How to Start a Food Blog and Change the World

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Want to learn how to start a food blog? I might be able to help with that.

You see, every now and then a new niche comes along and absolutely dominates the internet. Each one is slightly different, but over time you start to notice the common strategies and ideas that work for each one equally.

At the moment food blogging is massive.

That means there is an enormous opportunity to be successful but, in actual fact, it’s also an incredible chance to change the world for the better.

This is a big one so get a cuppa and warm up your scrolling finger!

NOTE: This post contains a few affiliate links. If you purchase something by clicking through to one of my partners I earn a small commission at no extra cost to you. In fact, it usually saves you money! Thanks for the support.

Overview of how to start a food blog

If you’re just looking for the broad strokes here’s one way to do it:

  1. Research stage – choose your niche, topic and point of difference.
  2. Setup stage – get a domain name and blog host and then install WordPress as your blogging platform. Choose a theme/template.
  3. Content creation stage – produce amazing content in various forms.
  4. Promotion stage – promote the heck out of it and make it famous.
  5. Bonus world-changing stage – This is where we look at how a simple blog can make a big difference.

I’m going to give a rough overview of all of these stages in the hope that it encourages you to do further research and really make a solid plan for your new food blog.

1. Research stage: choosing a topic for your food blog

When you are thinking about starting a food blog you really want to know your topic intimately.

As blogging becomes more and more popular, it’s a lot less likely that you will see much success with “general topic” blogs that focus on a lot of different things.

What seems to be doing well are blogs that have a unique niche angle.

Even better is when you mix that unique angle with a personal story and journey. That is when you start to get into solid branding territory.


One of my favorite examples is I am a Food Blog by the very talented and funny Steph. Everything she does is infused with her own personality and taste and, as a reader, it’s very hard not to delve further into the blog if not to just look at her beautiful photographs and see what other crazy concoctions she’s come up with!

The main thing you want to ask yourself at this stage is: how can I be different from the rest?

Think about things like:

  • What do I love about food?
  • What are my strengths and weaknesses?
  • What blogs inspire me and how can I be better/different from them?
  • How can I help my target audience?
  • What is the end-goal of this blog?

Before you start thinking about making money or anything like that, you really need to be solid on your own topic and branding. These types of questions will really make your long-term blogging progress much smoother because you’ll have guideposts to keep referring back to.

Remember, you don’t have to be fully planned out in order to get started. Some rough goals and ideas are enough at this stage. I spoke to my good friend Jen (on the right) from The Food Curators about getting started:

mel_jenThe initial idea came about when we were in Thailand, googling our hearts out for amazing cafes and restaurants. We are big travelers, and have specific taste when it comes to food and coffee (it has to be epic). We started compiling lists and images of the wonderful places weโ€™d been to, to save for our friends and family (who are ALWAYS asking us for our travel tips). From there, we thought we could share it online as a collection of our foodie adventures, recipes and favorite places. Itโ€™s very personal to our lives and tastes.

Initially we started with just an Instagram feed, and once we looked into it, we set up a WordPress based blog. We purchased a domain, used a free template and asked a friend to install it for us. Without much experience in website setup, we fumbled our way through this process, delayed it a couple of times due to indecision and asked our contacts for advice. Once we started posting, we felt a little more confident about how we wanted it all to look and feel, and the sort of content we wanted to produce.

Since then though, weโ€™ve invested a little more into the design, template and overall aesthetic of the blog. Weโ€™re kind of obsessed with it. It becomes more refined all the time, and the only way to get better at something is to just do it.”

Sure, it would be nice to have an entire business plan, marketing budgets, and branding ready to go but, usually, business doesn’t work like that. Sometimes it’s important to get started and learn on the run.

Spend a whole day visiting as many successful food blogs as you can and try to think about what makes them interesting or different. Keep a list of the ones close to your own topic and come up with ways you can be better, different and more comprehensive.

2. Setup stage: hosting and publishing your food blog

Once you’ve decided on what you’re going to write about you then need to actually set up your blog.

