Last week I tried something a bit new. And it worked. In just a few hours I got over 170 retweets, a mention on Copyblogger’s Weekly Wrap and around 2,000 visitors. The strategy I used is new to me, I dreamed it up when I was on my way to a movie. It seemed to have very positive outcomes.
In this post I am going to show you what I did and why I think it was so successful. I hope it gives you some ideas for your own social media marketing strategies.
The results from the madness
I suppose I should start this article by talking about some of the results from this little exercise. Let’s take a look at what happened in less than a 24 hour period.
- Over 170 retweets
This first thing that happened was that I got over 170 retweets. This drove a lot of traffic and also caused more retweets to occur. I have a sneaking suspicion that there were more than this but the tweet count thing isn’t registering them.
- A tweet by Copyblogger
During all of this Brian Clark himself sent out a tweet mentioning the best about us pages, the article that formed the base of the strategy. This further bolstered the effect. You can see proof of the tweet here.
- A link on Copyblogger
Johnny B Truant, that crazy cat, mentioned me in the Copyblogger Weekly Wrap even though he was kind of upset I didn’t mention him on the actual post.
- Over 90 comments
The article got 94 comments. To be honest though I thought this was kind of underwhelming.
- Over 100 email subscribers
The happiest part of all this, for me, was that all this tweeting and retweeting and linking exposed the website to a brand new wave of subscribers. When Brian sent out his tweet I got about 30 subscribers in the space of about 60 seconds. Quite literally.
This whole thing was proof to me of how powerful social media can be when it is done right. A link from one of the top blogs, massive amounts of traffic and a decent catch of subscribers.
The strategy I used
Now that we have looked at some of the outcomes lets take a look at exactly what I did. If you are subscribed to my email list you might have already put the pieces together. In case you haven’t I will show you the whole process now.
1. I wrote a highly useful, link-bait style article
The first thing I did was write an article that I knew would be highly interesting to people in my niche. As mentioned, it was the 12 Best About Us Pages on the Internet article from last week. Everyone who owns a blog has written an About Us page and as such I thought it would form a universal basis of interest.
Link bait is a term used to describe articles that get shared around a lot. You often find that list posts and articles with huge databases of information are the most effective link-bait posts. Take a look at the front page of Digg or Delicious and most of them are link-bait style articles. I needed something like this to form the ammunition for this strategy.
2. I set the mood with a useful free giveaway
The next thing I did was spend some time creating a very valuable free giveaway – the Blog Tyrant Blog Critiques. The idea had such a good reception with hundreds of people entering on Facebook in the first round, I had the thought that I could use the entries for the second BTBC session to promote the link-bait article above. I set the mood by doing the best job I could with the first video and then telling everyone that I would be doing another one very soon and to stay tuned for details on how to enter.
The entries would be the engine behind the retweeting.
3. I emailed my mailing list
As you know, I love my mailing list. I provide a lot of free information to them. But one of the things about mailing lists that a lot of marketers forget is that they can be harnessed to help you out on certain occasions. So I sent out an email called “How to enter this week’s Blog Critique” and then told them that to enter they had to send out a tweet saying:
12 of the Web’s Best About Us Pages: http://bit.ly/eh6BBN (RT to win a FREE Blog Critique)
As you can see, the whole idea is that to enter they needed to promote my link-bait article. This means that not only were my “critiques” and About Us article getting promoted, but they were being seen by new people not on my list. One of those people was Brian Clark who, perhaps seeing his own page at number one, decided to tweet about it himself. I only wish he’d used the actual tweet so I could do a critique about his blog!
What do you think?
What are your thoughts on this strategy? Have you ever tried something similar in order to get a few more people to notice you on Twitter? Did it involve your mailing list? I would love to hear if any of you have any ideas how I could have done this better or if you have seen it done better elsewhere.
Photo credit: eschipul