Q uick question: What if Warren Buffett offered you $500,000 for your blog tomorrow? Would you sell it? 

Do you even know how much your blog is worth? You spent a lot of time starting, writing, optimizing, and growing it. Are you willing to hand it over to someone else?

That’s a tough question. Knowing how much your blog is worth can help you decide.

In this article, we’ll go over whether you should sell your blog, how to find out what it’s worth, give you some tips to increase the sale price, and finally, how to sell your blog. Let’s get started.

Should You Sell Your Blog?

People sell for a lot of reasons. Sometimes for just one reason, other times it’s a combination of reasons that led to the decision. Take a look at these pros and cons and then decide for yourself.

Pros

  • You want to start a new business – If you’ve been itching to start a new blog or business, it’s time to sell.
  • You’ve run out of ideas – You might feel your blog has reached its max potential, at least with you leading it. You can’t see where to take the blog, or if you can, you don’t want to put in the effort needed to take it there. It’s time to move on and sell it to someone else.
  • You’re bored with the blog – Getting frustrated or bored with your blog is a sign it might be time to sell it. It’s better to move on from it when you’re not passionate or interested in it anymore.
  • Your return on investment may be high – Depending on your original costs for the blog, you may get a lot more for it if you sell now. If you’re happy with the sale price, consider taking it now

Cons

  • Blogging’s not as easy as it used to be – Selling your current blog to start a new one is a bit of a gamble. It’s a lot harder to start a successful blog today, so you may not want to do it again.
  • It takes time to build back up – Building a blog takes time. So, if you sell your current blog, you’ll need to know how long the money you make from it will last. Plan for this before you sell.
  • You can’t write in the same niche – Often when you sell a blog, you sign a contract that forbids you from starting a new blog in the same niche. It’s called an anti-competition clause and essentially means that you better be good at something else because you might not be able to keep doing the same thing.
  • You lose control of the brand – This is an obvious thing, but if you haven’t thought it through, you might not realize what you lose when you sell. You give up control of the site and the brand, which means the buyer can do whatever they want with it. Unless you put conditions in the sale contract, the buyer can change the site design and layout, bring in a new logo, and make a whole host of other changes you don’t like.

Now that you’ve taken a hard look at whether you should sell or not, it’s time to figure out how much your blog is worth.

How Much Is My Blog Worth?

The first thing to remember is that it’s how much your website is worth to buyers, not you. That’s an important distinction to keep in mind.

As a general rule, to find out your blog’s worth, use this simple mathematical formula:

Monthly revenue x 12 months = sale price

Now, many factors influence your blog’s value, including your monthly revenues and profit, annual net profit, long-term profit, revenue streams, organic search traffic, and more. But this formula will give you a good idea of your website’s worth.

How search influences your website’s worth

Before we move on to the other aspects of finding out your blog’s worth, let’s take a closer look at why search traffic is one of the most vital factors in determining a good sale price.

Organic search traffic is always going to interest a potential buyer more than robust paid ad traffic.

Why is that?

Because they want something that won’t require a lot of extra work.

They understand they’ll need to invest some time and effort to make the changes they want to make, but not work on the basics like search optimization for keywords.

Paid ads are a lot of work

They require a lot more management, monitoring, and tweaking every day. Buyers don’t want to do that.

Selling Tip: Use analytics to demonstrate your search traffic numbers

To help your proof to your buyers that you’ve got awesome organic search numbers, install an analytics tool like Google Analytics or Fathom Analytics.

And do it as soon as you can on the site. The more history you can show a buyer, the more likely you are to attract a real buyer with a solid offer.

Maybe you’ve looked at your traffic numbers and see they’re not so great. Or you used that mathematical formula from earlier to calculate the value of your blog and you’re not impressed with the number. Not to worry, there’s still time to improve the value.

How to Increase the Value of My Blog

Here are a few ways you can increase the value of your blog so you can sell it for more when the time comes. Some of them are easy to implement right away, while others might take a while. Just look for the Easy, Intermediate, or Hard tag.

