headline templates

A re you looking for eye-catching headline templates?

In this article, we’ll share the best blog headline templates and formulas to get more clicks on your posts.

When you start a blog, it can be hard to stand out from the crowd. There are likely a ton of other blogs that produce content similar to yours.

But, one way you can encourage people to click on your article instead of the competition is with a catchy headline.

Coming up with good headlines for your posts can be tricky, though.

So, to make it easier and save you time, we’ll share the best fill-in-the-blank headline templates you can use.

In This Guide:

  • u003ca href=u0022#1u0022u003e1. How to [Achieve a Desired Outcome]u003c/au003ernu003ca href=u0022#2u0022u003e2. The Ultimate Guide to [Topic]u003c/au003ernu003ca href=u0022#3u0022u003e3. [Number] of Ways to [Achieve a Desired Outcome]u003c/au003ernu003ca href=u0022#4u0022u003e4. [Number] Steps to [Do Something]u003c/au003ernu003ca href=u0022#5u0022u003e5. [Keyword]: How to [Long Tail Keyword]u003c/au003ernu003ca href=u0022#6u0022u003e6. The Secret of [Achieving a Desired Outcome]u003c/au003ernu003ca href=u0022#7u0022u003e7. [Number] Little-Known Ways to [Topic]u003c/au003ernu003ca href=u0022#8u0022u003e8. How to [Do Something] in [Short Duration]u003c/au003ernu003ca href=u0022#9u0022u003e9. [Number] Lessons I Learned From [Experience]u003c/au003ernu003ca href=u0022#10u0022u003e10. How [Something] Made Me [Something Desirable]u003c/au003ernu003ca href=u0022#11u0022u003e11. How to [Do Something] Like [Celebrity]u003c/au003ernu003ca href=u0022#12u0022u003e12. How to [Desired Outcome] Without [Unpleasant Action]u003c/au003ernu003ca href=u0022#13u0022u003e13. Are You [Blank?]u003c/au003ernu003ca href=u0022#14u0022u003e14. Do You Make These [Topic] Mistakes?u003c/au003ernu003ca href=u0022#15u0022u003e15. [Number] Mistakes Most People Make When [Common Action]u003c/au003ernu003ca href=u0022#16u0022u003e16. Warning: Are You [Something Undesirable]?u003c/au003ernu003ca href=u0022#17u0022u003e17. Stop [Strong Command]u003c/au003ernu003ca href=u0022#18u0022u003e18. Get Rid of [Problem], Once and For Allu003c/au003ernu003ca href=u0022#19u0022u003e19. Why [Problem] (And What to Do About It/How to Fix It)u003c/au003ernu003ca href=u0022#20u0022u003e20. [Number] [Power Word] Facts About [Topic]u003c/au003ernu003ca href=u0022#21u0022u003e21. [Product] Review: Is It Worth It?u003c/au003ernu003ca href=u0022#22u0022u003e22. [Number] Tools That Every [Person] Needs]u003c/au003ernu003ca href=u0022#23u0022u003e23. Quiz: Which [Topic] Are You?u003c/au003ernu003ca href=u0022#24u0022u003e24. [Number] [Experts] Share Their [Topic]u003c/au003ernu003ca href=u0022#25u0022u003e25. How [Company] Got [Results] in [Timeframe]u003c/au003e

First, let’s talk about what makes a catchy headline and why headlines are so important.

What is a Catchy Headline? (And Why It’s Important)

A headline is simply the title of your article or blog post. It’s meant to grab the attention of people and get them interested in reading what follows the headline. The headline is the key part of any type of content.

Look at the headlines you see on news websites or in newspapers as an example:

news headline examples

The best headline formulas typically give a sneak peek at what the story is about, and they use elements of psychology like surprise, curiosity, negativity, and others to get the target audience interested in learning more.

The better your headline, the more people will want to click-through to your post and read it. Good headline writing can make all the difference in capturing a reader’s attention and getting them to engage with your content.

