12 of the Best About Us Pages on the Internet

By: Ramsay | 105 intelligent opinions, add yours

about us pages

Something that I have wanted to do for a long time is take a look at the web’s best About Us pages.

Why? Because a good About Us page is very hard to come by.

Normally they are a boring, self-serving mix of me me me and us us us. But a they are so vital to your business. In fact, its usually the first place people look before they start to take you seriously. Get it wrong and you could be turning people off without even knowing it.

In this post I am going to show you what I consider to be 12 of the best About Us pages on the internet. I’m going to go through them all, one by one, and show you what makes them so good.

An important note on responsive About Us pages

The internet has gone mobile. If you are on the market for a good About Us page you should consider looking at all the things you can do with a responsive design – a theme that will change size and shape depending on the device that the visitor is using.

about us pages responsive

about us

If you’re not using responsive then there is a good chance your good work could be undone because the visitor can’t read the text or see the images properly. Make sure you check back to see Blog Tyrant’s brand new responsive theme coming soon!

The definition of a good About Us page

I need to start this article by qualifying what makes an amazing About Us page. The reason for this is that some About Us pages look amazing but have terrible content whilst others look terrible but grab your attention immediately. The list I have compiled here are based on the fact that they:

  • Get the point across
    First and foremost an About Us page has to get a point across. Everything else is completely and utterly useless unless the content and the layout is achieving a goal. That goal is to tell the user who you are by showing them what you can do for them or have done for others.
  • Give you the information you need
    Some About Us pages spend the whole time talking about what it is that the company does and nothing about the staff members. Some do the opposite. Unless the page gives the information that you need based on the type of site you are on then it won’t make the list.
  • Give you social proof, testimonials and other authenticity statements
    A good About Us page always needs to have some mention of past successes, achievements, social proof, etc. Giving concrete examples of why your site or blog is worth reading is extremely important for these pages.
  • Don’t let design elements negate the potency
    Some of the About Us pages I am about to show you will make you weep because they are so beautiful. Some not so much. But it is important to note that I haven’t included any pages on here purely because they look nice. This last dot point is all about that Blue-Shirt Trust; as long as the design doesn’t detract from the message I’m cool with however it looks.

I didn’t want to go in to too much detail here because I am going to talk about the advantages of each About Us page as we go through them. I’m hoping to use this post as a way of showing you what I believe you should be doing on your own page.

Special tip for About Page conversions
Since writing this post I have included an Aweber sign up form on my About page and have seen a hugely successful subscriber rate. It seems that people want to subscribe to you while they are reading about you!

12 of the best About Us pages on the internet

Let’s jump right in and start looking at these About pages. As always, if you have any other suggestions from sites that I have missed please leave a comment and let me know. Even more importantly, if you don’t like one of these pages I would love to hear why not. Oh, and these are in no particular order. I just couldn’t do it.

1. Copyblogger

copyblogger

Let’s start with Brian Clark the Copyblogger. As you can see from the screen shot it starts out by talking about you, not him. His opening sentence is:

“Want more traffic, links, subscribers, and a profit-generating website? Copyblogger gives you the solutions you need to succeed.”

How different and refreshing it is from the usual, “I am so and so and I am doing such and such”. The Copyblogger about page is all about you and what you will learn from his website. It isn’t until way down the page that he actually introduces who he is.

Most “experts” start their about pages talking about themselves. Here Clark gives reasons why his blog will help you. What this does is actually give his following credentials more weight because you are curious as to who is providing all this amazing value. Rather than talking about how good he is, he lets his examples talk for him.

2. Problogger

problogger

Darren Rowse has one of the most popular About Us pages on the internet. Why? Because a lot of people go to his website to find out how to actually write an About Us page.

The thing about Darren is that he is his own brand. People love him and become very loyal to the Problogger brand not so much because of its excellent content, but because Darren is a constant voice of guidance and support. His About Us page echoes this personal branding with a story based introduction followed with paragraphs on how you can get the most out of the site and his content. Plus his green jumper is gangster!

If I could make one suggestion for Darren it would be to include more of his amazing press. He’s been mentioned in dozens of newspapers and even been featured on prime time news here in Australia. That is incredible credibility for all the newcomers finding his site.