Continue publishing content (Easy)

Make sure you’re still producing enough content to maintain your search engine rankings, website traffic, and audience engagement. Most sellers dial back their production, which is wrong. You want to maintain it at the same level as before to keep your audience around. Show buyers that it’s still a vibrant site with an engaged audience.

Dive deeper into your blog’s niche (Easy)

Take a look at your blog and ask yourself this question, “Could someone recreate your blog in an afternoon?” If your answer’s yes, that’s a problem if you want to sell it.

To prevent it from being the same as others online, niche down as much as you can and own the market. It’s easier to become an authority if you’ve chosen a narrow niche because you’re the best or only one writing about it.

For example, if you’ve got a fitness blog, consider niching down into writing one for people who work from home or one for people with back problems.

Going deeper into your niche will also give you higher quality traffic and a potentially more engaged audience. You’ll be speaking to an audience that’s tuned into the topic and want to hear more. Buyers will appreciate that.

Diversify your traffic sources (Intermediate)

Future-proof your blog with a variety of traffic sources so you won’t get slammed if you lose one of them altogether (like you might in a future Google algorithm update.) Add email, social media, and referral traffic to your blog if you don’t have it right now. Improve your rates if you have them already.

Improve (or start) your social media following (Intermediate)

A robust social media following is a clear sign you’ve built an actual brand for your blog. Buyers may think of it as a “soft” email list, too, as it’s another marketing channel you can tap into and monetize appropriately and generate another revenue stream. A bonus point for them as they can monetize it quickly.

Demonstrate (or increase) email list conversions (Intermediate + Hard)

Buyers will want to know how your email list adds value to the blog. You need to prove that it adds lifetime value to your business. An active email list with a high conversion rate will bump up your sale price easily.

To improve your email list before selling:

  • Create a welcome email sequence for new list subscribers.
  • Add automation sequences to your campaigns to upsell subscribers as needed.
  • Routinely send emails with content, offers, and deals that add value to your audience’s lives.
  • Segment your list in ways that add value to your blog and make it easy for buyers to use as well.
  • Optimize your email optin forms everywhere on the blog.
  • Track signups based on optin form location, such as sidebars, landing pages, inline on blog posts, through exit-intent, and more.

How to Sell My Blog

The selling part is relatively easy, all things considered.

Step 1: Get your valuation

Use a website value calculator to get an idea of what your website is worth. There are many dedicated tools for this, and they all use different factors to arrive at their valuations, so you should try a few to get an idea of the value of your blog.

Perhaps take an average of the values you find in these calculators:

Step 2: List your blog with a website broker

Next, it’s time to list your blog with a website broker. Just like a realtor who sells your house, a website broker will advertise and handle the sale of your site. Most of them offer a value calculator, so you can start there and then move directly to the signup and listing process.

Step 3: Your blog is listed for sale

By this stage, your site has been vetted and is listed for sale on the broker’s marketplace. Brokers like Flippa and Empire Flippers state that hundreds of thousands of buyers browse their listings every day, but it’s hard to know precisely how many people are looking. Good sites will sell in several months, so expect to wait a bit before cashing in.

Step 4: Your blog is sold

Hooray! Your blog sold, now all that’s left is to wait for your money, right? Not quite.

Most website marketplaces place money in escrow for a time to ensure that the buyer and money is legitimate. They do this for everyone’s protection, just like in real estate.

Walk away from any marketplace that doesn’t have any safeguards in place for payments like this.

Step 5: Migrating your site to the new owner

Now it’s time to send over all the background technical information for your site, like the web hosting login information, all WordPress plugin subscription information, analytics account information, and more.

Make a checklist of what you need to send so you don’t miss anything and be available for any questions for a period of time after the sale, say, 4-6 weeks. That way, the new owners can hit you up if they have any questions or you forgot something.

Step 6: Receive your money

Once your blog is migrated over to the new owners, it’s time to receive your money. The broker will take a percentage of the sale amount (usually 10-15% of the final amount) and send the rest on to you.

And that’s it! Your blog sale is now complete and you’re fully free to move on to your next project, whatever that may be.

Finding out how much your blog is worth can be fun. But if you’re serious about selling, you’ll want to dig a little deeper. Find out the real value of your blog, maybe work on it a little to improve the valuation, then list it with a website broker. You may be surprised at just how much you get for it!