This is the stage where a lot of new bloggers feel a bit overwhelmed and get stuck. It’s a bit of a steep learning curve but, in all honesty, the setup process is actually pretty simple.

Every good, professional blog needs three elements:

  • A unique domain name
    This is the .com or .net thing that people type in their browsers in order to find your blog.
  • A reliable web host
    This is where all of your files, content, images, etc. are stored. When people type in your domain name it looks up your server and shows them your blog. Here’s some FAQs about hosting and what it involves.
  • A blogging platform like WordPress
    This is the thing you login to in order to write your posts, upload images, etc. Once you’ve purchased your domain name and web host you can install WordPress for free with just a few clicks.

A lot of aspiring pro-bloggers get stuck at this stage because they don’t want to pay the fees associated with getting their own host. Here’s a quick video elaborating:

There are a lot of free options out there for new bloggers but I always recommend that people avoid them because when your blog starts to grow you really need full ownership and control over that asset. With a free blog there is a good chance you don’t own it, can’t sell it, and often don’t have access to the back-end.

These things are essential.

I recommend BlueHost (affiliate link) as a good starting option for new bloggers. You get free domain name registration for a year and a discounted rate for being a Blog Tyrant reader.

Once you’ve purchased your domain name and web host you then need to select a WordPress theme that suits your needs.

It’s important to remember not to dwell on this stage too long because you can always change your theme and tinker with how it looks. Don’t let this part prevent you from getting setup.

When choosing a theme there are a few options available to you:

  • Get a free theme
    One of the advantages of an open source platform like WordPress is that there are literally tens of thousands of free themes to choose from. Some of them are awful, some are great. Just go to your WordPress dashboard and click Appearance > Themes and then start browsing through the demos.
  • Pay for a premium theme
    Premium themes are those designed by experts to serve a particular purpose. They are usually visually more appealing and come with a variety of functions. I think Theme Forest (affiliate link) is a good place to start looking.
  • Create a new theme
    If you want to make sure that your blog looks completely original you can pay to have someone design and build it for you. This is usually an expensive option and can take weeks or months to complete. I recommend only doing this when your first blog is making money and is ready for a more professional touch.

When selecting a theme you really need to think about how you are going to be using it and what you want readers to think and feel when they visit. This means taking into account things like colors, typography, photo areas, blog readability, ability to edit logos, etc.

food blog wordpress theme

The Auberge theme is a good example of a beautiful free template designed specifically for food blogs. It has a heavy emphasis on photography but also allows for things like recipes and blog posts centered around food. And having been downloaded over 40,000 times you can be assured that it works.

That being said, you might not want to use a theme that has been downloaded 40,000 times and instead opt for something more unique. Yes, that is a legitimate concern, but you also have to remember that when you change the logo, colors and add your own photographs it is going to start to look a lot different.

3. Content creation stage: producing amazing stuff

Without a doubt, the most important part of any blog is the content.

And that content can and should take on many different forms – written posts, photographs, graphics, quotes, tools, videos, podcasts, etc.

Of course you don’t start off doing all of that at once, but rather gradually start to add and expand as you get bigger and want to tap into readers who consume your brand in different ways.

Start at the end and work backwards

One of the best tips I can give you is to start with the end result and work backwards.

What that means is that you come up with a rough plan for your blog in terms of what product you are going to promote or where you’d like to see it in a year’s time. You then work backwards and create very specific content that helps you get you to that position. Most bloggers do the opposite – they make content and then wonder what product or end-result to insert later. It’s messy.

Here’s an article about blogging strategy that can give you a full picture of how you can develop a plan like this in a few simple steps.

Make your own stuff

Another really important thing to do is try to make as much original, high quality stuff as you can.

dolly and oatmeal

For example, if you look at a successful blog like Dolly and Oatmeal you’ll see that the recipes and photos as all done by Lindsey herself. There’s no stock footage – it’s all lovingly created from scratch.

Google loves this kind of effort, and so do readers. Here’s a bit more about blog images and best practices that might be useful for this.