3. Tim Ferriss

tim ferriss

We all know Tim Ferriss from his 4 Hour Work Week and now his new 4 Hour Body. His blog is a constant source of inspiration for thrill seekers (and slackers) everywhere. The About page starts with a quote that sums up the whole persona of Tim and his site:

“Tim is Indiana Jones for the digital age. I’ve already used his advice to go spearfishing on remote islands and ski the best hidden slopes of Argentina. Simply put, do what he says and you can live like a millionaire.” -Albert Pope, Derivatives Trading, UBS World Headquarters

Tim’s About Us page is written in the third person and done to great effect. It is a good way of being able to list his myriad of achievements without sounding like a bragging private school kid. The focus of his page is references – social proof coming from some of the most popular news stations and magazines around the world. Read this page and you are certain to go on and check out the blog.

4. SEOmoz

SEOMOZ

SEOmoz is a net famous search engine optimization company that has an amazing blog and an even more amazing set of products. Their About Us page is one of the more robust examples in this list but instead of detracting from the message the extra content gives it a lot of authority.

As you can see from the screenshot, their About Us page is broken up into sections like “team”, “press”, “awards”, etc. At first you see a statement about what they do but delve deeper and you find a really cool timeline about how they got to be as good as they are as well as seeing all the people behind the scenes and all the awards they have won.

The key thing to take away from the SEOmoz About Us page is that sometimes more is more. If you have accomplishments and awards and other things that people will respond to then you should use them. If you can present it in a tasteful and non-cluttering way as they have done you will be all the better off.

5. Andrew Reifman

andrew reifman

When you are a massive part of your business (as many Freelancers are) it is a good idea to inject yourself and your personality as much as possible. Andrew Reifman does that with an awesomely designed About Us page where his whole body plays a massive role.

The cool thing about this page is that his facial expression and body language tells you so much about the kind of worker he is. Match that with the hilarious way of displaying his skill set (looks like he’s almost beaten a video game) and you get a wonderful picture in to the vibe of the business. To me this would be the perfect About Us page if it just included a little bit of social proof.

6. Mail Chimp

mail chimp

We all know Mail Chimp. Their users hijacked my article about why Aweber is the best for email delivery. But I’m not bitter. And I’m still with Aweber.

Mail Chimp’s About Us page is a mixture of humor and well written copy. Its one of the simplest of the pages were looking at today but don’t let that fool you. Its actually a clever little pre-sales page. They give you one paragraph about themselves and then say:

But enough about us—let’s talk about you. Whether you own a business or manage email newsletters for clients, you need an email–marketing service that takes care of the complicated stuff so you can focus on your job.

This is a very good About Us page for a company where, in all honesty, it doesn’t really matter who is behind it. Simplicity and focus.

7. Tumblr

tumblr

Okay I’m just going to say it. Tumblr’s About Us page is probably the best of the lot. It is perfect. It is what you want to achieve when you set out to craft an amazing About Us page that captivates your readers, gets them hooked in to your ideas and still tells them the nitty gritty about who you are.

Check out the page and you will see the first part devoted to mass social proof – stats of how many people are using the service. Then you get high definition photography of the people and the offices followed by 36 words that make up the sharpest concept copy you will ever read.

Scroll down further, however, and you see something interesting. They let other brands tell you what Tumblr is. They have sound bites from the New York Times, Forbes and Business Week telling you what Tumblr does and why it does it so well. The chosen quotes are short but they paint you a full picture of the service.

The last thing they show you is a growth chart. Need they say more?

8. Adidas

adidas

A dream to make the best sports shoes possible. That’s where you start on the Adidas About Us page. From their they launch you in to a graphical journey through the company’s history. This is a very cool and unique way to show people what your company is about but I do have a few problems with it. Firstly, it probably wouldn’t work on a phone. Secondly, those things can be kind of annoying when you are looking to scan information quickly. But when you are a shoe company worth hundreds of millions of dollars I doubt it matter to much about what your About Us page does. You can afford to be innovative.

What you need to take away from this one is that super freaky graphics can be an incredible user experience or they can be a downfall. If you use them I suggest that you make it only a part of the page, not the whole page. That way you ensure that people still get something if the graphics fail to deliver.

9. Twitter

twitter

At first glance I thought Twitter’s page was pretty boring. Its just straight text with a couple of images down the right hand side. But the thing about this About Us page is that it is quite complete for what it need’s to be. As you scroll through the headings and the text you will see a lot of interlinking and by doing so they are directing you back to the homepage (sign up page) which is where the real magic happens.