Do you have any other pieces of advice on how to sell your blog? Leave a comment and let us know.

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  1. Ram Shengale on January 16, 2013

    Hey Ramsay, I was about to sell one of my micro niche blogs, but after reading your post I feel I’ll have to think over. Although I have some other projects going on, still I think I should wait for some time before I finally decide to sell it.

    That blog was one of my first projects online and I have some attachment with it. I’ll let you know what I did with it if we get a chance together sometime in future.

    1. Hi Ram.

      What specifically made you re-think the sale?

      Cheers.

      1. Ram Shengale on January 16, 2013

        Its this point of yours that made me rethink: Have restrictions on future use.

        I realized that the buyer may alter my blog the way he wants and may do X, Y and Z with it. This fact hit me. Actually this was my first blog that made me my first dollar online and I have some an emotional connection with it.

        This made rethink about selling that blog as I don’t want my buyer to alter it in a way that may upset me in future. Make sense?

        1. Yeah that is one of my biggest concerns as well. Unfortunately I didn’t really think about it with my first sale.

  2. Ahmed Safwan@ To Start Blogging on January 16, 2013

    I also can’t live without you Ramsay, I don’t what would happen to me and to your readers if you sell your blog.

    Also, if I will spend a lot of time to build my blog, why will I sell it with 12*month’s earning. I can double the earning by guest posting and collecting leads.

    That’s why I won’t ever think about it.

    1. Thanks bro! Don’t worry – I can’t see myself ever selling this site. You’re the only friends I’ve got! Ha ha.

      1. Ahmed Safwan@ To Start Blogging on January 16, 2013

        I hope you don’t do so. We are all behind you.

  3. Jamie Alexander on January 16, 2013

    Good article, Ramsay.

    I remember I got slated on a site because I said I thought someone was wrong to sell a blog for 200k. It was, “Oh, what have you ever been offered for a blog?”

    But the money it was making would have taken about 3/4 years to reach 200k. If you’re making thousands with your blog I really don’t think it’s worth selling for that kind of money.

    I’ve heard everything rolls over, so it’s easier to go from 2k to 10k than it is to go from 0 to 2k. Plus you’d have to build a reputation again, etc.

    My blog doesn’t make much, but it does make something so I know it’s going to be profitable. Even though I can’t live off the money from it I would never sell it for 100k.

    I’m perfectly happy to keep freelancing for a few years until it is making me a livable income. It’s my future and selling my future and starting again isn’t an option.

    Fair play to all the people who decide they would do it. Even though I wouldn’t I would wish them good luck and hope they don’t regret it.

    But just remember you don’t need to sell something that will make you an income for the rest of your life.

    1. Well said Jamie.

      The only possible reason I can see as to why one should sell their blog for short term gain is if they really need to finance another project or opportunity.

      There are also emotional reasons like losing the passion for a subject, of course.

    2. Slavko Desik on January 16, 2013

      Well said Jamie. Also remember that, as my friend likes to say, your blog is capital. An ever growing one for that matter. So if things do start to go south, you can always sell. You can never reverse the sale though.
      Great attitude!

  4. Slavko Desik on January 16, 2013

    Great article!
    I really laughed at the first sentence- isn’t that how every huge opportunity or idea comes up?- like that- haphazardly.
    As for evaluating a blog, it cannot get better than this. I recently had this discussion with my friend (since we are both running the blog) and we were frustrated regarding the fact that no one really cares about all the other factors aside of dollars-per-month. Not as if we would sell. At least not at this point.

    The way I see it, I cannot seem to settle with the idea of parting sides with such a project till I make sure that I gave all my best in terms of content creation, editorship, design, building a community, making a brand, exhausting all the possible ideas that may come in my head and are to some extend related to the project.
    And this, as time has proven me, gets even theoretically impossible day by day.

    As for settling with an offer, I don’t really know. Albeit not being the only one who has to decide (amen to that, since I’m a wuss in front of every big decision that has to be made) I still played scenarios of what would be acceptable.