Remember that unique angle?

When we were talking about deciding on your blog’s topic we spoke of the importance of a unique angle. Actually, it’s here in the content creation stage that it becomes most important.

Jamie Oliver

Do you remember when Jamie Oliver first became famous with the Naked Chef TV series? He went from a local lad to international celebrity off the back of a new style of relaxed, messy, unpretentious cooking. He literally changed the way food is cooked around the world (and olive oil sales!). But it all happened due to a personal brand that was different to the usual stuck up, old-fashioned cooking. He has a pretty handy website and foundation, by the way.

You don’t have to be original with your blog, but it’s important to find a way to be memorable. Try and make sure that everything you do from your logos to your content to your emails all fits in to one branded message.

Focus on a free giveaway and valuable mailing list

Giving something away for free is still a really powerful way to grow a business online. The best part? It’s is relatively inexpensive to set up and works in almost any niche. The more email subscribers you have the better your blog will do in the long term.

The idea here is that you create a free eBook or course and then offer it as a “bribe” for people when they sign up to your mailing list. The course or eBook then gets delivered automatically when they sign up, and you start building a mailing list that you can use to promote future blog posts and products to.

Try to have a valuable and highly relevant giveaway relevant ready on your blog as soon as it goes live and start collecting email subscribers. That list will be very important.

4. Promotion stage: finding the right audience

When it comes to a successful food blog you essentially have three ways to find traffic, customers and a long term readership:

  • Google traffic
    Getting traffic from Google is a fantastic way to grow a business. It is, however, extremely hard to find for most new bloggers due to the intense competition. It takes time to build, but you can pay to use their ads program.
  • Social networking sites
    Sites like Pinterest, Instagram, Facebook and Twitter can be really huge for blogs – especially if you have a lot of nice photos or content that is easy to digest and share. Again, there is advertising programs for all of these.
  • Traditional media
    A lot of bloggers discount traditional media as being expensive and out of date, but it actually works really well. A feature in a magazine or newspaper will still send you an immense amount of traffic, and can totally transform things for your blog.

So how do we actually go about getting traffic from these sources?

Let’s take a look.

Getting optimized for Google search traffic

Firstly, you want to make sure that your blog is SEO optimized by following Google’s best practices. This is a huge topic so I recommend that you follow this guide to getting traffic from Google and keeping up with the major SEO updates and what Google is looking for.

It’s important to note here that you shouldn’t get too obsessed with SEO. A lot of bloggers devote too much time to this and as a result don’t produce enough good content. But that is what Google wants to see. Most of the time, if you focus on strong, unique, and helpful content you will tick 80% of the SEO boxes along the way.

We should also remember that relying on Google traffic can be dangerous. There’s no guarantee that they will keep you at those top ranking positions and, if you drop off, your business could be in trouble.

Figure out which social networking sites suit you

Make sure you remember this: you should not be on every social networking site.

Think about it – we have Twitter, Facebook, Google+, Pinterest, Instagram, Snapchat, Vine… the list is endless. The thing is, if you focus on being active and prolific on all of these sites you won’t ever have time to focus on creating content and growing your business in a more sustainable way.

So what do you do?

This comes down to a mixture of research and testing. Spend a day looking at the biggest 20-30 blogs in your niche and have a look at which social networking sites seem to work best for them. Don’t just focus on followers (those can be faked) but look at how engaged the audience is, how many times things get shared, and how it causes interaction on the blog itself.

Then set yourself up on these and start testing for yourself. The results are always going to be different depending on the brand and target audience, but over time you will start noticing which one hits the spot and you’ll be able to focus on it and get more detailed with targeting, ads, campaigns, competitions, etc.

Getting offline to promote your online presence

One example of this that I’ve seen in the food blogging world is The Food Curators (again) – I regularly see Mel and Jen on buses around town.

food curators

They’ve also manged to team up with local supermarkets in the past, which is a really clever way of making sure their blog gets seen by an audience who might otherwise have never encountered the website. It’s a great mix of online and offline promotion.

