Here’s a social media strategy that got some interesting results for me. I have a feeling it will work on almost any blog in almost any niche.
I don’t share the numbers below to brag (there are people out there doing a lot better!) but rather to inspire you and to illustrate how powerful certain social media activities can be for growing your blog.
My hope is that, after reading this article, you’ll have a few more ideas for how you can get a bit more traffic to your site from Twitter, Facebook, and so on.
Let’s take a look.
The results from this particular social strategy
I suppose I should start this article by talking about some of the results from this little exercise.
Again, I’m genuinely not trying to show off, but rather hoping to give you an idea of the kinds of goals we can aim for in the future, as well as the timeline of events so you can copy the strategy more easily. Let’s take a look at what happened in the first 24 hours.
- Over 170 retweets
This first thing that happened was over 170 retweets to the article that I was hoping to promote. This drove a lot of traffic and also caused more retweets to occur. It’s a little bit tricky to measure these accurately as often the tweet counts aren’t accurate.
- A tweet by Copyblogger
During all of this, Brian Clark himself sent out a tweet mentioning the best about us pages article that formed the base of the strategy. This further bolstered the effect and is a good example of why influencer marketing is an important part of a blogging strategy.
- A link on Copyblogger
This then lead to the article in question getting mentioned on the Copyblogger Weekly Wrap which is a really wonderful way to get introduced to their engaged audience of writers and authors. I was extremely grateful for this mention.
- Over 90 comments
The article got 94 comments which went a long way to giving me ideas on how to improve the post for the future and in the end I added a few different pages to the list to try and improve the offering.
- Over 100 email subscribers
The happiest part of all this, for me, was that all this tweeting and retweeting and linking exposed the website to a brand new wave of email subscribers. When Brian sent out his tweet I got about 30 subscribers in the space of about 60 seconds. For a blogger this is one of the better feelings you can get on the job.
This whole thing was proof to me of how powerful social media can be when it is done right. A link from one of the top blogs, massive amounts of traffic, and a decent catch of subscribers. Again, it made me feel quite humbled.
Here’s the strategy I used
Let’s take a look at the process I followed here and see if, at the end, you’re left with something that might be worth trying on your blog.
1. Write a “link bait” type article that is share-worthy
The first thing I did was write an article that I thought would be rather interesting to people in my niche. As mentioned, it was the 12 of the Best About Us Pages on the Internet article. Everyone who owns a blog has written an About Us page and as such I thought it would form a universal basis of interest.
Link bait is a term that is usually used in a negative manner because you can tell that the article was put together for the purpose of getting attention. But, to my mind, if the article is useful and helps people then it’s not too much of a problem.
In order for this strategy to work you’ll need a post like this one that taps into a large audience and is relevant and interesting to a lot of people.
2. Create a highly valuable (and relevant!) giveaway
The next step is to create a free giveaway that is useful and relevant to the same demographic of people who you wrote the link bait article for. In my case, I opted to do a series of videos where I gave constructive criticism to a few blog readers in the form of a screen captured video. Here is an example:
You could do an eBook or report, offer some kind of service, or even do a cash giveaway. Whatever you choose, it’s important to have a page on your blog where you illustrate the features and benefits of the giveaway and give people a chance to feel like it’s something they’d like to get their hands on.
3. Offer to give it away in exchange for tweeting the link bait article
This is the final part of the strategy where you offer the give away to one lucky person who tweets about your link bait article. The idea is to get as many people sharing that article and to use those shares as an “entry”.
(Note: some countries have interesting laws about competitions and giveaways so please make sure that you check with someone who knows before doing anything you’re not sure about.)
I was able to email my list saying that I had created this article around the best about pages and I wanted to get the word out there. If they helped me by tweeting it I’d pick one person from Twitter and give them a free consult session where I offered personal advice about how they could improve their blog.
What do you think?
What are your thoughts on this strategy? Have you ever tried something similar in order to get a few more people to notice you on Twitter? Did it involve your mailing list? I would love to hear if you have any suggestions about how it could be improve or whether you’ve seen something similar done elsewhere. Most of all, I really hope it helps someone!