    Still being a student, starting with freelancing as of now, and living in a country where 10K makes a lot of difference, I suppose that everything above 100$ would be considered like an offer-on-steroids.

    But I understand how ambitious it is for a site that is one month short of an year, and not making that much money. Alas, the visionary in me would tell you another story- that it has “potential”. And huge one for that matter. At least the way I see it. For this years plans I already associate my site with projects such as launching an e-book, mobile app, e-magazine, adding million other parts to the brand which I hope to build.

    I guess that as time goes by and my site is gaining in worth, I’m becoming less and less willing to part with it.

    I enjoyed the post Ramsay, and moreover the way in which you describe site’s worth, associating it with a whole spectrum of really tightly related additional values.

    Cheers

    1. Hey Slavko.

      You raise an interesting point in there about exhausting all the possible ideas. Sometimes I think that is why a lot of people sell – they have just had enough of the topic and want to try something new.

      As the science tells us: we make decisions and then find logic to justify those decisions. So they aren’t always perfect.

      Thanks for the long comment! Think 2013 is going to be huge for you.

  5. Tonya @Momma'sSunshine on January 16, 2013

    Well, this is definitely food for thought!

    Do people buy blogs of fatih?

    I might sell my blog as long as I could be the writer. This post certainly makes me believe all things are possible with blogging!

    And I am glad that you aren’t going to sell Blog Tyrant! It’s good to know that you are the owner and operator! 🙂

    Blessings!

    1. Hi Tonya.

      People will buy blogs about anything as long as it makes money. That seems to be really the only important factor for buyers.

      Thanks for stopping by.

  6. Great article Ramsey!

    I’m a newbie here, but I see from reading your articles and the feedback, the value derived from the relationships you as a blogger, have been able to create and nurture over time with your audience. I don’t think that could be quantified.

    I’m just getting started with blogging, and I’m glad I keep coming across articles such as this one, that pushes you to really think about what your things.

    Personally, unless I desperately need the money, I wouldn’t sell my blog. The relationships and the knowledge that gets shared with the audience is not quantifiable; in my opinion.

    1. Thanks Yosniel. The community here really is wonderful.

  7. Well if I were to sell the site Landlord Rescue I wouldn’t get much because I have never even tried very hard to monetize it per se. The site makes less than a hundred dollars per month.

    Having said that the site Landlord Rescue is providing virtually free advertising for the business Landlord Rescue Inc. That business makes over well $100K per year.

    I get about 3-4 telephone calls per day from the site. These are very high quality leads, with prescreened clients. I’ve used traditional advertising before and I would have to spend roughly $2,000 to $3,000 at least per month to get that number of leads using newspapers, magazines and trade shows. I would estimate that I am saving $2,500 per month in advertising money

    Soooo there is a product that you can buy that generates an income called an annuity. To generate $30,000 per year in income/savings on advertising you would have to invest $357,215. This does not include the “other opportunities” and additional large clients, networking opportunities, invitations to speak, book deals and so one that come with being a blogger. If you work it right you can get into expensive industry events for free. In my case seminars cost $500 per day and I get free entry whenever I want with a press pass.

    Furthermore… the valuation model for blogs is a steal compared to any other business out there. For example using the metric of blogging a house for rental would sell for 24 X monthly income. Isn’t that laughable? I think it’s because people do not intrinsically understand intellectual property products because they are intangible.

    So for me I thing that selling my sick little site Landlord Rescue for $500,000 would be very short sighted. Going forward as I add more content, it will generate more and more leads. To anyone else or any other business it isn’t worth that much but to me and my business it’s invaluable.

    1. You should consider the types of client requests and even general questions they have and turn that into a low-cost ebook.

      1. I’ve been wanting to write an e-book for a long time but a Q and A format really appeals to me. I’m like an idiot savant that way, if you ask me what I know I’m not sure but if you ask me a specific question I just go on and on, I’ve been a real estate nerd for so long I don’t even know what I know anymore.

        1. Wonderful write up Rachelle. I’ve often thought that about the blog valuation process but people still really undervalue the work that goes into developing an online asset vs and offline one.

  8. Hi Ramsay

    Thanks for a very useful post.

    There was a time when I would have sold my mum if the price was right 12x a little low (just kidding) but not my blogs.