There are so many other things you can do in the offline world. For example, if you visit local restaurants or stores to review them, make sure you give them your business card and then email them when you positive review goes up. That’s gold for a cafe, and they’ll usually share it with their social networking pages. Free promo.

It’s also good to remember that a good old expensive publicist can do wonders to help you launch a business. An article in a traditional newspaper about your exciting new food blog can really jump start a career.

You just need an angle.

5. Bonus stage: change the world with your food blog

We talk about making content useful and helpful a lot here on Blog Tyrant, and with a food blog you have an actual opportunity to change the world for the better.

With a population of almost 7.5 billion people, food has now become a major issue for our world. Especially as we battle with healthcare and climate change issues, the way we produce and think about food has become more important than ever.

And it really comes down to one thing: meat.

Recent studies have shown that reducing meat consumption is one of the most important things we can do for a planet that is struggling with greenhouse gas emissions, water shortages, and healthcare costs.

Animals bred for meat have an incredibly harmful carbon footprint. They need to be fed (and that food needs to be grown and watered and shipped), watered, shipped, killed, refrigerated, trucked to stores, stocked in stores, etc. Adding to this is the fact that the methane gas produced by livestock during their lifespan causes major damage.

Food bloggers can be incredibly influential when it comes to encouraging people to eat less meat each week, or at least sourcing their food from local, ethical producers. Whether you care about climate change or not is one thing, but I think everyone agrees that factory farming and live exports are awfully brutal practices that we should give up.

Blogging can help to bring about these changes.

So, if you start a food blog, I encourage you to write about these topics.

Create more exciting vegetarian recipes, promote ethical and vego restaurants, and show people that there are good alternatives to a super heavy meat diet. Nobody wants to read an aggressive and preachy vegan blog though – so make these issues fun and approachable and gentle.

I don’t think anyone is going to change a long held belief by reading a blog post, but helping to spread awareness might plant a few important seeds.

Any advice for someone starting a food blog?

I’d really love to know whether you think I’ve missed any key points for people who might be starting a food blog soon. A lot of blogging niches overlap, so I’d love to hear whether you have any tips for a newcomer who might be trawling through the comments for advice. Please leave a comment with any feedback, or anything at all that might be useful.


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81 Comments. Join in. *Closed after 30 days*

  • domino99 online

    Really appreciate you sharing this blog post.Thanks Again. Keep writing

    1. Ramsay

      Thank you. I will.

  • Umesh Singh

    Great post Ramsay,

    Starting a new blog isn’t always easy for the people who don’t have enough idea about blogging.

    But this type of post could help them a lot. Especially for food bloggers.

    Umesh Singh

    1. Ramsay

      Thank you, Umesh.

  • Brian

    You have named your blog well.

    1. Ramsay

      HA. It’s mostly a joke.

  • Yogendra

    I’m Happy to read this article. I am very motivated and directional for my upcoming blogs. Keep it up buddy.

    1. Ramsay


  • Stephen Walker

    Hey Ramsey,

    Can’t fault your enthusiasm except that it has a bad habit of rubbing off on me.

    I already have a niche blog with something of a dietary element to it.

    My problem is do I now expand on what I have or start a whole new blog?

    1. Ramsay

      I don’t think it necessary to start a new blog. Maybe you could just test some different styles of posting?

      1. Stephen Walker

        Thanks Ramsey
        That was not one of my finest posts admittedly.

        1. Ramsay

          Oh I didn’t look at it, I just meant in general it could be a good idea to experiment with new post formats instead of starting and entire new blog.

          1. Stephen Walker

            OK, point taken.
            I appreciate your input.

          2. Laura Routh

            So, Ramsay, this seems like as good a place as any to jump in with this question. I need to make some format changes, also. At one point, I attempted a newsletter sort of snippet post. This feels like a waste of time. ( I’m not referring to my Surferbird News-Links posts. ) Honestly, I’m not providing enough valuable content in these posts.

