more photo based and try your luck just on Insta.


As you can see above, this is a Facebook boost that I did that also ran on Instagram. The downside? Every one of these that I’ve done has performed terribly and been way too expensive. I’d recommend skipping the Boost option and spending some time learning how to craft Facebook ads correctly..

Refer to your website link in your bio

This one sounds really simple but it took me a long time to realize that Instagram doesn’t allow any links in the photo posts themselves. Rather, you get one website link in your bio and that’s it. So, if you are doing website-related content then make sure you tell people to refer to the website link in the bio. You can always change it to a landing page if you’re running a specific campaign.

Use text in your images for specific purposes

Let’s take a look at six images of Chris Ducker’s Instagram feed for a good example of someone who is using their brand and their personality for a very specific purpose.

chris ducker

Take a look at how he’s done a countdown towards a launch of a new product. A lot of the content surrounding those three photos was also educating readers about the launch or giving little bit of information from it to get people excited. This is a great idea as long as you don’t do it too often such that people end up becoming blind to the promotions or frustrated with the advertising.

Run a hashtag contest

Something I’ve seen a lot more of lately is people and businesses running hashtag contests as a way to get in front of people in a more organic way through their friends.

We can attest this view of Zion will never get old. •••••• Thanks to Matt @matthewjrobertson for the classy view. ・・・ The classic view from the bridge in the Zion valley. . . . . . #goretexna #earthfocus #earthofficial #ourplanetdaily #awesomeearth #bestmountainartists #earthpics #splendid_mountains #ipulledoverforthis #mthrworld #mindthemountains #seekingmountains #wonderful_mountains #visitutah #utahisrad #utahgram #igutah #nationalparkgeek #landscapes_galore #visualwanderlust #landscape.lovers #longexposure_shots #goneoutdoors #outsideculture #roamtheplanet @seekingmountains @goretexna @best.mountain.artists @visualwanderlustco @visitutah @roamtheplanet @nationalparkgeek #sunrise_and_sunsets #super_photosunsets #sunset_vision —— #nationalparkgeek

A post shared by National Park Geek™ (@nationalparkgeek) on

For example, on of my favorite accounts, National Park Geek, tell people to use their hashtag when posting beautiful pictures of national parks as a way for them to find your content. They then repost those photos if they like them. This is extremely clever because it gets people talking about their brand at the same time as generating them incredible attractive content with hardly any work. And it’s all for a good cause – they donate some money to conservation.

This type of thing could work really well at events where there is some kind of strong visual element. A real estate conference maybe not so much, but an outdoor music festival where people can snap photos of musicians, acrobats, scenery, etc. could work very well. A lot of bloggers are doing really well with this type of thing with their fashion blogs. Just make sure people know how to tag it and find the main account.

Use live and non-live videos for tutorials, reviews, etc.

I’ve been getting into golf a bit more lately (yes, I’m getting old) and one of the things I’ve found myself doing is watching coaches online who gives tips about technique, drills, etc. Rick Shiels is one of the best I’ve seen.

Rick is a prolific YouTuber but also does very well on Instagram. Actually, his online presence is one of the best I’ve ever seen in any niche – targeted, valuable, fun and free. He uses video content to teach people drills and tips, but also review clubs and sometimes just show clips of himself playing golf at different courses so that viewers can get to know him and his style a bit better.

You don’t have to produce content as high quality as his to cut through either, a short little talking head video, or a clip of you doing whatever it is that you do can be enough to get people engaged and looking deeper into your website and other social profiles. But if you want to get some good ideas I highly recommend taking a look around Rick’s content to see how he does it.

Preview your membership content on Instagram as a teaser

One thing you’ll notice a lot of big Instagram users do is kind of use Instagram as a way to grow a community and then push them towards a membership site that they have on their own domain. It could be an online training program or an offline event – but the methodology is the same.