    I look at blogs as a pension and it will take them many years to mature and reach their full potential.

    If a prospective buyer made me an offer of 12x even 24x income I would thank them then walk away, this would tell me I was on the right track and needed to double my efforts to increase the value further.

    I guess your motivation for blogging will determine you exit strategy.

    Best Wishes

    Rob

    1. Thanks Rob. Your “mum selling” comment made me laugh pretty hard.

  9. I think more than money a blog creates a habit, like a girlfriend or first love. And after continuously working on a blog for last 1-2 years and watching it grow like a kid, its really tough to sell it. Because in case of blogging only patience and time can pay. For me its like a practice that I really love to do besides my daily job, which we have to to earn money.

    But yes if someone is in need some hard cash for emergency, then such an opportunity will definitely give him relief.

    1. Thanks Santanu. Appreciate the comment.

  10. Andi the Minion on January 16, 2013

    Interesting posts, a lot of it depends on whether you need the money, I imagine a lot of people start blogs to create a second income to make life that bit easier, if it can be sold for a good price and the profits re invested to create passive returns that require little or no work then I say yes.

    Also with the Google updates and constant changes to the internet, a successful blog could soon lose it’s earning potential overnight, if offered a very good price is it not a good idea to cut your ties and get money in the bank?

    We are not talking about selling for $1000 or $2000, we are talking about sums that are equivalent to 1 or 2 years wages aren’t we? What is the average wage in Australia?

    However you have highlighted that a blog sometimes becomes a lifestyle and not just a business,there is fun associated with having a blog, networks and friendships are formed that can be hard to let go.

    As you say, what if the blog owner takes it into a direction you don’t like then all of those email subscribers and site readers could soon be mistreated when they get sent dodgy sales emails. That could be damaging to your reputation if the site has not informed the change of ownership.

    Finally the part of a blog that cannot be measured in monetary value is the doors it opens as you say…. The jobs and connections it brings can be life changing. I only got to know you because of your work on Viper Chill, a job I bet you now wish you hadn’t taken lol

    It is a decision that cannot be made lightly over a brew is it really? 🙂

    1. I disagree with your statement that with frequent Google updates and changes to the internet you run the risk of losing your income.

      We all know what Google wants, lots of premium original content. It is my opinion that by following these guidelines blog owners are quite safe from these types of penalties. Google is not some erratic maniac but blog owners should only try to “game” their algorithm at their peril. To characterize them differently isn’t fair or realistic.

      1. Hi Rachelle.

        I agree and disagree with what you say about Google.

        I actually think the erratic manic is pretty close to how they operate from a users point of view. To Google it is a well thought out algorithm change with meaningful justifications but for someone running a site it can be a total surprise.

        The Panda update was a good example because a lot of high quality “mom and dad” blogs were pushed down the line in favor of big company About.com and eHow style sites which had better signals: social, freshness, authority, etc.

        They’re also done things like get rid of local business reviews to make way for G+ which has crippled cafes and restaurants that relied on ranking up the top for “Chinese food in X suburb”.

        They also seem to fluctuate a lot between freshness and quality. Depending on your niche you’ll find that some articles rank for years, others for weeks.

        But for the most part you are totally right – there are simple things you can do to ensure you are safe. For me, though, I’ll never rely on them to bring me traffic.

        Thoughts?

        1. That just makes you a wise business person. Reducing risk is just part and parcel of ensuring continuity of operations. Even if a risk is minute if the cost doesn’t outweigh the benefit you are better off eliminating that risk.

          one day my hubby and I were discussing what we would do if we had a fire. He said he would break out the window and grab the hard drives from their position on the window ledge. We now use Dropbox to store our digital pictures, and all my business documents. For me that eliminates a bunch of risks. Risks that my hard drive will crash and I lose all my documents, that if my office were to suffer some catastrophe I would lose my source of income.

          Despite all that, every business is inherently risky including blogging. There are risks that the economy will decline, risks that laws might outlaw your business or change it in some fundamental way. Someone might try to trademark your business name. You might get sick or depressed and be unable to continue.