Plus, once you get people reading your article, it’s easier to get them to subscribe to your email list or even make a purchase.

In addition, a great headline can boost the number of clicks your article gets in search engines, which can help you improve your search engine rankings. So, if you want to know the best practices to write headlines that grab attention, keep reading!

good headlines will get more clicks in search engine results

Now, let’s look at some headline templates that will help you get those results. There’s something for everyone here, but see which you like best.

25 Headline Templates You Can Use (FREE)

Here are some catchy headline formulas and templates you can use for your blog posts to make writing easier.

To write a headline that readers can’t help but click, simply fill in the blank spaces in the formula to fit the topic of your article.

1. How to [Achieve a Desired Outcome]

First on our list of templates to help you write great titles, starting a headline with “How to…” is one of the most popular and effective headline templates. It works for any type of tutorial that shows the reader how to do something.

Headline Examples:

2. The Ultimate Guide to [Topic]

“The Ultimate Guide to…” headline formula lets the reader know this is a comprehensive blog post. Everything they need to know on the particular subject will be covered in this article.

Headline Examples:

3. [Number] of Ways to [Achieve a Desired Outcome]

Adding numbers to your headlines is an easy way to get more clicks. Users need to read and process a lot of information every day, so people love listicles because they’re easy to read. They can scan through the post quickly to learn new tips.

Headline Examples:

  • 21 Ways to Reduce Stress
  • 35 Ways to Make Money Online
  • 50+ Ideas for Organizing Small Spaces

4. [Number] Steps to [Do Something]

For tutorial posts, you can also add the number of steps it takes to complete the task.

If a reader wants to start a podcast, seeing a blog post that shows them how to do it in 10 easy steps will grab their attention.

Headline Examples:

  • 10 Steps to Starting a Successful Podcast
  • 23 Steps to Building a Gaming Computer
  • 14 Steps to Making a Homemade Pizza

5. [Keyword]: How to [Long Tail Keyword]

If you want your blog posts to rank in Google search results, you’ve got to use keywords in the title. This headline template allows you to fit your main keyword and a long tail keyword into your blog post title.

Headline Examples:

  • Healthy Eating 101: How to Eat More Fruits and Vegetables
  • Bodybuilding Meal Plan: How to Create a Bodybuilding Diet
  • Link Building 101: How to Get Backlinks for Your Site

6. The Secret of [Achieving a Desired Outcome]

This headline formula is sure to grab the attention of readers. They’ll want to know what secrets and insider knowledge you have to share with them.

Headline Examples:

  • The Secret of Finding True Love
  • The Secret to Living the Life You Want
  • The Secret to Stock Market Success

7. [Number] Little-Known Ways to [Topic]

Similar to the headline formula above, this type of headline also inspires curiosity. Readers will want to click on your article to learn something unique that they won’t find in other posts.

Headline Examples:

  • 5 Little-Known Ways to Improve Your Productivity
  • 7 Little-Known Ways to Encourage Brand Engagement
  • 9 Little-Known Tips for Amazing iPhone Photography

8. How to [Do Something] in [Short Duration]

Blog post titles that tell the reader they’ll be taught how to do something in as little as 5 or 10 minutes can also be attention-grabbing.

Headline Examples:

  • How to Run 5K in 30 Minutes
  • How to Fall Asleep within 5 Minutes
  • Learn How to Play Chess in 10 Minutes

9. [Number] Lessons I Learned From [Experience]

With this headline formula, you can share lessons you’ve learned personally. This type of headline can be very relatable to readers going through a similar situation.

Great Examples:

  • 4 Lessons I Learned From Quitting My Job
  • 10 Lessons I Learned as a Freelance Writer
  • 7 Lessons I Learned From Traveling the World

10. How [Something] Made Me [Something Desirable]

You can make this blog title formula super interesting and clickable by filling in the first blank with words and phrases that are seemingly unrelated to the second blank. For example, How Video Games Made Me Smarter grabs your attention because it creates an unexpected connection between two seemingly unrelated things.