One of the best things about this page is that they spend a lot of time overcoming people’s objections. I’ll be talking about this a lot more here on Blog Tyrant but it is basically a sales technique where you sell your product by making sure people’s doubts and hesitations get quashed. Twitter is basically helping you get out of your own way because if you are on their About page you are obviously thinking about signing up.

10. National Geographic

National geographic

National Geographic is one of my favorite magazines in the world. Ever since I was a kid I have been fascinated by the photographic stories and amazing treasures that their reporters uncover. And while their About Us page is not the most exciting in the world it does do a good job of conveying the sheer magnitude of things that their organization does by putting things in neat categories.

Note: You can achieve a very similar effect by using the Red Shark theme that you see below on your own WordPress site.

about page

I wonder if anyone can think of a better way that National Geographic could do their About Us page? Do you prefer the Red Shark theme for it’s clear minimalism?

11. Gummisig

Gummisig

Gummisig is a web designer that I am a big fan of and the reason I wanted to show you his About Us page is because it is an excellent lesson in using text to draw the eye in and grab attention.

You might have noticed that hip web savvy people are now creating a trend of using massively over sized text to present a shocking or interesting idea. Gummisig does it really well here by starting with a joke and progressively moving the text size down as it gets more serious. He ends with a bunch of testimonials. I’m not sure why he didn’t get a testimonial from IKEA though as he built their website!

If you want to use big text like this it is a good idea to consult a designer as it can come out looking really bad.

12. Bentley Motors

bentley motors

Anyone out there own a Bentley? They start at around $200,000 so you must be doing alright if you do. And the thing about Bentleys is that they rely a lot on that prestigious image that goes along with the brand. After all, there are plenty of cars out there that are probably just as good and cost a whole heaps less.

The About Us page does an excellent job of creating that magical and illustrious vibe. They use rich professional photographs and enticing copy like:

“The six-time success at Le Mans has made Bentley more than a car – it has come to stand for a way of doing things: with spirit, flair, courage, instinctive intelligence and teamwork.”

The whole point of this About Us page is to get you to feel part of the experience. To draw you in to their way of thinking and acting which is, in fact, their marketing plan and branding. Remember that your About Us page often serves as a point of consolidation – the place where people go to put your whole vision together.

Which ones do you like?

To close off this post I would really like to know a few things from our wonderful little community. Please drop a comment and let me know:

  • which one is your favorite and why?
  • which one is your least favorite and why?
  • what other About Us pages do you know of and like?

I’m really interested to hear what everyone has to say on this matter. Please tell me what you think.

© Photographer: Warrengoldswain | Updated 18th October 2013.



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105 Comments

  • Hi Tyrant,
    Very interesting analysis of some excellent blogs.

    What stands out for me is that there is no single ‘best’ way to write your about page.

    Copyblogger makes it about you.
    Darren makes it about himself.
    Tim Ferris is in 3rd person.
    Andrew Reifman makes it very cool through graphics.

    So I guess it’s just about getting your point across in your own style, and make it easy, pretty and pleasing.

    Have an awesome day!
    Diggy

  • :) I still don’t understand why do people go firstly for that page :D

  • great insight and research.
    You forget to mention my blog page which is being divided in to section one will focus on blog and other one focus on about myself

  • I love the problogger page. He writes his story. Good stories are worth the time to read and that’s true of Problogger. I don’t buy from a company, I buy from the person who represents the company. Darren’s story captures that aspect of making a company more than a brand an a URL.

  • Great post! I believe that writing your About Page is one of the hardest pages to come up with. I also believe that it will change constantly as a website evolves. I really liked the pointers that you highlighted and need to do some revamping on my About Page.

    FYI I went to HS with Andrew Reifman. I’ll be sure to tell him that he was included in this post if he doesn’t know already :)

    • the Blog Tyrant

      Wow what a small world! I want to know how much he charged IKEA!

  • Hoo boy, do I have some work to do on my About page! Thanks for the tips and the sites to check out.

  • Mail Chimp!!!!! I love Mail Chimp!!!!!!

    Their beauty isn’t just beauty — it’s solid branding and it’s a beautiful effective thing. How can you make an emotional connection with your audience when you’re a large company? That’s how.

    Please do 404 pages next. – I just remade my 404 page because I think it’s almost as important as an about page.