          So within that context, Google is just one more risk. Many bloggers flirt with black or gray SEO before they get spanked and complain about Google. Increasing risk rather than reducing it. Frankly they’re relatively benevolent compared to some of the real life organisations that will muck around with you. (The taxman for one)

          Should you build up your alternate traffic sources? Absolutely, but should Google updates keep you up at night? I don’t think so.

          1. Well said.

            You win this round.

        2. Andi the Minion on January 17, 2013

          oh ‘eck, what have I started? time to put the kettle on me thinks. 🙂

          I’m still not convinced that Google (The Evil Empire) is that benevolant.

          The biggest affiliate marketer on the planet, it’s early years growth helped by internet marketers using its advertising platforms then once it got big and clever, banned internet marketing advertising and affiliate competitors? Ding Ding…

          1. Interesting….

  11. Dean Saliba on January 16, 2013

    I sold my blogs off a few years ago when I was really depressed and didn’t want to do anything anymore, it was a huge mistake on my part because once the depression had lifted I missed blogging terribly, a bit like having a limb missing.

    Luckily the guy who bought my blogs wanted to sell a year later and I managed to negotiate a lower price than what he bought them for.

    I’ll never do it again, I have several blogs and they are all like my children. 🙂

    1. Depression sucks who needs it?

      1. Glad to hear you are feeling better Dean. Depression really does suck!

  12. I would never sell my site. A site is not a house. You can sell a house and move on. A site (a business) is a place of relationships. At least that’s the way I view mine.

    A site that highlights new ABC gear but never builds relationships, well, that’s another story.

    1. Well said Chris.

  13. Jenny | Floppycats.com on January 16, 2013

    Great post – I currently am attempting to sell one of my sites, http://www.antioxidant-fruits.com/ for the second time. I listed it on Flippa for sale two years ago and it didn’t sell.

    So Flippa sent me another promo code to use to get a free listing (I paid $50 for the first one).

    I think taking a lot of time on your listing is important to get the right exposure.

    I want to sell it because I have other ideas I want to explore and it’s time to move on to those and let someone else have fun with this one.

    1. Did you get any interest the first time around? What was the main obstacle?

      1. Jenny | Floppycats.com on January 17, 2013

        Main obstacle was what I wanted for the site. I didn’t know how the prices were calculated and I was going off my years of work and what I wanted for that. Ha! Now I don’t have a price on it and am just waiting for bids – I have rec’d a few but it still has 3 months left on the listing. That’s the other interesting thing – is doing it private sale vs. auction. I sorta want a private sale because I do care who the site goes to.

        1. Yeah it is so important. Glad you’re not rushing it.

  14. Timely topic. It was when Blog Tyrant first shared the story about Johns Wu selling his Bankaholic blog for $14.9 million that made me think about my latest website. Before starting to build the website, I considered what companies would buy it? And whether this had already happened in the past?

    Related to revenues, I think companies are interested in buying websites that attract steady traffic from targeted customers (a.k.a. qualified leads). I can see where a company would rather buy an established website that already has an audience, rather than build one from scratch. People flock to read an original voice and perspective, which can be hard to create in a corporate environment. A good example would be Woot, an irreverent flash sale site that got bought by Amazon.

    I think it’s easier to sell off a website if it’s product-based rather than personality-based. Like if I had a website that sold vacuum cleaners, I wouldn’t mind selling that site. But if I’m writing a blog about a topic I’m passionate about–like travel–that’s closely associated with my identity, that would be a lot harder to give up. Especially if I’d build up a community of people I loved.

    The sweet spot would be if you found a “hands off” acquirer who wants to keep you in place and let you do what you want. That’s rare, since a buyer will probably think they can do a better job on your site than you can. Whenever you read headline news about a website getting bought by a big corporation, shortly after you’ll read about the founder(s) quitting (e.g. TechCrunch and Michael Arrington).

    There was a great quote by Matt Mullenweg (founder of WordPress) saying something like, “I’d never sell WordPress because I can’t imagine anything else I’d rather do.”

    1. Yeah you are right Marcus. Great to see you around here again!

      I often wonder whether I’d even get offered a good price for this site (regardless of income) because it seems to have my personality largely tied up in it. Perhaps it’s why so many people are going the multi-author route?