            Now that I changed themes, some of these are showing up on the homepage because of the formatting with the Genesis featured post plugin. If I check to make sure I’m not creating broken links, can I turn these posts into drafts so that they’re not visible on my website?

            I’ve spent a lot of time doing searches on this matter. So far, I haven’t found enough definitive information. I would appreciate any insights. Thanks.

          3. Ramsay

            Hi Laura. That sounds fine to me but, to be honest, I’ve never encountered that problem so I’m not 100% certain.

  • Himanshu Gupta

    Thanks for such an amazing article.
    I feel this holds good for starting all types of blogs.

    Another beast of a guide. Love BlogTyrant.

    Keep delivering such awesome content.

    1. Ramsay

      Thank you.

  • Rachel Lee

    Hi Ramsay, i’m a fairly new subscriber to your blog but already i feel like i’m learning so much. Thanks for another great post!

    1. Ramsay

      Glad you enjoyed it.

  • Julie

    I follow a lot of Facebook groups that share recipes, so starting a Facebook group that focuses on food and recipes would be a good way to build interaction with the blog audience, plus get more followers.

    1. Ramsay

      Nice one!

  • InstaDigital

    A very important article for a very important time. Thanks Ramsay for giving the steps I can start doing right now to be a part of the solution.

    1. Ramsay

      Thank you!

  • chris

    Good stuff. I started a food blog a decade ago – before the food niche because so hot. And I only had it for about six months until I gave up. Regrets, I know.
    The tough part is monitization. If you don’t have your own recipes, then it’s affiliate sales of products or books and those are slim on the profits if you are using amazon. Or, you could do a video series of something but it would be tough. Honestly, the key is recipes and you can NOT just bundle a bunch of recipes from other places. Maybe I’m missing something…it’s been known to happen.

    1. Ramsay

      Was your blog very niche?

      1. Chris

        It was learning to cook 101. Oh well.

        1. Ramsay

          That sounds like a good topic, and could be a good book maybe.

    2. Matt

      Is it really common for food blogs to use recipes from other sites? I’ve visited a number them over the last few years, and it seems like all of them share their own recipes.

      1. Ramsay

        Hmm… don’t think so.

  • Vishal Ostwal

    Hey Ramsay,

    A day ago I was discussing with my sister how some women earn by teaching cooking and other things online. (Although she doesn’t listen much to my blabbering about online businesses.)

    What I’ve found is that there are still a lot of unexplored topics whose value isn’t being realized yet.

    If some people get their hands over those topics now, they may see a gradual growth in future, if not now.

    I see much opportunities for diverse topics in India. Because there are many different people with interests based on their culture and legacies. They want to learn but they aren’t used to exploiting online resources yet.

    While several traditions are being forgotten, the modern generation needs someone to remind them of their roots, and that’s where the opportunity exists in India.

    When my friend’s mother asks me “how do you make dal-bati (I’m from Rajasthan), I wonder why do most people don’t learn that online.

    The answer is simple – there are some things which aren’t being taught yet. Not in a simple way at least.

    There are still a lot of undiscovered niches which can be profitable. Though, I’m still not sure if they have the potential of attractive huge amount of audience.

    Anyway, I’ve got a point.

    How about starting a YouTube Channel? I’ve seen many people do that. Also, that helps in engaging with audiences which prefer something quicker than reading.

    Also, affiliate marketing can be effective on cooking blogs as the bloggers can recommend suitable products while teaching how to cook. They can manage to get sponsors as well.

    Who knows, the bloggers can also conduct live classes for via Skype and personally teach housewives some new ways to cook.

    I see a lot of opportunities (I realized them while typing this comment) Haha. Great.

    This was a nice topic, Ramsay. I have to admit that there are a lot of ways to expand a simple cooking blog into a stable online business.

    P.S. All the best to whosoever is thinking about starting a new cooking blog ๐Ÿ™‚

    1. Ramsay

      As always, an amazing comment. Actually makes me want to head back to India this year!

