Bad Traffic: How to Get 9,229 Useless Visitors Every Month

97 amazing comments

google traffic
© Alain Lauga | Dreamstime.com.

Sometime last year I wrote a post that got over 450 Tweets, 100 comments and ranks at the top of Google for the keywords “best about us pages” and all things similar. It brings in around about 8,000 to 9,000 visitors from search per month.

Seems pretty good right?

Well, sort of.

The problem is that the traffic has a really high bounce rate compared to other articles and other sources of traffic like referrals and social media. So, in effect, I’ve written a “viral” post that gets me more traffic and not much else.

Uuuugggghhhhh (zombie groan).

In this post I’m going to talk a little bit about traffic targeting. It’s a term I came up with after realizing that this seemingly successful post was, in fact, kind of pointless.

What is traffic targeting?

Traffic targeting was something I started to think more about when I realized that a portion of my daily search traffic was, in fact, bouncing from the site really quickly and bringing me very little benefit.


Landing page

Stats shot

Screen grabs of the post for May with 1.18 pages per visit – it also has around an 80% bounce rate. Yuk!

These posts that I’m talking about are well written and full of value – they should be leading to more sign ups and, in the end, more customers to my future products or affiliates.

But they don’t.

Why does this happen?

What is the cause?

Well, it all happens when you post an article for the sake of the posting. It happens when you forget that the purpose of your blog is not to get Tweets, traffic or even email subscribers.

It’s to get an outcome.

How do I know if I’m getting bad traffic?

So you’re probably wondering how you can tell whether or not you have bad traffic coming to your site. Well, there are a few signs that you can look for to give you some hints.

  • Traffic but no sign ups
    The first thing that often gives it away is that you get some traffic to your site but not really any sign ups to your mailing list. It could be a sign that your offer or opt-in form is not quite right, but it often means your traffic doesn’t match.
  • Sign ups but no further engagement
    The next possibility is that you do get some sign ups to your mailing list but those people don’t really engage with your brand in any meaningful way. They might even unsubscribe because they can’t remember why they gave you their email address in the first place. Could it be your bad follow up email?
  • You have a high bounce rate
    I’m a little bit wary of the old bounce rate measurement (it’s not really as telling as people would have you believe) but if you have a high bounce rate to a particular post it could mean that your post isn’t framed well in the context of your entire site and hence people leave early.
  • Low page views
    Page views are the amount of pages each visitor checks out while they are on your site. If they are low, it can be a sign that your traffic isn’t suited to your other content. Be careful, though, as it can also have a lot to do with your blog design and content flow.
  • Your referral traffic doesn’t convert
    Referral traffic (guest posts, mentions on other sites, etc.) is, for me, the best source of traffic. It is usually a lot more targeted than search traffic because it is so easy to make it part of an overarching content strategy that leads to signs ups and sales. So, if you find that this source of traffic isn’t doing much for your blog you might want to re-asses your traffic targeting.

Have a little dig around and see whether any of these things are happening on your blog. If so, read on to the next section.

What do I do about all this bad traffic?

Let me just say at this point that not all of those visitors are useless. And useless is actually a really harsh word now that I think about it.

So perhaps there’s a little bit of hype in my title.

But, what I’m really trying to get across with that title is the fact that unless you have a solid plan for your blog and its content, advertising, marketing, social media, etc. you can wind up with traffic that doesn’t get you anywhere.

  • Focus on your funnel
    Make sure you focus what you want readers to do at the end of reading a new article. The goal is to funnel them somewhere, not just get more traffic.
  • Set specific goals
    Goal setting means you will be more likely to keep your content focused. Set goals for the long term as well as each individual post.
  • Know your blog’s purpose (like, really)
    The main thing I’ve noticed is that most bloggers don’t really know what their blog is trying to do. They know they want it to get subscribers or more traffic but aren’t really sure why. This is a big problem.
  • Start at the end
    Don’t start with a post, start with what you want your readers to do once they’ve written your post and then work backwards. Too many bloggers focus on getting more traffic but not why.
  • Subscribe to my mailing list
    I don’t do this very often but in the next two weeks something very special is being released to the Tyrant Troops (my mailing list) only. I’m not even going to publish it on the blog. I don’t want to give too much away now but it will really help you put all of this stuff together in a strategic way that leads to outcomes.