Headline Examples:

  • How Instagram Made Me a Better Photographer
  • How Yoga Made Me Believe in Myself
  • How Knitting Made Me a Better Writer

11. How to [Do Something] Like [Celebrity]

This headline promises a strong benefit to the reader, which is something most good headlines should do. With this title, they’ll learn how to master a skill like an expert they admire.

Headline Examples:

  • How to Write a Book Like Stephen King
  • How to Play Basketball Like Lebron James
  • How to Master Public Speaking like Tony Robbins

12. How to [Desired Outcome] Without [Unpleasant Action]

If a reader can achieve something awesome without having to do something they don’t want to, that makes for a very eye-catching blog title that gets attention right away.

Headline Examples:

  • How to Update Your Kitchen Without Breaking the Bank
  • How to Start a Business Without Investment
  • How to Get Six Pack Abs Without Leaving Your Couch

13. Are You [Blank]?

Asking a question in your blog headline is another way to attract attention with curiosity. And a question headline can make the reader feel like you’re speaking directly to them.

Headline Examples:

  • Are You a Good Listener?
  • Are You Ready to Be a Parent?
  • Are You Ready for Your Spanish Test?

14. Do You Make These [Topic] Mistakes?

Nobody likes making mistakes, so this type of headline that helps people avoid them is sure to stop readers in their tracks and click.

Headline Examples:

  • Do You Make These Common Grammar Mistakes?
  • Are You Making These Puppy Training Mistakes?
  • Do You Make These Mistakes in Job Interviews?

15. [Number] Mistakes Most People Make When [Common Action]

Here’s another compelling headline template that combines the attention-grabbing mistake formula with numbers. Readers will know exactly how many mistakes you’re sharing in the article.

Headline Examples:

  • 7 Mistakes Most People Make When Choosing a Financial Advisor
  • 15 Mistakes Most People Make in Relationships
  • 10 Common Mistakes New Gardeners Make

16. Warning: Are You [Something Undesirable}?

Most headlines focus on the positive or the benefit readers will get from reading the article. But don’t be afraid to use a negative headline to grab attention effectively, too.

Headline Examples:

  • Warning: Are You Hindering Your Employees’ Creativity?
  • Warning: Are You Living Beyond Your Means?
  • Warning: Are You Eating Too Much Sugar?

17. Stop [Strong Command]

This is a simple yet strong headline to command attention that will make people want to know more about why they should stop doing something.

Headline Examples:

  • Stop Calling It a Side Hustle
  • Stop Wishing You Were Anywhere Else
  • Stop Chasing Customers with ‘Pick Me’ Posts

18. Get Rid of [Problem], Once and For All

People are always looking for solutions to get rid of their problems. This headline promises to do just that.

Headline Examples:

  • Get Rid of Household Clutter, Once and For All
  • Get Rid of Fruit Flies, Once and For All
  • How to Get Rid of Self-Doubt, Once and For All

19. Why [Problem] (And What to Do About It/How to Fix It)

Here’s an example headline formula that focuses on the problem of the reader and also hints at a solution to it, making it highly clickable.

Headline Examples:

  • Why You’re Not Getting Hired (And What to Do About It)
  • Why No One is Subscribing to Your Email List (And How to Fix It)
  • Why You Can’t Lose Weight (And What to Do About It)

20. [Number] [Power Word] Facts About [Topic]

If you want to write an article to share facts or statistics on a particular subject, this is a great headline to attract more interest.

Power words trigger a psychological or emotional response in people and persuade them to take action by clicking your post.

Headline Examples:

  • 7 Eye-Opening Facts About Social Media
  • 15 Shocking Facts About Climate Change
  • 5 Strange Facts About the Human Body

21. [Product] Review: Is It Worth It?