      1. Vishal Ostwal

        Wow! You’re most welcome ๐Ÿ™‚

        I wish to meet you once. (Let me know whenever you arrive.)

        You’re a hero to me.

  • Kirsten

    Thanks Ramsay, always learn so much from your blog. And love this one as it is right down my alley. When I first started my blog I thought I would gear it more towards the mindset and nutrition/weightloss. But since I have launched my website, my most popular posts are my recipes. So spending more time in the kitchen now experimenting and creating.
    One thing I lack is good photography skills – any tips?! ๐Ÿ˜‰

    1. Ramsay

      Oh man. Check out Darren’s site at Digital Photography School. That blog is off the hook!

  • Valentina

    Hi Ramsay! I’ve been reading your blog and really enjoy spending time here, so I wanted to thank you for the dedication you put into making this available for us!
    I’ve never make a comment before, I guess I’m more of a listener and stubborn in the sense I think I can answer my questions by just researching but lately I started to open myself more and ask for help.
    So here I am and I have a question regarding domains: If I can’t find the name I want with the extension .COM or .NET for my blog but I found it with .CO what are the advantages and disadvantages of this last extension. I’ve made a research and found that there is a big controversy about it, some people is “all good to go” with .CO and others say “it’s suicide” to go with a .CO, What do you think? Thanks!

    1. Ramsay

      Thank you for the kind words.

      Honestly, I have found that really you want a .com or at least a .net for worldwide traffic. If it’s a local domain then you can often get away with something else. But, if it’s for SEO/Google traffic purposes then you really do want a .com. One simple trick is to do 50 Google searches and see how many other domains you see on the front page.

      Hope that helps.

      1. Valentina

        Thank you!

  • Florentina

    Nice article as always. I will say that there are easier ways to make money than food blogging. Until AdThrive saved the day, ad revenue for a food blog was just change. Things have ch aged a lot. The importance of SEO and proper structure of your site is extremely important now as well. If you want to win google’s heart anyway. I would love to see some info on those Pro plugins you absolutely must have if running a food blog. Like a Recipe Plugin and Google Schema etc..Also the crucial oFactor of installing the best Firewall for your blog ( hello food blog who’s been hacked before) and then specific tips on food blog link building. I know all comments nowadays are no follow and actually most blogs we have a plugin making all outgoing links no follow, so not really sure what the heck sea are doing with that and how we can get genuine link juice nowadays.

    1. Ramsay

      Great advice, as always! How is your site going?

  • Laura Routh

    Good morning, everyone! Food is one of the major arms of my blog. But it’s actually suffering the most, which is funny because it was food and a severe illness that sent me to the internet in the first place.

    I do enjoy reporting on the latest food stories in my Surferbird News-Link series. I’m fascinated by different ways of growing food and agricultural methods that are better for our planet. This will eventually be a big focus in my evergreen content. But as of now, the food section consists of a whopping three recipes geared towards those like me with digestive challenges.

    Ramsay, thank you for the tip about photography. I’ll be heading over to Darren’s site before I attempt taking pictures again. I did a “funky no-sew shopping bag” project on my blog, and well, let’s just say that my photos were funky to say the least.

    Being a vegetarian would be next to impossible for me at the moment, but I still find a lot of value in learning about and spreading the news about alternative agricultural methods. Everyone deserves access to both enough food and food that’s raised sustainably and in the case of animal products – humanely. I am managing to eat less meat, however.

    Thanks for this post – what a wonderful time to start a food blog. Climate change presents us with many challenges. Food is and will be one of those. Approaching this challenge creatively through blogging reaches and benefits more people.

    1. Ramsay

      Thank you for your support. Really appreciate it.

  • Maria Geronico

    I’d love to have those skills… but sometimes I don’t cook desserts just not to become fatty, I’d eat them all!!
    However, really nice post, it’s actually useful for many other themed-blogs.


    1. Ramsay


  • Mads

    I totally agree with the point on finding a niche. My blog is about parenting in London, England but I’m offered collaborations by food brands more than anyone. Add to that the fact that I’m a gluten free vegan and I’ve found my niche!

