how to rank for multiple keywords

A re you wondering how to rank for multiple keywords in a single blog post? It's not as overwhelming as it sounds.

In fact, it’s pretty easy to rank for multiple keywords and explode your organic traffic.

Even if you’ve just started a blog, by including related keywords and synonyms in your content, instead of focusing on a single keyword, you can bring in loads of new traffic. 

In this guide, we’ll show you exactly how to rank for multiple keywords, including how to find related keywords and how to add them in WordPress.

Ready? Let’s get busy.

What Are Keywords?

Before we explain how to rank for multiple keywords, let’s give you a crash course on what keywords are.

Keywords are phrases or search terms that users type into search engines like Google to find what they’re looking for.

For example, if you’re looking to buy a good pair of headphones, then you might search for “best headphones for music.” Even though the phrase has more than one word, it’s still a keyword.

And when people search for specific keywords, your blog can show up on SERPs (search engine results pages). This makes it easy for people to discover your blog online.

But this doesn’t magically happen by itself. You need to optimize your blog posts with relevant search queries and synonyms.

For example, if you search for “how long should a blog post be,” Blog Tyrant will appear at the top of search results because we optimized for that keyword.

search engine results for keyword

Ranking for your desired keywords won’t be easy if you haven’t done your keyword research. You need to spend a reasonable amount of time looking for keywords that have the potential to bring your blog lots of traffic.

Keyword research isn’t as difficult as it sounds. Check out our guide on how to do keyword research for more in-depth information.

Show me how!

Now that you know what keywords are and why they are important, let’s talk about meta keywords and their role in modern-day search engine optimization. 

Spoiler alert: it’s non-existent!

Do Meta Keywords Still Matter?

Back in the old days, SEO specialists used to spam content pages by adding keywords in the meta tags. 

You could add a meta keywords tag on a page and tell the search engines what the page is about. Back then, search engines weren’t smart enough to understand the intent of the content. So, you were basically telling Google to rank your site for any keyword you added.

Here’s what they would look like if we were in the 1990s:

example of meta keywords

Sounds like a pretty easy way to rank for multiple keywords right?

But now, since people were spamming this keywords element, search engines are ignoring it completely.

Google and other search engines are now relying on AI (artificial intelligence) to understand the content and with time it’s only going to get smarter.

As a figure of speech, you could say that AI killed the meta keywords tag and it’s gone for good.

While meta keywords don’t matter anymore, you still need to optimize your content with keywords.

In the next section, we’ll show you exactly how to rank for multiple keywords.

How to Rank for Multiple Keywords

Search engines today love content that satisfies the search intent of the user.

Search intent, also known as user intent, is the purpose behind an online search. In other words, why did the person make this search?

Here’s an infographic to explain the 4 common types of search intent:

So, if a user types “how to make a pizza” into Google, that’s an informational search. They want to learn how to make a pizza themselves, they’re not looking for a pizza restaurant to order delivery from.

Your blog posts need to match the search intent of users and answer all of their questions if you want to rank for that search query.

Once you focus on the search intent, you’ll want to add other relevant keywords in your blog post in order to rank for multiple keywords.

And you can easily rank for multiple keywords if you know how to find related keywords and how to optimize them. 

In this section, we’ll show you how to do that.

But before we get to that, let’s take a look at an example of our guide on the best blog hosts that ranks for multiple keywords.

Keyword # 1: “Blog Hosting

This is our primary keyword for our best blog hosts guide, and we have the top spot for it. We’ve even snagged a featured snippet!

ranking for multiple keywords example

Keyword # 2: “Best Blog Hosting Sites”

For this keyword, we’re ranking in the 2nd position. This keyword also brings us a good amount of search traffic.

example of ranking for a secondary keyword

Keyword #3: “Blog Hosting Comparison”

For this search query, we’re ranking in the 1st position. 

ranking for multiple keyword example

Overall, our guide on best blog hosts is ranking for 362 keywords!

Now we’re going to tell you how to rank your blog posts for multiple keywords.

Use Synonyms and LSI Keywords

Using synonyms and LSI (latent semantic indexing) keywords can help you rank for multiple keywords. LSI keywords are keywords that are semantically related to your target keyword. 

In the example above, we showed you that we were ranking for multiple keywords. 

We simply looked for synonyms and LSI keywords and used them naturally throughout our content.