As with most things blogging, you’ll need to do a lot of tweaking, tracking and testing to see meaningful changes in these areas.

Do you have bad traffic?

How much of your traffic is “bad traffic”? Do you have any solutions that you’ve applied to your blog and seen a big difference? Leave a comment and let me know. I’d be interested to chat about this one.

Top photo: © Alain Lauga

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97 Comments. Join in. *Closed after 30 days*

  • Michael

    Thanks for the useful info Ramsay. I’m a new blogger who has been focusing on creating quality content primarily. Now that I have some posts to show (40+), maybe it’s time to promote my blog.


    1. Ramsay

      Absolutely! I think you should start from the very beginning.

      Thanks Michael.


  • Will McAllister

    Great infor Ramsay. Always informative – but maybe you need to sell us something 🙂
    Regards,
    Will


    1. Ramsay

      Hi Will.

      Thanks for the kind words.

      You’ll have to wait and see. 😉


  • Shaun @ Training Outcomes

    Love the outcomes focus! Be interesting to see what you could do with that traffic by experimenting with different things. Maybe some page specific suggested posts that lead visitors deeper into the site (you might even have to write another post to compliment it), a template or other tailored product specific to the topic that entices them to sign up, or possibly just a good affiliate link (if there are any around) as these particular visitors are clearly looking for something very specific.

    Just spit balling, I know you’re already all over this stuff anyway 😉


    1. Ramsay

      I was thinking a bit today with a mate about what products might work well on it. He had some good ideas – just gotta get off my butt!

      How’s your stuff going?


      1. Shaun @ Training Outcomes

        Trying a few things off the site to see how it works. Definitely some potential to drive some 2-way traffic and monetize through a product, but struggling with time as usual!


        1. Ramsay

          Yeah me too. I feel you mate.


  • Phil

    Hi Ramsay,

    thanks for this great post. Actually something similar happened to me on my blog some months ago. I published a post and ranked #1 for the term “powered by wordpress” and I got so much SPAM on my blog, impressions on Google but no valueable traffic. This term is used by people using Xrumer and other Tools to search for blogs… 🙂

    Anyway, interesting to hear your story!

    Thanks,
    Phil


    1. Ramsay

      Thanks Phil. Funny how it works sometimes!

      Take care.


  • Pierre F. Walter

    Hello,
    Could you kindly explain to me what you mean by ‘bounce rate’ in the context of a blog? I know what bounce rate means in the context of a mailing you do, but it’s the first time I hear this term mentioned regarding a blog. Here is what you wrote:

    “You have a high bounce rate
    I’m a little bit wary of the old bounce rate measurement (it’s not really as telling as people would have you believe) but if you have a high bounce rate to a particular post it could mean that your post isn’t framed well in the context of your entire site and hence people leave early.”

    I’d appreciate your coming back to me with your explanation. I am a true follower of your teaching, and while I am much older than you, I am a beginner in online marketing. My site gets a lot of registered users, but I don’t now why they register. (It’s a WordPress site). They don’t register with my mailing list, so what is it they want? It’s a riddle to me.

    Thanks in advance for your time.
    Best regards,
    Pierre
    ipublica.com / ipublica.net / authoryourlife.com / pierrefwalter.com


    1. Ramsay

      Hi Pierre.

      It’s both a simple answer and a complicated one.

      Basically, when someone “bounces” from your website it is when they visit a page and your site and then leave without taking another action on the site such as viewing another page, leaving a comment, etc.

      There is lots of argument, however, as to whether this is accurate or even useful as someone might spend 20 minutes reading a long post, bounce, and then come back next time you post an article.

      Does that help?

      Cheers.


  • Cassie | MMSpark

    Thanks Ramsay, this is real food for thought. I’ve noticed that the bounce rate from social media (FB mainly) traffic is higher than guest posts and referral traffic but I haven’t looked into it any more deeply than that. Obviously need to drill down!

    I wouldn’t stop using social media but perhaps need to rethink the Call To Action.

    Have you noticed a difference in bounce rate between traffic from social media and other traffic sources?

    I’m testing Google+ at the moment and hoping that will be a better class of traffic than FB or Twitter. Would love to know if anyone else has noticed this. I’ll let you know what I discover!


    1. Ramsay

      Hi Cassie.