    • Leigh, a great way to create 404 pages is by incorporating search functionality modules/plugins. For example, if someone arrives at my site via a bad link or something else that would create a 404 page, they are shown a small “can’t find” sentence but then searches my site for related articles and presents links in the 404 page. The result is :

      Sorry, couldn’t find that page, maybe you meant one of these pages…

      • Hi Chris,

        that sounds like a great idea. What plugin do you use for it?

        Cristina

        • I run that particular site off Drupal so it’s totally different.

          After a little query work, if you search on the following phrase, you’ll see some possible solutions:
          wordpress custom 404 widget

  • Ha! I like the National Geographic page, I’ve been thinking about how to improve my about me page and my services page. My About me page is the most visited page on my blog after the home page. Honing this page will surely get me more clients.

    • the Blog Tyrant

      Absolutely. For a site like yours which is massively serviced based I think a split About Us page could work well.

  • You know we all have to go right over and check out YOUR About page after reading this post, right? Nice job on yours.

    @Ed_Reese, sixthmanmarketing.com, does SEO and analytics work and has stats on how important the About page can be in site traffic–definitely not a throwaway place.

    I only have a personal blog at this point but am working on one with a business purpose and have put some time into the About page. This gives me even more ideas–thanks.

    @BarbChamberlain

  • I like how the Copyblogger about page focuses on copywriting (even down to the url), but I think it’s the way Brian understands that the about page is where people usually fall in love with a blog or decide to leave and never come back that makes it stand out for me as one of the best.

    I think the reason why ProBlogger’s story is so attractive to a lot of bloggers, myself included, is because it has unfolded for the most part. He started out working three part-time jobs, but with a lot of hard work and support from his wife he was able to quit his jobs and focus on blogging due to the revenue he created. Most of us however, aren’t there yet – we’re still in that beginning or middle stage of our story.

    • the Blog Tyrant

      Agreed. Those guys get it. They really do.

      • I would add that Darren is a very charming guy. We all like reading his personal story because he is just a normal guy who talks about things in a very easy way.
        If you read his Twitter before knowing him you wouldn’t imagine that man is a genius blogger.

  • I hate the Andrew Reifman about me page and here’s why…

    He publicly grades his own skill sets.

    A portfolio showcasing his design work is what lures a customer. Customers unfamiliar with graphics software would either be confused by the rating or would be turned away – “I want someone who knows what they are doing 100 percent.”

    Amongst our peers, we can discuss our shortcomings. But when presenting our wares to customers, we should present the best image of ourselves, our work, and our capabilities.

    • the Blog Tyrant

      Hi Chris.

      I think what he did was tongue in cheek. I don’t think it was meant to be taken seriously but rather show some humor. After all, if he came out and said that he was 100% on all of them we’d think he was arrogant.

      It could also be a cultural thing. In Australia people never talk about the things they are good at in a direct way because its always construed as being arrogant. I have noticed my American friends are very different.

      Good point though. Wonder if I can get him to come comment?

      • Andrew here,

        Like Blog Tyrant said, I was trying to make a more fun and interesting way of displaying my skill set. And I agree that it would look very pompous of me to say I was 100% proficient at everything. And that would make for a pretty boring infographic too.

        Remember, this is my about page, not my portfolio. My portfolio is the first thing you see when you come to my site. This is the most important part of a designer’s site. This is where people see how good you really are, not how good you say you are.

        • the Blog Tyrant

          Thanks for stopping by Andrew.

          Love your work man. I’d love to find out how you figure what to charge those bigger clients.

        • Just scrolling through yours was the one I instantly liked without any idea what it is that you do. Different, quirky, I like that!
          ciao Lisa

        • Andrew, thanks for your comments. It also helped to know what BT said…”In Australia people never talk about the things they are good at in a direct way because its always construed as being arrogant.”

          So in that case, in light of that, I would say, yes, I like your about me page!

          I wasn’t so much saying that your should list everything at 100% as much as I was saying “why indicate to people you are not 100% proficient?” Or better phrased – why have that info-graphic at all. Now, given what I know, I see how it applies.

          :)

          • Thanks, Chris. I definitely see your point, but I’m glad we could meet somewhere in the middle.

  • I really loved this. Lots to learn from your examples here. of course I also found some interesting new blogs to subscribe to and people who I can hopefully interview for my podcast :). Great stuff.

    • the Blog Tyrant

      Thanks man. We still gotta do our interview one day soon.

  • G’Day BT,
    Thanks for this post. I’m in the process of revamping my blog. These ideas will be helpful.