  15. Brett McQueen on January 16, 2013

    I’ve had some offers on old websites and blogs that I created several years back. I normally get a couple offers each year. The question that always determines it for me is:

    How much work and time is required for me to keep this website running?

    I have a couple websites (not the one in my URL) that are well established so much so that I don’t have to promote them to get traffic. These sites make a nice passive income for only about an hour of work each month (i.e. WordPress updates).

    In hindsight, I’m glad that I didn’t sell because I’ve made my original asking price twice over again for only a few hours of work each year.

    Great post, Ramsay! I always enjoy reading your posts about selling websites.

    1. Thanks Brett. Sounds like you are doing extremely well with the website income. Nice work.

  16. As the blogosphere matures selling blogs like any othe rmarketable commodity will surely become more frequent, but as you say, maybe not always in the blog owner’s best interests. My travel and lifestyle blog ZigaZag earns a little money, but I’m lucky to be offered associated lifestyle products such as nights and trips away that would be hard to equate into annual earnings. On from that the people I meet on my blog and through my blog are lovely and have made blogging a lifestyle occupation, which I’m pretty sure will sustain me into old age if I keep at it. And who wants to retire if you are working at what you love doing?

    1. Why hasn’t anyone offered me a trip away?!

      😉

      1. We want you to keep writing rather than galivanting around the world on vacation.

        1. Oh come on I can do both!

          Actually, probably not. I am a male after all.

      2. Oh Ramsay! Perhaps it is as Rachelle says. The blogging Deities have decided that you need to be kept firmly in place and feeding the Blog Tyrant troops words of wisdom!

    2. Slavko Desik on January 17, 2013

      When it comes to representing commodity I totally agree, and would even add- a rare one. Having a site that’s been up and running for years, showing itself Immune to all of the quality checks from Google, as well as having a certain amount of visitors and being established as a brand in a certain niche would probably mean more in the future than it means now.
      Internet traffic becomes ever growing, more and more sites pop up, thus increasing the price of what is already working well. It will be like buying a house in a city that was once barely populated but now full with folks from all around. All of the sudden behavior changes, and this has an impact on prices- same will probably happen here.

      As for having freebies I cannot wait for the day to come 🙂 It will spoil me beyond words 🙂

      Blogging IS a lifestyle occupation- I could not have said it better

      1. Some bloggers don’t accept the freebies for fear of appearing biased. Thoughts?

        1. Slavko Desik on January 17, 2013

          Well it all depends… What is probably a blogger’s biggest asset is being objective in displaying facts as well as having a distinct voice. If these two are not compromised, then by all means why not accept freebies?
          People are usually offended when you speak up your mind after they propose what they consider a great offer.
          This happened to me once as a guy who developed a mobile app wanted for me to have it for free and then link to his site.
          I checked the app, but it being of low quality I kindly refused to link to his site or even give him a mention. I even gave him some suggestions. Long story short, he was expecting more for sure, and got somewhat offended.

        2. Disclosure is important, and also honesty.

  17. An interesting article and a lot of good comments here as well. I think the point that stands out to me the most is that you have separated how much your blog is worth to a potential buyer and how much it is worth to you. I’ve gone through 3 blog sales in the past 2-3 years and I can say that the valuation process is the most difficult and confusing part of selling a site because everyone will value it differently. Buyers are, of course, looking to make a good investment so most people who want to sell their blog are not able to get what they think it’s worth. This happened to me with my first blog sale, although I was still able to get a pretty decent price for it.

    On the subject of if you would/should sell, I think there are some key factors that weren’t mentioned in the article. While I agree with all of the points in your article, there are usually other factors involved in a decision to sell. For me, each time I have sold a blog it was about time more than anything else. In each case I needed to free up time to work on other projects. In the case of 1 sale I knew that the value was likely to drop if I didn’t sell because I just didn’t have the time to dedicate to it. Rather than keep the blog and spreading myself thin I would rather sell and be able to focus more time on the new project.