For example, take a look at a quality trainer/athlete like Andrew_Pap_:

Andrew posts excellent content of his workouts, nutrition, clients, etc. as a way to grow influence and educate people to his style of training. This then allows him to promote his events or products. If you look at his bio link at the time of publishing this article and you’ll see it’s a link to buy tickets to an event.

There is nothing wrong with this style of promotion as long as you are ethical with your statements and claims, disclose when you’re being paid to say something, and genuinely try to help people with your content. And that leads me on to the final part of this post.

A minor plea about Instagram content

I wanted to end this article with a minor plea about the kind of content you post on Instagram.

Once you’ve used it for a while you’ll notice how desperate it’s getting. I don’t mean to judge anyone, we all have our issues, but I’ve really noticed how extreme the vanity and self-involvement has become over the last year or so.

For example, graphic sexual and violent content is now normalized, and I see things like teenagers (complete with pouting selfies and needle emojis) posting messages about how happy they are that they got botox that day.

It’s all a bit much and I worry about the effect it has on younger minds that are just getting started online. I have two teenage nieces and I see how it influences their thinking/shopping/conversation patterns.

Instagram is a great way to get attention and traffic, but please make sure the stuff you put out into the world is helpful. Think about the people out there who might be affected by what you post and try to make sure the effect you have is a positive one.

Do you use Instagram for your blog?

I hope something in this article has been useful to you. I’d really love to know how you use Instagram and if anything that you’ve done has been particularly effective for your blog. Feel free to share or ask any questions as someone here in the community will have an amazing answer – guaranteed!


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  1. Instagram is a great tool not only to increase your web traffic but also to grow you brand (even if it’s a personal or a business one). And it’s even better since they launched Instagram Stories and Live. Every time I’m posting a new article on my blog, I record it on my iPhone (using record from the Mac) and then upload the video on Instagram Stories telling my followers to click on the link from my bio (the verified accounts can include a link in Instagram Stories. Well, I think that Instagram is more then a photo/video app sharing. It’s a great visual story telling tool!

    1. That means that one must have a verified account to start promotion on IG.

      I think animation(videos) works best on Instagram no matter the number of followers.

    2. That’s a really clever idea…

    3. Abu Aaliyah on February 22, 2017

      Wow I really loved this idea.

      Great article Ramsay! I have been using instagram for a little less than a year now. I tried to stick as much as I can to my own newsfeed and not get sucked into the vanity/inappropriateness of it all (because there’s a LOT of that).

      1. Have you found it helpful?

  2. Thanks Ramsay! That was the most useful post I’ve read recently. Instagram was a love/hate issue for me. The fact that it is so competitive and, well, instant. But your link to show how it can be used on a Pc now has revived my interest! Super article!

    1. Glad you enjoyed it, Jane.

  3. Great article! I have 11 year old twins who love Instagram. I am just getting used to Twitter so was not even considering the ‘Insta’ route but after reading this I’m going to look into it.
    I also agree with you, Ramsey, about the growing concern over the type of content that young people are posting. If we could show them how to grow an audience and provide meaningful, helpful content, without the need for pouting faces, maybe they might start to copy us. Let’s hope so!

    1. Thanks Amanda. Appreciate your thoughtfulness.

  4. Swadhin Agrawal on February 20, 2017

    Hi Ramsay,
    Thanks for this detailed guide on Instagram. I have been on the platform since quite a time and initially I promoted my blog posts to it.
    I couldn’t find any visits from it, the images got great engagement, though.

    I tried advertising once, and I need to try it time and again. But the strategies you said like pushing them to a membership domain and all seem promising.

    I am going to try them out sometime in the first half of this year.
    Have a great week ahead.


    1. Let me know how it goes.

  5. Benjamin Oberholzer on February 20, 2017

    Thanks for the great post, as always. I adore your posts for their length, quality, and thoroughness. How long do you spend on one post?

    I have not tried Instagram yet for the sole purpose that my niche is not that visual. I’m thinking of starting of with images that have positive quotes on them that encourage my readers to move forward.