      Yes, the bounce rate is very different between social media and other sources – and very different between different social networking sites. It’s a good starting place to see which might work well for us I think.


  • Hannes Uys

    The struggles of getting successful in a saturated market. Persevere and don’t stop learning! Killer post.


    1. Ramsay

      Thanks Hannes!


  • Neil

    Yeah, but your “Best About us Pages” page was really cool. I needed information and it was great that you gave to me, because I like your style.

    I STILL have to focus on optimizing my About page, but when I do I’ll be coming back to that post.

    It would be interesting to ask those sites you highlighted how much referral traffic that one page of yours has given them and whether the traffic was targeted for THEM.


    1. Ramsay

      Good point Neil. I reckon they would probably get quite a lot. Maybe Bentley could send me a free car? 🙂


  • amina

    Hi Ramsey. A very lovely and insightful post as usual. I am still a beginner at blogging in Nigeria and all your posts are helping me to be better.thank you.


    1. Ramsay

      Thanks Amina. Glad it is helping.


  • jamie flexman

    When I first started my blog I believed I wrote some good stuff but obviously I had no audience. To combat this I posted every new article to reddit with a catchy title and this would easily bring me 500 visiters per article but the bounce rate was obviously awful.

    This also skewed my stats as after Christmas I decided to stop doing that but without these reddit visitors it looked like my blog page views were actually decreasing. (they wern’t, as I was increasing in organic results)

    I am now at my reddit viewer levels, without the reddit visitors.

    On a side note I recently posted a comment (with a link) from a guardian article about 37 things the author learn in 37 years with my version ’32 things i’ve learnt from 32 years on this planet’ – this brought me about 1500 visitors and at least half viewed a second page. (and about 30 sign ups).

    That was a good couple of days.

    You’re right though – that comment/link on the Guardian was highly targeted and relevant to the article. It brought me visitors who wanted to read an extension of the article they had clicked on.

    Targeted = awesome.


    1. Ramsay

      Sounds great Jamie.

      I think you’ve just gotta keep experimenting with traffic like you’ve been doing. That’s the best way to find what works.


  • Carlo

    In one of my blogs, I’m stuck with just building my list, but don’t know what to do with them. And you’re right! It IS a big problem. I don’t have products to sell (my own or affiliates).

    My mistake was that I didn’t start at the end, and just went with the tide.

    How do I plan to correct it? I will build another blog (in a different niche) and not repeat the same mistake. Now I know that starting at the end entails a lot of hard work! And until now, my blog is not yet launched. But I’m positive that once it’s up, I will not be stuck again.

    Thanks for always helping beginners like me, man! Can’t wait for that “something special.”


    1. Ramsay

      Hi Carlo.

      Perhaps it is too early to abandon the old blog. Maybe you just need some help to figure out a way to make money from it?


  • Matthew Setter

    Ramsay, you’ve got me thinking. I’m not completely focused on traffic, but a recent spike has been, at least personally, rewarding. My question is about bounce rate. It sits about 70% on avg. not ideal from what I understand.

    However readership continues to grow monthly, the percentage of new to returning visitors is about 50/50, with returning visitors ever increasing along with time on site. Given this, should I be concerned about the high bounce rate, which is gradually decreasing? If so, what are your suggestions for what to do about it?


    1. Ramsay

      Hi Matthew.

      Really hard question. I was talking about this exact thing with my best mate just today.

      Couple of things:

      1. Bounce rate is a really kind of arbitrary measure. For example, a news site might have a 95% bounce rate because people read one news story and then leave until the next morning. That doesn’t seem like such a bad thing – they might have spent 20 minutes and still “bounced”.

      2. You can change bounce rate in Google Analytics to represent a different measure with a bit of script. For example, my mate changed his bounce rate today to a measure of time on site, but you could also, for example, do a certain amount of scrolling on the page.

      3. Sources of traffic all bounce differently. Search is the worst, referrals and direct traffic much better. So you might find that one area is throwing your average off. That might mean you want to focus on marketing and content plans for non-search sources if it works better.

      4. Even though something bounces a lot, it still might drive the most of your sales. So we have to measure.

      Does any of that rambling help?


      1. Matthew Setter

        Ramsay,

        sure does. I’ll get in to setting better goals and keep in touch with how it goes.