If you’re writing content on The Teenage Mutant Ninja Turtles, you would use words like Leonardo, Donatello, Splinter, Shredder, and others that are related to the main topic.

Here’s how you can find LSI keywords for your blog:

1. Use LSI Graph

LSIGraph is a free tool that lets you search for LSI keywords related to your primary keyword. All you need to do is insert your keyword in the search bar as shown in the image below, and LSIGraph will generate 50 keywords for you for free!

use LSIgraph to find related keywords

2. UberSuggest

UberSuggest is another free tool that lets you find LSI keywords for your blog posts. 

Enter the keyword you want to search for in the search bar, and then click on “keyword ideas.”

ubersuggest

Then, you’ll get a list of keyword ideas that are related to your target keyword.

synonyms

Just make sure that you aren’t stuffing these keywords into your content; otherwise, Google will penalize you, and you won’t rank for any keyword at all.

The best way to avoid this is to make sure you write for your readers first. You need to focus on satisfying the search intent of your readers by answering all their questions. 

If you do that, you won’t have to worry about stuffing keywords into your content, as you will be using them naturally to begin with.

3. Ahrefs

We’ve saved the best for last. Ahrefs is our favorite keyword research tool because of its in-depth features.

To get started, all you need to do is go to the Keyword Explorer and enter the keyword you want to search for.

Ahrefs

Once Ahrefs shows the results on the next page, click on Having Same Terms on the left-hand menu.

use ahrefs having same terms to find related keywords

Ahrefs will then show you a list of keywords that are related to your primary keyword.

use ahrefs related keywords to rank for multiple keywords

You can now go through these keywords and shortlist the ones that are related to your primary topic.

But that’s not all. Ahrefs takes this one step further by also showing you search suggestions. Notice when you start typing your search query in Google, it starts to give you suggestions based on your search query.

google search suggestions

These keywords are very important because they are being suggested by Google itself. You should try your best to include these in your blog post.

Scraping these directly from the search engine can be difficult, but with Ahrefs, you can easily get a list of these keywords.

Click on Search Suggestions on the left-hand menu, and it will list all the keyword suggestions.

search suggestions from Ahrefs

Now that you know how to find LSI keywords, it’s time to get to work and build a list around your main keyword and plug them into your content.

Target Long-Tail Keywords

Long-tail keywords are keywords that have more than 3 words. They usually have very low competition and are easy to rank. 

Although the search volume of these keywords is usually low, if you manage to get ranked for these keywords, you will get targeted traffic.

For example, “best blog hosting for travel bloggers” may not have a lot of searches, but it’s very targeted.

If you have covered this in your blog post, you will be fulfilling the search intent of the user. And it can help you get the affiliate marketing commission for the hosting provider that you recommend.

So, if you want to rank for multiple keywords, you need to look for long-tail keywords. And the best way to do this is to search for your keyword on Google and then scroll to the bottom of the page. 

At the bottom, you will find the Related Searches section. Copy these keywords and add them to your list of keywords.

use google related searches to find long tail keywords

Focus on Your Primary Keyword First

While using synonyms and related keywords in your blog posts will help you rank for multiple keywords, always focus on your primary keyword first.

Because the key to ranking for multiple keywords is to rank for one keyword very well.

You need to identify the primary keyword in your blog post that has the highest chance of ranking for the top 3 positions and then include LSI and synonyms related to that keyword.

Make sure you practice the basic SEO practices. Use the primary keyword in your URL, titles, headings, and meta description, as well as in your content. 

Ranking well for your primary keyword has a spillover effect. Your content will start ranking highly for different variations of your primary keyword and also for the LSI keywords that you have used in your content.

Create Different Blog Posts on The Same Topic

The best way to rank for multiple keywords is to write long-form content. We’re talking about content pieces with more than 5000 words. But writing a 5000-word article is difficult, and it takes a lot of time and effort. 

An alternative approach would be to write different blog posts on the same topic, and internal link them.

Internal linking is an SEO practice that involves linking to your own blog posts using relevant anchor text.

For example, we linked to our guide on keyword research earlier in this blog post using the anchor text “how to do keyword research.” This anchor text is relevant to the main topic/keyword of this article.

Using related anchor texts helps search engines build relevancy. And when you have many different blog posts related to the same topic, this shows Google that you are the authority on the subject. 

Having authority over a certain subject can help you get ranked higher in SERPS.