    I guess I prefer the Copyblogger, Bentley and Adidas pages. They clearly support the organizations’ marketing positions. The gummisig page is virtually impossible to read.
    It suggests to me that he’s more interested in looking trendy that reading easily. Then again, maybe he’s trying to tell us that”pretty” is his crenau.

    I’m going to introduce an “About You ” page on my blog. I picked up this idea from someone’s blog but I can’t remember which one. It’s useful if you have a very specific target market as I do.

    One final thought: whatever your page is for it’s gotta be easy to read and easy to navigate. And it’s gotta be about the person in your target market.

    I know that to some people what I’m about to say is anathema. Web marketing is still old-fashioned direct mail trumped up.

    Thanks again for the ideas.

    Regards

    Leon

    • the Blog Tyrant

      Hi Leon.

      Yes I saw an About You page once as well and thought it was a great idea.

      Let us know how you go.

  • i adored andrew reifman’s about page. very clever!

    i personally love about pages that tell a story, a short + sweet story that is of passion, not a science journal entry, but instead a tale. something i would find in a resume, something that makes me go: “ahhh i get it + i can totally connect with this person”

    good storytelling is what makes me sign up to newsletters + to add you to my daily blog roll + to keep reading + to buy!

    because at the end it’s about making connections + conversion.

    these about pages TOTALLY do the trick for me:

    Tara Gentile – Scoutie Girl Blog: http://www.scoutiegirl.com/about

    Marie Forleo – Rich + Happy + Hot: http://marieforleo.com/about-marie/

    Dyana Valentine: http://dyanavalentine.com/about/

    Danielle LaPorte – White Hot Thuth: http://whitehottruth.com/about/

  • opsss!! i meant to say something i WOULDN’T find in a resume.

  • Yup … once again BT you’ve made me think … damn you man.

    Our blog doesn’t have an About page perse … there’s stuff on the team and stuff on Life Dreaming and right on our front page is what it does.

    Will do some thinking over the next week or so and edit some of those Pages to be clearer about LD, us and our Promise.

    Off to my first tango class now … Happy V Day.

    • the Blog Tyrant

      Happy Valentine’s Day to you too Liz. Enjoy the “tango” class.

  • I guess I’m going to be the voice of dissent here…*sighs* (Hate being that.) I didn’t find this post particularly helpful. My main point of contention is this statement in your introductory remarks:

    “Give you social proof, testimonials and other authenticity statements”

    Okay. Awesome. How are you supposed to accomplish that on a shiny new site, with five subscribers and only a handful of people following the new FB group? Unless I post my irrelevant (in my opinion) Twitter followers, this whole concept is a bit ahead of itself for new blogs. It’s not like a new blogger can hold off on putting up an “About” page until they get big.

    For what it was, this post was fine. I just would’ve personally preferred to see practical advice on how new blogs could get similar results, not just what kind of things we’re one day aspiring to. I know what I’m aspiring to, it’s bridging the gap between current and ideal that’s the issue. (but I could be alone in that)

    Oh, while I’m sitting here staring at it…your copyright statement is out of date at the bottom of the page. Been meaning to mention it for six weeks now…

    • the Blog Tyrant

      What? Its not 2010 anymore? Cheers Jen.

      The first two examples in this post I think can be followed by anyone regardless of successes or industry rep.

  • Not sure if this is good for About Pages but here is just my point of view…

    Let’s say I find a great wiz-bang web site with great content and a few products that I’d be willing to buy. The first thing I do is look for a mailing address. I like to know that the company/site is willing to at least publish their city. An example of a site I’ll use is kissmetrics dot com.

    The home page of kissmetrics has no location, such as in the footer. Also, no obvious contact link. “Learn more” looks good, so I try that…

    Nothing. There is a contact link – hmmmm nothing there either.

    Wait, how about “Meet the team?” Again, nothing. The only other possible link is “Work with Us.”

    It’s not until I dig around and find a link for “Terms” in the footer do I find a web page that mentions an address buried in the legalese.

    The question becomes, how comfortable am I buying a product from a company that’s not forthcoming about their location?

    To this end, I say that if you are writing an “About” page, you don’t have to publish your address but at least mention the city in which you reside or are doing business.

    It’s all about the trust factor.

    • For me, it depends on the product. If I’m looking at an online store, I demand contact/address information. If it’s a blogger selling ebooks…not so much. When I’m not receiving a physical product, I don’t need more than virtual contact info to develop the trust factor.