        Thanks,

        Matt


  • Lori Woodward

    Ramsay, I did read your blog this morning, but didn’t opt in for your mailing list because I’m already subscribed. That’s how I got here. Maybe a lot of your readers are subscribed.


    1. Ramsay

      Hi Lori.

      Yes, I know a lot are subscribed but there’s always room for more!

      Thanks for being a Tyrant Troop!


  • Steph Martel

    Hi Ramsay,
    Very helpful ideas as usual. Is there a way you announce a guest blog other than through your social media/subscriber list? I feel like I want to post the link on my blog, but something about that seems cheesy and unprofessional.

    Thanks,
    Steph


    1. Ramsay

      Hi Steph.

      If you’ve done a really good guest post that your reader will love perhaps try to work it into an announcement at the top of a post that is related that you post on your blog on the same day, or near abouts.

      Does that help?


      1. Steph

        Yes, thank you!


  • Rachelle

    A long time ago I wrote a blog post about a landlord who went to jail for killing a raccoon with a shovel. Then I gave readers on what to do with the raccoons. I wrote “Don’t kill raccoons” its illegal.

    Well, Googly in it’s almighty wisdom thought that “Kill Raccoons” would be an excellent search term for my website.

    Highest, Bounce. Rate. Ever.

    There happens to be a lot of murderous people with bad thoughts about raccoons. This is a fact I had remained blissfully unaware of before I looked at the analytics on that blog post.

    Also Happy Day Everyone


    1. Ramsay

      Ha ha ha ha. This is the best comment you’ve ever written. Oh my goodness. Where would I be without you?


      1. Rachelle

        I love you too Rams. I’m being sued again so I was really happy to see your blog post in my inbox. Your posts give me comfort, like an old friend or the smell of fresh bed linens.

        Note To Self: Do Not Blog About Ponzi Scheming Companies that target old and naive people with their marketing. You will be sued.

        Next blog I start is going to be about hairstyles.


        1. Joe Hage

          Now THAT is a blog post, Rachelle, if you dare. Are you being sued for libel?

          If you can share it, what is your and their recourse?


          1. Ramsay

            Perhaps not here guys.

            PS Rachelle that is really awful. Good luck.


  • Pamela Hodges

    Good Points.
    I blog daily slices of my life. I need to define the end goal and plan accordingly.
    Not planning is like going to a salad bar that only serves lettuce.


    1. Ramsay

      🙂

      Thanks Pamela.


  • Darek

    Hi Ramsay,

    I have many posts that bring me that “useless” traffic but there’s not much any one can do about it.

    The best way would be to write a new blog post that has a goal, not just a random blog post so your readers can read, but a blog post that will lead to conversions, might seem hard to do, but it’s actually pretty easy, just takes a bit more effort.


    1. Ramsay

      You got it!


  • TJ

    Your “Best About Us Pages” post was really good. I can’t imagine 8000 per month coming across it and never coming back.
    What I loved about that article was how much visual info you gave. You didn’t tell us about great About Us pages, you also showed us.

    Most of your posts have a strong hero shot and then your writing takes over. That one was really image rich. I wonder if people scan the pics making a visual fly-by and skip all the text. Just wondering.


    1. Ramsay

      Yeah i think it is absolutely a “scan and go” post. Images tend to do that.


  • Alexandra Skey

    I’ve always been a fan of focusing on customers and conversions, not traffic.

    Sadly traffic is an easy vanity metric to show you’re improving – we all like to see the needle going up. Conversions and getting customers are harder to show, so it’s easy to avoid.

    Your post is a good overview of what’s important to focus on.

    Thanks Ramsay.


    1. Ramsay

      Thanks Alexandra. Totally agree with you.


  • Jeremy Cook

    On the one hand, I like to think that if people have the goal of giving out information that’s useful then the $/subscriptions will follow. Certainly that’s not the whole thing, but getting people there is a huge thing too.

    What you may or may not really be able to measure is that those people might be back, and if they keep seeing your name/blog might eventually become subscribers etc.


    1. Ramsay

      Yeah that’s true and why I’m not really sure whether bounce rate, as it is in GA, is a good measurement of health.


  • John Shea

    Interesting to see so much traffic and yet poor results from a lead generation stand point. I looked at the article you referenced, perhaps you could turn the post into a way to talk about lead gen and generating more subscribers. I’d look at Derek Halpern’s method he uses with his about page for lead gen and then talk about how this can benefit businesses or blogs, then on the same page use Derek’s method to capture new leads for your own blog, why people should sign up on your mailing list etc.