So, after you’ve created a series of blog content on the keyword that you want to rank for, spend some time and compile them in a sheet and have them link to each other. 

Let’s say you wrote a post on how to create a photography blog. Then you decided to cover topics related to photography like best cameras, how to start a vlog, best photography equipment, etc.

Add links in all of those blog posts to your main post (how to start a photography blog).

Now you know some tips on how to rank for multiple keywords, but if you aren’t optimizing your content with these keywords, you won’t end up anywhere.

In the next section, we’ll show you how to add multiple keywords in WordPress.

How to Add Multiple Keywords in WordPress

You can easily add and optimize multiple keywords in WordPress with All in One SEO (AIOSEO).

AIOSEO

AIOSEO is the best SEO plugin for WordPress. It helps you optimize your site’s posts and pages for search engines, step-by-step. 

First, you need to install and activate the Pro version of AIOSEO.

There is a Lite version of AIOSEO available which is free to use. But, if you want to optimize your content with multiple keywords, you need the Pro version.

If you need help with the installation, then check out our guide on how to install a WordPress plugin.

Once you’ve installed and activated the plugin, go to the post you want to optimize with multiple keywords.

Scroll down to the AIOSEO Settings section at the bottom of the post and click on the General tab.

AIOSEO multiple keywords

First, add your title in the Post Title section. Remember your post title should include your primary keyword. You can use the tags to insert variables into your title or write the title manually.

add post title in aioseo

Next, scroll down to the Focus Keyphrase section and enter your main keyword.

add main keyword

Then, click the Add Focus Keyphrase button.

Once you’ve done that, you can add another related keyword that you found in the Additional Keyphrases box. 

add additional keyphrases in all in one seo

Once you click on the Add Additional Keyphrases button, AIOSEO will analyze the content on how well it’s optimized and give you recommendations based on the keyword you added.

As you can see below, AIOSEO gave us a few recommendations to improve our SEO.

seo score from aioseo

Another section will also appear where you can add more keywords.

It’s that easy to add multiple keywords with AIOSEO!

You can also use AIOSEO to help you improve the readability of your content. If your content is easy to read and it’s well structured, it helps you rank higher in search engines.

You can find the readability feature in the Page Analysis section

Readability optimization

Once you click on the Readability tab, AIOSEO gives you a list of recommendations that you use to improve your content’s readability.

readability suggestions

And there you have it!

You now know not only how to add multiple keywords in WordPress, but also how to optimize them in your content with AIOSEO.

Frequently Asked Questions (FAQs)

How Do I Rank More Keywords?

You can easily rank for more keywords by adding and optimizing keywords that are related to your main topic.

You can use tools like Ahrefs, UberSuggest, and LSIGraph to find related keywords.

And for optimizing your content, you should use AIOSEO as it makes it very easy to add multiple keywords in WordPress.

How Many Keywords Does Google Allow?

You can use as many keywords you want in your content as long as they are not stuffed and are related to your topic. Keyword stuffing can get you penalized, so avoid it at all costs. 

Can You Have Too Many Keywords in Meta?

Adding keywords in the meta keywords tag is an obsolete practice. As per Google and other search engines, this practice died in 2002. You don’t need to add a single keyword in the meta keywords tag.

However, you should always optimize the meta description with your main keyword.

What Will Happen If Too Many Keywords Are Targeted In a Single Landing Page?

Like we’ve mentioned before, if you use the keywords naturally, then it doesn’t matter how many keywords you use on a landing page.

If your intention is to stuff keywords, then it will cause you more harm than good. Just use your primary keyword throughout the content naturally, and you will rank for all the related terms once you start ranking for the primary keyword.


We hope that this guide helped you understand how to rank for multiple keywords. Now you can start improving your rankings and boost traffic to your blog!

If you liked this guide, then also check out our post on the best SEO tools.

And don’t forget to sign up for our email newsletter so you can get helpful content like this sent right to your inbox!

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  1. homeskitchen on April 28, 2021

    amazing writeup, thanks for sharing. informative and helpful

  2. madhu sharma on April 29, 2021

    Nice blog, good useful tips on ranking of keywords. Keep sharing.

  3. Mohammad Shadab Khan on April 29, 2021

    Very informative

  4. Maria Josephine Ventigan on July 19, 2021

    Ranking #1 on the google search result page is very hard. Giving the list of tools to use for keyword research is very helpful. Thanks for this blog. Looking forward to more learnings. 🙂

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