That title could be quite funny with a misplaced comma or two… hyper, loyal blog readers. I’m looking at you Jen.
If you’ve been reading Blog Tyrant for a while now you will know that I have been lucky enough to own (and then sell) quite a few successful blogs in a variety of different niches. Some of them were very tricky, competitive niches.
And I seem to have tapped into the extremely over-crowded blogging niche without too much difficulty. But enough self aggrandizement – let’s talk about how it is done. What is the secret ingredient for creating hyper-loyal blog readers?
Its all in the words.
Why I’m writing this
As usual I like to start each post with a bit of a background on why I am writing the drivel I am writing on that particular day. Well, today it is because I got yet another email from a frustrated blogger wondering why no one was connecting to their blog.
For all intents and purposes they were doing everything right. They had a nice theme, lots of bullet points and easy-to-scan content and even a good looking profile photo. But the interaction was next to zero.
Well because they were totally missing this secret ingredient. And for all the SEO knowledge, marketing tactics and audience-growing techniques that I know, this one little thing makes the most difference. Every single time.
The secret ingredient
So what is the secret ingredient that most blogs are missing or not quite pulling off?
Its the story.
Now, when I say story I am not talking about having a nice personal history (although that can help).
And I am not talking about creative writing that would make James Franco’s knees bend. What I am talking about is making every single thing you write about on your blog have a personal perspective. An individual story that relates to you and your experience.
This can be done on almost every single blog with the exception of maybe a busy product review site.
A blog is like a restaurant
A blog is a lot like your favorite restaurant – cheesy simile I know but it might help get my point across.
Think about your favorite place to eat. I bet there are a few reasons why you chose that place and I’m betting that the food is only a small part. Seems crazy at first but recently I noticed that my favorite places to eat are my favorite because there is a beautiful waitress who knows my name and flirts with me every time I visit. Or, there is a hilarious cook who comes out and remembers my most eaten meal.
The place also has to have the right vibe.
Its not just the food. And like a blog, people don’t stay just for the information. People become loyal to other people. Not products. Not brands (with the rare Apple exception).
The best blog articles have a story. You get sucked in because you are interested not only in what is being said, but who is saying it and why.
I try to do that with almost every single post I do. Its not always possible, but it usually makes a difference.
Has this worked for you?
I’d love to see any posts you’ve done where a story was added and make it work. Feel free to post your links in the comments and let me know whether you think this works for your blog.