    Here is the about page on Derek’s blog:
    http://socialtriggers.com/social-triggers/

    Notice how he talks about how the site will:
    1. Help others
    Opt in form
    2. What it’s all about
    Opt in form
    3. Talks about himself
    Opt in form

    Maybe combine what he is doing and use it a relevant point to generate more leads for yourself in someway. I noticed his page was not in your original blog post, Derek says that page generates him a TON of leads.


    1. Ramsay

      Hi John.

      Good advice. I like it a lot. I might have to have a think about getting something like that put in place.

      Bloody Derek. 😉


  • Yaya

    Hi Ramsay,

    I just found your site an’ I’m truly enjoying it an’ learning so much. Naturally, I tried to sign up for more information an’ to receive your free ebook, but without success. For some unknown reason, I am not getting the ‘confirm’ email from you. I’ve tried several times, to no avail. Would you mind checking into this an’ allowing me to join? I would truly appreciate it.

    Thanks, in advance, for any an’ all help.

    ~ Yaya


    1. Ramsay

      Hi Yaya.

      I checked my subscribers and it says you subscribed successfully but haven’t confirmed. I wonder if the confirmation email is in your spam folder?


  • Jeffrey St.Clair

    Thanks very much for the information in this article. I found it very interesting and helpful.


  • Kelly Kashas

    Hey Ramsey,

    New blogger here. Good info on bad traffic. Since I have started, I have started to get “pingbacks”. What are your thoughts and rules on this? Thanks for helping me feed and grow my blog.


    1. Ramsay

      Sometimes they are from scrapers, sometimes they are from real sites linking to you. Best to check before approving.


  • Melanie Wilson

    Great stuff as usual, Ramsay. I just wanted to add something I recently learned that may be helpful to your readers. Sometimes it’s not appropriate to think of your audience as ONE group. I know you’re supposed to have one target audience, but I don’t and I love it.

    I write for both homeschoolers and productivity geeks. What I want each of those audiences to do is a little different. I should say that I use Feedblitz and have split feeds. I used to drive myself crazy trying to decide who my target audience was, but now I’m comfortable having two. 🙂


    1. Ramsay

      Melanie this is a really important point. The other thing about your approach which I think is important is the fact that the readers that you are trying to reach aren’t actually necessarily interested in your material already.

      For example, if you are writing about productivity you don’t want to reach people who are already really productive at work or home. You want messy slobs that you can clean up!

      So, in that sense, the audience is a lot wider.


  • Nicholas Womack

    This idea of bad traffic reminds me of brand loyalty. Although there may be many visitors it does nothing when they’re not buying or engaging. The point of the content is for people to come because they want to be here. I completely agree with the know your purpose aspect, it will help align your values with your followers.


    1. Ramsay

      Well said Nicholas. Totally agree.


  • Scott Kindred | SafeHouse Web

    Howdy Ramsay!

    1. The imagery for this post rocks. Not surprisingly, but just had to say it.

    2. Those traffic-only zombies are a problem (a.k.a. missed opportunity) on my site for one of my own posts. I get a few thousand visitors per month from the post but it has the high bounce rate and all the other problems you described. In fact, the primary keyword for this particular post is beaten only by Google, itself, on the search engine result page. But, alas, very few sign-ups.

    Thanks for pointing out a couple possible corrections that I can implement. Funneling those thousands of visitors to something more meaningful, more action-oriented is what I need to do.


    1. Ramsay

      Hey Scott.

      Glad you liked the photo. I’ve actually been getting some complaints about my photos lately and thought that this one might be a bit too gory for a “get more traffic” type of post.

      The photo of the soldier on the “guide to social media” post had some backlash from people saying it was too close to the Boston Bombings and a bit insensitive.

      Wondered whether I should curb my weirdness a bit? Ha ha.


      1. Scott Kindred | SafeHouse Web

        Nah, I think strategic weirdness is an asset these days 😉


  • Greg

    I think there’s an eBook out there that could help with your bounce rate…


    1. Ramsay

      😛


  • chris

    I have a bit of a different perspective based on my site topic. For me, I focus on live audio production. However, the market for people searching for home audio recording production is much bigger. I used to (sniff, sniff) rank #1 for a common two-word keyphrase that is popular in both arenas. Guess which niche was more common?

