The Older, More Handsome Posts for "blogging"

long form

You’ve heard about long-form content, right?

It’s that insanely huge style of article that sometimes goes on so long your scrolling finger gets tired. In terms of a word count you’re often looking at 3,000 to 10,000 words.


If you’ve been reading my blog for a while you would have come across it on many occasions in articles like this one (3,600 words), this one (4,800 words) and this bad boy (6,528 words). I love sitting on couches in cafes just typing away for hours days.

But there is something that has been bugging me about long-form content for a while now.

And I have a sneaking suspicion that it’s probably bugging you as well.

Let’s take a deeper look into the good and the bad things about this new-fangled blogging cure all. As always, I’d be interested to hear your thoughts.


about blogging

When you first start a blog it all seems so fun and exciting.

And for the most part it is.

I still get a thrill waking up in the morning and knowing that I can spend the day wherever I like working on my own business, writing for my own blog.

But that’s not to say that there aren’t some really difficult things that happen.

In this post I’m going to talk about a few aspects of blogging that no one tells you about. It’s my hope that by bringing them up now you’ll be better prepared when they do happen.

And hey, this site and its community is always here to help you. So think of this as a positive event. In fact, I’ll end with the most positive one of all.


Start a blog in 2014

Thinking that you’d like to start a blog in 2014?

Or perhaps you already have one and want to stay up with the trends?

This post is for you.

You see, the thing about blogging is that it changes regularly but also hardly ever changes at all. That might seem like an odd statement but it will all make sense soon enough.

In this post I’m going to show you some really important things you need to know about starting (or running) a blog in 2014. Hopefully if you follow these tips you can save a lot of time and energy.

Let’s do it!

NOTE: This post on starting a blog contains some affiliate links. If you purchase a service through one of my links I will earn a small commission at no extra cost to you. Thanks for the support!


Get more email subscribers

There seem to be three really big milestones in your quest to build a popular blog: getting your first 1000 subscribers, finding 1000 visitors a day and then reaching the 10,000 email subscriber mark.

Of course, not everyone struggles to reach these different stages. Some people skyrocket to success in a few weeks, other people do well with traffic levels but not with the mailing list.

This particular blog has well over 10,000 people on the mailing list and gets a few thousand visitors per day.

In this post I’m going to show you a few really cool lessons I’ve learned while building it up to this level – a level that I think it genuinely attainable by any blog.

Let’s do it.

Really want more email subscribers? Make sure you get on my email list if you’d like to learn more about growing your own email list. I’ll send you a free eBook on how to dramatically boost your numbers overnight.


the cafe where JK Rowling wrote Harry Potter in Edinburgh

I’m writing this post from a couch exactly like the one in the photo on my About page. Except this couch is in a cafe in Edinburgh, Scotland – probably five minutes walk from the cafe where JK Rowling wrote Harry Potter.

I’m looking out at cobbled alleys, old stone buildings and the bustling crowds that are here for the Edinburgh Festival Fringe.

And as I type from this same couch in different part of the world I realise that the very act of doing something new has made me feel creative, energised and full of ideas.

I wonder if that’s how Harry Potter was thought up?



Education’s purpose is to replace an empty mind with an open one.

- Malcolm Forbes

Education is power.

It allows us to reach new heights and achieve near-impossible things as individuals and collectively as a society.

But sometimes we bloggers forget to educate our readers at extremely critical moments.

I’m not talking (necessarily) about our content – we usually do a pretty good job at educating our readers there.

I’m talking about introductions, calls to action and the other places where we expect our readers to know what to do.

Most of the time, however, they don’t have a clue.

In this post I’m going to introduce the SPELL IT OUT technique for educating your readers.

Hopefully by following these tips you’ll increase conversions, subscribers and your loyal following.

Why are these ‘education moments’ so important?

In terms of blogging, this stuff is so important because of one word.



Something a lot of bloggers don’t realize is that how your posts are presented is often just as important as what they say.

It sounds crazy but it is true.

Humans are very visual creatures. And we are also very judgemental and impatient.

Imagine rocking up to a job interview in flip flops and shorts. They wouldn’t even listen to your credentials.

Imagine going speed dating and having a big booger hanging out your nose. It wouldn’t matter how funny and charming you were.

Finally, imagine trying to give speeches with a stutter like this one.

Blogging is a lot like all of these examples: you have to make good first impressions and then you have to keep people interested and engaged with the way you deliver the content.

Let’s jump in.


Link bait lures

I really love online marketing that focuses on capturing loyal, focused email subscribers. In my first year on Blog Tyrant I got over 4,000.

And one of the things I noticed was that the type of post structure I used had a real impact on how many people subscribed by email.

Let’s take a look at five link bait post structures that really get people motivated to read, share and eventually give you their email.

Is link bait a dirty term?

I know a lot of bloggers think that link bait is a little bit dirty, perhaps a bit black hat.


Ferrari 599 GTB Fiorano

If you want people to read your blog you need to give them valuable, useful content.

If you want people to become loyal to your blog you need to give them an authority statement.

In this post I want to talk about what exactly an authority statement is and how it can have a dramatic impact on your blogging career.

I’ll also show you a few examples of people who have done it extremely well.


A Case of The Rainy Day Blahs
Creative Commons License photo credit: Pink Sherbet Photography

Okay so I’ve been blogging for a long time now. I’ve sold a few blogs for around $20,000 and manage to work full time from home.

But there is something (read: a lot of things) I’m still not sure about. Something still bugging me.

Long vs short posts.

In this article I want to do a bit of an analysis on long vs short blog posts and which is a better idea and why. I’d really like your own opinion on this one to see what has worked for you.