
Blogging is quite an introspective art.
Sure, we write for other people (sometimes thousands of them) but we also spend time looking inwards and asking ourselves important questions about who we are and what we are doing.
And as your blogging career progresses there are a few really big questions that you will need to ask yourself.
This post is a bit of a depart from my usual 2,000+ word essays. I’m just going to show you seven questions that I have asked myself over the last 5 to 10 years.
Hopefully you can jump ahead and learn the lessons now – some bigger than others.
What questions do you think are important to ask?
(more…)

The sidebar is an often misunderstood part of a blog or website.
99% of the time you will see it clogged up with social media icons, affiliate ads, email subscription boxes… the list is endless.
But is your sidebar really working for you? Is it working as smart as it could be?
In this post I am going to show you five ways to make your blog’s sidebar work a lot smarter.
(more…)

If you want people to read your blog you need to give them valuable, useful content.
If you want people to become loyal to your blog you need to give them an authority statement.
In this post I want to talk about what exactly an authority statement is and how it can have a dramatic impact on your blogging career.
I’ll also show you a few examples of people who have done it extremely well.
(more…)

Want to grow a successful blog? You need to teach your readers a few things.
As my blogs grow (this one in particular) I realize that there are a few key lessons that I need to teach my audience if I want to succeed.
In this post I’ll talk about what those lessons are and why they are important.
(more…)

Architecture aims at Eternity. – Christopher Wren
My definition of a successful blog post is one that brings you traffic and subscribers for a decade.
Sure, one that gets tweeted and shared is fun but its not the ultimate.
Imagine being able to craft timeless blog posts that not only have the initial bursts of success but then go on to benefit your business for years to come.
In this article I’m going to show you the perfect architecture for crafting a blog post that is not only successful but timeless.
(more…)