    Therefore, my bounce rate was high…but the kicker is the time spend on the page was still super high. Is that one-off traffic bad? I’ll say no because a fraction of the people from the recording production niche either work in live production as well, or know people that do.


    1. Ramsay

      Yeah it’s a fine balance sometimes isn’t it Chris? Hope your traffic stuff is going well now.


      1. chris

        As it turns out, it’s my link profile that’s killing me. I’ve got some google disavowing and link building to do.


  • Wesley

    Your “12 of the Best About us Pages” is very on point and does serve a purpose! The visuals coupled with the narrative have assisted me greatly in getting a handle on not treating this all important page as an afterthought.

    At the end of your post, you asked your audience to comment on which of the examples we liked; to name which was our favorite and why your examples were good OR not so good (paraphrase).

    Could you do a little tweak at that point to segue to another post that would compliment the about us page; giving you a higher page view count? OR, drop a fun little survey in that area for the reader to engage with and knock that bounce rate down?
    Great Read and Best!


    1. Ramsay

      Not a bad idea on the survey Wesley!


  • Iain

    This has been something that I have been thinking about. I get traffic but it’s not the traffic I want and they don’t do what I want them to do.

    I’ve been thinking about adjusting tactics to see what will work better. But I’m not sure.

    A possible solution is changing who I’m trying to target. Or adjusting where the traffic is coming from.

    Thoughts


    1. Ramsay

      Yeah that’s really important to test, I think. See if a different group of people works better.


  • Mac

    It happened to me few times in the past, when one of the forum members posted – I believe not intentionally – real catchy title. No new members after all, but spam bots (those perfumed ones) just loved the forum for few weeks.

    And, haha you seem to read my mind Ramsay, I have traffic (kind of) and members, but you said ‘they[bloggers/admins] don’t know what to do [with that traffic]. That is the shot between my eyes.

    Thanks to places like this I can slowly maneuver, hopefully in right direction.

    Wish to thank the community as well. As you said somewhere, replies are as much worth as posts themselves.

    Thanks guys!
    Mac


    1. Ramsay

      Thanks Mac. Glad you enjoyed the post. Hope it helps.


  • Ehsan Ali

    Hi Ramsay !

    I really great idea of thinking about this blogs. I am read bout this is very helpfully about it.

    1 Traffic but no sign ups
    2 Set specific goals
    3 Know your blog’s purpose (like, really)

    I have Thanks again good ideas of bad trafics writings it.


    1. Ramsay

      Thanks Ehsan. Appreciate the comment.


  • Kapil Jekishan

    Cheers Ramsay – I have to admit I was one of those that was searching for ‘best about us pages’ and landed on your site. While it may be ‘useless’ traffic in one way, you’re still increasing your personal brand.
    p.s just caught your interview on Andi Leeman’s blog (2012) – Gotta love Hamish and Andy.


    1. Ramsay

      Yeah that is a good point about the brand Kapil. Thanks.

      Yeah, Hamish and Andy are awesome!

      Thanks for leaving a comment.


  • Lewis LaLanne

    I love that you’re addressing this whole issue of “All traffic is not created equally”.

    When you were talking about guest post traffic not converting being a problem for some people, probably most people, I thought of something I’d learned while going through Derek Halpern’s “Having a Blog That Converts” course.

    In this course he talks about what he calls “Content Discovery Posts”.

    This kind of post isn’t about getting people to share the post but instead, the only action you’re looking to get from the reader is them checking out other content on your site.

    New readers coming from another piece you’ve written are probably not going to know about your previous evergreen and AWESOME content. It is rare for people to get to a new blog and to dig into the archives and go through every post on the site. You’ll be lucky if they dig deeper than the first page.

    So you can think of the Content Discovery post as your own personal “link round up” post that can put the spotlight on some of your previous killer content which can serve to intrigue new readers.

    One thing that Leo Babauta did with his world famous Zen Habits blog was create a Top 10 Productivity Hacks post and then he made each of the 10 hacks link to a post on that hack that he’d written about on his site before. Very Smart.

    What I think is important when bringing visitors from anywhere else, even an ad (banner, PPC, etc.), is continuity – I want them to see that I’m an absolute beast on this topic that was important enough to them to have spent time with reading about and then click a link out to.