      Don’t have a Contact page? Different story. You won’t get a single cent. I’m gone. :)

      From the site owner’s perspective: People on the internet are crazy and don’t need your address. I’ve received death threats on multiple blogs. I don’t plan to make my murder easy for any deranged person who decides to fixate on me. If readers and potential customers don’t respect my enjoyment of continuing to be alive, I don’t think I need them. I’m fairly talented, but I doubt one of my gifts is the ability to keep writing from beyond the grave…although everyone knows I’ll try. ;)

      • Jen,

        I totally agree as of a few days ago, I discovered that my internet troll has stolen a picture of my son from my blog and used it to post inflammatory comments on the Ontario Landlord site.

        I asked them to remove it two days ago and they can’t even be bothered to reply to my email.

        I want to post my address as I am a legitimate business but until I lose this troll, there’s no way I can. Cyber stalking is no fun. I don’t even announce when I have speaking engagements because of this person. For a while every day I would get multiple comments on my site from this character. He’s clearly insane. It’s frightening that someone you don’t even know hates you with such utter abandon. And the kicker, I could understand if he was a tenant activist… he’s a landlord

        • Yuk. Sorry that’s happening to you, Rachelle. My first death threat came because I spoke out against some people leaving threats for the “no-cussing” kid a few years ago. The second came when I was making fun of a conspiracy theory. (I wish more people understood satire.)

          It’s kind of sad, but when I was getting a PO Box for use with my newsletter delivery service, I didn’t go to a post office in or near my town, just to make sure I wasn’t too easily tracked. (If people are that desperate to come get me, they can take the time google me and search for addresses that way.)

          And at the end of the day…all these precautions are stupid. I’m nobody. There are more interesting people out there for lunatics to gravitate to. :/

        • Oh…about your son’s picture…Contact the web host of the site and let them know your copyright is being violated on that site. (The picture is your copyrighted material. At the very least, the user doesn’t have a signed model release allowing them to use it on the site.) Either way, site owners take it a little more seriously when their host is telling them to take something down or get shut down.

          If the troll is using the picture through Gravitar – or something similar – try going directly to them about it.

  • The “about” page is by far the toughest to write. At least, that’s been my experience since beginning my blog. To be able to encapsulate the essence of your site in an interesting and succinct manner is definitely a skill not many have. For my money, the best of the above mentioned pages is Twitter. I was very slow to warm to Twitter, but the way they structure their internal links and answer anticpated objections is pretty ingenius.

    • the Blog Tyrant

      Interesting Dean. The Twitter page is very simple and no-fuss but you reckon it worked on you?

  • @Rachelle – There are websites that will tell you who hosts sites. I can’t remember which one I used when I needed it – and have since changed computers and don’t have it saved any longer – but if you do an internet search, you’ll find it.

    Sorry I’m not more helpful.

    • Blue host was excellent, they have a short form… which I filled out and sent to their legal department. They are also my host and they are very quick to respond via chat.

      I found their host on whois.

      Thanks for your help everybody :) Sorry about hijacking the thread BT. I have to admit I’ve been in a bit of a rage about this.

        • Thanks for the most excellent advice on their host which is also my host. Bluehost rocks. Thanks BT.

          Bluehost was fast and responsive, the ontariolandlord site is off the internet now.

          Maybe they’ll read their emails and tweets now. Or my blog post. I even asked a guy who sits on their board last night via twitter to take care of it. He also supposedly sent them a message. The photo still there this afternoon. They are not responsible for my troll putting it up there in the first place, but taking it down is another story.

          • I’m glad they were so responsive. It’s nice to see some companies taking it seriously when pictures of kids get plastered around the internet without permission. :/

          • the Blog Tyrant

            Rachelle you know you can find people’s IP addresses within your WordPress dashboard and send it to police with a complaint? They might look this guy up for you.

  • No offence to anyone involved, but ProBlogger and CopyBlogger? Seriously?

    How do they even compare to Dustin Curtis? http://dustincurtis.com/about.html

    http://www.smashingmagazine.com/2009/07/01/best-practices-for-effective-design-of-about-us-pages/

    Lastly, does anyone really care (really)? Something like Dustin Curtis’ is genius. And I like UI/UX stuff so that is of interest to me.

    However, for the vast majority of your readers, who, I think, want to blog (run online businesses), and convert readers to buyers (hint: that’s the crux).