    What advice do you have for non-visual niches?

    1. Hi Benjamin. The posts take about 6 to 12 hours depending on the length and research needed.

      Can you give me an example of a non-visual niche?

      1. For example, one of the blogs I run teaches people how to use Excel function and formulas.

        I’ve had the idea of creating little graphics displaying one function (in text) and a small description of what it does. Put it in a nice font, play around with colors, and make it look appealing. Screenshots of the function in action might also work, but won’t be as appealing as other photos on Insta.

        1. You could also do short little gifs showing a main part of the process and then linking to a detailed tutorial. Sounds fun!

  6. Lisa Frideborg on February 20, 2017

    Thanks for this, Ramsay! I must admit, I’ve been scratching my head about how to make the most of my surprisingly large Insta following (2,500+). I say surprisingly, because though I post quite a lot of Tarot-related stuff (I’m a Tarot reader) and share blog posts etc, I have a feeling I’m doing all wrong and that I really haven’t got a clue about what I’m doing. So thanks for rather a lot of clues in this post. I like many of the suggestions and will be giving most of them a go.

    A question though, I used to have an Insta plugin on one of my old blog sites and I found out it really slowed the load speed down, so I had to take it off. Do you happen to know which of the ones you suggested here eats the least load time?

    Apparently, according to my 15-year old daughter, using hashtags is lame. She has rather a large following herself and has managed to do it all the hip and cool (so not my generation) way. Is there a way of bridging the gap? I think I have stuff that would be of interest to younger people as well as people my age and I don’t want to come across as a dinosaur but I also don’t want to be seen to be trying too hard haha!

    Cheers and keep up the brilliant work!


    1. WordPress plugins are a bit tricky like that as they react differently for every site depending on the other stuff that is installed. I recommend testing out a few and running a test with Pingdom Tools or GTMetrix to see how they all play.

      1. Lisa Frideborg on February 21, 2017

        Thanks, will do! 🙂

  7. Thanks for the great article! I love instagram even though I don’t have a big following and haven’t been posting the last few weeks.

    One site I love for posting content on the computer (rather than the phone) is…it’s so helpful to be able to upload your photo and type your description on a computer instead of a phone. 🙂

    One other tip some people do is put their hashtags in the first comment rather than in the description – it’s a little neater especially if you’re using a ton of hashtags.

    Thanks Ramsey!
    Andrea 🙂

    1. Does the first comment hashtag thing still work as well? That’s interesting.

      1. It does! Just to make sure, i went in on one of my posts from last week and even being the second comment, the hashtag still worked – I searched for it by the tag and there was my post! 🙂 yippee 😉

        1. Interesting. Thanks for sharing!

          1. You bet! Thanks for responding back 😉

  8. Stephanie (@Vaycarious) on February 20, 2017

    IGs been a great platform for engagement , but I’m having a difficult time getting Instagram followers over to my blog. They’re used to quick scrolling & liking. I add a “visit my blog for …” onto each post, but it’s not working. I guess I’m not making a strong enough offer.

    But the good news is that it is possible to get some true, hardcore fans from Instagram. Great post!

    1. Hmmm… I wonder how we can fix that. It’s a tricky question. Has anything worked especially well before?

  9. Elizabeth Minchilli on February 20, 2017

    Thanks for the post full of information. I guess you are aiming it for people who have never used Instagram before, so you covered the basics.

    I’d have a few things to add though, if what you are hoping to do is building your Instagram following:

    Using collage apps like the one you mentioned is purely for amateurs. Even if you think you’re being clever….you’re not. The most successful instagram accounts use one great photo, well chosen and well edited, that provides more impact. There is no better way to lose followers than the continued use of collages.

    Repost apps: Again, this should be used very very rarely. Unless you are a site that purely posts others well edited and curated photos on a specific topic.

    Filters: the built in filters are used only by amateurs. The more professional way is to use photoshop (as you mentioned) or else a mobile app like Snapseed.