    So, in the instance of say Leo’s post, the topic he was talking about was productivity.

    In my mind if the referral comes to a page on his site that is dedicated to this topic and is jam packed with valuable content that all reinforces what a genius he is when it comes to this topic vs. just sending people to his home page or “About Me” page and hoping these people come to the conclusion that he is a bad ass on this topic they’re in heat about in this moment in their life . . . that this “Content Discovery Page” can intrigue and engage far more of the visitors who are his perfect prospects.

    And you crank this strategy up a notch if the page you’re sending people to doesn’t just merely point to you theorizing about a topic, but instead shows you demonstrating that you’ve solved this specific problem your perfect prospect has within the context of a case study, which preferably includes multiple case studies within it.

    I’m glad Ramsay that your followers like me have you to keep us focused on how important the message-to-match is when seeking new visitors for our site as it is way too easy to pat ourselves on the back when traffic spikes or . . . to completely drop the ball when we get the chance to be in front of a great list of buyers/subscribers on someone else’s blog. 🙂


    1. Ramsay

      Wow, another wonderful comment Lewis!

      Yeah Leo is a pretty smart cat. That site just gets bigger and bigger. It’s pretty remarkable.

      Thanks for sharing this little gem.


  • Idan

    Hey Ramsey,

    I agree with Kapil that even if some pages on the site don’t produce direct value they contribute to your brand.

    I also agree with your idea of starting from the end, once you know your goal it’s easier to create content that will drive the right kind of traffic and possibly complete your desired goal.

    It’s inevitable to make this type of “mistakes”, but if you learn from it and improve as you go along you’re sure to make it better in the future.


    1. Ramsay

      Very well said, Idan! Thanks.


  • nikhil

    sir please visit my website and tell me if Iam doing something wrong because it is 1month old and Iam only getting traffic of 100 per day please suggest me


    1. Ramsay

      That is quite good for one month old!


  • Leonard Bowcott

    I loved this post. I’ve worn a divot into into the surface of my desk by my constant banging of my head into it because of frustration with traffic quality. My latest eureka moment was I created a joke site using a WordPress platform. Great traffic, average page views 11.8, and visitors spend an average of 10 minutes on the site. Zero interaction. If it wasn’t for the odd click on a Google Adsense banner it would have been a total waste of time and money. Back to the drawing board I guess.


    1. Ramsay

      Hi Leonard. Those metrics are REALLY high – are you sure it’s correct? I imagine you’d be getting a lot more interaction with that.


  • Mike

    I just read an article that offered advice on call-to-actions that would help turn some of this bad traffic into good traffic. Focusing on CTAs force you to think about what you want the customer to do and making that option readily available to them – whether its a purchase or social media shares


    1. Ramsay

      Yeah good point Mike.


  • Farhan

    Hi BT.

    I know I’m digressing but I just saw your video on YouTube on how to get more comments.

    In the starting of the video some red cubes come up and join to form your logo. I was wondering how did you do that? That’s looking very nice.


    1. Ramsay

      Hi Farhan.

      That’s a company called Splasheo.

      Tell them I sent you!


  • Brilliant Matt

    Ramsay,

    I enjoyed your article, but had some questions. How can you tell that the viral content is not netting you results? Is this a specific software to track visitors through your funnel?

    Thanks in advance,

    Matt Sullivan


    1. Ramsay

      Hi Matt.

      There is a bit of tracking going on (not my strongest suit) but the main indicator is that Google Analytics tells me that that particular post bounces so much traffic really quickly and they don’t look at other pages. Compare that to say a referral from ProBlogger and the average time on site is over 5 minutes and they look at 5+ pages.

      Does that help?


      1. Brilliant Matt

        Ramsay,

        Yes. That does help. I appreciate you interaction.

        God Bless,

        Matt Sullivan


  • nikhil

    thank. you
    you solve my bit of problem becauase. I am in bit of tension towards my traffic


    1. Ramsay

      Good luck to you.


  • ikram

    Hi Mr. Ramsay, I’m your visitor coming from Indonesia. I like your post very much. I feel so happy if you want give a commnent to my post on my new blog. Thanks very much. You’re a great writer


    1. Ramsay

      Thanks for stopping by Ikram.


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