    An about page to me: well, do they care? I think the “about” should be built into content. Much like FAQs should be. I mean, come on, who (really) clicks on FAQ pages. Really. Really? FAQs should be built into content and sales channels to help people and build credibility and trust and provide comfort, when the reader needs it most.

    An about page, for me (and I am not the only one here) is: who cares?

    FWIW, my about info is 4 lines long on the home page, and that, is it.

    Not everyone will feel the same way of course, I’m just saying (so no offence intended).

    • Tim, regarding the About page…my two cents.

      1. My site is related to audio production that therefore I’m looking at a unique demographic. But it works out well because I have to ask myself the question “what does a person in my unique niche want to know.” Typically, it’s “where does he produce sound, how long, and what’s his unique story.”

      2. Once I placed a product for sale on my site, my About page views grew.

      Your About page is quite detailed – what you are selling, why you are selling it, and links to sites about yourself – mad coffee!

      Finally, there are a few ways to look at the world. When it comes to customers, we don’t look at them as if they are just like us. We treat them the way they expect to be treated as a site visitor. We give them what they want as a site visitor. Majority rules and all that… :)

    • the Blog Tyrant

      Hey Tim.
      Thanks for the feedback.
      I have to politely disagree with you though. On almost all of my sites the About Us page constantly ranks as one of the most visited. Darren Rowse once said that his About Us page is his number one visited page from Google. That’s pretty massive.

      That Dustin Curtis page is very spiffy but I have to confess it doesn’t do it for me. Its dark and I’ve looked at it twice now and still don’t really know what he’s about.

      Thanks for stopping by. Don’t worry, you won’t offend anyone here. We’re all hardened web jerks.

      • I have just seen Dustin Curtis’ About page and seriously, it’s full of info I don’t care about. Like when and where he was born, will get married or die.
        However I still dont know what he does.

    • Tim – You’re totally not alone. I built my “About” into 3 different pages because that’s what worked for the site…but I really don’t care.

      When I’m on other people’s sites looking for info on something, I don’t usually visit their about page – unless I’m looking for an invisible contact page or am establishing credentials to give financial/medical advice – and I don’t care even a little bit about social proof. None of that tells me whether they can give me what I need from the site, just that they can market their stuff and talk about themselves. Give me content that is useful, relevant and well-written…leave the popularity contest in high school. (personal opinion)

      Still waiting for updates from your new site, btw. (nudge nudge) ;)

  • This character uses multiple names and identities and proxy servers.

    I thought I was done with him, he’s left me alone for a little while. When he was really harassing me every day, I started looking into him as best as I could. What I found was a very nasty internet troll, who constantly disturbs the Ontario Landlord forum. I got so I could recognize his writing style. At times he would both start and respond to threads to get everyone riled up.

    Can the police, really look him up through proxy servers?

    • the Blog Tyrant

      If he’s committed a crime you’d be surprised what they can do.

      Do you think he’s dangerous or just annoying?

      And lastly, why do you guys use my threads to chat about stuff? Trolls.

      Just kidding. I love it.

      • Well, you’re never sure if they’re dangerous until they cut you into little tiny pieces are you?

        What I saw was someone who was unhealthily fixated on me and what I was doing.

        As soon as my blog posts went up on my site, he’d be ripping them apart in the forums, trying to destroy my business and credibility.

        Like his latest caper, he stole a picture of my son and created a user profile on a site, called himself REcarnaval and posting inflammatory comments. I run the canadian real estate carnival, but in my first post I misspelled it as carnaval. There is just so much devious thought put into it.

        He also reposts things I write in other forums to other forums under other names.

        Then every morning I’d get comments from him, saying just nasty stuff about me. It’s very creepy.

        I have heard from other bloggers that this is not an unusual occurrence either.

        Plus the stupid site involved, why should I have to shut them down before they take down the picture? You’ve used pictures with people in them before BT. You had that post with the picture of the elderly lady. How long would you leave it up if she emailed you and asked you to take it down?

        • the Blog Tyrant

          I’d tell her to mind her business.

          Just kidding. I get your point and agree 100%. Its weird.

        • Uber creepy.

          As for the site, they may just have an extraordinarily bad webmaster who never bothers to check email from users. It may not be maliciousness on their part, just laziness.

    • I’m not sure where in the world you are, Rachelle, but in the US, it technically falls under the jurisdiction of cyber crime/cyberstalking. Sadly, you’d all be surprised by how LITTLE the authorities care about this stuff. It’s sad.

