The net changes bloody quickly.
Trends come and go and the thing that was working really well yesterday might not be so hot today (except for kittens, they’re always big). Part of being successful online is being able to “predict” that.
In this post I want to talk about a few things that are working extremely well for blogs right now. Hopefully some of them apply to you.
Let’s do it.
Not too long ago one of my best mates made $1.6m in affiliate sales… from a laptop in his kitchen.
It was a huge achievement given that he also has six children and works only at night in order to maximise his time with the little fellas.
It’s also a huge achievement because he nearly went bankrupt a few years before.
You see, this friend has a remarkable ability to make money online.
Sometimes the ideas he comes up with seem totally insane to me. But he always seems to make them work – and make them work in a big way.
So why do I drive for nearly two hours to visit him?
Some days I hate my blog.
In fact, for most of last week I could hardly stand to look at.
I’d crawl out of bed at a shameful hour, drag my feet to the office (couch) and power up the laptop like it was the most horrendous task in the world.
Maybe it was because I’d spent the Easter break with my brother in the country hitting golf balls and witnessing actual real life hover boards (proof on my Instagram).
But a much more likely scenario is that this is a phenomena that every blogger goes through from time to time. In fact, I can almost guarantee that you’ll go through it at some point if you haven’t already.
So what the hell do you do?
You’ve heard about long-form content, right?
It’s that insanely huge style of article that sometimes goes on so long your scrolling finger gets tired. In terms of a word count you’re often looking at 3,000 to 10,000 words.
If you’ve been reading my blog for a while you would have come across it on many occasions in articles like this one (3,600 words), this one (4,800 words) and this bad boy (6,528 words). I love sitting on couches in cafes just typing away for
But there is something that has been bugging me about long-form content for a while now.
And I have a sneaking suspicion that it’s probably bugging you as well.
Let’s take a deeper look into the good and the bad things about this new-fangled blogging cure all. As always, I’d be interested to hear your thoughts.
When you first start a blog it all seems so fun and exciting.
And for the most part it is.
I still get a thrill waking up in the morning and knowing that I can spend the day wherever I like working on my own business, writing for my own blog.
But that’s not to say that there aren’t some really difficult things that happen.
In this post I’m going to talk about a few aspects of blogging that no one tells you about. It’s my hope that by bringing them up now you’ll be better prepared when they do happen.
And hey, this site and its community is always here to help you. So think of this as a positive event. In fact, I’ll end with the most positive one of all.
Thinking that you’d like to start a blog in 2014?
Or perhaps you already have one and want to stay up with the trends?
This post is for you.
You see, the thing about blogging is that it changes regularly but also hardly ever changes at all. That might seem like an odd statement but it will all make sense soon enough.
In this post I’m going to show you some really important things you need to know about starting (or running) a blog in 2014. Hopefully if you follow these tips you can save a lot of time and energy.
Let’s do it!
NOTE: This post on starting a blog contains some affiliate links. If you purchase a service through one of my links I will earn a small commission at no extra cost to you. Thanks for the support!
There seem to be three really big milestones in your quest to build a popular blog: getting your first 1000 subscribers, finding 1000 visitors a day and then reaching the 10,000 email subscriber mark.
Of course, not everyone struggles to reach these different stages. Some people skyrocket to success in a few weeks, other people do well with traffic levels but not with the mailing list.
This particular blog has well over 10,000 people on the mailing list and gets a few thousand visitors per day.
In this post I’m going to show you a few really cool lessons I’ve learned while building it up to this level – a level that I think it genuinely attainable by any blog.
Let’s do it.
Really want more email subscribers? Make sure you get on my email list if you’d like to learn more about growing your own email list. I’ll send you a free eBook on how to dramatically boost your numbers overnight.
I’m writing this post from a couch exactly like the one in the photo on my About page. Except this couch is in a cafe in Edinburgh, Scotland – probably five minutes walk from the cafe where JK Rowling wrote Harry Potter.
I’m looking out at cobbled alleys, old stone buildings and the bustling crowds that are here for the Edinburgh Festival Fringe.
And as I type from this same couch in different part of the world I realise that the very act of doing something new has made me feel creative, energised and full of ideas.
I wonder if that’s how Harry Potter was thought up?
Education’s purpose is to replace an empty mind with an open one.
- Malcolm Forbes
Education is power.
It allows us to reach new heights and achieve near-impossible things as individuals and collectively as a society.
But sometimes we bloggers forget to educate our readers at extremely critical moments.
I’m not talking (necessarily) about our content – we usually do a pretty good job at educating our readers there.
I’m talking about introductions, calls to action and the other places where we expect our readers to know what to do.
Most of the time, however, they don’t have a clue.
In this post I’m going to introduce the SPELL IT OUT technique for educating your readers.
Hopefully by following these tips you’ll increase conversions, subscribers and your loyal following.
Why are these ‘education moments’ so important?
In terms of blogging, this stuff is so important because of one word.
Something a lot of bloggers don’t realize is that how your posts are presented is often just as important as what they say.
It sounds crazy but it is true.
Humans are very visual creatures. And we are also very judgemental and impatient.
Imagine rocking up to a job interview in flip flops and shorts. They wouldn’t even listen to your credentials.
Imagine going speed dating and having a big booger hanging out your nose. It wouldn’t matter how funny and charming you were.
Finally, imagine trying to give speeches with a stutter like this one.
Blogging is a lot like all of these examples: you have to make good first impressions and then you have to keep people interested and engaged with the way you deliver the content.
Let’s jump in.