Writing product reviews on your blog is a great way to make money through affiliate marketing.

Use these headline formula types to attract users who are interested in the product and want to know if they should buy it or not. They’ll skyrocket your commissions.

Headline Examples:

  • Smash Balloon Review: Is It Worth It?
  • KitchenAid Mixer Review: Is It Worth the High Price?
  • Grammarly Review: Is Grammarly Worth It?

22. [Number] Tools That Every [Person] Needs

Instead of promoting only one product in a review, another way to write for your affiliate blog is to promote many different products in a numbered list using this headline template.

Headline Examples:

23. Quiz: Which [Topic] Are You?

Do you publish quizzes on your blog? If you do, then this Buzzfeed-inspired headline is an effective way to get people interested taking in your quiz.

Headline Examples:

  • Quiz: Which Star Wars Character Are You?
  • Quiz: What Type of Writer Are You?
  • Quiz: Are You an Introvert or an Extrovert?

24. [Number] [Experts] Share Their [Topic]

When you want to write a round-up article, this is the perfect headline template.

Round-up articles bring together tips and tricks from many different experts, which readers will want to click to read, learn from, and share with their friends.

Headline Examples:

  • 15 Pro Bloggers Share Their Monetization Strategies
  • 7 Artists Share Their Tips for Working on Large Paintings
  • 11 Nutritionists Share Their Secrets for Better Digestion

25. How [Company] Got [Results] in [Timeframe]

If you sell your own product or service, writing case studies can help you build social proof and make more sales.

This headline helps people understand how your customer got the desired result by working with you. This makes readers want to click and find out how they can achieve similar results.

Headline Examples:

More Tips for Writing a Good Headline

Now that you’ve got plenty of headline templates to get you started and some headline examples for inspiration, you might want to get creative and come up with some catchy headlines of your own.

So, we want to share a few more tips that will help you learn how to write good blog post titles to get your audience to click on every single post.

First, we recommend that you start saving headline examples that catch attention as you come across them on the internet. You can use the ones you like as inspiration to write better headlines.

You can also use online headline generators to get a few new ideas as well.

But once you’ve got a headline in mind, it’s important to use headline analyzer tools to make sure that it’s effective. Headlines that don’t contain the right words are easily ignored.

A headline analyzer will give your headline a score and provide suggestions to improve it.

One of the best headline analyzers is MonsterInsights.

monsterinsights website

MonsterInsights is a Google Analytics plugin that also comes with a powerful headline analyzer. It gives you instant feedback on your blog title right from the WordPress editor.

The analyzer ranks your headline on a scale of 0-100 using factors like word balance, emotional words, common words, uncommon words, and more.

monsterinsights headline analyzer

Then, if your headline doesn’t score high enough, you can use the suggestions provided to add the type of words your headline needs to make it more impactful and clickable.

headline analyzer suggestions

With a headline analyzer like this, you can make sure that every piece of content you publish is going to grab the attention of readers.

That’s a wrap!

I hope that you’ll put this list of headline templates to good use so you can draw the reader in and start getting more clicks on your articles! If you’ve been struggling to come up with compelling headlines on your own, start with one of these suggestions and develop it further. You’ll be writing better headlines in no time.

If you enjoyed this post, you might also want to check out our guide on how to write clickable SEO title tags.

And don’t forget to sign up for our email newsletter for more helpful blogging tips!


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  1. chris pathe on August 31, 2021

    The headline is one of the most essential parts of SEO. My small changes in the headlines of my blogs boosted my AdSense CPC, earning me more money.

  2. Vikash Sharma on September 2, 2021

    Thanks, Man, Really helpful

  3. Shelendra Parihar on September 3, 2021

    Very informational article for best hosting sites.
    Very good hosting recommend in this article.
    Nice work.

  4. Very helpful article. Learned about new templates. Thanks for such amazing information.

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