    Another factor is that some sites/blogs are created specifically with the intent of selling. Two of my three blog sales fell into this category. I think this goes back to your point about being personally connected to your blog. If you’re creating a blog/site with the goal of being able to sell and making money from it, you’re not as likely to get personally attached to it. At least, from my experience that is the case.

    The potential of traffic dropping due to a Google algorithm change has already been mentioned, and in my opinion it is a good point. Whether it is a good or a bad reason to sell, it does factor in to the decision for some people.

    Personal issues are also a factor for many bloggers who decide to sell. In the case of my first blog sale my wife and I were moving and I used the money for the down payment. While I didn’t get as much for the blog as I would have liked, I’ve never regretted selling because it helped us to buy the home we wanted. Of course, there are endless possibilities when it comes to personal reasons for wanting to sell or for needing some quick money.

    1. You sound like an experienced seller Marc! Were all of your sales on Flippa?

      1. No. I sold once on Flippa, once privately, and once was kind of half and half. That time I had a winning buyer at Flippa but for personal reasons he wasn’t able to go through with the purchase. I then found a buyer at the same price privately, but as a result of the Flippa listing. One of the things I’ve learned is that if I were to sell another site/blog I would try to find a buyer privately first before resorting to Flippa. Most of the buyers there are only interested in making low-ball offers. Of course, there are sites that sell for a good price there, but in general I think you can do better with a little more effort on your own in most cases. Another thing I learned is that if you want to find a buyer privately for a price higher than you would likely get at Flippa, leave some time. It’s not easy to find a buyer really quickly for a good price on your own. The quick sale is definitely an advantage of Flippa.

        1. Jenny | Floppycats.com on January 18, 2013

          Marc, how did you go about finding a buyer outside of Flippa? I have tried to reach out to companies and people with comparable sites – but never get a response. So wonder how you approach it.

          And what happens when you have your site listed on Flippa but someone finds out about the site outside of Flippa? Do you have to sell through Flippa while it is registered with them?

          Thanks!

          1. I haven’t used Flippa in about 2 years so I’m not exactly sure about their terms, but I think once the site is listed you are obligated to sell to the Flippa auction winner as long as it exceeds your reserve price. In my case, the buyer backed out a few days after the auction ended and he told me to go ahead and sell to someone else if I wanted to. I had already paid all of the Flippa fees, so there was no problem selling to someone outside of Flippa.

            My approach for finding a buyer is to email my contacts in the niche/industry to let them know I am interested in selling and to ask if they know of anyone who might be interested. I used to do a lot of freelance blogging so I got pretty well connected to a lot of blog owners and editors, so that helped a lot. I also emailed a few contacts that I had from companies that advertised a lot on my blog.

            From what I have seen over the last few years is that a lot of blog acquisitions are made by companies that own a network of websites (for example, a company like Splashpress Media), or by companies that want to use the blog to promote their own product. So if I were looking to sell I would look for companies that own multiple sites/blogs in the niche and contact them. I would also look for companies that have a product that would be a good fit for your audience and contact them. If they are already spending money with online advertising they may be interested in spending more now to purchase a blog that would allow them to advertise forever.

  18. I think you have to look at the time you put into the blog. Sometimes someone will make you a low ball offer to see if you’ll take it. If you spent a lot of time to produce a successful blog I’m sure you could get more for it. If they reject the offer then it wasn’t meant to be. But if they really want the blog, they’ll come back. What do you think.

    1. Yeah that is a big part of it I recon Tom. One of many important factors to consider.

  19. besthostlion5 on January 20, 2013

    I think you should have a plan early on with your blog about whether you are aiming for a sale after a certain amount of time. I think you will have more success with your research and writing on that basis. Either way, whether you are selling or not.

  20. Jeremy Cook on January 21, 2013

    $100,000 – Yes, although it would be really hard to be restricted from starting another blog in that niche ever again. A year would be OK, but a “lifetime ban,” if there is such a thing, might really cause me to think about it.

    As for what my blog is worth per your estimates – around $1000, give or take, there’s no way I’d sell it for that price.

    Off the subject, a while ago you suggested that I make my subscription section of my blog more obvious. I still don’t have many email subscribers, but if you don’t count me it’d doubled since then! Thanks!

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