That title could be quite funny with a misplaced comma or two… hyper, loyal blog readers. I’m looking at you Jen.
If you’ve been reading Blog Tyrant for a while now you will know that I have been lucky enough to own (and then sell) quite a few successful blogs in a variety of different niches. Some of them were very tricky, competitive niches.
And I seem to have tapped into the extremely over-crowded blogging niche without too much difficulty. But enough self aggrandizement – let’s talk about how it is done. What is the secret ingredient for creating hyper-loyal blog readers?
Its all in the words.
Why I’m writing this
As usual I like to start each post with a bit of a background on why I am writing the drivel I am writing on that particular day. Well, today it is because I got yet another email from a frustrated blogger wondering why no one was connecting to their blog.
For all intents and purposes they were doing everything right. They had a nice theme, lots of bullet points and easy-to-scan content and even a good looking profile photo. But the interaction was next to zero.
Well because they were totally missing this secret ingredient. And for all the SEO knowledge, marketing tactics and audience-growing techniques that I know, this one little thing makes the most difference. Every single time.
The secret ingredient
Photo credit: h.koppdelaney
So what is the secret ingredient that most blogs are missing or not quite pulling off?
Its the story.
Now, when I say story I am not talking about having a nice personal history (although that can help).
And I am not talking about creative writing that would make James Franco’s knees bend. What I am talking about is making every single thing you write about on your blog have a personal perspective. An individual story that relates to you and your experience.
This can be done on almost every single blog with the exception of maybe a busy product review site.
A blog is like a restaurant
A blog is a lot like your favorite restaurant – cheesy simile I know but it might help get my point across.
Think about your favorite place to eat. I bet there are a few reasons why you chose that place and I’m betting that the food is only a small part. Seems crazy at first but recently I noticed that my favorite places to eat are my favorite because there is a beautiful waitress who knows my name and flirts with me every time I visit. Or, there is a hilarious cook who comes out and remembers my most eaten meal.
The place also has to have the right vibe.
Its not just the food. And like a blog, people don’t stay just for the information. People become loyal to other people. Not products. Not brands (with the rare Apple exception).
The best blog articles have a story. You get sucked in because you are interested not only in what is being said, but who is saying it and why.
I try to do that with almost every single post I do. Its not always possible, but it usually makes a difference.
Has this worked for you?
I’d love to see any posts you’ve done where a story was added and make it work. Feel free to post your links in the comments and let me know whether you think this works for your blog.
Photo credit: pasukaru76 (away on vacation)