A re wondering how to see analytics on WordPress and get actionable insights on your blog? Well, then you’ve come to the right place!
Viewing your analytics can be a little tricky as a beginner. So, you might be wondering, how do I see traffic on my WordPress blog?
Unfortunately, you can’t view Google Analytics directly from your WordPress blog. This makes it time-consuming and inconvenient to check your website stats.
But with a WordPress analytics plugin like MonsterInsights, you can easily view your WordPress analytics right from the WordPress dashboard.
In this guide, we’ll teach how to see the analytics on your WordPress blog, step-by-step.
So without further ado, let’s dive in.
In This Guide:
What is Google Analytics?
First, let’s talk about what Google Analytics is and how it can be helpful for your blog.
Google Analytics is a free analytics platform that gives you detailed reports of your website.
These reports give you useful information about how users interact with your website so that you can make informed decisions about what to change on your blog. This is a great way to boost your traffic and sales.
Instead of guessing how well your blog is performing, you can get real-time actionable insights with Google Analytics.
And the best part of Google Analytics is that it’s completely free to use!
Now that you know what Google Analytics is, let’s connect it with your WordPress blog.
How to Add Google Analytics to your WordPress Blog
As we mentioned previously, you aren’t able to view your website stats from your WordPress blog with just Google Analytics. To see your analytics from WordPress, you need a plugin.
MonsterInsights is the best Google Analytics plugin for WordPress. It has over 2 million installs, and websites like PlayStation, Bloomberg, Zillow, and many others use it daily.
MonsterInsights is the easiest way you can connect and view your Google Analytics report from your WordPress dashboard.
Right from your WordPress dashboard, you can monitor your:
- Pageviews over time
- Top posts and pages
- Top traffic sources
- Important conversion stats
- And much more
MonsterInsights offers a free version and a premium version.
You can get all the necessary features in the free version but if you really want to use MonsterInsights to its full potential then you’ll have to subscribe to its premium version.
To get started, you need to install and activate the plugin on your WordPress blog.
Then, you’ll be taken to the setup wizard. All you have to do is follow the prompts to connect MonsterInsights with your blog.
It’s super easy and you don’t have even have to touch the tracking code!
For step-by-step instructions, check out our guide on how to install Google Analytics on your WordPress blog.
How to View WordPress Analytics with MonsterInsights
Now that you know how to install and connect MonsterInsights with your WordPress blog, let’s show you how to see the analytics on your blog.
First, you can get a quick overview of your analytics in the WordPress Dashboard.
Here you can see the number of sessions, pageviews, bounce rate, top posts and pages, and more.
If you want more detailed reports of your WordPress stats, you can go to Insights » Reports from the WordPress dashboard.
The first thing you will notice is the Overview Report. It will look something like this:
The graph shows you the pageviews and the sessions for the last 30 days.
A pageview is recorded when a user views a page on your website. A session is a group of interactions a user has on your website in a given time frame.
If you want, you can also change the graph’s period from 30 days to any custom time period you want. For example, instead of viewing your blog’s performance for the last 30 days, you can change it to last 7 days or any other custom period.
Right below the graph, you will see a comparison of your website’s performance within the last 30 days. It will compare sessions, pageviews, average session durations, and bounce rates. Followed by a comparison of new vs. returning visitors and the type of devices that were used to access your blog.
You can read more about these specific SEO metrics in our SEO for bloggers guide.
In the next fold, you will see the top countries that visit your blog and referral websites that send your blog the most traffic.
Further down, you will see your blog’s top posts and pages at a glance. This section will show you which of your content gets the most traffic.
You will notice some tabs at the top of the screen. We have already walked you through the Overview tab; now, let’s look at the other tabs.
In this section, you will get more information about the top posts and pages that you’ve published on your WordPress blog. You will get detailed insights on which articles get the most traffic, along with their average visit duration and bounce rate.
Analyzing your most popular blog posts will show you what your visitors are interested in the most. Then, you can use those insights to brainstorm new blog post ideas that your readers will love.
The Publishers report also shows you the exit pages of your blog. You can use this information to optimize pages where your visitors leave your website and boost conversions. For example, you could add an email popup to stop your visitors from leaving your blog.
And if you’re monetizing your blog with affiliate marketing, you can see which of your affiliate links are performing the best.
You can use this information to make changes to your under-performing affiliate links and boost your affiliate sales.
The Publishers report will also tell you stats like:
- Top Download Links – If you offer downloadable content on your blog, like ebooks, you can see which ones get downloaded the most.
- Top Outbound Links – See which outbound links your visitors click on the most.
- Visitor Demographics – Discover the demographics of visitors like age, gender, and interests.
If you want to take advantage of the Publishers report, you will have to purchase the pro plan of MonsterInsights. Check out the MonsterInsights pricing page for more details.
Search Console Report
With MonsterInsights, you can view the Google Search Console reports from the dashboard. This report helps you see which keywords your blog is ranking for on Google and helps you with your keyword research.
You can also view the click-through-rate (CTR), average ranking positions, and the search impressions of the keywords you are ranking for.
You can use this report to improve your blog SEO and rank for more targeted keywords.
The eCommerce report tab is ideal for bloggers who have started an online store.
This report lets you see your store’s performance with a single click on WordPress. But do keep in mind that you will need the Enhanced Ecommerce add-on and the MonsterInsights Pro plan to take advantage of this report.
Once you have the add-on, you can use the eCommerce report to track conversion rate, transactions, revenue, and average order size.
It also shows you the list of your best selling products on your store and the pages where your visitors convert the best.
Next, we have the dimensions tab. You can set up custom dimensions you want MonsterInsights to track here.
For example, if you run a blog with multiple authors, you can track which author gets the most views. You can also track the most popular blog categories, tags, post type, and much more.
You can check out this guide on how to set up custom dimensions for more information.
Want to see the analytics of the forms on your blog?
Forms tracking is yet another awesome feature of MonsterInsights. Subscribe to the pro plan and install the Forms Tracking add-on to see how your forms are performing on your blog.
You can view the performance of each individual form on your blog such as contact forms, email optin forms, event registration forms, and more.
You can track their impressions and conversion rates and optimize the forms that aren’t performing well.
The real-time report lets you track your blog’s performance in real-time. It shows you how many visitors are active on your blog at that very moment.
You can also see which pages they are visiting, which website referred them, and which country and city they are visiting from.
And we’re done!
We hope that this guide helped you learn how to see analytics on your WordPress blog.
The valuable information you get from Google Analytics can help you grow your blog to new heights so it’s important that you know how to track analytics on WordPress.
And with MonsterInsights, you can easily view Google Analytics from your WordPress dashboard.
If you liked this guide, then also check out our list of the best SEO tools to explode your blog traffic.
Don’t forget to sign up to our email newsletter so you can get useful content like this sent right to your inbox!