    1. Ramsay

      Wow, that sounds tough.

  • Hassaan Khan

    Hi, Ramsay!

    I’m reading your blog post after a long time. Man, I loved the idea. More important, I truly admire the touch of social responsibility as you talked about the food consumption and scarcity etc.

    I like that humane-effect. In fact, I appreciate the way you’ve tried to help out people out there trying to get into blogging and you tabled some questions in front of them, which is pretty cool as Simon Sinek’s book ‘Start With Why’ came into my mind. Like, if you choose some niche, asking yourself is important that why THIS NICHE and why not THAT NICHE?

    So, I think your blog post is really helpful.

    Please keep creating the content that discusses the new blog niches.


    1. Ramsay

      Thank you. I really appreciate those kinds words.

  • Louise

    Great post as always Ramsay- and yes, food for thought for us non-foodie bloggers too…Thanks!

    1. Ramsay

      Thank you, Louise.

  • Chrissy Green

    Hey Ramsay
    Great post as always and thank you so much. Really appreciate the wisdom and help. Am just about to kick off my food blog which is a bit different from what’s out there, and am outsourcing the initial set up and links to get me started on the right foot.
    Do you do that? And if so, how much?
    Cheers, Chrissy

    1. Ramsay

      Hi Chrissy. No I don’t do that sort of thing but can recommend as a trustworthy and affordable WordPress expert.

  • Olivia L Taylor

    Really great stuff, thanks Ramsay! I especially liked how you raised the issue about too much meat consumption. Also, I LOVE i am a food blog, such an amazing site. Cheers, Olivia

    1. Ramsay

      Thanks Olivia!

  • Jennifer

    I’m a new blogger with an eye towards a segment you didn’t mention. Food sensitivities and food allergies. There are so many people these days who are avoiding certain foods or gluten or nuts, etc. While it would be daunting to try to cover every ingredient or component that someone might have to avoid, there are some similarities in certain areas such as gluten free, grain free and autoimmune protocol (AIP). Serving a segment of the food world that is looking for every substitution they can find for a hamburger bun (which they can no longer purchase at a store) is a smaller segment, but probably has extremely dedicated followers. I hope to serve such a segment.

    1. Ramsay

      Great thought! Just picking one of these topics would be more than enough. The issues are absolutely growing.

  • Slavko Desik

    Reading this got my enthusiasm going on starting something in the food industry. Solid and structured advice you shared here. Love the e-book opt-in idea- it makes sites to stand out instantly.

    Would add this- buy yourself a nice entry level DSLR camera and start experimenting. Over time skills would inevitably improve and you will start making some great visual content (a must for this industry).

    Pics first, and then some video (intros, Tasty-lookalikes, and then even some rants and advice once audience starts to listen).

    I’d recommend Nikon D3200- cheep, but covers everything you need at first (shoot our upcoming fitness program with two of these, and it looks amazing).

    Google around food photography- you’ll be all ready and set in less than one hour.

    Oh, and here is one idea in order to stand out:

    Go and interview a household. What is their favorite meal, how they go about preparing it, some interesting family stories or description of their lifestyle/everyday… One or two of these every month and you are all set to stand out rather much. (family and friends cannot say no ๐Ÿ˜‰ )

    1. Ramsay


  • Jacob Ling

    I am into blogging in a general sense, mostly technical topics. Even though I love cooking I feel that the expenses associated with food blogging and the number of hassles isn’t going to be worth the trouble.

    1. Ramsay

      Yep, can understand that.

  • Mategyero

    Hi Ramsay, thanks for the monster post!

    You talked about something that I think is really important–doing offline marketing. I think The Food Curators’ experience shows that it works. I want to believe that its an important step for niche focused sites to build offline relationships, say for example, a blog in the education niche building partnerships with a local college faculty, students guild council, or even an academic book publisher.

    I think this is good step in the right direction not just for blog traffic but brand establishment as well.

    Thanks again,

    1. Ramsay

      Yep, totally agree.