    Growing your brand and business: Ads are of course the obvious way, but that is a separate issue from actually providing ‘on brand’ content on your account. Keep in mind that not every image should overtly be selling your product. And with this in mind, use the one place you can link – your profile – wisely. Most people through up their web site and then forget about it. But remember you can edit it daily, to lead traffic to different products.

    Hope this add to the lively discussion!!

    1. Thanks! Some good scolding tips there! 🙂

      1. Donna Amis Davis on February 20, 2017

        Ramsay! Thank you for the Instagram info. Elizabeth Minchilli follows you? You ARE cool — I found her blog when researching our epic Italy trip last year.

        1. I’ll have to look into that one!

  10. Crood Lorenz on February 20, 2017

    Awesome post Ramsay (as usually!) 🙂

    1. Thank you.

  11. Thanks, extremely useful and your comment at the end is well said. We use Instagram as fashion bloggers and have seen a lot of photos that should not be there.
    It is also one tough social media to grow organically, requires a lot of work, good pictures and captions.

    1. Do you find your niche is especially bad in that regard?

      1. Yes, to develop a follow organically has been tough and there are too many fashion bloggers that buy followers, and their content is not that great. But we continue working, understanding that success comes with hard work and dedication and not buying followers (lol)
        Your blogs are excellent and to the point, great knowledge, we have applied many of your ideas and suggestions! – Thanks for your hard work!

        1. I hope they help!

  12. Hey Ramsay thanks a lot for writing this. I actually use Instagram for promoting my blog posts each week, and you gave me some useful tips that I can use to enhance my efforts so thanks!

    PS. The countdown strategy really does work wonders, I used it when launching my blog in January and created a lot of buzz for the launch and also a few followers in the process who were curious about what was coming

    1. Oh thanks for sharing. It’s good to know that one works for people.

  13. Emmanuel Aniekan on February 20, 2017

    Hy Ramsey,
    Using Instagram on my blog has been one mystery to me as I knew next to nothing about it.

    …Not any more, after reading this epic post. Thank you Ramsey for sharing this bombshell on a post.

    1. Hope it helps!

  14. Remember the early days of the internet when we could get in front of our target market with only a little web site SEO?

    1. Stop trying to make me sad. Ha.

  15. This article is just what I was needing. Thanks Ramsay! I love instagram because I prefer visual content but sometimes it is a bit time expensive. I am sure grids will help with that as I use hoot suite at the moment.

    1. Is Hoot Suite good? I’ve never used it myself.

      1. Hi Ramsay,

        I really like it! I have a day job but I still want to keep myself “present” on social media so it helps me to schedule my content for Facebook and Instagram. I also do themes for the week so having it all scheduled allows me to see what areas I have covered, and what I need to work on.

        I have been trialling planoly as well. It is a great visual tool to see how my feed will look but it only allows you to post to Instagram, not Facebook.

        I should also mention that these sites do not post to instagram for you, they merely allow you to set up the content but you need to manually post it. It is easy but sometimes it would be nice if it was automatic.

        Cheers, Olivia

        1. Never heard of that one. Will check it out. Thanks Olivia!

  16. Randy Ashburn on February 20, 2017

    Thank You Ramsay!

    I have been public speaking for years and finally launched a blog site last month after being told that I need to share the insights.

    I have a bit over 2k followers on FB and around 450 on IG.

    I really want to get the three connected and playing nice.

    I will try almost everything you suggested, I use photoshop for everything.

    I have not tried anything regarding the blogs on IG yet.

    This really helps out!


    1. Hope it helps!

  17. Great article Ramsay! Recently I realised how Instagram is big on hashtags (they even offer a hashtag count!). People from all walks of life suddenly respond to my content when I use hashtags. Great opportunities here for bloggers.

  18. I’ve been on IG since it began! My tips:

    If you use IG for your blog, be sure to start a business account rather than use a personal account.