  • Dude…this post was a fail for me.

    I was hoping to discover something cool, instead I found tenuous explanations how biggest blogs in operation have done it “right”.

    And then you used Twitter and Tumblr’s about page? Maybe its just me but I could care less about that noise.

    Anyways..I dont mean to rag on you, I just thought the choices were peculiar.

    You want to see a cool and creative about page?

    here ya go http://hypertransitory.com/about/

    • the Blog Tyrant

      Dino this comment was fail for me.

      Just kidding. I like you because you used the word “fail”.

      Let’s get debating: you call my explanations tenuous but then call Tumblr’s About page noise. Ironic?

      Looking forward to your reply.

  • T – huh… you made me think a bit about this. First thought was “really? you put companies and teams in here?” but then you pretty well justified it.

    I too kind of have an issue with some of the “blogger pools” of mixed identities that they try to brand under a single user (ehem… @mashable) but that’s neither here nor there.

    I guess the big thing I saw missing from this was “Tell them what you can do to help them… or … why you are passionate about helping them”

    this is the big part we’re all talking about right? The whole “put the consumer first – help them them!!!”

    Just thought I’d throw it out there. Great post BTW.

    • the Blog Tyrant

      Hi Matt.

      I talk about that a little bit under Copyblogger but you are right, its so important. Sometimes its a tricky balance to give information about the company and about the company’s users at the same time.

  • * which one is your favorite and why?
    SeoMOZ was my favorite. It got straight to the point but offered details at the last.
    * which one is your least favorite and why?
    Mail Chimp was a disappointment. I use their services and they’re good but does anyone really know how to write there?
    * what other About Us pages do you know of and like?
    Off the top of my head, I can’t think of any that stand out except for maybe PayPal’s which I think is good.

    • the Blog Tyrant

      Oh I hadn’t thought to check out Paypal. Thanks Glynis!

  • My About Me page is non existent. I know I should fix that, but I just draw a complete blank when I sit down to write it.

    • Okay…how about this…Why should I visit your blog, bookmark it and keep coming back to read what you have to say? Imagine you’re sitting down with me over coffee trying to explain the point of your site.

    • Answer these questions:
      1. Why am I qualified to blog on my topic?
      2. What products have I created?
      3. What do people think about my products/site?
      4. Where have my articles been published?
      5. How can people contact me/register for my newsletter?

      Check out my site and you’ll see what I mean.

  • Funny, Mr. Blogging Tyrant. Whenever somebody starts talking about the great sites out there, CopyBlogger invariably comes to the top. And yet few of us ask ourselves what it would take to become as excellent as Brain. Blogging Tyrant is an exception, of course. :-) Excellent article.

    Something I don’t get though. It seems like the personal brands need their about page to be about You, but the corporate brands need to be personal. Like Brian needs to talk about how you’re going to profit from his blog, but it’s cool that Andrew Reifman tweets he just got out of the bathroom. There’s a disconnect here.

    Am I missing something?

    • Perhaps the corporations need to say, “Hey, we’re made up of humans — not soul sucking corporate machine” — Perhaps a certain amount of humility must be witnessed in order to seem marginally trustworthy?

  • Hi, thank you for posting this great article. I have learnt so much and already changed copy on one of my sites. Every one of these is different but at the same time seamlessly powerful. For me problogger – Darren is the best.

  • I just finished revamping my about page – seems to be a lot being written about the importance of it lately.

    The biggest problem I’ve had is that I’m just starting out (with blogging and as a personal growth teacher), so I don’t have much social proof yet (followers, testimonials, awards, products, etc).

    Except if my fiance telling me “You have a real talent working with people” counts?

  • Thanks BT for your good insights, I have just updated mine to a more You-centric About Us page.

    Gerry @ YourLawnAndGarden

  • Good article. Made me think a lot more about what to do with that page. Copyblogger’s is good. He gets a lot out of it. But then he should, he’s not a half bad copy writer.
    I disagree with you about Tumblr. I read that page a ton of times and couldn’t figure out what they did. But I’m a bit thick, so it could just be me.

    • the Blog Tyrant

      Interesting point Bob. I had never looked at their page as a non-user.

  • Nice post. I have used a conversation (interview) kinda style for my blog. Please tell how is the idea, how is it and what improvements does in need.

  • I am late to the party but this article reminds me that I need to redo my About Page. Thanks for the resources and the reminder.