  • Monica Bolderson

    This is so informative Ramsay. I am working on my website right now focusing on content first. There is blogger name jeff goins ( that has shed some light on writing and meeting deadlines. I want to make a habit of meeting my deadlines. I can get easily distracted with all the shiny objects on the web so I try not to open or click on anything else if it is not related to my content.

    We should try be aware what we feed our families. We are socially responsibility. Not everybody thinks this way though. thanks for sharing! Always a fan of your posts!

    1. Ramsay

      Jeff is a really good guy. Always useful.

  • Clem

    I be been writing a physical therapy blog for few years now and only recently been interested in increasing its impact. Blogs like this are really helping, thanks very much for the help!

    1. Ramsay

      You’re welcome! Thank you.

  • Shakti

    Thank you Tyrant!

    Great post for a beginner food blogger like me.

  • Joi ("Joy")

    Great advice! As a food blogger who started long ago (before I knew anything about SEO!) I’ve learned a few things the hard way. I’d love to offer my two cents, from the front lines.

    Watermark (in a non-obtrusive manner) your images – not just so others can’t reuse them as their own, but mainly so each person who sees it, sees your blog’s name. More eyes will see your images than will see your words.

    Use Pinterest, Instagram, and Twitter and use hashtags – don’t be obnoxious, of course, but use them!

    Try to narrow your niche if at all possible. Some ideas: Paleo or gluten free (if you eat this way, yourself), regional (southern, Italian, East Coast, West Coast, Mid-America, French….), desserts, coffee, etc.

    Use Amazon’s affiliate program – the twinkle will become a flow… trust me!

    Do cookbook reviews with Amazon links. More times than not, when someone buys something on Amazon, they throw more than just one thing into their cart.

    Stick with it! It takes more time than most people realize for a blog to “take off” and many quit right before they’re about to turn the corner. Stick. With. It!

    1. Ramsay

      Thank you! Really appreciate you taking the time to leave this information.

  • Ewan

    Awesomeness starts where Ramsay stands, what a guide, I just planned to start a food blog and read your guide, I hope I can now avoid mistakes that I was going to do before starting this blog. I’ll update here when I’ll successfully run it.

    Ewan Sims

    1. Ramsay

      Glad it helped. Good luck!

  • tejas

    this is a great guide. i was thinking of starting a food blog and i was searching for a reliable source from where i can get good help.
    your advices and guide will really help me in future

    1. Ramsay

      Thank you!

  • David Leonhardt

    Hi Ramsay.

    I love how you added the concept of changing the world to the end. I wonder how many of my own posts could benefit from a change-the-world tweak to the end. After all, is that not something we all would like to do in whatever niche we are working?

    1. Ramsay

      Hi David. That is exactly the type of comment I’ve been hoping for! I think we can all play a part. Thank you.

  • Laura Routh

    Ramsay, thanks for the reply regarding drafting published posts. I’m going to refrain from turning any more posts back into drafts, for now. I think for SEO, it’s best to rewrite them. What an excellent lesson in doing a better job of planning writing projects and clarifying goals ๐Ÿ™‚ I think I created some “that content isn’t available” pages.

  • Jon

    Great post! Thanks for sharing.

  • Bidyut JI

    Food is something very common we all experiment to change our taste bud. As that concern, new information and experimental recipes has huge demand online both video and text form. Now a days it’s very easy to make your food and recipe blog viral through video and social media. and also open huge earning scope from Google adsense and affiliate programs.

  • Sambo

    Step 4 captivates me the most. I tend to agree to focus on few social media site instead of many out there. Personally I prefer Facebook, but I have a question on what else can we do for Google search Seo?

  • rupali

    nice post ramsay it is truly an awesome guide to start a food blog.
    i was looking tips for food blog and this guide is very nice

    1. Ramsay


  • Matthias Haltenhof

    Great article again! You mentioned that starting a list is good, but I would definately add a bigger paragraph about starting and growing a list right here, just because it is so important on the long run.