    Research your hashtags carefully, and

    stay away from the hashtags with several hundred thousand uses

    Create batches of up to 20 hashtags relevant to your topic(s) using the Notes app on your phone. Copy & paste them as keyboard shortcuts.

    Post your hashtags as the first comment of your post. (makes for a cleaner feed. After you get a few comments on your post, the block of hashtags isn’t seen unless someone clicks on all the comments.)

    Do NOT play the Follow/Unfollow game.

    Don’t use filters.

    Some bloggers create every post in all the same colours for a “cohesive” look. Personally, I find that to be boring.

    When someone leaves a “meaningful” comment, comment back. (ups the algorithm) “meaningful” = more than 3 words. There are bot accounts that will comment with an emoji, or “good job” or some other nonsense. You’ll learn to pick these out after a while.

    I could keep on going, but I’ll shut up now. 😉

    1. Maria DeCotiis on February 21, 2017

      Hey Donna,
      Some great points you’ve made, especially about the follow/unfollow game! That is very frustrating! I use an app called Followers so I can see when people unfollow me.


    2. Great tips! Thank you!

    3. Oh I didn’t know about the bots. Since Instagram added the “like” function, I just use that for the useless ones. Meaningful comments allow me to keep going, I actually have made some friends through instagram because we all support each other. It’s really fun because we all come from different places 🙂

      1. Good old bots.

  19. Maria DeCotiis on February 21, 2017

    What a great article! I have a fashion blog so Instagram is a great place for me to post pictures from my blog posts. I’ve only posted 128 images and have managed to get over 900 followers, hoping to continue to grow. I just place another Facebook ad for Instagram thanks to this article! Always such great information!
    You can check out my Instagram feed


    1. Do any hashtags seems to work well for you?

      1. Maria DeCotiis on February 22, 2017

        In all my research on hashtags I’ve read that it is important to use as many hashtags as possible (it looks better if you place them as a comment rather than in your caption). Some of the hashtags I use that seem to work well are #fblogger #outfitpost #instafashion #styleoftheday #styleblogger #styledbyme #styletips. These work for me since I’m a fashion blogger.
        I would recommend finding a similar account with a large following and see what hashtags they are using, that is what helped me!

        Maria |

  20. Hi Ramsay, I just wanted to say thank you for such a great blog post.

    I took an online social media course last year that included a module on Instagram which left me with far more questions than it answered. I recently found a couple of online Instagram “getting started” documents from big players in the industry, which also missed out on some of the basics for “getting started”. It was like they gave me a map with a hole cut in the first part of my journey, leaving me to guess how to get to the middle bit of my journey.

    This is my long way of telling you that your one post cleared up all the things that a course and two reports/white papers from big industry “experts” didn’t. 🙂 Thank you!

    1. Tamara that is very kind of you. I’m really glad it helped! Thanks for sharing and best of luck with it all!

  21. I’m gonna have to bite the bullet soon and get this app … thanks for creating such an informative guide!

    1. I’m sorry to add a new thing to your schedule!

  22. Giovanni Zappavigna on February 27, 2017

    Hello Ramsay,

    I’m kinda new in the blogging world, I just started my blog a couple months ago, and I haven’t explored Instagram yet.

    To be honest, I had no clue I could go get some traffic from Instagram. Guess I will try to explore it a bit and learn how to utilize it.

    Thank you for the great article.

    1. Hope it helps!

  23. Kimberly on March 8, 2017

    Hi Ramsey,
    Thanks for this article. I was told many months ago by a friend that Instagram was going to help me build my blog following, but I honestly didn’t see how.

    Now I am going to take another look at it!

  24. Shubhank on March 8, 2017

    Hello Ramsay,

    1. Do you think one should let their instagram grow organically or is using Facebook Ads a good option to promote a new account
    2. There are many content/image stealers on Insta, is watermarking your image a good idea or just ruins overall user experience ?

  25. I haven’t try it, mainly because I doubt that there can be any results for my niche. Planning to open new travel related web project, which might benefit a lot from Instagram.

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